facebook ads


Suppose an advertising tool assists you to reach your ideal customers based on their preferences, interests, and behaviors.

A device that saves you time and money by optimizing the delivery of your ads to ensure your message reaches the most likely converts.

That is the result of Facebook advertising, which many eCommerce entrepreneurs and marketers use, particularly those who are just starting and do not have advertising experience or a large ad budget.

Anyone can use Facebook Ads to grow their business, as long as they are willing to learn the basics.

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Exclusive Facebook Ads To Increasing Your Conversion (2021) 2

In this beginner’s guide, we’ll examine why Facebook is such a popular ad platform for so many brands and walk you through the process of creating a Facebook ad campaign to drive sales for your business.

What’s ahead

  • Why Facebook Ads?
  • Facebook ad types
  • Step-by-step instructions on how to advertise on Facebook
  • Facebook ad specs
  • Effective Facebook ad tips and insight
  • Use Facebook Ads to build your brand.
  • Facebook Ads FAQs

Why Facebook Ads? 

With so many options, determining how to allocate your marketing budget can prove challenging. What makes Facebook so appealing to both new and seasoned business owners boils down to three factors:

a). Using demographics, interests, and behaviors to target customers 

Facebook was created to allow you to share personal updates and information with your networks, such as vacation photos, new music you’ve discovered, and relationship status.

All of the likes and connections made on Facebook and Instagram help advertisers build detailed user profiles to target targeted ads.

Read Also: Discover Top 7 Websites To Make $100 Per Day In 2021

Advertisers on Facebook can match their products and services to a long list of user interests, characteristics, and behaviors, increasing the likelihood of reaching their ideal customers

b). Generating Traffic from an engaged and active user base 

Facebook is a platform for connecting with family and friends, and — as much as we hate to admit it — it’s pretty addictive.

According to reports, Facebook has more than two billion monthly active users, who spend more time on the platform than competing social networks.

Additionally, Facebook owns Messenger and Instagram, two additional popular mobile apps that Facebook advertisers can access via the company’s advertising platform.

That’s a significant amount of engaged, active Traffic to drive to your landing page.

c). Creating a brand awareness 

The majority of businesses have a Facebook or Instagram business page where they interact with their fans and customers.

When you choose to use paid advertisements on Facebook and Instagram, you can direct them to your brand’s social media pages.

This frequently results in increased brand awareness and new followers for your business, which is one of the benefits of social media advertising.

Facebook ad types 

Your success with Facebook advertising is contingent upon your objective and the Facebook ad types you use.

Producing effective, high-performing advertisements, on the other hand, presents a challenge for many beginners due to the variety of available formats.

To assist you in overcoming this obstacle, we’ve outlined practical Facebook ad formats.


Video advertisements allow you to showcase your product or brand and grab viewers’ attention in the feed. Create video ads on Facebook Ads Manager or boost a post from your Facebook page that includes a video. These advertisements are distributed across Facebook, Instagram, Audience Network, and Messenger.

You can use Facebook video ads to highlight unique features or tell the story of your brand. Videos that are 15 seconds or less in length can assist you in capturing and engaging your audience.

They should also include a solid call to action (CTA), such as purchasing a product or visiting a website, at the conclusion.


Single image ads dominate Facebook advertising. They’re simple to create, provide a simple format for promoting your brand, and are among the most effective ad formats available.

A series of image-only ads outperformed other ad formats in driving unique Traffic in one Facebook study.

Image ads are ideal when you need to create an advertisement quickly or have a limited budget. You can create an image ad directly from your Facebook page as a boosted post, or you can use Facebook Ads Manager to create one with more detailed targeting options.


The collection ad format includes a full-screen, Instant Experience that makes browsing and purchasing your products more accessible. These advertisements have a cover image or video with multiple products underneath.

Collection advertisements are an excellent way to showcase your product catalog, provide an enjoyable browsing experience, and aid in the Conversion of interest to sales.

These ads can be displayed on Facebook’s News Feed, Instagram’s feed, and even Instagram Stories.


Carousel advertisements allow you to include up to ten images or videos in a single ad, each with its unique link. Individuals can navigate the carousel by swiping left or right on their mobile devices or clicking the desktop client’s directional arrows.

