A COMPREHENSIVE SHOPIFY REVIEWS
Welcome to Shopify reviews. Lots of questions get thrown our way, asking, which is the best e-commerce platform that suits a company set to start an online store. The answer to those questions is Shopify, as it has all the functionalities matters e-commerce.
Shopify tools facilitate the launching of an online store within minutes; moreover, self-hosting, or buying a domain name from a third-party is the least of your concern.
In that regard, it’s a solution built on pricing plans with small starters in mind as well as shops that rakes in millions of bucks in sales.
Shopify is amongst the most popular online platforms. Also, it’s easy to use, and at the same time, it affords you all the e-commerce elements. Upon sign-up, you get access to a full toolset necessary for building and managing an e-commerce website.
With Shopify, you customize your design, create a product catalog, set prices, and payment modes. Through installable extensions, you get to add extra features. Shopify platform lets you establish drop shipping operation with leeway to sell anything-physical products, digital, shippable goods, and services.
The platform has affordable payment plans with the popular one being $29 together with a 14-days free trial. Still, reading this Shopify reviews? well, continue I got more.
Shopify Reviews: Pros and Cons
Pros of Shopify
- You do not need technical skills to use Shopify.
- Here you’ll find anything; from digital products, shippable goods, services, etc.
- Shopify has an excellent selection of modern store themes, beautifully optimized to the max in sales.
- If selling merchandise on platforms like Instagram, Pinterest, Facebook is your thing, then Shopify’s Lite Plan @ $9/month lets you do just that.
- There’re multiple outlets to sell products, not just online. Shopify allows the integration of your brick-and-mortar storefront with its system called POS.
- You do not need to self-host, and that means server-related issues or maintenance are out of the window.
- There’s 24/7/365 customer care.
- With mobile apps for both Android and IOS, connote management of the store is possible on the go.
- Using Shopify’s payment processing module results in zero transaction fees.
- There’re over 2k apps on the Shopify App Store. It opens the flood-gates to integrate with infinite third-party services, thus adding new functionalities.
- Shopify lets you scale up your store quickly.
- It offers a 14-days trial.
- Shopify does well with drop shipping.
- It has a fantastic inventory module that works just perfectly with shippable goods.
Cons of Shopify
- Features that let clients rate and leave reviews get paid for through extensions.
- Since Shopify exclusively owns hosting servers, it means you do not exercise absolute control over your store; thus, at any given time, your store can get pulled down. Thankfully, that’s unlikely unless you are in breach of a license agreement.
- Professional reporting is supported only in Shopify’s higher tier perks.
- Failure to use Shopify’s payment module attracts additional fees over and above the standard credit card payment rates.
- Shopify’s blogging module has an interface that is not user friendly, especially if you intend to publish blog posts from time to time.
Shopify Reviews: Why Shopify and How Does it Work?
2006 saw the birth of Shopify led by Tobias Luke as the CEO alongside Scott Lake and Daniel Weinand.
Right from the inception, Shopify has grown leaps and bounds from a small player to be among the leading if not the leading e-commerce solutions in the league of Magento, Volusion, BigCommerce, and WooCommerce.
As of December 2019, Shopify had over a million retailers on its wings. No doubt, there’s a reason why Shopify has grown this famous, holding its position in the market place for over a decade.
Maybe its primary advantage is that Shopify provides a balance between functionality and ease of use. On the one hand, beginner users who’ve never operated e-commerce before have an incredibly friendly platform in Shopify.
And on the other, it has all the features required by a store owner. Besides, you need not web or coding classes.
Advanced users have access to CSS and HTML files and options to upgrade Shopify perks to gain robust features in tandem with the store’s expansion. Generally, Shopify, beautifully constructed, awash with modern and stylish themes, only minimal if that’s what cut for you.
To burst your curiosity as regards Shopify’s legitimacy, you stand guided that notable brands like Tesla Motors, Encyclopedia Britannica, Amnesty International, General Electric, GitHub, Foo Fighters, and many more use Shopify.
Shopify Reviews: Shopify Pricing
At first glance, pricing on this platform comes across a bit confusing. Shopify fashion its pricing incorporating two components that constitute the final bill, and they’re as follows:
Shopify system fees.
Payment processing fess-a a percentage of revenue
There are five pricing plans, and Basic Shopify [sic] $29/month popular amongst new store owners is loaded with features allowing room for growth before an upgrade.
The next perk is Shopify [sic] $79/month with an excellent platform for growth and expansion. However, before committing to any perk, you have a 14-days free trial window.
Shopify use is not limited to just online store; you can apply its tools in your Brick and mortar business location.
Shopify’s POS(Point Of Sales) lets you set up things asap, thus adding offline sales to the central systems. With all things under one roof makes it easy to do business.
How much is the cost?
The primary is a summary of the differences between Shopify’s perks.
This plan costs $9/month you get a personal “Buy” button on platforms like Facebook, Pinterest alongside other social media, or on your own site/blog. It lacks, however, online functionality. It’s important to underscore this point; that with Shopify Lite, you do not get an online store save for a buy button.
It comes with fraud analysis, POS integration, Shipping codes, Manual order creation. One staff account provided, Credit card fees comprise 2.9%+30 cents per transaction.
@ $29/month it comes with a fully functional online store. Credit card processing at 2.9%+30 cents. Two staff accounts offered with 24/7 customer support. Also, it comes with discount codes, fraud analysis, free SSL certificate, site, and blog module.
With five staff accounts, this plan comes loaded with benefits from the first two perks. @ $79/month this plan attracts card fees at a slightly lower rate of 2.6%+30cent. You issue gift cards, you get access to professional reports and abandoned cart recovery.
Fifteen staff accounts are offered, @ $ 299/month you get everything from previous plans with transaction fat2.4%+30 cent. Real-time carrier shipping and an advanced report builder is what you get with this plan.
The pricing of these starts from 2,000/month. We’re looking at an enterprise plan here; at this starting price, you get a picture of a few businesses considering this plan at launching phase.
