Whether you’re an artist, an entrepreneur, a writer, and a designer, physical products can be the perfect canvas to monetize your creativity. Welcome to A free Print On demand Course that will help you find products, design a store, launch, and make your first print on demand sale.
From backpacks to books, t-shirts to posters, you can put your original spin on your everyday products and sell them online.
However, if you follow the traditional route of buying and holding your inventory, Somebody would leave you with a pile of products that are not sold.
Print-on-demand dropshipping model offers an alternative way to bypass time, investment, and risk associated with inventory management, allowing you to switch from creating to selling custom products at a fraction of the cost.
Let us kick off Print On demand Course post by defining print on demand
What’s Print on Demand?
It’s a way to sell customized products such as t-shirts, wall art, and other items with your designs on them, made on a per-order basis with a printing service.
It means you don’t pay for the product until you’ve made a sale, therefore eliminating the need to pay upfront, buy in bulk, or hold any inventory.
Like dropshipping, this drastically reduces the barrier to entry into the world of ecommerce and frees up funds to allocate into marketing strategies.
When using Print on demand, everything after the sale, from printing to packing and shipping, is handled by a printing partner.
Your profit is the difference between selling your product for minus the product’s cost from your supplier.
So, if you are selling a t-shirt for $25 and your supplier charges you $7.50 for the product + printing and packaging, your profit is $17.50.
Lets dig deep into this Print On demand Course and learn what many would charge you to know.
Who Is Print on demand for
It doesn’t matter if you’re entirely new to ecommerce or not tech-savvy, as it’s a great business model to introduce yourself to the world of ecommerce.
And if you’re already an influencer or musician, this is an excellent, low-risk business model to add an extra revenue stream to your existing operation.
With Print-on-demand, you can easily create an online merch store and sell custom branded products to your existing fans and followers.
It wouldn’t make sense if we didn’t define POD in this Print On demand Course, hence the need.
Types of Print on demand Products To Sell
When it comes to products you can create, there are plenty of options, and new products are continually being added. The type of product to sell matters and that is why this topics plays a major role in this Print On demand Course.
We must find your print on demand niche before anything else.
Traditionally, you see many people creating custom t-shirts and wall art, but there are many more products you can print on. You can create custom (takes a deep breath):
- Shower curtains
- Backpacks, tote bags, fanny packs
- Flip flops
- Laptop and Phone cases
- Beach towels
- Bean bag chairs
- Canvas shoes
- And even puzzles
Open and set up your store overview.
- Sign up for Shopify
- Choose a theme
- Choose a print on demand partner
- Set up payments and shipping
Sign up for Shopify
The first most important thing you should do suggested in this Print On demand Course is to create a website. Once your Shopify store is created, you are then expected to log into the Shopify admin panel.
Shopify offers 14 days free trial to help you design the store, research the product, and customize your store before launch.
Withing the Shopify 14 days free trial, your shop won’t be live, customers won’t be able to see your homepage or live URL of your store unless you choose one of the Shopify pricing packages which are:
The admin page is where you get to manage everything that has to do with your store.
Here you can:
- Add products
- Fulfill orders
- See your sales for the day
- Configure your storefront
- Add sales channels
- And a whole lot more
The goal of this training is to get you to your first sale quickly, so I’m not going to show you everything you can do with the Shopify store and instead focus on the fundamental essentials.
In the subsequent time, you can explore everything else on your own later.
Choosing a Shopify theme
The Shopify Theme Store has tons of beautiful themes you can use in getting your store started.
You can preview what your store currently looks like by clicking the “eye” icon next to “Online Store” under your “Sales Channels.”
I personally recommend Turbo Portland by out of the sandbox Shopify theme, it has most of the installations followed by the newest kid on the blog the Debutfy theme which is taking over the ecommerce world by 150,000 Installations in a span of few months after launch.
Are you still reading Print On demand Course ? Well lets dig further
You can as well explore the below themes:
- Ella Shopify Theme – Unique Multiple Layouts And Styles
- Booster Theme Review : Scaling Your Shopify Sales
- Flex Theme Review : Another One By Out Of The Sandbox
- Ecom Turbo Shopify Theme Review : My 1 Year Using It
How to find a new Shopify theme for your Print on demand store.
- Click “Online Store” under “Sales Channels.”
- And under Themes
- Theme library
- Visit the theme store to explore Shopify themes.
Since this is your first store, you might as well explore the nine different free themes Shopify has to offer.
Click “All themes” on the top bar and tick off “Free” to explore the free themes.
