Starting a successful dropshipping business is no easy task, and for those in Africa who…
How To Start Dropshipping Business Selling Phone Cases
Do you want to learn how to start Selling Phone Cases? Keep reading.
Have you never started a business before? Ever! As a potential budding eCommerce store owner, it is embarrassing to admit.
That fact probably is weighing heavily on your mind as you are thinking while reading this case study to help you succeed. It is bound to even keep you up late at night a few times.
Starting a dropshipping business is a bit scary. Fortunately, there are things to turn that fear into a profitable business.
The initial step involves reading. Reading lets, you expand your knowledge exponentially. When you read, you absorb all of the thoughts someone else had already shared.
It let you learn from their experiences and avoid falling into the common rookie mistakes.
Secondly, seek mentorship. Among the easiest ways to avoid the common pitfall traps is talking to someone who’s been through them already.
Talking will not only save you money and time; it will give you some more insight into what it takes to be successful. Set aside time to discuss your ideas and plans with a mentor, it will accelerate your growth and set you on track much quicker.
You see, often to get ahead is more than just tactics-it is more about mindset.
Taking a plunge into starting a business is not as easy as ABC is. It is enormous both strategically as well as emotionally; however, hearing from others who have done so successfully makes it seem achievable.
If you harbor thoughts of starting a business, it can not be stressed enough the importance of seeking guidance first. It will arm you with tips and tricks complimented with a support network to assist you in getting over barriers you may encounter.
In case you do not know anyone who has started a business before, consider joining some Facebook Group for eCommerce entrepreneur, for example, the Ecom empire.
Finding a Product to Sell
Honestly speaking, at many points in this journey, you will have to go against your instincts to succeed, that is not to say you get reckless, to the contrary.
In our case, we are going to focus solely on Selling Phone Cases using Aliexpress dropshipping method.
But you will do some things a bit differently. For instance, you do not have to start this business by finding a niche first, instead find a product.
Focusing on a niche is absolutely a great way to start a business, more so if it is a niche you are familiar with. If You know and understand your idyllic client, then it goes that finding a product that suits their needs and wants is simple.
You have to do is simply look at their desires and pain points, and an opportunity for an item will leap out at you.
Starting with a product can be challenging in that instead of looking for customers and offer a solution for their problems, you are starting with a solution and trying to find the problem that it fits.
That is tough-not impossible. Research into trending products points out that there are certain items out here that sell like crazy compared to anything else.
Based on reading articles, you will realize that there is a massive opportunity to dropship products. You are bound to discover Shopify, an accessible eCommerce platform that allows you to sell products to sell online.
You have to read articles on trending products ideas and start taking each cross-referencing it with what is available on Shopify.
Identify a few products that seem exciting opportunities.
You do not necessarily retread old ground, but you want something affordable and easy to ship.
You will need to build a framework outlining what makes for an ideal product for your case. Feel free to use the following guide:
- It needs to be available on Shopify if you set for dropshipping e.g selling phone cases.
- It needs to have an ePacket as a shipping option.
- It needs to be affordable, preferably under $5 including shipping.
- It needs to be trending on Google Trends and has a healthy amount of search volume on Keyword Planner.
Figuring out an ideal product is a process that can take a while, as it should. Deciding on an item is an incredibly essential part of starting a business, perhaps the most important.
You can change your niche; later on, however, when you do not have faith in your product, you will not give it your all.
You may not have landed on the final product yet from your primary research, but you have gotten some fascinating ideas.
Therefore, you can decide to try other resources to find more inspiration.
Trendosaur is one of the tools you can try out. It is a trending product analytics tool that pulls in stats from platforms such as Wanelo and Polyvore to give you a sneak preview of what product to sell.
Trendosaur will provide you with some insights into what products people are buying. You notice some similarities start to emerge between both Trendosaur and your research on trending products and in this case: Selling Phone Cases, you search for the keyword only ”phone cases and not selling phone cases.
Phone cases are famous currently thee more specialized the nice, the better. It may not give you ideas right away; however, keep it in mind as you continue searching elsewhere.