The transaction fee is 2.15%+30 cents. Shopify Plus gets you advanced enterprise features that this post will look into shortly.
All the perks lend you access to an unlimited number of products, file storage, shipping label printing, and retail package if need be.
Shopify Review: Shopify Features Featured in All Perks
Having run a few tests on a couple of e-commerce platforms, admittedly, Shopify came out tops as having the most thought out feature set. The distinct features address everything one needs to have an online store up and running.
First off, let’s look into the general features that all Shopify Plan come with before delving deeper into details of the unique features that come with each pricing plan.
A browse through Shopify reviews or check out the highest-ranked CRM and website builders online; you’ll realize that Shopify is feature-loaded. Question beg as to which are the most important ones you should pay attention to?
We’ve sifted through several Shopify reviews from leading companies online to compile, ran tests on software to compile this list; to highlight the most crucial aspects of Shopify;
Abandoned Cart Recovery:
Currently, the average abandoned cart rate stands at about 69%, that’s to say close to 7 in 10 customers leave without buying a thing. Thankfully, Shopify provides email triggers to alleviate abandoned cart recovery.
Automated Shipping Calculations:
Are you shipping products to customers across the globe? Worry not about those complex shipping fees-Shopify does it for you. The real-time carrier shipping services computes the exact shipping costs basing it on the client’s location and the specific product’s weight.
You can receive payment for Shopify store using either online means or offline, an this is made possible through the POS system.
This element helps you have access to the best info about your target audience. It works perfectly in the sales and marketing campaign segmentation.
Sales and discounts do scale up revenue. This platform offers Bulk discounts solutions that generate free shipping codes, percentages, and dollar amounts.
Social Media Integration:
With the big social following, it’s possible to recreate the Shopify website on Facebook via the “shop” tab, thus allowing customers to buy directly by-passing the site.
Shopify Fulfillment Services:
Shopify provides dropshipping solutions; this way, the fulfillment service helps to evade the time-consuming elements -packaging, shipping, and handling.
As a way, ensure you get the most out of the online store, through additional guidance and support in programming, design, marketing, and more.
In any case, any of these features do not tickle your fancy and interests; there’re hundreds of unique domain names, professional themes, full blogging platforms, and SSL certificates, a selection of 70 payment modes, marketing SEO support, much more.
Advantages Of Shopify Features
The position is this: The platform offers everything for all regardless of whether you intend to entirely run your store from brick and mortar location or online.
And to achieve this robust feature set, Shopify either has a built-in or, via an app, you install the feature.
For instance, shipping and taxes embed in the Shopify interface, and yet for many themes, you’ve got to find an app meant for social media buttons. Both alternatives work, and often you won’t part with a dime.
The company has an elaborate dashboard-control panel. All tasks are straightforward, from processing orders to maintaining inventory.
With the interface such as Shopify Partners, developers have the latitude to play around with new websites without having opened free trials every time. It’s akin to the Sandbox interface.
You install new themes, customize full websites, and smoothly transition from Shopify Partners websites to a launched site.
Other than that, you also get a commission for every customer you bring on board with Shopify.
Of all e-commerce platforms, Shopify’s reports make for fantastic feature-organized, clean and straightforward, with options such as looking at sales by product title, sales by the referrer, and billing addresses.
Are you looking to vend products in a retail setting? Then, you may want to opt for Shopify POS.
It entails all that you need to sell offline, both on software and hardware sides alike. The software includes an iPad app, thus selling products in a retail setting becomes easier.
The app lets you use a credit card reader to swipe The client’s card on the spot. Moreover, you can buy additional hardware from the company like a receipt printer, barcode reader, and cash register.
Shopify also has a mobile app that users use to:
Respond directly to chargeback disputes in-app.
Review every change made on the products in the last 30 days.
Out of all e-commerce platforms, Shopify has one of the largest App stores. It offers hundreds of both paid and free apps that improve your store. The apps divided into various categories like customer services, shipping, sales, marketing, and social media.
Owing to the robust content management system (CMS), it’s possible to create additional pages and pages via which customers can contact you. Over and above, running your blog is easy since everything is on a single dashboard on Shopify.
Remember, you can’t just browse through the entire Shopify feature-set in one section. However, every single Shopify theme on their theme store is responsive to mobile ready-checkouts.
The responsive checkout means that the site automatically adapts to the client’s screen size, whether they’re making access via smartphones or tablets.
Shopify has pretty much perfected the built-in features, and so have Pinterest, direct Facebook integration, discount codes, decent client’s profile, and gift cards.
On the whole, if you’re looking for an app specifically from the app store, test it out, and it does not work on your website, you’ve got the headroom to move to the next option.
Shopify Reviews: Inventory Management Features.
A critical part about running a store is inventory management, and Shopify has got you covered in that regard. Once set to add an inventory into your store, you can proceed to press the product tab in the sidebar on the dashboard.
You’re then automatically landed on a page with everything from product title, customizable price to the description. You can as well, in addition to giving each product a barcode, you get to assign distinct SKU.
Also, found on the same page as tabs include Transfers, Gift Cards, Collection, and Inventory. The inventory tab features all the items in the store-organized into a clean and manageable list.
On the product page, there are options for an element such as SEO, imagery, and shipping that users see upon landing on the product page.
If you intend to go the dropshipping route, Shopify provides an embedded Oberlo integration.
Shopify Reviews: SEO and Marketing Features
Having a fantastic store that clients can’t find inevitably meets not such impressive sales figures. Shopify provides a great feature for SEO and Marketing, with built-in Search Engine Optimization (SEO) features sites become easily found on all leading search engines such as Bing, Google, and Yahoo.
Further, much as SEO settings are automated, on each product page, it’s possible to customize its target keyword, URL, et cetera. And if you still need to customize further, the interface allows you to have a customizable header, title, and meta tags. The URLs are SEO-friendly as well.