You can use carousel ads to:

  • Present a single large image in multiple frames to enhance the immersive experience.
  • Demonstrate various perspectives on a single product to educate potential buyers
  • Present a variety of products and direct visitors to distinct landing pages.
  • Describe a procedure or provide a tutorial

Step-by-step instructions on how to advertise on Facebook 

Set up and launch your first Facebook Ads by following this tutorial. 

1. Set up your Facebook Business Manager

2. Install the Facebook Pixel

3. Create Facebook audiences

4. Create a Facebook ad campaign

5. Set up your first ad set

6. Choose your creative

7. Optimize your Facebook campaigns

1: Setting up your Facebook Business Manager

Many people who abandon their Facebook advertising efforts do so because they incorrectly set up their account or become so overwhelmed by Facebook’s plethora of Ad options that they never get around running a campaign.

To begin on the right foot, you’ll want to ensure that your Business Manager account is appropriately configured.

The Business Manager section of Facebook is where you’ll find your Facebook ad account, business pages, and other tools for running your ads.

To begin, navigate to business.facebook.com and click Create Account.

Facebook Business Manager

Facebook will request your business’s name, the URL of your Facebook business page (which you should create first if you don’t already have one), your name, and your email address.

Following that, you’ll need to create or add an advertising account. This is accomplished by first selecting Business Settings from the Business Manager menu, followed by More Tools and Ad Account Settings.

Facebook Business Manager Ad Account

You’ll be directed to a new window where you can add an existing ad account, request access to an existing ad account, or create a new ad account. If this is your first time advertising on Facebook, click Create a New Ad Account and follow the on-screen instructions.

Once you’ve configured Business Manager and linked it to your Facebook business page and advertising account, your home screen should look something like this:

Facebook Ads Manager Hub

This is your advertising hub, from which you can access all of your business’s Facebook pages.

2: Set up the Facebook pixel

One of the most frequent sources of frustration for new Facebook advertisers is determining whether their ads are effective.

While it is possible to boost a post or even create an advertising campaign in Ads Manager, without the Facebook pixel, you will have no way of knowing whether an advertisement resulted in any sales on your website.

The Facebook pixel serves as the link between your Facebook advertisements and your website. The pixel is a tracking code that you must create within your Business Manager account and then incorporate into your website before beginning to pay for ads.

It displays all of the actions taken by visitors who arrived at your website via your Facebook Ads. In essence, the Facebook pixel tells you whether your ads were successful and which specific audiences and pieces of creatives were responsible for those conversions.

The Facebook pixel set up in Shopify

Installing the Facebook pixel on your website is much simpler than it sounds and rarely requires any coding.

If you use Shopify, setting up your Facebook pixel is as simple as copying your pixel ID-a a 16-digit number from your Business Manager account and pasting it into the Facebook pixel ID field located under Online Store in your Shopify store’s preferences section.

Within a few hours, upon adding your pixel ID to your Shopify store, you should begin seeing activity on your website. Visitors, add-to-carts, and purchases are all tracked in the Pixels section of your Business Manager account.

3: Creating Facebook audiences

One of the keys to success with Facebook advertising is to target the right people with your ads. With billions of users on Facebook, identifying those most likely to be interested in your brand or product requires utilizing Facebook’s audience feature.

Audiences are a section of Business Manager where you can create lists of individuals to target with your advertisements. Several different features are available in the audiences section to assist you in creating these lists, but they can be broadly classified as retargeting and prospecting.

Converting a warm audience through retargeting

Someone who has visited your website added an item to their cart, or followed you on Instagram is more likely to consider purchasing something from you—they may just need some encouragement.

If you’ve ever visited a brand’s website and then found yourself targeted by its ads whenever you open Facebook or Instagram, this is known as “retargeting.” It’s among the most effective forms of Facebook advertising.

Custom Audiences, located in the Audiences section of Business Manager, allows you to create Facebook retargeting audiences. Custom Audiences give you access to all of the data collected by your Facebook pixel and business pages.

Creating a Custom Audience in Facebook Ads Manager

When you create a Custom Audience, you are presented with a list of possible sources. Customer file, website traffic, and Engagement are the three primary sources that eCommerce businesses should leverage.