Try looking in other places like Reddit, Pinterest, and the top trending section on Alibaba, al of which are helpful, but maybe you have not to figure out yet exactly what you want to sell.
During these early days of-Phone Cases, you are having your day job, or you are on a short vacation, and you spend most of your weekend browsing say furniture store showrooms, in-between sorting through textile samples and stress-testing mid-century couches boom!
It is during these episodes that you have your first moment of inspiration. You start to notice that some unique home décor design trends have taken off and the most notable trend? Marble, Marble coffee tables, Marble cutting boards. Marble everywhere.
The thought is stuck at the back of your mind echoing like ”Marble is incredibly popular, and I need to capitalize on it somewhat.” You need to sell Marble products, but what? You file that thought for a moment.
Then it all comes together — that moment of pristine clarity. You are sitting on a couch at the office, and you realize that many of your colleagues’ laptop sleeves are also Marble. Then it hits you.
Marble Phone Cases.
You quickly boot up to Google Trends and search for ” marble phone cases.” You see, a massive trend for ” marble phone cases” on the rise.
It is promising, but you need a little more validation. You turn to Google Keyword Planner, and the search volume is there. Amazing! Now you need to ensure it is not a fluke. You log-in into Pinterest, search for marble phone cases-whoa! Tons of pins, tons of engagements.
Now you know what you need to sell and what imbibe it is not sifting through the reports and data. It comes from everyday life. It rewards to pay attention to the details.
You draw valuable lessons that inspiration can come from strange places, apparently even from a furniture store. Try and look for trends and patterns in the products you buy. You have to think and think hard about what people need and want, and it may surprise you.
It is my hope that you learning something new in this guide on how to start selling phone cases in your store.
Dropshipping With Shopify.
Now you have a product idea, and it is time you start looking for items to sell. Before delving into that though, you need to know a little bit about dropshipping with Shopify,
Dropshipping with Shopify is a simple concept.
You find the product you want to carry, import into to your store, and when a client places an order, process the order directly within the app Et-voila!
You have got yourself a dropshipping business.
Oberlo fully integrates with your online store and lets you choose from millions of items with a click of a button.
In processing orders, sends customers details to suppliers/manufacturers, thus making the whole process simple and straightforward.
Oberlo has a Chrome Extension that helps narrow down manufacturers. Say you search for an item on AliExpress; the App Chrome Extension highlights ones with ePacket-a delivery method crucial to running a successful dropshipping store, ePacket orders tend to arrive within a few weeks as opposed to the typical 2-month wait window for international products. Not all suppliers ePacket so need to be on the look-out for this in the early phase of planning.
Begin searching for quality manufacture. Many suppliers selling phone cases and the tough comes in weeding out the great ones from the not so great, a few key features will help you do this.
The most important are seller rating and the time supplier has been in business, given dropshipping low-risk profile, therefore as a guide, you may have to avoid manufacturers that have been operating for less than a year, that seems risky.
You also want a seller with positive feedback overall-more than 97%. You do not want to risk doing business with a supplier who will send clients unsatisfactory products, have a manufacturer that ticks all your boxes, place in a quick order for various products you want to carry, and wait for the samples to arrive.
Coming up with a Logo & Name
Your sample could take a couple of weeks to arrive, and you may want to take this time to start building your store. Come up with a business name you already know the general vibe of what you want your brand name to be fun and energetic.
In your research, you may come across similar phone cases on the shelves of places such as H&M, Topshop and Urban Outfitters.
You figure that your brand should try and capture the same feel as these retailers because you will inevitably try to reach the same audience.
You also want a URL that matches your exact brand name. A Business Name Generator will help you to start poking around and brainstorm, ensuring that the URL is available.
Since your plan is selling phone cases, type ”case” into the generator let it do its thing, and it pumps out pages of results, and you start combing through them to pick the right one, and there are great candidates like:
- Oasis Case
- Sweet Case
- Case Jewel
- Treat Case
- Sunday Case
- Case Spice
Now you have found the perfect name. It could be something like Crush Case. The uses alliteration, it is fun and catchy, and you bought the name on the spot, you have a cool brand name and it time to create the logo.