Shopify has a partnership with Google that lets one from time to time get advertising money for a new AdWord account. I’d not encourage basing decisions on which e-commerce platform hands out money advertise on Google, though I hunch it’s a nice bonus.
You don’t need a third-party app for gift cards since the gift cards are very friendly. Though it’s subject to a payment plan, upon getting everything activated, gift codes get availed in the check out area.
Shopify via a discount coupon generator promotes products on various social networks. This way, it helps in boosting your marketing. Marketing is in the capable hands of Shopify, alongside vending options on Pinterest, Facebook, and Twitter. On Instagram, product tagging allows a direct link to the product page.
Icing it is the email collection form-it’s simple, and it gets the job done and integrates with main email options, although several e-commerce stores fixate on app store in finding plausible add-on.
Previously accepting payments meant you’d have to use third-party payment processors such as PayPal, Stripe, etc. that charges a fee per transaction. In liaison with Stripe, Shopify has crafted its payment. Should you sign up for this Stripe powered programs, all fees waived.
With credit cards discussed already in the pricing section, it’s vital to underscore in this part that you have the option to integrate with more than 70 payment gateways. It entails accepting payments from Google checkout, PayPal, credit cards, and more.
The gateways have their transaction fees, and this can be confusing, and therefore it calls for familiarization on your part with the portals before signing up lest you get shocked at the amount to pay.
Shopify has a long list of gateways; you do not have to use all of them, although it opens up an opportunity for people from the world over. Also, the big list of gateways allows you to assess which payment works for your site.
There’re both merits and demerits folks choose or forego Shopify Payments. Let’s examine each a bit below:
Pros of Shopify Payments
Shopify transaction fees -you’re bound to incur transaction fees on using payments though you won’t have to pay in extra of 0.5%-2% of the transaction for other payment methods.
Shopify integration-Shopify payments are readily available, and so there’s no need to integrate on the store separately. Meaning you begin accepting payment almost immediately.
Shopify Security-Shopify’s payment services are highly secure and detect fraudulent transactions. In your checkout, you’ve got the option of adding a verification system by value and address, thus ensuring the operation is genuine.
Saved client details- on visiting your e-commerce store, the client can keep their billing and shipping details for later use. On re-visiting, this info is already there, in turn leading to a higher rate of conversion.
Shopify fees- high or low transaction fees are subject to the volume of sales generated.
Cons of Shopify Payment
Chargeback- you can the risk of having your funds held or worse, your account blocked should clients file too many chargebacks.
Suspicious activity- if your account gets suspected of suspicious activity, Shopify reserve the right to hold back payment from you; it may further escalate and lead to you not receiving your payment for a while pending a dispute.
Availability-not every country has Shopify payment options except for 15 countries around the world, including the US, UK, Singapore, New Zealand, Australia, Canada. Aside from availability, should your business be considered high risk, you can be refused the service. Also, without notice, Shopify can terminate the service.
The merits here outweigh the demerits. Generally speaking, using Shopify payments reduces the cost of operating.
General Data Protection Regulation (GDPR) vs. Shopify
In May 2018, the GDPR came into effect ushering-in new regulations as regards to handling the personal info of European clients.
The provisions have proved to be problematic for (1) the rules were not clear, and (2) fines were exorbitant-to the tune of 20 million euros or 4% of the annual world turnover. Penalties like this spell doom for most businesses.
Shopify has come in ready and does a fantastic job of protecting its clients and users, and so running your business on Shopify has at their disposal all the tools that enable compliance with the regulations.
Shopify has accurately put the following in place:
- Updated terms of services factoring in the data protection addendum, which outlines how Shopify handles your European client’s info.
- Modified information as regards how cookies stored on your storefront.
- Altered the marketing opt-in, thus allowing it left unchecked for Shopify store.
- A 16 white paper page detailing Shopify’s approach to the legal requirement.
- The app store interface is updated to show the specific client’s info kept by the individual apps installed on your store. (Shopify suggests speaking to a lawyer in regards to data protection to be clear how it affects your business.)
- Shopify has availed an avenue in which you can request details of an individual client deleted across all the apps. The option you’ll find in the customer privacy area.
Shopify VS Mobile Ecommerce
Among marvelous things about Shopify is that you can manage a lot of operations on the go. The tasks controlled via Shopify mobile app are as follows.
- Taking and uploading pictures.
- Editing product details like pricing.
- Adding items to the store.
- Fulfill orders and also offer a refund.
- Buying and print labels
- Get stats on conversions.
- Contacting members of your team.
- Get sales info and view real time-traffic.
- Receive order notification.
The app is available for both Android and iPhone. Fulfilling orders option works well for events and fairs if you’re in attendance.
The app integrates seamlessly with third-party market places like Etsy, Amazon, and eBay, and so this way, users effectively manage inventory and sales over multiple levels.
Shopify Reviews: Unique Features in Each Shopify Plan
Now let’s now take a look and delve a little deeper at each of Shopify’s plans and features.
$9 /month, Shopify Lite probably the most affordable option. However, it does not offer a standalone online store website. In brevity Shopify Lite plan provides the following:
Access to Shopify interface where you create new products and set details (description, size, price color)
A buy button you place anywhere on the web-on own site outside Shopify, on Pinterest, Facebook, Instagram.
The system helps to handle orders coming in, set rules, manage sales, fulfill, and whatever needed to sell products online.
The perk leverages on the system to facilitate you selling products at events and while the-go as well.
Using Shopify to Embed Products on Website
Shopify Lite lets you create a product in Shopify UL and set up individual buy buttons, these buy button you can take them and publish via a quick piece of code anywhere on the web.
With the buttons, you get to customize the look, images, size, and color. When through, Shopify gets you a piece of code to post on any website.
The code allows for displaying photos, prescription, and price; there’s no limit to the number of products you can add as many you like. If you’ve got a blog, for instance, on WordPress Shopify Lite lets you display the product on site.
