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The best way to Creating Powerful Product Videos for your store
Over the last couple of years, videos have emerged king of content. Everywhere you turn, brands are finding new ways to make their products, including alluring product videos.
A while back-say like 2-3 years back-when products just had a bunch of pictures! Those days have fizzled out-they are history.
Using videos to market your brand and products is an excellent move. Look at it this way; how may a TV ad has convinced you to buy a product or a sweet YouTube video has made you tear up.
A survey by Animoto has revealed that 96% of consumers find videos helpful when making purchases., with 73% of those surveyed stating that they are more likely to buy an item after watching a video explaining the product-pretty compelling stuff.
Product videos can be used for ads, across social media networks, on product pages, and linked to emails. They present an opportunity to grab the attention of potential clients and give another reason to trust and choose your product over others.
Without specialist equipment and a skilled team, it was challenging to make videos. Today thanks to free video editing programs and smartphones, we have access to all the tools we need.
With some time and effort, leveraging on the tools can produce amazing results bound to elevate your brand-store to the next level.
Trust you me; it can feel daunting making product videos, in light of that to help you take your first steps, this guide will walk you through the process- making a short, basic and snappy video that will capture attention. Let’s hit the road running.
Choose a Format-Approach for Your Product Video.
Before you start yelling ”action”, there are a few things you need to think through to get the most from your videos.
Where is this Product Video Going? What is its Purpose?
Any mental picture of where you are going to use the video you are making, and who is going to watch it?
Maybe you have multiple uses for your product video; however, picking an essential platform or place will help shape its construction.
Consider where in the customer journey, the viewer will be. If they are watching a video on Instagram or Facebook, it is likely they do not know your brand.
But if they are watching on your website, probably they are interested in your product and weighs whether or not to buy it.
So instead of using the same video for product page and ads, make different ones that appeal to the various stages.
Is the video specifically for ads and awareness?
Captivatingly showcase your products and brand. Is it intended for the product page?
Ensure that you flash all your product’s features and their usefulness?
How Do You Want this Video to Look?
Take some time to formulate a clear idea of what your final result should-look. You want to keep things consistent, maintaining one theme-avoid overloading your video so that it does not feel disjointed.
Find inspiration from other brands and your competition. Search social media and check websites to see what they have devised.
Enlist with the ads that appear on your Instagram and Facebook feeds-algorithms will show you more ads.
It is all market research.
You want to have a sense of who would buy your product, visualize how they might live and where they might go.
Videos that show individual lifestyles or environments can entice people who value those things to buy your product.
For example, someone buying sunglasses might live an active lifestyle and enjoy outdoors. Highlighting it in your ad will demonstrate how your sunglasses are a perfect fit for them.
What Style of Video is Aiming For?
Even as the camera rolls to shoot out an all-out narrative-driven, an emotional video could be above your current skill set, choose a style that you figure you will be able to nail. The following are a few ideas:
- Images are strewn together into a video. A simple concept, but upon adding music or text, the overall effect superb. A good idea for quick social posts or ads.
- Short, looping video. More similar to an Instagram Boomerang or GIF- they are little snappy numbers that allow you to capture a handful second.
- You can repeat the GIFs a couple of times, creating a video that only consists of the same few seconds you repeat.
- A scrolling screen capture. Do you have a long product page? You can record your screen as you scroll down products, crop out the undesired parts of the screen, add text, and voila! Your ad-done.
- Demonstration video. Perfect for product page-show off what your products look The videos need not extended. However, the videos should give clients an idea of what your product like and any feature it has.
- Review video. Excellent for social media and building trust in your brand and product. You can film someone else or yourself reviewing or unboxing your product.
You want to highlight both good and bad features-preferably highlight more good than bad! It will help make the video more trustworthy and allow clients to make an informed choice.
Write Down the Plan for Your Product Type
Diving right into filming without a game plan is the last thing you want to do.
To properly prepare where and how the shots should look, You want to script, sketch, and storyboard the plan for your video-it is a smart move.
If scripting, storyboarding, or sketching the plan is not your thing, at least ensure that you have a firm idea of how you want the finished product to look.
Also, determine the location that fits your product and video, taking into account aspects like ease of filming and lighting of the site.
For first-time video making, a few simples ideas like against the wall, the floor, or a table can work. To execute the urban look, try a metro station, a busy street, or a crosswalk.
And your backyard, a local beach/lake or a local park can deliver on an excellent outdoor vibe. Although the setting is essential, you do not want anything that will distract viewers from your product.
Even say that adorable dog at the park, you do not want it stealing the thunder from your product.