1. Customer file

You can upload a list of email addresses, phone numbers, and any other contact information you’ve collected from customers or leads in the Customer file. Facebook associates this data with its users, allowing you to target them with your advertisements directly. Using a customer file to create an audience is an excellent way to re-engage past customers with new products or reach email subscribers who haven’t made a purchase yet.

2. Website traffic

Website traffic enables you to build a retargeting list to communicate with your website visitors. You can create lists of varying sizes here based on user actions or pages visited on your website. The most effective retargeting lists include those who visited your website in the last 30 days or added an item to their cart in the previous seven.

3. Engagement

If your business has an active Facebook or Instagram page, or if you’ve been experimenting with ads that generate Engagement (i.e., page likes, comments, and shares), you may want to retarget these active users as well.

Selecting Engagement from the Custom Audiences menu expands the list of different types of post-engagement activities you can retarget. Whether you have a viral video or a large-scale event, different retargeting groups of engagers is an effective way to bring prospects interested in purchasing your website.

Prospecting-Finding new customers

Using Facebook Ads to acquire new customers is a more efficient way of growing your business than previous retargeting customers and converting website browsers.

Prospecting is a term that is frequently used to refer to advertising to individuals who have not made a purchase from you or interacted with your business online. This covers most of Facebook’s billions of active users for small and medium-sized businesses, and determining how to begin narrowing that list can be challenging.

Facebook has developed two valuable tools to aid businesses to locate the best new customers:

1. Lookalike Audiences

Facebook can identify potential customers or leads for your business by utilizing a list of existing customers or leads. Lookalike Audiences leverage the data from your Custom Audiences to build a new audience comprised of Facebook users similar to your existing customers.

Lookalike audiences

Lookalike Audiences can be created from any of your custom audiences and represent between 1% and 10% of the population in a selected country. A 1% Lookalike Audience contains individuals who most closely resemble the source of the Custom Audience and thus make an excellent first target for your prospecting campaigns.

As your targeting becomes more refined and your budget increases, shifting between 3%, 5%, and ultimately 10%, Lookalike Audience can provide you with increased scale while remaining tied to a user profile that matches your customer.

2. Interests, demographics, and behaviors

Suppose you do not have a list of previous customers or website visitors to create a Lookalike Audience. In that case, you can use the saved audiences option to create prospecting audiences using Facebook’s interest, behavior, and demographic data.

Prospecting through Saved audience option

Below is a summary of each category, along with examples of sub-categories within each: 

  • Interests associated with the pages and content with which Facebook users interact, e.g., scuba diving, K-pop, exercise.
  • Demographic data consists of information about the user’s profile, e.g., college grads, new moms, engineers.
  • The term “behaviors” refers to user actions that Facebook has recorded, e.g., moving to a new city, celebrating a birthday, having a baby.

There are likely several audiences that you’ll want to test from the range of interests, behaviors, and demographics available. Audience Insights can assist you in narrowing down these options and identifying testable categories.

Audience Insights data can be used to discover new interests for targeting experiments, as well as potential placements and locations for your chosen demographic.

Observations from the audience

Because interest, behavior, and demographic audiences are typically quite large, ranging from several thousand to millions of users, it’s good practice to test each separately to determine which one performs best.

Once you’ve identified audiences who convert as a result of your ads, you can begin experimenting with additional audience layers to broaden the scope of your prospecting campaigns.

4: Creating a Facebook Ads campaign

Advertisements that appear in our Facebook feeds—those images, videos, and carousels labeled “Sponsored”—are part of a more extensive setup called a campaign that advertisers create.

The first step in developing your ads is to create a campaign within which they will live. A campaign’s structure, as well as the Facebook Ads that accompany it, are as follows:

Facebook ad campaign structure

An ad set is a subset of a campaign. This is where you select your audience, budget, targeting parameters, and the ad that users get to see. A single campaign can contain multiple ad sets, enabling you to compare different audiences and individual ads to determine which performs the best and where you should focus your efforts.

The campaign objective 

To begin, navigate to the Ad Manager section of your Business Manager account and click the Create button. You then get prompted to choose the objective.

Three categories of objectives exist within Facebook Ads: consideration, awareness, and Conversion.

Each category has a brief description followed by a list of more detailed options, such as Traffic, video views, and product catalog sales.

Consider your business’s objectives and the objectives you wish to accomplish with your Facebook Ads and allow the answers to guide your decision.

