In this write up on How to Come Up with Unique Business Name & URL for your Online Store, seek to thrash out all aspects that can transform your business into a remarkable money minting venture hinging on one all-important element: a business name.
Many unassuming entrepreneurs think that an ideal name, the right title, will come in a bundle of inspiration like voila!
As soon as they finish designing their website or creating their product. Newsflash! Choosing the right title for a business is rarely that simple.
Out here, many entrepreneurs have a rough time coming up with a name that aligns their enterprises. How then do you go about it, you’d wonder!
First, it’s essential to appreciate that choosing a name for your business can’t be a rushed and hasty decision. Ultimately, your name is critical to your company’s future.
The name determines how your audience perceives. Picture this, had Google not picked the right title, or if Amazon got named “The Book Marketplace.”
If you pick the wrong name now, down the line in the future, you’ll spend a lot of time trying to pin down a different name, plus you’d have to redesign your entire brand aligning it to the new name.
The steps outlined herein will boost your chances of success; however, to follow them first, you must appreciate the importance of choosing the right name & URL.
The Importance of Choosing a Business Name
Why should I concern myself so much with choosing an excellent name for my business?
Whenever people come across your website online, the first thing they’ll see is your name or URL. Your business name creates the first impression that your audience gets to understand about your business.
Choose the wrong name, or something customers find not attractive, and your potential prospects could ignore your brand entirely in favor of your competition.
In so many ways, your business name and URL liken a physical address for your store or business. Your address of choice for your company speaks volumes about you to your audience in the physical world. For instance, customers get to see whether you locate in a good part of town, or what other kinds of businesses are in your proximity, et cetera.
Similarly, your name and URL tell your online customers how much you have invested in your brand, and the effort you put into maintaining online visibility. The success or failure of the rest of the company building strategy are spin-offs of your name and URL-the pillars of your brand.
In a nutshell, get the name wrong, and it won’t matter whether you have the best website, marketing campaign, and product in the world, people won’t buy into your brand, plain and simple.
Coca Cola, for instance. There are other drinks on the market like Coca Cola, but it doesn’t take a genius to figure that coke is the market leader, a fact attributed to its branding that speaks to its audience.
Part of the branding is the coke chose to convey its exceptional flavor and personality.
The right name does the following:
- Dictates the first impression: Long before anything else, your name will have a bearing on your customer. Before your prospects notice your website or the logo arrests their attention, they first see and react to your name
- The convenience of finding you: An appropriate name and URL lend you an edge over your competition because it boosts your chances of your customers seeing you first when they want to buy something
- Appeal to the right audience: Different kinds of names can attract different types of audiences. The title you pick will help customers appreciate the kind of business you run hence manage customer expectations.
- Memorable: The right name stick in the memory of your customers, makes it easy to remember and your audience associates your brand to a specific solution to a particular problem
- Consistency: Your name counts among the few constants of your brand. The name remains in prolonged use than virtually all other investments you may make into your business. Whereas the products and services you offer might change, often, the name remains the same.
Defining a Business Name
Before opting into a URL for your company, you need a name from which a URL builds off. Again, how do you pick the title that best suits your brand?
Naming your company isn’t a straight jacket process. At times, a new brand will choose to explore with the rest of its team, search for the right name with a group of creative colleagues. Other businesses would source a professional’s service to make a unique name or list of names on their behalf.
Out here, there more than one style of a great business name, and that’s some music to the ear new brands.
There are companies like Google that have phenomenal success coming with new “creative” names from scratch. These one-word business names have proved excellent in gaining the attention of the target audience.
Other companies like Body Shop have done well with descriptive names helping audience members understand what they do and sell.
While there’s no panacea of a strategy in choosing of right business name, there are certain factors that a name should embody, and in the next section, we’ll highlight some, and they are as follows:
- Simple: In a global arena where millions of business names have since been claimed and trademarked, in a bid to stand out, it’s tempting to try and make your name a bit complicated. But having a confusing title to pronounce diminishes the possibility of your audience remembering you. Moreover, a complicated name reduces the benefits of all-important word-mouth marketing. In ensuring that you don’t choose something complex, run your name idea through your team before investing.