Furthermore, to use the buy button on social media, e.g., Facebook, you also get special code embed.
Selling on Facebook With Shopify Lite
With a good following on Facebook and no intention of creating a separate online store, Shopify Lite makes for a great option. It has easy to use -you get to conveniently generate a new Buy button to use on the Facebook page.
With Shopify posting your messages on Facebook messenger-sales channels, you chat your clients, and they can also buy your products directly from the chat window.
With younger demographic, live chat is a compelling selling point, and stats indicating a staggering 71% of shoppers in the age bracket of 16-25 demand a swift response via live chat/messenger app during shopping.
Selling Digital Products With Shopify Lite
On the Shopify Platform and its possible with Shopify Lite, you have the opportunity to vend digital products-media files, audiobooks, courses, eBooks, guides.
For digital products, you’d set them up in a much similar way you’d do physical products and ascribe them a buy button.
Vending digital products get conducted via Shopify’s digital downloads app. However, there’re some fabulous third-party alternatives in the shape of Send Owl, Fetch, and Sky Pilot. Though it worth noting that you won’t be able to sell digital products on Facebook.
Inventory Management Using Shopify Lite.
I had mentioned that if you sell your goods in a physical store, Shopify Lite lends you the capacity to process payment and manage inventory.
Shopify Lite grants access to the Shopify admin area; thus, you create orders manually on demand, you accept credit cards as well, and the stock is automatically updated.
You won’t phone support, but you certainly have a live chat and email support with Shopify Lite. It supports drop shipping, although you’ll get via third-party apps found on the Shopify app store.
Among the most renowned Shopify, dropshipping apps include Printful, Oberlo.
You could be wondering whether or not Shopify Lite is for, well I’ll put it this way, that Shopify Lite ideal for the businesses that:
- Intends to add Ecommerce to an existing blog or website.
- Intends to sell on Facebook.
- Contented with live chat and email support.
- Have a low budget.
- To work with a backend system to manage inventory and payment.
- To figure out how Shopify tools integrate with the store activity.
Basic Shopify Plan base price @ $29/month, in contrast to Shopify Lite, this perk lend access to the full power of the Shopify system, and you get to create a standalone online store.
Basic Shopify key features are:
- An unlimited number of products.
- Two staff accounts.
- Infinite file storage.
- 24/7 phone, live chat, and email.
- A blog module.
- Fraud activity-detects fraudulent activity in the Shopify account.
- Abandoned cart recovery-follow upon visitors who info you have and did not complete their purchase
Basic Shopify Templates
In one of the following sections, templates will get uncovered piece by piece. However, in newsflash, it’s worth highlighting what’s available with each Shopify package.
As at the time of putting this article up, you had access to 10 free templates and 50 plus paid ones.
Brooklyn theme, although very attractive, is probably somewhat overused on site, and so if you intend to be outstanding from the rest, without a doubt, you’ve got to weigh other options.
The base price of paid themes is at around 100 bucks apiece.
Majority of free website templates have these functionalities:
- Header slideshows highlight your top products,
- Dynamic product grid that keeps changing based on many products shown.
- The slide-out cart enables visitors to add products to the cart before leaving the website.
Basic Shopify: Blogging
Shopify comes designed with an in-built blog module. You can use this fabulous tool to help build up your audience with the sole goal of scale traffic to your eCommerce store and, in the end, turn more sales.
You use the module to publish new posts, add images, other media to them, set categories, tags, and adjust the SEO parameters for each post. Contrasted with solutions such as WordPress, the module’s functionality is limited.
Because WordPress focus primarily on blogs and Shopify focuses on online store component, the module’s limit is within reason.
Basic Shopify: Abandoned Cart Recovery.
Abandoned cart recovery assists in identifying prospects who add products to cart but do not complete purchase. Previously, only higher plans had access to this feature, but now the Basic Shopify package supports it.
Shopify either sends hand mails to clients who’ve abandoned carts or opt for a more automated solution in which Shopify send emails on behalf.
The Abandoned checkout feature enables you to track visitors who complete the purchase after Shopify had sent them abandoned cart email.
The tool at no additional marketing cost helps generate sales, and as such, the no extra charge is one of the main reasons Shopify ranks as a top eCommerce platform for most folks. Often, you do no get this feature from Shopify’s competition at the same price range.
Basic Shopify: Fraud Analysis
Shopify fraud analysis pins down any fraudulent activity on the account, which would cause issues or even incur chargebacks. Shopify has pointers as to whether an action is fraudulent.
And the indicators can include:
- Has the credit card passed the AVS checks?
- CCV Code-has the customer provided the correct one from the back of the card?
- Order IP address-has it previously engages in fraudulent activity?
- Cards-did, the user, try to use one or more cards?
Basic Shopify has limited POS capacity. It fits well with vending in person at markets or pop-ups; however, if you are looking to use Shopify in a primary store location, upgrading to one of Shopify’s higher tier solutions.
Is Basic Shopify for you?
Basic Shopify suit sellers who:
- Starting or a limited budget.
- Intends to build a complete online store.
- In one user-friendly interface wants to manage all orders, sales, and the packages.
- Look to recover abandoned carts to generate sales.
- Prioritize 24/7 phone support.
Next up is the Shopify Plan, which begins @ $79/month. The plan has all the features of Basic Plan as well as:
- Gift cards
- Professional reporting
- Lower credit card fees and transaction fees
- Full POS functionality
Shopify Point Of Sale
Shopify Plan gets you the full functionality of the Shopify POS system, and so access to:
- Register shift
- Use of hardware-shipping label printers, receipt printer, and barcode.
- Staff pins for secure and unique login for each member
- Addition of third-party software to POS system-including Shopify POS.
- Configuration capacity of up to five store locations
Shopify POS system, designed to cater both the seasoned vendors who have staffed stores as well as for the occasional sellers at events and fairs and pop-ups
Some of the defining features of Shopify POS system include:
Payment-Basing on payment customer used, Shopify POS offers store credit instead of a refund. Store credit can combine with gift cards, both online and in-store.