With all Shopify themes, you can preview a demo of the theme and see what it looks like on Desktop and Mobile.
Click the “Add theme” button and let the theme install. Great. The theme is added to your store already, but it’s not yet published.
- Scroll down and click “Actions.”
- Click “Publish” and
- Click “Publish” again.
Your theme has been installed and published in your store.
Print on demand partner
Now that our store is created with a great looking theme, you need to choose a print on demand partner and integrate them with your store.
The great thing about doing Print on demand with Shopify is that so many great prints demand partners that integrate seamlessly with Shopify.
Head back over into your Shopify Print-on-demand dashboard and click “Apps” in the left toolbar.
It is where Somebody will locate all the apps you’ve installed in your one product store.
- Click the “Visit the Shopify App Store” button.
- Click on “Categories,” “Finding products.”
- Click “Print on demand.”
A vast majority of them choose from and making a decision can be overwhelming so let’s walk through what to think about before deciding on a print-on-demand partner.
A few important things to consider when you’re choosing a print on demand partner are:
- What products interest you?
- If you want to sell t-shirts, every Print on demand supplier has t-shirts available, but you should consider what type of t-shirts you want to sell.
- Do you want your t-shirts to be American Apparel, Champion, or Gildan?
- Do you want a specific weight of t-shirt, or even style like v-neck, tank top, or a partner that offers all over t-shirt printing?
If you want to sell more specialized products like Print on demand shoes, you might want to check out Pillow Profits Fulfillment.
Maybe you want to sell Puzzles, and in that case, you would like to checkout Subliminator.
When choosing a print on demand partner, some other things to consider would be the price of products and any applicable service and production fees.
Some print on demand partners allows you to print designs in more than one location on a t-shirt as an example.
You can print in front of the t-shirt, back, and inside where the tag would be sleeves and more.
Each supplier will have different costs involved for those additional design placements.
Lastly, you’ll want to consider the location or locations of your supplier’s facilities.
Maybe you want only to serve customers in the United States, so it would make sense for your supplier to have a facility in the States to reduce shipping costs and fulfillment time instead of being in Europe.
In this article, we would be making use of Printful as our Print on demand supplier.
Printful already has the highest reviews and installation on the app store.
Click “Add app,” and then click the “Install app” button in the bottom right.
For this supplier, you’ll need to create an account with Printful.
Click the “Connect Store” button, and we now have Printful integrated with our Shopify store.
Create your first Print-on-demand design
We’ll come back to Printful in a bit, but first in this Print On demand Course, let’s talk about creating designs for your Print on demand products.
This part is a lot of fun, and you can let your creativity shine.
Now, I should mention you don’t have to be a designer for this part.
I’m going to provide you with three different ways to get awesome designs to start selling on your products.
Create it yourself
Create it yourself. If you are a designer, you can, of course, make your Print on demand store designs yourself.
It is the ideal option or an excellent option for someone looking to throw something up and quickly run a test.
You can use any program you like to create your designs; keep in mind that each supplier may require specific image dimensions and formats.
Be sure to look at these requirements yourself before you start designing.
As a general rule of thumb, you should save your file as a PSD or transparent PNG.
As I said, dimensions will vary depending on the supplier and the products you’re printing on.
The image dimensions for a mug versus a t-shirt will be different, as t-shirts are larger than mugs.
With any design, regardless of size, you’ll want it to be the highest resolution possible. But always refer to your supplier’s product requirements.
Photoshop or Illustrator is the most advisable programs in designing graphics, but some free alternatives are
Hire someone. The alternative to creating your design is to hire someone to do this all for you.
The cost of hiring a well-experienced freelancer will vary depending on where you go, but the quality will change, too, depending on how much you’re willing to pay.
You can find freelancers on websites such as Upwork or Fiverr, or you can go to websites where artists publish their work and portfolio to find designs similar to the look you’re going for.
Just reach out to them and check if they are interested in working with you. Great artist portfolio websites to check out are Behance, Dribbble, and DeviantArt.
You can also find artists on Instagram by diving into hashtags related to graphic designers such as #GraphicDesigner, #FreelanceDesigner, #GraphicArtist and more.
When you search for a trending hashtag, you can also explore the related hashtags to find more examples and designers.
Buy design templates
The last option to get your designs is to buy a template. There are a few websites offering design templates that you can use and sell on your products.
It might be the most affordable option, but maybe not the most ideal, since technically anyone can sell the same designs as you.