- Memorable: Other things improve the chances of a name remaining notable chief among them involves choosing a simple and visually appealing name. For instance, consider the emotional bearing the name could have on your target customers. In case the name evokes emotions, it’s likely the name will remain memorable.
- Availability: It’s essential the name your pick for your brand is available. As such, you can copyright or trademark the title. Equally important, you want to check the possibility of getting the ownership of the name for any social media you’d use.
- Originality: Building on the success of another business is never a good idea by merely mirroring their name. The last thing you want is customers associating your brand name with another brand. Imitating names usually confuse your target audience, making it harder to build a memorable brand. Worse still, you risk falling victim to copyright & trademark laws by having a name too similar to a tile in existence in the marketplace. Many firms protect their names against copycats using copyrights and trademarks.
- Personality: your name needs to have a personality that oozes the image you try to conjure about your brand. I mean, look at Innocent Smoothie, for instance, the name conveys concepts of pureness, making the drink big on natural-ingredients. Think about the kind of vibes that blend well your name & brand.
- Meaningful: Today, the would-be entrepreneurs walk a fine line between a name that’s too descriptive and meaningful. With too descriptive names like “Top Shirts USA,” you risk restricting potential future growth. So, what happens should you branch out to selling other wares like shoes besides shirts or expand your horizon to a global brand in the future? But a meaningless name isn’t helpful either; you want to add meaning through say evocative titles, for example, instead of just descriptive ones.
- The name Amazon, for instance, connotes a great and exotic place and is thus a perfect fit for the online marketplace.
- Visual Appeal: Too many companies, the visual appeal comes as an afterthought in choosing a name. However, I’ll break it to you that many customers will find your brand online or via apps in today’s digital landscape. And so, with that background, you want to start thinking about how your name would look written down or in a logo format.
Most Popular Styles of Business Name
Business names come in a variety of different styles. Some names openly underscore the function or the purpose of the company, whereas other names are creative works to pique interest.
Possibly when you start exploring, most of your business names will be pretty basic. Several companies draw inspiration from the kind of items they intend to sell or the kind of company you run in building a list of names. But most good business name picks aren’t quite simple.
The simplest of names can be too common even to have a bearing over your customers. A generic name for an online business presents hurdles in a time of conducting a trademark search and getting ownership of that title.
Consequently, brands wind up deviating from the initial business name idea they had conceptualized. Most entrepreneurs branch out exploring their brand identity and coming up with potential new names.
This segment devotes to highlighting the most popular options, examples of styles in use to help enthuse your original game:
Descriptive Business Names
Descriptive also, referred to as “obvious” names, are titles meant to help your audience understand what your organization stands for pronto before visiting your website.
PC World, for instance, is a fitting example of a descriptive name that highlights what to expect from your brand. Much as these names help your prospects appreciate the purpose, or function of the business, obtaining a name’s ownership can prove challenging.
Even when you get the name, it’s unlikely the obvious name will appeal to your target audience, and when customers do not find the title intriguing, the less memorable it gets.
There are instances when coming up with a new name from scratch proves quite a headache. As such, a company takes up the name of the founder. At times, the founder’s name makes for fitting choice more so to people looking to combine their business growth and their brand.
The founder naming style has proved efficient for brands like JP Morgan, Walt Disney, Goldman Sachs, et cetera.
As is the case with descriptive names, it’s likely someone with the same name as yours has already built a business using their name as their title.
Of course, not unless people already know you as a person, it’s possible founder’s name won’t tell customers much about your business. Be it as it may, these names are a little more creative than “descriptive” titles.
Creative Business Names
Assuming that you intend to use your brand in pulling off something unique, if that is the case, then you’d need to go beyond stuff like founder names & descriptive titles in coming up with something brand new.
Brands like Google have used creative names to stand apart. There are instances where a name builds on an existing name, and Google was a typo of Gogol. On the other hand, you can come up with a name based on letters or sounds like the founder of Kodak chose the name because he like letter K.
The thing with creative names is that they are slightly hard to remember at first, and they do not necessarily tell your target customers about your business. But despite that, they are much more brandable as opposed to any other type of name.
Prefixed and Suffixed Names
A suffixed or prefixed name is another example of a simple type of title. Necessarily, it entails adding a letter(s) to an existing word like Shopify or Foundr.