Hit the Dribble-a design inspiration website, browse through the different designs to find a color palette that you like. If you are good with graphic designing, you may head to Pixlr-an online photo editor, and see what you could do with it and try different mockups.
However, if it gets to the painful realization that you are terrible at graphics, well worry not. Just turn to the next best thing; asking your friends for help.
But not everyone has graphic designers in their clique. There is hope in the many great resources out there. You can get professionally. Beautifully done logos in no time.
Starting Your Store.
Now you have a great logo and name at your disposal. The next logical step is to build my first store, sign up for a free Shopify trial, and start setting up a shop.
Think about an idea of a minimum viable store, how streamlined and straightforward can you make an online store, and still have it successful. Imagine building a store that fulfills the most foundational requirements of e-commerce and even takes off.
You need to focus on optimizing the minimum features that a store has to have to be viable.
You have moved towards this idea by selecting a specific kind of product. You will not just be selling phone cases. You will be selling marble phone cases. And you set your store by following step-by-step with Shopify eBooks.
Create a store that reflects the same level of laser-focus. Start with Debut, the theme that every Shopify store begins with. It is free. It is a clean theme with lots of options for customization.
In the process of running this store, the goal is to keep your costs low. Starting your own business should not be inaccessible; it ought to be something that anyone can start.
Keep the business affordable so that even people with a smaller budget can follow.
To execute it, customize your store and design your store in a way that focuses on the items you are selling. Start by importing products that you had ordered samples for with Shopify.
You want to see how far you can get by structuring your store in the most minimalist way. The following is a breakdown of the things you should focus on getting up and running.
Product pages are an essential aspect of any online store. It is your opportunity to sell your product, to flaunt its central value proposition, and reinforce trust with your clients.
Ensure that you have some sharp product photos to give customers a bright look at the product. Next, write a sharp product description that is persuasive and communicates the value of your products.
Take a look at the product description and break down why you wite it this way and why it is a practical tact of pitching a product.
Keep your phone safe and looking fabulous with Autumn, our latest premium black marble phone case snaps on fast and smooth, dark and deep marble print.
Available for Samsung Galaxy S7, Samsung Galaxy S8
Trendy black marble finish. Rugged design. Keeps your phone safe and cozy.
Guarantee plus secure checkout
100% money-back guarantee
Limited quantity available
The description starts with strong. An action-heavy sentence that hit on two of the most prominent case’s most significant value propositions- style and safety-grab reader’s attention and let them know right off the bat why they should purchase your product.
You followed that up with a supplementary a value propositions-it is easy to use and a slightly more in-depth description of the color.
You have listed off all the phones the cases are compatible with to minimize and confusion and made sure the reader knows it would work with their phone upon reading the top section customers may be ready to make a decision.
In case the clients are not convinced, continue providing proof of why your product makes a smart purchase.
”Details” section quickly rattles off bullet points that summarize the product copy section that reinforce the main points.
When purchasing, online clients can be wary of new online retailers, your ”Shipping” section should help ease customers’ concerns by giving as much info as possible about shipping.
Apps store hosts a massive collection of apps that covers every single square inch of eCommerce, and you need just a few to get your store off the ground.
It is the first app you need to install in your store. At this juncture, you know that it is a powerful app that simplifies dropshipping . with the Shopify app, you are also able to import products into your store in only a few clicks.
Email collection is enormous in e-commerce. Privy is a fabulous app for adding exit-intent email capture popups to your store to help build out an email list.
A healthy email list enables you to get in direct contact with customers, and leads to promote new items, bring back people back to your store, and advertising sales.
Hextom Announcement Bar
Install Hextom Announcement Bar on your store to let you build customizable countdown banner pushes clients to act fast before a sale ends. Urgency is a powerful psychological lever when it comes to driving sales.
Social proof is a powerful psychological tact that nudges your customers down the purchasing funnel. Fomo execute this tactic by adding tiny popups on the site that let visitors know that other people have purchased your products.
Fomo is an excellent way to showcase your business’ popularity once it up to steam.