Creative Market and GraphicRiver, on the other hand, sell different kinds of graphic assets and templates that can be used on all different types of products.
Create a product mockup
Once you have your design file, you can create a product mockup.
A product mockup will allow us to create lovely product photos without ever needing to take a picture of our product ourselves.
Mockups are a realistic representation of your design that you can use in your ad creative, store, and product pages.
The first way to create a mockup is to use a free mockup generator. Printful and much other Print demand partners offer free mockup generators, and it’s what we’ll be using.
Alternatively, websites like Creative Market and GraphicRiver sell mockup templates for all products in different styles and formats.
There are mockups on models, lifestyle shots, and the product by itself. Mockup templates will cost anywhere from $9 to $40, depending on your needs.
These paid alternatives offer a bit more flexibility if you’re willing to spend money and look for something specific.
Adding your first product to your store
Now that we have a design let’s add our first product to our store. There are a few ways to do this, and it depends on your print-on-demand supplier.
- Click “Apps” and then the Printful app.
- Click “Products” on the top bar,
- Scroll down and click “Add product.”
Now, these are not required before launching your store, but I highly recommend doing these things before you launch.
Product pages help you sell your product, but you need several other pages on your store to tell your story and sell your brand – this will help establish trust with your customers.
Before launching, you should have a few standard pages ready to go:
These pages include:
- An about us page
- A contact page
- A refund policy
- A Shipping policy
- And an FAQ page is addressing common questions and concerns your customers might have.
Okay, now let’s set up our payments. It will allow you to accept credit cards and PayPal in our store and enable you to get paid!
“Click on Payments.”
Here we can set up Shopify payments, change payment providers, and add payment providers.
I’m going to recommend Shopify payments as the primary payment gateway for your store.
This will allow you to accept major credit cards, such as Visa and Mastercard. Alternatively, you can use Paypal or both Shopify Payments and Paypal on your store to get orders from customers.
Suppose Shopify payments are not accepted in your region, or you want to use another payment gateway to accept credit card payments.
In that case, you can click “Change provider” and select from a list of popular payment gateways to integrate with your Shopify store.
- We’re going to use Shopify payments.
- Click complete account setup to get started.
- You’ll then be asked to enter your business details.
If you’re not sure or don’t have a business registered yet, I recommend setting up as an Individual.
You’ll also be asked to provide banking information so that Shopify can pay you.
Just follow the steps, fill out the forms, and you’ll be ready to accept credit cards in your store.
Or if you are a non-us resident but you need either LLC, EIN, ITIN, or US bank account, you can use Mollaelaw services they will provide you with a US Bank account for non-resident or LLC within a few days.
You can as well go with UK Company registration for non-resident which in turn will allow you to have a UK stripe account or UK PayPal and UK business account on Transfwerwise which comes with a debit card hence you can operate your dropshipping business or print on demand store with no payment limitation and bans.
Get UK Company registered as a non-resident Click HERE
Next, let’s set up shipping.
Here’s where we can set the shipping rates and methods for our customers.
Again, click “Settings” and then “Shipping.”
You can set shipping rates for your store, fixed different shipping rates for different countries, and choose how shipping is calculated at checkout.
Our choices are to calculate shipping rates for our customers by weight, price, region or by calculating them at checkout using an app or API from a shipping provider.
If you want, you can also skip this section and let an app such as Printful override these shipping settings.
We can also set flat rates for shipping here or just make shipping free. I like keeping things simple, so I’m going to make shipping free on our store and just factor that into the cost of products we’re selling.
To set Free Shipping on all orders in your store, you should first Delete the default Shipping zone Shopify that was already set up for you and leave the “Rest of world” shipping zone.
Studies have shown consumers are more receptive to free shipping, so we might now see more conversions and purchases since we can now advertise “Free Shipping” across our store.
Remember that shipping prices will vary to different countries.
Instead, you may want to have Free Shipping to the US and a flat rate for the Rest of the World. It will depend on what items you’re selling and what print-on-demand supplier you’re using.
Next, you’ll want to go through all the settings on your Shopify store.
There might be a setting you never knew existed or an option you might want to change that you never knew you could.
Whenever I’m learning new software or platform, I learn how to use it the fastest by merely playing around with it.
One thing I always do is look at every single option available.
You should do this too with Shopify, especially if it feels overwhelming to you right now.
There’s one last thing we need to do to launch our store. And that’s to make your store live!
If we visit our myshopify.com store URL, we’ll notice that there’s a password page protecting our store while we’re creating it.