Advanced Checkout-This feature attaches notes on orders, keep track of unique requests. Also, the feature allows you to customize your receipts, thus promoting your brand, online store, and opening hours. Moreover, based on location, tax is automatically computed.
Discounts– you can create coupons online and use it in-store. You can as well create an in-store discount then report to see its performance.
Shopify Store Management– Check all previous orders made in-store or online, which can be categorized by date, customer, or product. Integrating the Shopify POS system with either QuickBooks or Xero help save accounting time.
Customer Management– it helps you create customer profiles using the contact info and analyze the client’s shopping habits.
Emails in-store can help with email marketing.
Products– track your inventory across online and physical channels to stay on top of your list. As for retails, offer loyalty programs or wholesale prices.
Hardware– You download the Shopify POS app on Android or Apple devices. All hardware included comes free with a 30-day return policy.
Analytics-View, analyze export sales reports by location, staff member, or customer. Export products report seeing what sells what’s not.
Mobile; Use your customer profiles on your mobile and contact them directly via the app. Add the products through the app and take photos of the new product as well.
Shopify Gift Cards
Gift cards work excellent for larger recognized business brands. Clients visit your eCommerce website and purchases a gift card for a family member or a friend. Often gift cards are attractive for holidays and birthday.
As a store owner, you can use it to reward your customers.
Shopify Professional Reporting.
On reporting, users have access to the primary dashboard, which gives them an overview of the happenings in the store. With Shopify Plan, you get access to the following types of reports:
- Sales report
- Customer report
- Profit report
Shopify Sales Reports:
This report gives info as regards the number of orders customers have placed based on channel, time, and staff members. The reports offer valuable marketing insight since you can tell which areas rake in most sales.
The following features give you the ability to customize your sales report:
- Average order value
- Returned quantity
- Ordered quantity
The average order value is an important indicator as it points you to where you ought to set your free delivery threshold. Say, for instance, your average amount is $80, try to arrange free delivery at $100, and watch your average value increase.
Shopify Profit Reports:
These reports calculate the total cost of your product, then work out a profit. Profit reports viewed in consideration of some factors, and they include:
- POS location
- SKU number
Discount and refund
Profit reports explicitly based on discounts and refunds appeals. For instance, you can run a campaign to offer 10% off on the whole website; the report informs you what the margin is after applying a discount.
Shopify Customer Reports:
These reports offer vital analytic tools as they provide invaluable insight into the customers’ shopping behavior. The reports have info on the following:
- One-time customers.
- Returning customers.
- Customers over time.
- Returning customers.
- First time vs. returning customer sales
- Customers by country.
Using the reports, you can turn those one8time customers into returning customers. From your dashboard, you’ve what they’ve spent and know whether or not they’d accept email marketing.
With the Shopify plan, you get to register up to five staff accounts compared to only two on the Basic Shopify plan. Is the Shopify plan suitable for you? You must be wondering.
The Shopify Plan is a fantastic option for the following sellers:
Those who have or expect to have high volume sales.
Sellers with a store location or a number of them
Those who look to maximize gift cards or discount codes.
Those in need of in-depth reporting customers’ buy habits and profit.
Advanced Shopify Plan
Next on the heels of the Shopify plan is Advanced Shopify plan, it comes in @ $299/month. On this plan, you get all the features found in “Main Shopify” plan with additions such as:
- Setting up to 15 staff accounts.
- Calculated third-party shipping rates.
- Reduced credit processing and transaction fees
- An advanced report building.
- You can have up to eight store locations on the POS module.
Advanced Shopify Report Building
The advanced report builder lets you create custom reports and customize them. You’re empowered to choose what type of report you want to set up, and within the report, you can edit and filter columns then possibly share the report with members of your team.
Whenever you like, you can access your custom reports saved in the Report sections on your Shopify dashboard.
Advanced Shopify Third-Party Calculated Shipping Rates.
The feature lets your carrier accounts apply calculated shipping rates at the checkout. USPS or Canada Post provides discounted shipping rates. You get to access the shipping rates of UPS, Canada Post, FedEx, and USPS.
And in your shipping admin area, to cover your packaging costs, you can add a percentage markup on the calculated price.
Whether its XpressPost, Priority or Expedited Parcel, the choice of particular carrier services you’d like to offer is yours.
And is the Advanced Shopify plan suitable for you?
- The sellers who’d find Advanced Shopify plan as suitable are:
- Sellers with a significant online transaction.
- In need of advanced reporting focused on business elements like margins and profits.
- Using carriers in shipping products at discounted rates.
- With more store locations
- Having larger teams of staff working online.
This plan is Shopify’s enterprise solution meant for a big brand. Shopify Plus has a slight departure from what Shopify main offerings-it’s not found on the main pricing page.
Also, it comes laser-focused on fundamental challenges big brands often struggle with. The hiccups touch on aspects like API integration, quality fulfillment, and security.
Shopify Plus has no set price, and so it’s a negotiated price as the per-customer basis. Usually, the base pricing subject to business needs is in the region of $1,500-$2,000 a month.
With Shopify Plus, you get to have a dedicated manager to manage your account, helps you with the onboarding process, and offer to support the entirety of the eCommerce journey.
Shopify Plus Multi-Channel Sales
On your enterprise dashboard, the plan allows you to integrate 20 plus channels eBay, Facebook, Facebook messenger, Amazon, Instagram, and more.
Clients get to use 100 plus payments, with numerous payment providers, it means no one is left behind and so the plan help to generate more sales.
Shopify Plus Scalability
Should you witness spike in sales on saying holiday season or a period like Black Frida, just know that Shopify Plus handles any amount of peak traffic thrown at it. I’m talking here 10k transactions processed per minute with 99% uptime while doing so.
Shopify Plus Integration
With its custom app solution, Shopify’s technology partners can help bring ideas to fruition via Shopify Plus. The plan has over 1,500 professionally built apps and plugins.