Although suffix/prefix names are often easy to spell, or even easy to remember, aside from other creative naming options, these names might come across a little less inspiring for a brand.
Compound Business Names
You may want something creative, unique for your name, but pulling off a brand new word from scratch is elusive. That be the case, then perhaps you’d opt for a mix or compound name.
A compound name is a result of taking at the very least two different words and combining them to form a new word-think Facebook or Microsoft, for example.
Unlike creative names, the compound titles offer instant meaning, and you’d quickly come with compound names.
The length of the compound title has a bearing on your audience, remembering your name, meaning longer titles might prove harder to remember than snappy and straightforward names like Google.
Abbreviations & Acronyms
Some entrepreneurs would instead use initials and acronyms as the business title in inventing the idea of a name ends up too long. Besides, your audience will easily remember a few letters than many words, right?
Although abbreviations come with their downside
First, keep in mind these names have neither emotional impact nor meaning, and therefore, until your customers get to know your brand better, the names likely won’t mean much to them.
Again, when customers still familiarize themselves with your name, it’s conveniently possible to forget the order letters meant to go in when they search online. Take, for instance, AT&T, should your audience search for AT&T or AT and T?
An evocative title is an alternate avenue to get creative with your brand names while simultaneously providing customers with insight into what your business does.
In essence, it involves picking a word with meaning already, then employing it to describe your brand.
Take, for example, the name Amazon on prima facie has little if not nothing to do with selling lots of products or services, but it piques the mind to vast spaces and exotic ideas.
Apple is another example of an evocative title. At first, it says little concerning technology, but it draws the mind to stuff like innovation-think Isaac Newton.
Since evocative terms are significant for ascribing meaning to your brand without being obvious, they could be pretty tricky to the trademark, and there is the risk of your name escaping your audience’s comprehension.
Several business name ideas have deployed evocative naming strategy, among them is Nike. Nike, a word for the sports & clothing company, is reported as once a couple of foreign words used in reverence of a Goddess of victory.
Coming up with a great name from scratch is, of course, harder than coining an evocative name from already existing words.
Exploring for Name Ideas
If you are here, I bet you now have a better grasp of the various types of business names at your disposal, and so, you can proceed to adorn your brainstorming cap to churn out some incredible ideas.
Before you proceed to explore for name ideas, you need to factor in the following important stuff:
- The target audience
- The products & services you sell
- The value proposition or identity of your brand
Alongside different members of our team, take some time off, and evaluate what it is you want to convey with our name. Perhaps you want people to see your name, understand the products and services you offer instantly, or you intend customers to get the vibe of the brand you run.
You also need to keenly assess your target audience you connect with and the kind of emotions you want to evoke with your name. The name “Amazon” gives a different vibe to “Shopify” for instance.
You can even brainstorm multiple times through different combinations of people to build a long list of names from which you’d draw inspiration.
You can also put these names into a trademark and domain availability searches, thus determining their suitability for small businesses after following the following steps:
Step#1: Create Brand Naming Guidelines
I imagine you want to start brainstorming asap. However, you must stop and think through the objectives of your new name. Mind you; you can quickly lose focus and go off the rails without guidelines to follow.
Think about what you intend the company’s name to represent, and to remain on track, ask yourself, for instance, the following:
- What do you want to convey with the name?
- What are the kinds of words and sounds to avoid?
- What kind of impact does the name need to have?
- How secure is the name to pronounce, spell, and remember?
Step#2: Launching the Exploration Session
Armed with your guidelines, you can proceed with exploring your options. Carefully think through the brand ethos you intend to project, the products and services you want, and the personality you want to emphasize. All these can crystallize into three lists:
- First, this list has all the keywords you’d possibly think of, that strike a chord with your brand & company’s image. Think technical words, terms, or phrases that resonate with your team and audience.
- Second, the list enlists the names of your competitors as well as the businesses you venerate. Use your answers on questions about your likes & dislikes about these names as a guide in coming up with something meaningful for your business.
- The third list makes for a selection of all the names you had possibly built in making the previous two lists. It’s here you’ll find most of the ideas for your new name. Remember your selling proposition while coming up with this list.