Head back over to “Online Store” in our dashboard and click “Preferences,” and you’ll see our Password page options.
To make our store live, we’ll need to click “Disable password.” Once we do that, our store is accessible to anyone who visits it.
Getting your first sale
Congratulations! If you’re following along, your store is now live and ready to accept orders! Now let’s focus on getting you some customers!
Here are some things that won’t help you get your first sale:
- Perfecting your website won’t get you your first sale – make it good enough and move on
- Optimizing your website won’t get you your first sale
- And Spending days thinking up a logo or branding won’t get you your first sale
Here’s what will help you get your first sale.
- Focus on easy-to-try marketing channels that provide immediate results
- Play with free methods and work with paid methods of getting traffic
- Focus on one marketing channel
- And learn as much as possible
Where will you get traffic for your Print on demand store?
Okay, now that we know what will help us get our first sale, and what won’t we need to figure out where we will promote our products and how to find our customers.
Here’s a list of all the standard ways business owners are driving traffic to their stores.
These aren’t all the ways and places, but it’s an excellent start. If you focus on just one of these traffic sources and make it work, it’s often enough.
So, where can you get traffic from?
First, we can use paid advertising from platforms like:
- Instagram, which is owned by Facebook
- And Google Ads, which includes Search ads, Display ads, Shopping ads, and Youtube ads.
Personally, when it comes to paid advertising, Facebook is the platform I’d start with.
You can get started for as little as $5 a day, and their targeting options allow you to simply set up highly effective campaigns designed to reach your ideal customer.
And they also provide you with fast results, meaning, within a few minutes of someone purchasing your product from a Facebook ad, you can see precisely what ad provided the results.
There are tons of great online resources to get you started with Facebook ads, including Shopify Compass, which has free online courses covering multiple topics to get you started.
Influencer marketing, if you’re not familiar with the term, is a marketing method to tap into a person of influence with a following of people who respect and trust what they have to say.
It’s like if a good friend of yours recommends a new movie or music to listen to; because you value their opinion and taste in movies and music, you are much more likely to take up their recommendation.
Influencers come in all forms, and you can find them almost everywhere.
Places to start looking for influencers can be:
Influencers also come in all sizes, from micro-influencers with a few hundred or few thousand followers to massive influencers with millions and millions of followers.
Usually, you pay an influencer a set fee to post your product to their following for a set amount of time.
Affiliate marketing is a reward-based system that encourages partners to promote your Print-on-demand products in exchange for a commission.
You can pay affiliate marketers a set fee for every sale they make or a percentage of each sale they get you. What’s great about affiliate marketing is you only pay your affiliate after they make you a deal.
There are many great affiliate sites that you can post your offer, such as Share-a-sale, or you can create your affiliate program. Another traffic source you can tackle is content marketing.
Content marketing consists of mainly creating and distributing valuable, relevant, and consistent content to attract new customers.
These can include:
- Posting blog articles on your website that relate to your business or product.
- Designing infographics you can post to Pinterest.
- Creating videos for your Youtube channel.
- Posting consistently on your Instagram and Facebook page.
- Or Starting your podcast geared towards your target market.
Although content marketing might not initially drive a large amount of traffic and sales, it helps support your other marketing efforts, and it’s a lot of fun to create the content.
Lastly, you can engage with existing communities across multiple platforms.
- Facebook groups
- Online forums
Contributing to places like these can help build authority within your niche and make people see you as an expert and a trustworthy brand. Learning something in this Print On demand Course?
Keys to Success
As you get started on your journey, here are a few things you should focus on to set yourself up for success.
Focus on things that drive traffic and sales and invest in long-term marketing efforts.
Don’t set your profit margins too low, so you have room for advertising costs
Don’t expect quick results – it will take some time to learn what designs and products your niche will love
During your trial, you can apply everything you learned today to:
- Set up and launch your store
- Find and add products
- And work on getting your first sale.
As always, it was a great pleasure to introduce printing on-demand with Shopify.
If you were looking for Print On demand Course to help you start a print on demand business then I hope this guide was helpful.
Print-on-demand services provide an accessible inventory source for new entrepreneurs or anyone who just wants to test an idea before investing in it.
Suppose one of your ideas emerges, and you start generating a significant number of sales.
In that case, you can always graduate from using the on-demand print site to hold your inventory or continue to use these services while finding new ways to increase your audience.
Yours is the choice. I wish you all the best on your journey, and I hope to see you soon!
You can also checkout these print on demand companies and let us know below if this Print On demand Course was helpful.