Receiving Your Samples
About 2 to 3-weeks, the standard ePacket shipping time after placing an order, the samples arrive. And the excitement to open the package to see how the phone case looks is palpable. And you love them, they just looked like in the picture.
You know your future customers are going to love their product! But you also know that your love is not enough.
You ask around. Your colleagues are impressed with the quality of the products. You officially have the go-ahead to start selling phone cases.
Do not forget to ask the supplier not to send any marketing material on your package. You can do this using Shopify’s ‘Custom Note to Supplier.’ Find it in Setting>Suppliers>Custom Note
Getting Your First Sale
Your store is set up and sample in hand, you are ready to get your first sale. You want to get your store out there fast, and so you turn to Facebook Ads as your primary market tactic.
Facebook Ads are great customer acquisition tool for online stores, they get your business in front of your clients, have incredibly in-depth targeting options, and they are easy to set up.
So your first order of business is to get Crush Case’s Facebook page set up, upload a profile picture, then grab a cover photo from Unsplash, and jot down a short write-up about Crush Case.
The goal is to set up a minimum viable business, so do not get caught up on filling every last detail before launching.
Do not spend too much time overthinking every last detail before you start that can be a severe roadblock.
You want to launch and make sure that your product has a market before you focus on filling out every last detail of your business’ online presence.
Before launching your Ads, try running a sale on your store, and Hextom Announcement Bar is the way to amplify any sale and give your customers a sense of urgency.
Mark your products down by 40%, set your announcement bar advertising sale with a countdown that refreshes every 24-hours.
Since your products only cost a few dollars wholesale, you have a lot of room to frolic with the price.
Set your product price at $15 and then compute what 40% more than $15 would be and lock that in as the ”Compare At” price in Shopify.
Now you have a constant sale set up, launch your first set of Ads using inspiration from a recent trend that has picked up steam on your newsfeed. Some of the Facebook Ads that you have probably noticed recently formatted in a very unconventional way.
They are often organic posts that afterward have an Ad built around them, and usually listed their products’ value propositions in bullet point format as opposed to telling the complete story.
You can experiment with this Ad style as it seems an effective one.
To begin with, you can set up three different Ads; One for all the 4-phone cases, one for the black marble phone cases, and one for white marble phone cases.
For the Ad featuring all the 4- cases, you can use collage by Instagram to piece all of your product photos together.
Rather than start an Ad from scratch, you can instead post your content organically to Crush Cases Facebook page and then build an Ad around it after.
In each post, use a beautiful, high-quality photo of the phone cases and layout the strength of your product as clearly as possible in the caption.
You may use the following template:
New [PRODUCG NAME]
Now with [FEATURE THAT S YOUR PRODUCT APART]
Grab yours for [DISCOUNT PRICE]+FREE SHIPPING today
[DIRECT LINK TO PRODUCT]
Share and tag a friend who needs this!
After posting on your page, go to Facebook Ads manager and start building Ads to promote your posts. For all your Ads, set the objective to ”Engagement”, resist the allure to set the objective to ” Purchases,” and there are good reasons that make ” Engagement” a smart choice. More so since you are focusing on boosted posts for your Ads.
Let your Facebook Pixel bake. In other words, Facebook needs to collect as much data about your audience as much as possible through trial and error, and of course, this process takes time.
If you set your Ads to Engagement, Facebook uses your initial targeting to seek out folks that respond positively to your content.
As Facebook collects data about people who are more likely to engage with your content, Facebook becomes more effective at serving your ads to the right audience.
Once Facebook has refined its targeting for engagement., you can switch your objective to ”Add to Cart” and perform this over again until you finally optimizing for purchases. However, at times, this can break your Ads.
As you move along, Facebook will still find customers for your business. It is a method whose effectiveness increases as you put in more effort and time into it.
Once your objective set, start customizing your targeting, and since you started with a product and not a niche, this means it involved some educated guesswork.
Remember, you had noticed marble iPhone cases on the shelves of retailers such as Urban Outfitters, so the first step would be to target clients of existing businesses and other brands in the same industry.