Consider the following examples of how different goals will affect the campaign objectives you set: 

  • If you’re having difficulty driving Traffic to your website, selecting Traffic as an objective can assist in building a retargeting list for a subsequent campaign.
  • If you are not yet selling a product but want to generate buzz or awareness, the Brand Awareness objective is a cost-effective way to achieve this.
  • If you’re having difficulty generating online sales, you may want to opt for Add to Cart (which typically costs less than Conversions).
  • Set your objective to Conversions if you want to increase sales on your website.

Set your Engagement objective if you want to increase the number of likes, comments, and shares on a post to build social proof.

Regardless of the objective, Facebook will always charge you for impressions—the number of people who see your advertisement.

It’s critical to communicate your objective to Facebook to optimize your ads to accomplish that objective. If you select Traffic but are looking for website purchases, you will not be guaranteed to reach your objective because it was not selected as your campaign objective.

Before you begin creating ad sets, you must first name your campaign, a critical step that is frequently overlooked.

Creating a naming convention for your campaigns, ad sets, and ads assists in maintaining the organization of your account.

Naming conventions make for a system you create to assist you in quickly identifying your objective, your target audience, and how your campaign fits into your overall strategy.

Additionally, the names of your campaigns can indicate the type of Facebook audience the campaign is targeting (e.g., prospecting or lookalike) and other critical information: 03.24.19 – Prospecting – Conversions.

It is entirely up to you how you name your objects. The most critical aspect is consistency, as this ensures that your account remains organized and simple to navigate for you and other members of your organization.

5: Setting up your first ad set

Following your selection of a campaign objective, Facebook directs you to the ad set level, where you have the option of:

  • The placement of your advertisements within Facebook’s product network.
  • Which audience would you like to address?
  • The amount of money you wish to spend

Depending on the objective you select, you may be asked to provide additional information about the type of event you’d need Facebook to optimize for.

For instance, if you select Conversion to increase sales on your website, you must specify the type of conversion event you’re looking for within the ad set section:

Facebook can optimize only for conversion events on your website. If you’re yet to receive any purchases or add-to-carts, you may not have the option to optimize for these events.

In this case, you can select Traffic and work toward unlocking the option to optimize for future purchases.

Budget & schedule

The next step is to enter your budget within ad sets and specify whether it is a daily or lifetime budget. The amount of money to spend is determined by several factors:

  • Your average cost per customer acquisition: if you’ve used paid advertising on other platforms and have a cost per customer acquisition, you should apply it here.
  • The objective for which you’re optimizing: typically, sales-oriented objectives such as purchases cost more than awareness-oriented objectives such as engagements and clicks.
  • The price of your product: Generally, higher-priced items require a larger advertising budget.
  • The marketing budget you’ve set aside: you can only spend what you can afford.

You’ll always want to ensure that you’re giving Facebook Ads a fair shot by allocating a sufficient budget to accomplish your objective.

Once your ads are live, you must allow time (and budget) for Facebook’s “learning phase” —the time during which its algorithm analyzes your data. Facebook’s campaign budget optimization (CBO) feature enables you to automatically manage your campaign budget across ad sets for the best results.


Within ad sets, you can choose and refine a prospecting or retargeting list you created in the Audience section. Selecting locations, genders, ages, and languages can further narrow your audience and provide additional variations to test in different ad sets.

The option to add detailed targeting via Facebook behaviors, interests, or demographics is further down the page.

You can use these categories to create a new audience to layer on top of your existing audiences, or you can simply stick with the Custom or Lookalike Audience you selected previously.

Read Also: How Affiliate Marketing Accelerates Shopify Sales By 659%

It’s also possible to target people based on their connections at the ad set level by leveraging the lists of people who like your business page, app, or events, as well as their friends. If you have many people who fit into these categories, targeting based on connections may help you reach a highly qualified audience.


Ad placements

Finally, ad sets enable you to specify the location of your advertisement. As mentioned previously, Facebook owns some popular apps, which allow it to advertise outside of its own News Feed. If, for example, you want to reach only Instagram users, ad sets enable you to exclude all other placements.

Facebook ad placements

Facebook suggests that you opt for automated placements for your ad set. This option enables Facebook to optimize for your campaign objective by utilizing all available placements.

6: Choosing your creative ad

The last step in creating a Facebook ad is to create the creative—the actual ad.