- Use a tripod. A tripod helps to steady your shots, giving them a professional look. Find a way to ensure that your camera is steady-no movement if you do not have a tripod.
- Do not use your phone’s zoom feature. The digital zoom on the phone’s camera makes everything look grainy-to keep your shots looking crisp, move the camera closer.
- Shooting vertically. If vertical footage or images is what you won’t go for it. But generally film your video horizontally-you can always edit later.
If you go for vertical filming, just remember that you can not undo vertical filming.
- Lighting. You do not want your subject ending up silhouettes. To shoot a video, you do not need fancy light, but make sure you do not film looking directly towards the sun.
- Audio. You need a second phone or a microphone. It is not a good idea to film and record audio. To capture high-quality audio, set up a second phone or microphone closer to the subject.
Choose Your Editing Software or App
So in your possession is a bunch of pictures and videos you want to darn them together! Thankfully there are tons of free and easy to use video editing programs and help do just that.
If you are a newbie to editing, place a program that has tutorials that can help you should get stuck.
Depending on what you are editing with, the following programs might work.
Another product by GoPro. If you need a perfect quick video, this free app helps you do just that. It picks images and videos from in your phone’s gallery and automatically edits into a video.
Also, it let you manually edit what it creates so that it matches what it is you want the video to look.
Freely accessible to all mac users.iMovie is easy for beginner editors as it keeps things simple. Besides, iMovie has plenty of tutorials online to help you in your shooting should you get stuck.
Regardless of the operating system, OpenShot is an open-source editor, available for free.
Despite its simplicity to use, OpenShot is powerful enough to produce quality videos that you will be happy to present.
Example 1: Creating a Simple Video Ad
You can decide to create a simple Instagram Story ad for a watch with a cat-shaped face. You want to make the video you have seen other brands use, editing multiple pictures together into a video, and setting it to pop-y music.. ensure there are plenty of pictures.
Photos display your products, the different colors, and how it looks when it is worn. You can also decide to include a couple of pictures of cats on an excellent measure-and maybe you do not have a cat model on hand; you choose some from free stock images.
Next, you need to choose music that you think would suit your video on Bensound-a great tool that lets you use music without the purchase of a license.
Using iMovie, edit the video, import the audio and say 14 of the best pictures you took-add those of the cats and a title card you made in Canva.
Trim the length of the image to try and fit with the beat of the music around sic (0.5 seconds for most).
You can put a title card to the end of the video so that brand name and logo is the last thing viewers see.
Resize video to suit the Stories ad.
It is nothing fancy and can be more polished, but it shows your product. It is a bit funny, and it does not take long to create.
Creating the video can take you around an hour and a half from start to finish, and that includes watching a few iMovie tutorials.
Example 2: Creating a Product Video.
Putting a video on your product page is an excellent way to display your product and give potential clients their best chance to see what the items look like in real life.
For this reason, you want to add a video to your product page for say a fanny pack store.
You want to think about a customer watching the video would want to know and settle on a video of a person interacting with the bag and showcasing its features.
You want to demonstrate the features of the fanny pack, how versatile it is, and its size. The video helps to back up your written product description-directly above the video on the product page.
When shooting the video, you want to do it in a light, bright environment. Set up the camera facing a white wall and film all the footage at the same time to keep the video looking consistent.
Because you intend the video as the final decision maker for buyers, it is essential that it quickly inform them about the product.
When editing, ensure that you use footage that showcases the features of the product and trims down the excesses. Keep some sections at regular speed, but others faster-you do not want the video excessively long.
You also add the title card with details that you want to highlight. iMovie allows you to include texts on the cards-but you can not find a way to insert your logo!
Instead, make them in Google slides, take a screenshot and insert it to the video as an image. Hey, at times, it calls to be creative and find a workaround.
Unlike the Instagram video, this time around, choose the music that you do not think would detract from the video or turn buyers off.
Again it is unlikely that you will bag a prize but stick to what you are capable of and the results ai the video that fits what you want.
It shows what the bag looks, its features, and how it looks worn in different ways-all the nitty-gritty that customers want to know.
Filming Your Product Own Product Videos
If you feel enthused by this step-by-step guide to filming, now it is your turn to shoot a product video for your brand.
Get started, do not get discouraged if it takes to find that which works or if editing gets murky-all these will come together with practice.
There might be a couple of failed attempts before it gets better with the final product video, but all these are part of the creative process-enjoy!
Have you been inspired, motivated by this article-to make product videos? Have any questions, suggestions on how to get about it?
Feel free to hit us-up below the comments section.