You could add some beauty YouTubers whose audience could potentially want iPhone marble cases.
You need to edit your placements such that your Ads are only visible on Facebook feeds-not on Instagram.
Because you are selling Phone cases and it is best to make your Ads only appear on mobile and target them towards qualified channels.
Hitting Your First Roadblock
You are pretty excited after getting your first Ads off the ground. Keep checking back regularly to see how they are doing. Engagement on them is excellent; less than an hour, you see comments and reactions rolling on your post.
It is a good sign. It means you are probably on to something. If people are at least engaging with your content, then you have managed to hit the right market in some way.
As your Ads start to take off, you load Google Analytics to check how they are performing. You switch to the real-time view and notice something incredible:
Someone is checking out! In just 2=hours. It looks like you are about to have your first customer.
At this point, you are pretty excited. I mean, you are already getting clients in a such a short time, you must be some kind of e-commerce genius!
And then nothing. Customers came so close to checking out, then just navigate away-taking away your hopes and dreams with them.
What did you do wrong?
Over the next few days, you observe the same thing happening several times. Products added to the cart, customers drop in their details, and then sudden;y they have disappeared. It is an extremely frustrating experience.
Then a few days later, you are tweaking some settings in Shopify, and that is when you notice something heartbreaking: You never finished setting up your shipping settings. Darn it!
Customers are getting to the final part of the checking out process; however, they are not able to select a shipping option and can not check out even if they want to.
You can count this as a low point in the process and your first real roadblock. For days, you have sent customers to your website, let them choose products that they are genuinely interested in purchasing, and then send to a dead-end.
In just 5-days you have racked up 20 abandoned carts due to your inattention to details.
You immediately fix the error, looking over your abandoned carts carefully, Suddenly an idea hits you, a simple way to try and get results from your failure.
You create a discount code for 20% off and then begin firing apart abandoned cart emails to every lost client., apologize for the technical error that prevented them from checking out and offer a discount as a consolation.
This tactic may or may not work for you in this situation; unfortunately, it isn’t a one size fits all but it is worth a short,
Customers that navigates away have express intent to purchase your products, but are never coming back unless you attempt to pull them back.
You should set up abandoned cart emails for your store, thus if you ever go through a similar situation, send some contextually specific emails instead.
Your first order comes in in just a couple of days and quickly followed by a second one just a few hours later. Although you are still hurting from all the orders, you missed out.
You are happy that you finally seem to be on the right track. You fulfill your orders using your Shopify app and go to sleep a happy man since you have managed to make your first sale-your first sales.
Fulfilling an Order through Shopify App
Now your store is starting to get orders regularly. You are becoming very familiar with the process of filling them through the Shopify App. Fortunately, Shopify App simplifies processing orders for your customers.
If you find an outstanding order, head to Shopify Apps found under Apps, click ”Order” and, when you find unfulfilled ones hit ”Order Product.”
Shopify App then takes over your browser, automating the process of dropping in customers’ shipping info. You will need to pay once your cart is ready to go. And that is it.
Before you fulfill your first order, it is vital to ensure that your Shopify App settings are all properly set up.
Putting Your Email Lists to Good Use
Your Facebook Ads are continuing to drive steady traffic to your store, and you want to use this to grow your email list.
With Privy, you set exit-intent popup that offers a 15% discount code in exchange for a visitor’s email. Although you may often find yourself navigating away from the exit-intent popup on other sites, this one can prove to be very successful at building your email list very rapidly.
Once you have collected, say 45 emails, it is an excellent time to try out your first email marketing campaign. Load up your contacts into your email provider and blurb a quick email.
You want to strike a personal connection with your list, especially since it is so small. Opt for no graphics and instead focus on a plain text version that looks something you might get from a friend.
Your email should include a discount code say $5 off and a clear CTA at the bottom for feedback.
Given that it is still early on and your store is yet to prove as a runaway success, feedback from potential clients can prove incredibly valuable as you continue to scale.
Although this campaign is promising, it may not yield real results for you. Your open rate maybe says 40% and 20% of the opens leads to clicks to site, but no one redeems their discount code.