Facebook advertising is fundamentally different from traditional advertising and necessitates a distinct set of best practices for developing effective Facebook ad creative.

When creating an ad, you will be prompted to choose the Facebook business page or an Instagram account on which your ads will be displayed. This secondary benefit provides an excellent opportunity to increase brand awareness and social media followers, even if it is not the primary objective of your campaign.

Retarget using dynamic product ads

The dynamic product ad is one of the most frequently used Facebook ad formats in eCommerce. If you’ve ever browsed an online store and then been retargeted with the exact products you viewed, you’ve seen an example of a dynamic product ad in action. These ads combine data from your Facebook pixel and your Facebook product catalog, displaying products to website visitors based on what they looked at or added to their cart.

The Facebook product catalog is another way to connect your business website to your advertising account. It can be configured within Business Manager’s Assets menu.

You can create a catalog using your Facebook pixel, or if you’re using Shopify, you can integrate the Facebook sales channel and seamlessly sync products with your ad account.

Once your catalog is complete and you’re ready to create a dynamic product advertisement, head back to the Ad Manager to create a new campaign with the objective of Product Catalog Sales.

This enables you to customize your product catalog at the ad set level and who should see relevant products.

Apart from previous retargeting customers or website visitors, dynamic product ads can also be used for prospecting.

If you select this option, Facebook will show new prospects products on your store that it believes will be relevant to them based on their profile data, even if they have never visited your website before.

7: Optimize your Facebook campaigns

While creating a Facebook campaign is a critical first step, understanding how to monitor and optimize it over time becomes necessary if you want to succeed on the platform.

Generally, you should monitor your Facebook ads at least once a day (even more frequently as you increase your spending).

While it may be tempting to adjust your targeting or turn off an ad if you do not see purchases after one day, it is critical to exercise patience.

Facebook advertisements require time to optimize for the algorithm to determine who is most interested in what you’re selling.

If you’re unsure whether to continue investing in your ad or shut it down to test something new, wait until it receives at least 1,000 impressions before increasing your investment or shutting it down to try something new.

Create a funnel

While both prospecting and remarketing are critical for targeting audiences, they generally work best when combined to create a “funnel.”

A funnel is a marketing strategy that is predicated on the simple fact that the vast majority of people you market to are not yet ready to buy.

A funnel-based marketing strategy focuses on tailoring advertising to your audience’s purchase intent and familiarity with your brand and products.

On Facebook, you can create a funnel by targeting a cold audience of prospective customers in one campaign, such as a Lookalike Audience or a behavior-based audience, and retargeting those who visit your website in another.

Read Also: Stripe Acquired Nigeria’s Paystack For Over $200 Million Deal

As your advertising budget grows, your funnel may become more complex, with multiple campaigns targeting customers at various points along the funnel:

Facebook ad funnel

The preceding example demonstrates how a single campaign can be used to generate awareness and traffic from a larger audience at the top of your funnel, and subsequent campaigns can be used to re-engage or retarget that Traffic to convert them.

Suppose prospecting with the Purchase Conversions objective does not result in sales for your business, switching to a lower-cost. In that case, a higher-funnel objective such as Traffic or adding to carts can generate a list of prospects for retargeting with a second campaign.

With your Facebook Ads, you can effectively create a funnel, allowing you to serve different creative types to each target audience, bringing prospects back to your website to complete a purchase.

Facebook ad specs 

There are numerous factors to consider when developing a successful Facebook advertising strategy, Facebook ad specifications.

When creating the most effective Facebook Ads for your business, it’s critical to adhere to the recommended character counts, image sizes, and campaign objectives.

Video ads


  • Minimum resolution of 1080 x 1080 pixels
  • File type: MP4, MOV, or GIF
  • Ratio: 4:5
  • H.264 compression, square pixels, a fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps+ used in the video.
  • Captions for video are optional but highly recommended.
  • Optional, but recommended video sound


  • 125 characters for the primary text
  • 40-character headline
  • 30 character description


  • Duration of video: 1 second to 241 minutes
  • 4 GB is the maximum file size.
  • 120 pixels is the minimum width.
  • 120 pixels is the minimum height.