Step#3: Step Back & then Return to the list
As soon as you finish creating your list of names, consider taking a break from the list. Step back from the process and attune yourself into the mind frame of your prospects instead.
Because spending too much time obsessing over an ideal name for your company might wind up as an uphill task of picking the right name.
After the break, come back to the list. And the question would follow: During the break, was there a name you couldn’t get out of your head? Any specific titles that stuck in your mind?
If yes, then we are looking at a possible leading name of your selection,
Unique names tend to stick in the mind of anyone who cares to listen. You must peruse your list one more time to check for ones with the ability to adhere. Go through the list before heading over to the domain registrar like GoDaddy.
Step#4: Conduct a Basic Availability Check
Upon short-listing the names you’d likely use for your brand, you can proceed to check the availability of potential titles. At first, checking availability is somewhat a simple exercise involving running the name through a search engine like Google and then check the results for brands with similar titles as you.
Alternatively, you can run the name through the trademark database available online. In the US, the TESS-The Electronic Search System, which is the patents and trademarks system, helps you check whether the name has already been used.
Once you’ve ascertained that your name hasn’t been procured yet, ensure that you can get a URL and domain name you’d like, preferably, you’re a URL that ends in-.com.
Besides .com, there are several other alternatives for domain names, however,.com domain name has a legacy and offers a lot more value than its competition. Having a .com URL demonstrates to your prospects how fully invested you are in your brand, and it underscores your professionalism.
Often, you can conduct a domain availability search on any right name with the domain registrar you use. Also, check your name availability on other online environments, and you’ll have to ensure you can choose your business name on social media channels and forums you plan on using.
Step#5: Test Your Names
Once you have confirmed which of your top names are available, subject them to a test.
There are different ways to go about it like you could consider giving your prospects a list of names you like and ask them to vote for their favorite. Conversely, give the same list to members of your team and, after a few weeks, find out which names they remember the most.
The other option would involve creating a sample group of customers and people from your team and then asking them to assess all the names and criticizing the names on aspects like meaning and memorability.
Your name is a critical pillar that it is calling on you to spend ample time on testing before paying for your name and URL; thus, minimizing your risk of making a monumental mistake.
More importantly, test any foreign word to rid your list of names titles whose meanings are unknown to you. Brands have numerously, in the past, chose unique names for their online business only to learn the title they had opted for, have a meaning oblivious to them.
Steps#6: Register your Name
After all the necessary testing and decide on which name you’ll take up out of all the options at your disposal, move fast and register the name.
Registering the name guarantees that no other business can come claiming your title.
There are instances in which you are yet to decide on a name; thus, it’s prudent to register the names you like and purchase them as well. Ordinarily buying a few domain names won’t cost much, plus it affords you more latitude and time.
When registering your domain name, consider buying new versions of your name as a precaution like, alongside .com, you can opt to purchase the .org & .net extensions to fend off anyone else from taking them up at all.
When you definitively pick a name, you’ll stick with, proceed with your registration to the next stage and trademark your name. Trademark search and purchases protect your brand’s identity as it evolves and grows.
Also, trademarking your name will deter other businesses in your industry form using your name.
A Template for Picking a Brand Name: Choosing a Business Name for a Clothing Business
The template here intendeds to help you get started on the right track by picking a brand name for your clothing business. Undoubtedly, in today’s marketplace, the fashion industry counts for the toughest of places to stand out.
You know, you can make your search a lot easier at times, so to speak by naming your new business based on the kind of brand you’d run, or your business plan.
In the fashion world, coming up with a name that customers love is crucial. Putting it more succinctly, your clients won’t just stop at your name as they develop an affinity with your brand daily, these customers will be wearing your name.
Now, to select a name that resonates with your prospective base, consider the following.
Brainstorming is the first step of any naming process. It’s having a sit-down, freely-associating with the creative members of your team, and evaluate what kind of name you need to create an incredible identity for your brand.
When looking for a name in the clothing industry, besides your brand personality, the following are stuff you want to consider:
- Memorability: A short and sweet business name makes it easy for your clients to remember you. A quick, easy to say, easy-to-spell name best suits the fashion industry, and it makes your logo more appealing when printed on clothes.