While the results are a little disheartening, do not let it hold you back, continue onwards with your Facebook Ads.
Tweaking & Optimizing Your Ads
Your Facebook Ads are providing a healthy influx of orders, but you start to look for opportunities to make them better. Look at your Ads; you notice that the one showcasing all 4-cases at once is out-performing the rest by far.
You opt to turn off your under-performing Ads, continue with your best, and try out some other quick experiment and hacks.
Create a new campaign around your best performing Ad with ”Add to Cart” as the objective.
Facebook is honing in on the audience that engages most positively with your content. You are ready to guide Facebook towards tracking down those who have a higher intent to make a purchase.
With the new campaign, increase your budget slightly. Resist the urge to spend massive amounts on Ads since it is a success.
It should worry you to alter the formula too much-do not kill the magic. Instead, add $4 to the daily budget and make a note to scale it slightly every few days-if it ever shows signs of wavering, stop increasing it.
Think about your product photography. The photos you got from your supplier is excellent but not exceptional.
Maybe your photography skills are not worthy, either. Brainstorm around your way without bothering a more gifted friend or a professional photographer.
Go to Unsplash and hunt for stock photos of phones or desks, looking to find an eye-catching scene that you can edit your product.
A quick search for ”iPhone” and you see a gorgeous overhead-shot of a desk with an iPhone as the central focus.
Download the stock photo and hit-up Pixlr to put your minimal skills to the test. On the product listing is a picture with all 4-phone cases set against the white background.
To isolate each phone case and paste it into your Unsplash photo overtop of the iPhone in the original image.
The iPhone in the stock photo(original) cast a shadow under the case, creating an illusion that makes your photoshopped image look completely real.
Set up some Ads with the updated photos to gauge how the improved visuals will a positive effect on sales.
The new photos are perfect for showing off your product in your actual store. Switch out all of the main product shots on each product page for newly created lifestyle photos.
Also, think about some new ways that you can try to refine the targeting on the Ads.while you are only targeting Phone devices, it occurs to you that you can go even more granular.
Doing Things That Do Not Scale
Facebook has become a great source of revenue for your store. Your Ads are regularly pulling in more orders, and you feel like you are on the right track. Although steady traffic from Facebook is converting well, you opt to look for new ways to drive some bursts of qualified traffic.
Posting on Reddit can provide a surge of sales and popularity, and you probably want to replicate the success, although Reddit is a massive place for tons of various communities, it is not the sole place to find active niche online.
Facebook Groups in recent years have exploded, and there are tons of Facebook groups that built around sales and deals.
Head to Facebook and search for things like ”Discounts” ”sales” and ” deals” and then join popped up groups with over 1000 members.
Once accepted into the group, post a link to your store along with a discount code.
This kind of marketing costs you not even a dime except for your time, and therefore you can a $10 discount code with every post and not have doubts it eating into your margins.
You will end-up snagging a few orders, nothing long term or sustainable. Still, it is worth trying early on as you struggle to validate your product. Give each group value for their attention and avoid being spammy.
Set-up an Affiliate Program
At this juncture, you focus on finding additional streams of revenue for your store that does not require any up-front costs. So your next order of business is setting up an affiliate program for Crush Cases. In just a couple of hours, at no price, you can get an affiliate program running.
An affiliate program’s basic structure is pretty straightforward. Get an influencer a unique coupon code and reward for every redemption of that code. Say for your plan, offer 10% coupon codes and reward $5 to an influencer for every sale made using that code.
Search for YouTubers with under 3000 subscribers. Though 3000 subscribers seem like a small audience vis-à-vis 500k subscribers powerhouses, it is a significant sized-audience.
It is an indication that the YouTuber has viewership that holding them in high regard.
Comb through related channels and related channels of associated pathways. Put together a list of 45 different influencers who may be interested in participating in your affiliate program and mailing them.
You may get emails from YouTubers interested in taking up your offer, most probably would want to get the cases for themselves, cross-checking to evaluate the quality before promoting it, that is understandable.