Campaign objectives

All objectives apart from the catalog

Image ads 


  • · Minimum resolution of 1080 x 1080 pixels
  • · File type: JPG or PNG
  • · Ratio of 1.91:1 to 1:1


  • 125 characters for the primary text
  • 40-character headline
  • 30 character description


  • 30 MB is the maximum file size.
  • 600 pixels is the minimum width.
  • 600 pixels is the minimum height.

Campaign objectives

All except video views


Collection ads


  • Minimum resolution of 1080 x 1080 pixels
  • Video file types include MP4, MOV, and GIF.
  • JPG or PNG image file type
  • Ratio 1:1


  • 125 characters for the primary text
  • 40-character headline


  • Maximum file size for images: 30 MB
  • Maximum file size for video: 4 GB
  • Required Instant Experience

Campaign objectives

  •  Traffic,
  • Catalog sales,
  • Store traffic
  • Carousel ads


  • Minimum resolution of 1080 x 1080 pixels
  • Type of video file: MP4, MOV, or GIF
  • JPG or PNG image file type
  • Ratio: 1:1


  • 125 characters for the primary text
  • 40-character headline
  • 20-character description


  • Maximum file size for video: 4 GB
  • Duration of video: 1 second to 240 minutes
  • Maximum file size for images: 30 MB
  • 2 to 10 carousel cards

Campaign objectives

 Traffic, catalog sales, conversions, store traffic

Effective Facebook ad tips and insight 

This section outlines some of the tips and recommendations to help you create more effective ads that convert, ramp up your customer reach, and optimize your Facebook advertising strategy for better results. 

· Prioritize your campaign objectives to create more effective creative assets. Before launching your first campaign, determine which metrics are most important to your business—whether it’s increasing sales or brand awareness. To create effective advertising campaigns, you’ll want to ensure that all campaign elements—from creative to audience targeting and bid type—are tied to your primary goal.

Read Also : Discover 25 Alternatives To Running Paid Ads That Boost Traffic By 438%

· Demonstrate how real people use your product. When people browse their feeds, they see photos and videos of their friends and family. To pique their interest in your advertisement, use creativity that depicts people benefiting from your product, similar to what they see daily on the network. Should you need to include standalone product shots or videos of your product, you can use carousel ads to allow users to select what they want to see.

· For inspiration, curate the Facebook Ad Library. Not sure where to begin with your creative endeavors? Want to know what your competitors are doing?

The Facebook Ad Library houses a comprehensive collection of current Facebook advertisements. You can search for a brand’s recent advertisements to see how they promote their products. Then use this data to inspire your ads.

· Distribute advertisements across channels. Facebook Ads Manager enables you to create and manage ads on Facebook, Instagram, and Audience Network on a budget of your choosing. Additionally, you can display ads on specific devices to target individuals based on the devices they prefer to use. Avoid becoming too reliant on a single platform. Utilize Facebook’s multiple products by including the All Placements feature in your ad sets. This will dynamically display your ads in areas where your customers are most likely to spend time.

· Be genuine. Consider the tone of your brand’s voice. Are you funny? Are you witty? Corporate-sounding? The more authentic your advertisements are, the more likely they will be interacted with and used to learn more about your brand, product, or service.

· Consider utilizing click-to-Messenger advertisements. Did you know that when someone clicks on a Facebook advertisement, they can initiate a Messenger conversation with your business? As such, run Facebook Ads with Messenger placement and automate responding to customer questions, streamlining the purchasing process, and encouraging a sale.

· Combine ad types to create more effective advertisements. While videos are excellent for telling your brand’s story, images can help demonstrate the various benefits of your product.

Utilize multiple ad formats to determine which ones resonate the most with your audience, and then invest more money in what works.

Read Also: 10 Dropshipping Facts That Proofs It Still Works In 2021

Use Facebook Ads to build your brand. 

The Facebook advertising platform is fashioned out to be simple to use for those with limited to no experience in digital marketing, which makes it even more appealing to bootstrapped entrepreneurs who are unwilling to pay an agency fee to run their ads.

Suppose you invest time in learning the fundamentals of Facebook advertising, properly configure your account, and launch a campaign. In that case, Facebook Ads has the potential to fuel the growth of your business.

Facebook Ads FAQs 

What is the mechanism/process of Facebook advertising? 