- What to sell: Some brands made a name around a specific fashion they deal in, case in point is Accessorize in the UK. But in some cases, this route has its fair share of limitations for one; you won’t find it quickly should you wish to diversify into selling other products in the future.
- Aesthetics: Remember, in the fashion industry, your name carries a lot of weight. So, the business name needs to be meaningful, especially when said out loud, and you’d need to think about how the title looks like written down, and it should look attractive printed on a pair of shoes, t-shirt, bags, et cetera.
Step#2: Communicating the Value of Your Business
First, assess how your name will convey your brand’s value before you narrow down the options you have for an outstanding business name. For instance, the value could range from your content’s tone to your band’s personality and anything in-between.
Taking your customers’ personage into account will help you to craft the right image for your brand with a meaningful. Of course, your fashion brand’s messaging will be different when you try to woo younger people or teenagers than when speaking to maternity fashion.
If you want to create a brand that resonates with your customers, a company that draws fans with interest in your organization, you’d have to align your attitude in achieving that feat.
The uniqueness of a name takes more than just foreign words to look impressive on say, WordPress. The unique name must convey the importance of your online business and brand personality.
Step#3: Ensure it’s Unique
Across industries, an exceptional name helps you stand out. But in the fashion industry, you must ensure people do not misconstrue your brand for something else because your customers will adorn your logo to anyplace.
There are an impact and suave that comes with having a logo unique only to your brand. You can only borrow ideas from your competition and draw inspiration from those ideas that help decide the sort of name to create. You don’t want to copycat your competition title’s sound and appearance.
Before taking up a name for your business, you must run a trademark search & domain availability. This way, you can avoid the perils that come with using names similar to your competition. The classic case in point is the 1984 Ralph Lauren vs. US Polo ASSN.
In the lawsuit, US Polo ASSN got sued for using in their design a similar word “polo.”
Step#4: Test Your Name
And because companies often choose to save the URL & name choosing stage for last, entrepreneurs face one of the biggest problems. The prospects of launching an enterprise to start making money right way tempt entrepreneurs to rush through the name-determining process; thus, picking the first thing that piques their interest.
Particularly in the fashion industry, it gets dicey trying and choosing a business name in a dash. Race through the process, and you stand to destroy your brand with the wrong name.
First, test runs your name through colleagues and potential customers, try and pick their brainwave, and their emotions. Further, put your business names into a logo maker and get a feel how they’d look written down.
Sales and marketing strategies employ an A/B testing method, which can come in handy, especially when you have a couple of interesting names, but you’ve yet to pick on one.
The A/B testing method involves testing the names on “aesthetic appeal” and “memorability” metrics to figure out which of the titles come out on top.
Step#5: Choose your name
Ultimately, when you are ready, you’ll pick a name that will stick with your brand for years into the future. Before selecting a name, you’d need time to evaluate all the information you have.
Research the name before committing, take some time to look up the name you intend to take; check the .com URL availability, and the title’s different social media handles.
Also, ensure that the name you settle on won’t get misconstrued to mean anything different in alternative markets that you might venture into in the future.
Upon affirming your name’s availability, head over to a company that sells domain names and hosting, purchase the name, and then builds your website asap. The sooner you get your online business operational with a name that sits pretty on say Shopify, the better. The idea is to guarantee you a top claim to the name ahead of anyone.
How to Get Your Business Name Copyrighted
Take a moment and think about your brand name on the whole. Once you’ve determined what name to stick with for your business, ensure that you know how to register the name, and get it copyrighted; fortunately, the process is straightforward.
Before you fill in the online registration form, leave not even an iota of a chance to using a name too close to another company’s name. Again, getting your name registered and copyrighted eliminates the possibility of any other brand in your industry to use your name, or even a name too similar.
Mostly, you get protection against any malicious people using a name too similar to yours who try to defame your business, or worse, steal your customers.
Registering a legal trademark for your business name is a simple process that takes a few minutes that entails applying to the website. In most cases, you won’t even need an attorney’s services more when using the US Trademark & Patent office website.
You can use the US Trademark office’s online database, TESS-Trademark Electronic Search System, to search and make sure no other company has a name too similar to yours.
In the scenario, a similar name exists in the TESS database but used by a corporation from a different industry; you have the green light to either continue using your name or opt otherwise. Also, leaving nothing to chance, you want to check with a lawyer before committing to the expenses that come with registering the name.