Shopify Plus is cut for enterprises with criteria as follows:
Brands with the intent to automate workflow with the team.
Business with high volume sales.
Enterprises with a bespoke CRM system and need Shopify to speak to it.
Businesses that want an account manager to speak to whenever the need arises.
If the business witnesses peak periods and therefore there’s a need for guaranteed uptime and security.
Here’s the truth, however bitter, that at some point, a lot of users need to realize that Shopify Plus is not something to lose sleep.
The three plans of Basic, Shopify, and Advanced Shopify are perfect fits for the 99% of users.
Shopify Reviews: Ease of Use
Is entering Shopify for the first time and start working so intimidating? No, not at all, that’s the answer. In fact, amongst the easiest to use eCommerce platforms, Shopify is one of them, especially if you’re a business that’s just starting.
Upon signing up, you’ll experience a user-friendly dashboard, and in every step of the way, you get held by hand through the main steps in configuring your store to avail it to the public.
In June 2017, Shopify saw an overhaul of its backend, injecting a contrasting user interface-UI, even giving it a new color scheme all in a bid to improve the user experience.
Other than colors and fonts, Shopify added a new prominent search bar-on the dashboard you type in a keyword and quickly find what you look for effortlessly.
For instance, let’s say you want to find a customer or product. For that, punch in the keyword, and Shopify returns in all the matches-be it an order, customer, product et cetera.
With all the fields and everything necessary nicely outlaid on the screen, adding products to the catalog is pretty straightforward.
What else is similarly simple?
Setting up a new design for your store Templates directory categorization uses niches, design styles, purpose, and Shopify informs users about the most popular. Theme installation takes a few clicks.
Besides themes, key pages like about page or home page on your site probably hand crafting-Shopify through Shopify Sections allows you to do just that.
The visual editor lends a wide variety of sections you insert on your page. For instance, you can place a button, slideshow, and product carousel at the top of the page.
Ultimately, it all boils down to a click on a button. After that, you adjust the order of the sections-drag and drop into place; relatively, it’s a simple way to overhaul the look and order of the modules on-page.
Shopify Sections is one feature that would fit well will all experience levels, more so the beginners.
The same sentiment reverberates across other areas on the platform. For example, you’re set to install new apps and expand; you’ll figure that most need a few clicks to enable.
In light of matters pre-publication, Shopify lets you test your store before going public, and the live editor is fantastic in overseeing your changes soon after setting adjustments.
Shopify is hell-bent on ensuring its interface is the easiest in industry. Interestingly, they could be stretching it since it’s a platform that satisfies even those with expert coding knowledge.
I doubt there’re beginners or intermediate developers who’d have an issue with Shopify. Similarly, advanced developers get accommodated, given that Shopify has features for these kinder users.
Shopify Reviews: Shopify Theme and Design
Themes and designs available are one domain that Shopify reigns supreme. Shopify has some of the most professionally-looking themes of any eCommerce platform. At the time of putting up this article, there existed eight free themes, and over 60 paid ones-prices $160-$180 apiece.
Previously the company’s catalog had more themes, but it has since purged the old ones and stuck to the modern stuff optimized for targeted audiences and search engines.
Every theme is not just a single theme; it comes with a couple of styles embedded. For instance, Icon is a theme that comes with four unique styles that not only varies in color scheme but how the elements on the page get presented a well.
Given that there’re multiple collections and industries showcased in the Shopify theme store, it’s safe to say you’ll find themes that fit your business model.
Each theme has its distinct set of features and capabilities, alongside a set of general features found on every Shopify theme. Also, using the same theme, check out a quick shortlist of other stores.
Finally, with each theme having multiple user reviews, you can always pick other users’ brain waves about the theme, its strength, and its weakness.
Fortunately, with every theme having a fully functional demo, you’ve plenty of legroom to scrutinize all aspects in great depth before committing.
Can Shopify Themes Generate Sales?
For me, eCommerce design is worrisome; I mean the way folks quickly check-out and get through the shopping cart process.
With themes’ two and three-step checkouts, and additional tools help with things such as social and guest checkouts.
Upon landing the fitting theme, with ease, you customize the look, feel by opening a template editor to edit your theme until it fits precisely what your heart’s desire.
And Shopify Sections feature aids in speeding up editing as it’s a case of drop and drag. And if you’re good at such things, it’s easy to modify using CSS and HTML.
Neither of Shopify themes has Shopify branding, and you won’t find, not a trace of Shopify branding on online. It’s a good thing both beginners and everyone else, and especially those without plans to advertise technology behind their online store.
Shopify Reviews: Security
One of the cornerstones in running eCommerce is security. Another way to put it is that you’ll be handling sensitive pieces of information, from customers’ credit info, their orders, your product details, et cetera.
The company knows this and appreciates the responsibility. Shopify’s system hosts on a Level 1 PCI DSS compliant server. Meaning both customer’s and your data is invariably secure.
Apart from Lite, all pricing packages provide a 128-bit free SSL certificate at no further cost.
In particular, Shopify:
- Protect cardholder data.
- Maintains a secure network
- Has strong control measures
- Maintains a vulnerability management program
- Maintains information security policy
- Monitor and test networks
Much as data security is paramount to retailers, many worry about their store availability round the clock. It will interest you, for example, to know that it’s argued that just an hour’s downtime a day would result in Amazon losing $100 million in lost sales.
Customers on Shopify have a 99.98% uptime, and with that, you avoid lose arising from your store’s unavailability. Further, Shopify securely backs up your store and grants access if the need arises.
Among the things that come into play matters, security entails vulnerability, management, and access control. That insight helps determine who has access to specific content in the backend of your store.
On the whole, Shopify is security-conscious, and seem to remain up-to-date on the going on in the universe of online security, implementing all the best practices.