It is unlikely any YouTuber would receive the cases within the shortest time given the lengthy shipping times but ship the phone cases anyway.
You want to help bring in sales for your business.
Affiliate programs are incredibly easy to set up and costs nothing. Only a bit of time, research but can pull your continuous stream of sales without spending upfront.
You have laid down a strong foundation growth tactics for your store. Now the thinking is about last things; you can try to pull out some additional revenue and grow your store to its true potential.
You will need a quality edited video before you start selling phone cases online.
Social media lately is awash with videos, and it should interest you to create a Facebook video for your product. Fortunately, you do not need a full film crew to pull this off.
GoPro’s Quick is a super handy app. It can strew a bunch of various photos into a highly engaging, pre-packaged videos with stock music.
Download Quick, toss in your product photos, choose a flashy template, funky music. You have your first video Ad, caption it showcasing discounts, and free shipping.
Publish your video to Crush Cases Facebook page, build an Ad around it in the style you have used previously on your Ads.
Google Analytics shows that your site in just a few is getting significant traffic from Facebook Ads- 6000 plus unique sessions and number of orders considerably less. It is a big opportunity for retargeting Ads. You can work on recapturing visitors who took a look but bought nothing.
Set up your retargeting-ensure your Facebook Pixel is set up for this to work and set a modest budget behind them, say $15 per day. There are a few things you can try to maximize the impact of your Ads:
- Placement: make sure that to only serve your Ads on right-hand, column-not in feeds. You do not want folks to scroll past your Ads.
- Budget: instead of spending money on impressions, set up your Ads to pay when people click through. It just means you will not waste money on showing up.
Set up Dynamic Product Ads for your store, they are retargeting Ads that serve s visitors Ads of the products that they specifically added to cart or viewed during visits to your store. Setting up Dynamic Product Ads is easy if you have a Shopify store.
Dynamic Product Ads on Facebook are great, owing to the level of personalization. Instead of hitting visitors with an all-catch campaign, Ads are tailor-made to appeal to every interest. That means that every audience member only gets served Ads featuring products they have expressed interest.
More Email Campaigns
For your business of selling phone cases to be even more successful, you need to utilize your email list.
By now, you have built a considerably extensive email list, exclusively from your Privy popup -say about 800 in just a couple of weeks.
Keep trying to hit this email list, banking on finding that which resonates with them.
Sales that you make from emails are mostly free-you do not spend to acquire contact info and so you are on a footing to offer a discount on the next campaign.
Send out the campaign, resembling the casual and personal style of the previous mail you had sent, it performs much better than your initial $4 off deal and manages to pull in 5-sales.
Not a runaway success, of course, but it is better than nothing, and it is ok to be glad since you are putting an email list to good use.
Things You Wish You Knew Before Starting
The whole process can be a learning experience for you, and retrospectively, there are things you wish you would have done a bit differently.
You would have kept your Ads cost a lot lower if you had focused on Instagram marketing instead. The product would have sold better if you had focused on Instagram.
Additionally, when recruiting influencers, having them post pictures with their marble cases, it could have spiked sales. You wish you had spent time building an Instagram audience,
Something else that you probably failed to do well is setting the right shipping expectation.
You knew through experience that shipping times lasted 2 to 3-weeks with ePacket, and you should have made that clearer to customers on the product page. The delay led to some complaints that would be limited had been transparent.
Although a minimum viable store is a great idea, you could have had more sales had more than one style of products. Your target and reach were too limited.
So if you were thinking of selling phone cases online , then you have a full guide on how to go about it but before you start selling phone cases online, go for unique designs and phone cases with wow factor.
Had you a more fabulous selection of phone case styles, you might have had good chances of scaling your store.
Invariably it is easier to look in retrospect and see what you could have done better than to it while you are doing it.
In the end, you will end up making $4.500.47 or above weekly selling phone cases. Considering it is the first store you have ever built, you are happy with what you have accomplished over the past near 2-months.
You learned a lot of valuable lessons that you can apply to some of your future businesses, but if you decide to start Selling Phone Cases then go ahead and Sign up on Shopify today.