Copyrighting your unique name has the extra benefit of protecting the uniqueness of business moving forward. You don’t want anyone pulling the rug beneath your feet by, for instance, by taking the identity of your fledgling online business.
Does a Name Trademark Cost Money?
Take the US for instance, registering a trademark, or “copyrighting” your name with the government will set you back a couple of bucks ranging from $275 to $325. Of course, at a glance, the cost makes for a considerable ask for small budding businesses starting. Still, comparatively, it’s a cut-price when juxtaposed to beginning a brand all over again right from scratch should anyone else use your name.
Also worth mentioning is that you’d need to answer some critical questions when you apply for your name registration. Often the questions address areas like whether there’s a design element-a logo to copyright, the use of your trademark, about your company, and at times, the question will touch on the date the name was first used in commerce.
Since you are protecting your name, it’s prudent not to register your .com URL with your name. Once you have purchased your domain name, no one can use your URL, so there is no need for fussing over a trademark.
Trademarking of a business name is straightforward; however, it can also be a prolonged process. According to the Trademark Office & the US patent website, a response to your application can take up to 6-months after filing your claim.
Moreover, it’s a good idea that in some instances, while registering intellectual property, you want to incorporate the service of a legal professional. Because in case your preferred mark matches another registered trademark, a contested registration is on the cards.
When determining the kinds of the name you’d prefer, remember it’s extremely challenging to successfully register and trademark a far too generic or descriptive name.
Take, for example, “The Shoe Shop” is too generic to trademark successfully. Thankfully, you can always procure the services of an expert in trademark law to help protect your new title.
Choosing a Domain Name
Your domain name (URL) is the pathway that leads customers to your eCommerce store. A domain is a name or phrase. It’s one component that introduces you, lets others visit your store & reckon you when the name presented itself.
Increasingly, it’s getting difficult to find a great domain name, and that’s attributed to the growth and saturation of the eWorld.
Usually, the brand name comes first, then followed by a domain name. Sadly, businesses tend to give up on finding a domain name that implicitly incorporates their brand name since all domain names have all got used and several abandoned by original buyers.
As such, there is little you can do except wait and hope that you will purchase one at some point.
The Brand, The Keyword & The Extension
Ideally, keywords and the domain extension (.org, .net, .com, et cetera) shouldn’t count for much, but since they have some SEO privileges, it crucial to factor in all the three.
Your domain name plainly and boldly reflective of your brand name or what you sell and your domain extension can be any of these three- (.com, .net, .org). And it’s imperative to do so since most eCommerce customers are familiar to these domain extensions anything else comes across as unsafe.
Although it’s perfectly ok to use a country-specific domain name in building an eCommerce store in that specific country
For instance, the brand name of Hemp Products Ltd. You don’t even need to check the availability of the domain name HempProducts.com. Already, naturally, you know it’s not available., at least not for any of the significant domain extension.
As the present state of the domain market, it’s what we must deal with and overcome at the same time.
5-Steps to a Good Domain Name
Though we are lean-on the availability of proper domain names, we can try to work around and utilize the following methods for finding proper domain names.
- Pre-purchase Domain: Depending on what is you need, you can invest any between $200 to $200 000 on a premium-also referred to as pre-registered domain name. Often, these domain names come with the benefit of having age attached.
- Re-Buy the Domain: Possibly, you need a domain for your blog, then you discover the domain you want is registered; however, it has an inactive homepage. So, you reach out to the domain owner, negotiate a price to buy it off the owner. Give it a shot. It does work in some instances.
- Personalized Domain Name: If you base within a large area, for example, New York, try and use NYC at the end of your domain name. So, for instance, the domain name you want is Dropshippingit.com: try buying DropshippingitNYC.com-to guarantee a high rate of success. Go specific should need to arise.
- Avoid Symbols: At least your domain name should be two-character long without symbols like @# or $. For instance, your business offers tracking services to stock markets you can’t use $tock.com
- Short & Memorable: In your brand or product description, maintain brevity by using few words. You want to etch your domain and brand name in customers’ minds, so it’s essential to keep it short and sweet regardless of how hard it proves.