Shopify Reviews: The Shopify App Store
Shopify has had its app store online for over a decade now. There’re more than 2k apps available in total, and they’re as many as they come in different shapes, sizes and divided into a couple of handy categories.
Here you’ll get apps to help marketing your store, SEO, push notification, finances, apps for emails, control access, and more.
Also, in April 2018, Shopify had a focus shift to a new line of the machine learning algorithm, to provide modern users with a more intuitive and immersive experience.
And so the app store now helps you to uncover specific tools most likely geared to appealing mostly to your scenario and business set up, helpful, right?
Essentially the app store is a collection of free and premium applications molded to expand and improve the functionality of the app store.
While preparing this review, one thing that stood out about the Shopify apps store is that one does not need to be a developer to use it; everything is plug and play.
Having cleared the air, if you’re confident tinkering with a website under the hood, you stand a chance of becoming a Shopify app merchant, joining the league of other developers in the market.
Shopify has a handful of extra resources to start you off, and they include access to Shopify APIs and a high-level overview of Shopify development space.
Shopify Reviews: Customers Support.
Shopify prides itself on having one of the best customer care desk and a dedicated team of customer support in the industry this is so you know should you find yourself struggling with your online store.
The price plan you pick notwithstanding, Shopify runs a 24/7 full client support, the support involving phone support-(Lite plan excluded) as well as email and chat support. Also, another support channel is Shopify’s access to a sizeable support section directly via their website alongside tutorials, forums, and FQAs.
Generally speaking, you’ve got the option to learn the system yourself or talk to a professional.
In light of the fact, some reluctant to wait for a support rep, so videos, courses, and forums feel like enough to help you figure out.
A worthy note on Shopify development request:
If you work with an online platform, software, or app, it’s vital to have access to the developers or some form of a feedback system, an avenue to communicate what Shopify features you’d like to see in the future.
I trust every prospect would like to see that Shopify developers respond to requests with releases of new features consistently. The company considers this sort of support in the knowledge that brands that do not listen to clients lose them.
And in this domain, Shopify does an excellent job as indicated by their regular blog posts about requests they’ve heard to and implemented.
For instance, most professionals fuss about images slowing down websites, given that media is often the cause of site slowness.
Shopify offered a timely response optimizing and updating previously uploaded images and simultaneously providing modification instructions for futuristic image optimization. This response helped with SEO, speeding up the user interface for all Shopify merchants.
Shopify Reviews: FAQs
This section will look into the common questions that folks tend to have about Shopify.
Should I use Shopify?
Quick and easy-yes. Arguably Shopify is one of the top eCommerce platforms. A look at the top 5 eCommerce system in the market some time back, Shopify came out top with an impressive score of 10/10.
Is Shopify Secure?
In one of the sections above, the aspect of security was addressed in-depth. As a certified Level 1 PCI DSS compliant, Shopify meets all the categories of PCI standards enlisted as:
Protect cardholder data.
Maintains a secure network
Has strong control measures
Maintains a vulnerability management program
Maintains information security policy
Monitor and test networks
Again, some of the reputable brands out there use Shopify, would they use Shopify if it unsecure?
Is Shopify safe for consumers?
Again, quick and easy-yes it is. The same mechanisms that protect vendors equally protect clients. Shopify has deployed a unique fraud-detection algorithm operating under the hood, ensuring no transaction data go through unencrypted channels.
Can one make money with Shopify?
An absolute big YES! I mean, that’s the whole point, right? With tons of success stories and your success story is ultimately on you, Shopify will not in any way impede your growth or prevent the implementation of a given business model.
What’s the cost setting up Shopify?
When starting to build a simple and functional at the same time, get on Basic Shopify at $29/month. If you’re interested in testing Shopify tools for selling on third-party sites and social media, get Shopify Lite @ $9/month.
Does Shopify have good SEO?
Yes, it does.
Shopify is a fantastic platform letting handle basic SEO parameters of your online stores. Alongside other things, you can:
Optimize your site structure.
Add keyword on your product page.
Hide pages to emphasize your crawl budget.
Submit a sitemap.
In need of more SEO features? Well, just install some of the specialized SEO apps from Shopify app stores.
How many people use Shopify?
At the time of piecing up this post, there existed over 1,000,000(!) online stores running on Shopify, and these numbers range from big brands to small craft shops.
Does Shopify web Host?
All Shopify pricing plans have hosting inclusive, and therefore you’ll not have to pay external hosts; with a real domain name, you can use it to set a Shopify. Or you can buy a new domain name through Shopify as well.
In other words, Shopify is a one stop-package for building and launching an eCommerce store with no third-party required.
Does Shopify host domain name?
Yes, it does indeed. Through Shopify, you can purchase your custom domain name at a floor price of $11/year. Your domain gets automatically set up on your behalf, and you retain its ownership.
Does Shopify offer email in-boxes?
You don’t get email inboxes as part of the online setup; however, you can set an infinite number of email forwarders. For instance, one can create forwarders for addresses such as support@YOURSTORE.com or sales@YOURSTORE.com directing them to ones’ inboxes in Gmail or elsewhere.
Do you business license to sell on Shopify?
In line with a reflection of Shopify reviews and the content of official docs on the Shopify site, the need for or lack of a license depends on the local regulations or laws.
To quote the official in verbatim:
Subject to the type of enterprise, you may need a local, county, state, or federal license-or none at all. Where your company locates will determine the type of license you need and where to obtain it.
Does Shopify accept PayPal?
Through their Shopify stores, owners can receive payment via PayPal. The company supports over 70 variant payment gateways. Besides that, at no transactional fees, you can sign-up on Shopify’s payment modules.
Is Shopify suitable for beginners?
For most people, this a matter of personal opinion and perspective. But for some reason, Shopify comes across as a hassle-free platform for all sizes, shape of businesses-large, and small corporation alike.
One of the sections above delved deeper into this topic. But in a nutshell, Shopify offers its users a simple interface in which adding products, managing client’s orders, and sales are easy to understand.
Working on the store’s design is user friendly. You get to choose from a collection of modern themes that you customize to fit your desired details. Even more importantly, if you ever need help, there’s a universe of guides and resources on the Shopify site, and across the web, you can reach out to mitigate any possible problem.
How do I migrate to Shopify from another Ecommerce?
As among the most famous online setup, online set-up, often people move over to Shopify from other platforms, and Shopify facilitates this move via a guide comprehensively outlined in official docs.
In a bird’s view, migration to Shopify takes 11 steps:
Configuring primary admin setting-Shopify Ecommerce migrating system guides through this process. It’s more about determining who gets to access your Shopify services; you add stuff account; thus, your team reaches their log-in.
Use the Store Migration app to import your store’s content and data to Shopify. They’re a bunch of free options on Shopify in the shape of Bulk Discounts and Product Reviews. Equally, there’re third-party options.
Organizing products after migrations-after migrating ensure that all your info is transferred correctly into the system by updating details and checking the inventory.
Make your look great-thankfully; there’re plenty of fantastic themes and extras you can use to customize your Shopify theme or seek professional help?
Set up a domain-you can transfer your existing domain. Alternatively, to upgrade your domain, there’s the option of buying a new domain name.
Set up a payment provider.
Set up your shipping.
Configure your taxes.
Try to place some test orders.
Send invitations to customers to create a new account on your new site,
Set up URL redirects.
What about Shopify Expert?
In the course of your read-up of this review, the term Shopify might catch your attention in passing. It’s a fascinating feature. Shopify Experts, in essence, is a community of curated Shopify ambassadors. Now, what’s that and what does it mean to you?
To answer that, first, appreciate experts exist to help with the growth of your business since you’re tapping into their high-quality support and end-to-end service. At the inception, the program set out to support and empower companies that directly partnered with Shopify.over time. However, everyone can find an expert today
And to hire an expert:
Visit Shopify Experts page: often, they’d be listed by either talent or location. But that said, you do not need to be close to your expert. There’s no need to meet them physically.
Pin the right talent: Shopify Experts pools into five categories; Store Setup, Store Design, Photography, Development, and Marketing. Also, in existence is a small group of Experts dedicated to mini tasks such as tracking Facebook pixels.
Check out profiles of intended Shopify Experts: usually, the profile has a link to their pre-existing Shopify store. On the profile, the Expert’s project budget is the indicated-the amount you’ll have to get the Expert working for you.
Examine the testimonials: As is the norm these days as regards purchasing decisions, it’s a good idea to check the testimonials of other customers who previously hired the Expert before you.
In the scenario, you fail to find what it is you look for, use Shopify’s “Post a Job” function-it automatically matches you to the right person.
And should you aspire to be a Shopify expert?
You can do that too, you’ll have to become Shopify’s brand ambassador, and that means you’ll invariably deliver high-quality work to those who request for your services. The company holds it’s Experts to stringent standards, and you’ve to measure up as you’ll be under scrutiny all the time.
You’ve to be active within the Partner community-this means hosting and attending meet-ups, driving new traffic to Shopify, and Shopify Plus environment.
Can I do dropshipping with Shopify?
There’re several various ways to vend with Shopify. And which is one of the most popular! Yap, it’s drop shipping. With drop shipping, you do not have fuss about storage for merchandise before shipping out to the customer.
Instead, someone else does the shipping for you. Again, to get started in the eCommerce world, Dropshipping is one of the easiest ways.
Many consider Shopify the best option for drop shipping as its market place provides a wide range of dropshipping apps that helps you source and sell.
Shopify floods with solutions that help make it easier to manage your dropshipping relationship with suppliers. One such solution is Oberlo-a dedicated dropshipping app fashioned to work with Shopify exclusively.
Shopify comes brimming with excellent features-everything you’d need to create an entire eCommerce business model. Together with your store builder, you get luxury tools to manage marketing, shipping methods sales, payments, and more.
Shopify is amongst the most user-friendly platforms in the eCommerce world.
And it’s inundated in functionality, simple; they’re not challenging or overwhelming to use. If you encounter a problem, hit up an expert or check out a webinar.
Shopify is the utterly extensible meaning you can any new feature you deem fit from the marketplace of dedicated apps.
What are the Alternatives to Shopify?
One reason Shopify is incredibly popular is its effectiveness. But despite its popularity, there’re its alternatives out there in the market. And herein is a list of this reviews’ pick:
BigCommerce: It has a simple drag and drops editor with a dominant theme.
WooCommerce: Difficult to set than Shopify, although ideal for WordPress users
PrestaShop: Almost as comprehensive as Shopify, it works well for those with a limited budget.
Wix: Wix lets you build an online store, and it’s one of the most straightforward website creators online.
Volusion: it’s popular with smaller companies.
Squarespace: it’s akin to Wix.
Magnetor: an open-source tool boasting some of the best reviews on the market. Although it still has a steep learning curve.
3deart: 3deart is a good shopping cart platform; its marketing tools are akin to those of Shopify and Shopify Plus.
BigCartels: This alternative is affordable though it comes with limited features.
Shopify reviews Conclusion
The main question should have been, who is the Shopify eCommerce platform built to serve?
And the answer is that Shopify works well for both beginners, intermediate and advanced users-users with intent to speed up the development processes, spending less time in coding and complicated procedures.
Businesses that look to introduce eCommerce components to existing websites, more so when selling digital goods, can do it on Shopify.
It’s easy to set up a store on this platform, technically all you’ve got to do is sign-up, walk through a handful of setting panels, and the store should be up and running.
What follows is user-friendly-you a customizable design. Add products, you then set payment details and possibly install new features from the Shopify app store.
Anyone who wants to sell online has a fantastic platform in the shape of the Shopify platform.
Besides, there’s a 14-day free trial, and so you are not compelled to commit if you’re not sure it works for you.
I did compile all the Shopify reviews covering all aspect of Shopify, click the image below to try Shopify today for 90 days free trial