The five steps to the right domain are nothing like rocket science, though there is a couple of stuff to pay attention to. eCommerce platforms like Shopify come through for you as regards coming up with the idea, setting up your domain, and registering the domain name.
Domain Name Generator for eCommerce Stores
Newly founded businesses find domain name generator as resourceful.
Shopify Business Name Generator
On the market currently, Shopify Business Name generator counts among the most famous business name generating tools. The beauty with this tool is that once you’ve found and picked a title, you won’t have to concern yourself with checking the domain name availability.
Shopify lists all the names with available domains, so you can purchase then proceed with the business of building your online store within the Shopify ecosystem.
In a bid to simplify stuff for your business, Shopify has a specific name generator designed to support brands from particular industries. For instance, there’s a furniture name generator and clothing line name generator for fashion brands,
To run a successful business online involves choosing your preferred name from Shopify selection, sign up for a Shopify account then start selling asap.
Using the word that you’ve submitted, Domainr helps you put together special and unique names. This tool comes in handy in hacking together some kind of domain combination reflective the name of your brand and brand identity.
The tool is pretty easy to use, and also, you get instant info displayed. In scenarios you find domains taken, they’ve often been repurchased many years, and to purchase them, you’ll need to contact the owners directly.
This tool provides both long and short length domain names that best suit your business needs, but you’d first have to sign up with NameStation to use its service.
It’s worthwhile creating a new account with NameStation as the platform is so rich and extensive features-wise.
The tool provides access to a domain finding dashboard that lets you filter out specific needs and preferences for your domain name. The dictionary will perhaps help you find alternative words to use for your domain name.
This generator solution comes in handy, especially if you want to find titles based on particular keywords because Name Mesh counts as a straightforward online name generating tool with an extensive selection of words & phrases.
Name Mesh provides a comprehensive list of available domain names with keywords you’d rank for, highlighting some related and relevant keywords.
Conduct a search, and Name Mesh categorizes the name options into a selection of different lists based on the names’ uniqueness and fun.
How to Buy a Business Domain Name
Brainstorming sessions with creative members of your team and one of the generators highlighted herein can help you find a domain name to purchase.
Purchasing your domain name online means no one else can use the name.
Although there are plenty of excellent websites you can purchase a domain name from, at the moment, we’d root for Namecheap. Online, it’s among the simplest of sites businesses can use to buy their domain name to start selling online.
It has not stopped there since its inception in 2000, Namecheap has sold over 4-million names to customers. Additionally, as an ICANN accredited domain registrar, Namecheap offers a sense of authenticity & security.
Namecheap comes with privileges are:
- Excellent 24/7 customer support and customer service
- An ICANN group accreditation
- High-quality security features
- Best suiting price points for the budget-conscious points
- A knowledge-based help desk
- Nominal cross-selling or upselling from the sales team
- Easy exporting and transfer for a domain name
Choosing your Business Name & URL-Summary
Choosing the best suiting business name and URL isn’t easy. You won’t pick your brand’s identity at random or use a foreign word without a due background check. The time, focus, and effort that choosing a perfect name & URL demand simply means you won’t jump at the name you see.
The process takes more than launching your new business. You’d have to hack together a team of creative minds to brainstorm good business name ideas.
Finding a name that appeals to your prospects requires patience and research.
Finding a unique name takes time as you’ll search from Flickr, LinkedIn, to your small businesses. Likely, your initial list of names won’t even have the unique name you’d ultimately use.
Your name & URL are some of your business aspects unlikely to evolve, unlike other elements like your website design, user personas, and product portfolio. Instead, when making your initial choice, you’d need to cast your eyes into the future, thus ensuring you purchase a name that would stick years into the future.
You don’t want to select a small business name you find based on your excitement of playing around with logo makers or launching say your WordPress website. Research in earnest and create a name that adheres.
Committing to finding a good name that aligns with your business plan and brand identity, as well as a title with domain availability and uniqueness on trademark search, ensures that your business name is good.
A good title that represents your business correctly can translate to more sales, improved brand loyalty, and more opportunities for growth over the long term. Put it another way; we are looking at the next Google, LinkedIn, Flickr, or Nike.
Are you set to choose the perfect business name & URL? Share with us in the comments section.
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