1. Decide on an objective.

2. Pick your target audience.

3. Decide where to run your ad

4. Set a budget.

5. Select an ad format.

6. Place your order today.

7. Track and manage your ad’s performance.

Is advertising on Facebook worthwhile?

Interesting. The cost per click tends to be lower when it comes to Facebook advertising generally. If you create effective campaigns, you can increase click-through rates, which results in sales. As a result, compared to other advertising channels, Facebook Ads are a more profitable way to market your business.

How much does a Facebook ad cost?

According to WebFx data, the average cost of Facebook advertising is $0.97 per click and $7.19 per 1,000 impressions. Campaigns aim to increase app downloads or budget $5.47 for each download and $1.07 for each like. page likes

Though there is no minimum spending requirement on Facebook, and no setup fees are required. It’s a self-serve platform, and you have complete control over your budget, which you can set as low or as high as you like.

Is Facebook advertising free?

Not at all. The cost of Facebook advertisements varies according to your objective. You select your objective conversions, impressions, etc., set your budget, and pay only what you can afford. Because Facebook Ads are only shown to people who are likely to be interested, they typically produce positive results.


Anyone willing to learn the fundamentals of Facebook advertising can use it to develop their business. Due to the variety of available formats, many beginners find it difficult to create efficient, high-performing advertisements. 

Ad specs are essential to ensure that character counts, image sizes, and campaign objectives are adhered to.

Facebook’s ad platform is fashioned out to be user-friendly for those with little or no background in digital marketing.

It appeals to bootstrapped entrepreneurs who are unable or are opposed to paying an advertising agency fee to run the ad. 

One of the secrets of most successful small businesses is running paid ads as part of their business promotion strategy.

In my line of drop shipping business, running paid ads plays a major role in conversion. On can choose either to go the long but natural way of getting sales e.g. doing SEO which yields results after 2-6 months or decide to just use money in running paid ads in order to achieve quick results in terms of sales.

The cost of entry is good products, but it brings you more money, especially when you promote your business. Unfortunately, most business owners fail to promote their company using running paid ads. 

They believe it will be costly and time-consuming, promoting the “if you build it, they will come” mentality. That, however, could not be any way further from the truth.

A lot of promotional advice recommends spending money on Facebook, Instagram, or Google ads. However, you cannot put all of your eggs in one basket—diversification is essential to avoid diminishing returns over time.

You must lay the groundwork for your online presence and concentrate on getting in front of the right people as quickly and very efficiently as possible.

This well-researched guide will walk you through few effective, accessible, and low-cost ways to promote your business through running paid ads, complete with examples and resources to get you started right away.

  • Promote and grow your business 
  • How to Practically promote your business on social media
  • Improving your digital marketing game
  • How to promote your business locally
  • low-cost and free ways to promote your business online
  • Business promotion FAQ

Ways to easily promote your business online for free or at a low cost

Business promotion entails more than just posting images on social media or purchasing advertisements. It is a method for achieving measurable success in your business. 

Here are some free ways to promote your business and increase traffic and sales to your store:

  • Guest post on blogs
  • Get product reviews
  • Do an expert roundup
  • Find affiliates to promote your business
  • Get included in gift guides
  • Invest in an infographic
  • Get press coverage
  • Start email marketing
  • Get found in Google Search

Free traffic—

For new websites, free traffic (as opposed to running paid ads from things like purchased ads) is often challenging to come by. You can start blogging to promote your business and drive traffic, but it will take time to see results.

While you are building your audience, guest posting allows you to get in front of someone else’s. It only drives traffic back to your website but also helps with SEO.

Running Paid Ads : Guest post on blogs

Find and connect with Pro bloggers who have the audience you want. Offer to write a guest post web content for their blog that their readers will enjoy. If the topic you write about isn’t also relevant to your business, it won’t generate any traffic.

Get product reviews

Having your product reviewed can help raise awareness and drive sales; instead of waiting for someone to review your product, launch a blogger outreach campaign to get things started.

Contact relevant, engaged bloggers and offer them new products for free in exchange for an honest review. If you have a good product, they will love it and tell everyone about it.

This is one of the most effective alternatives to spending money running paid ads for your online store or business.

Do an expert roundup.

While blogging is an excellent way to drive traffic back to your store, it can be time-consuming. It is especially true if you don’t feel very knowledgeable about a topic you need to write about or if you’re not comfortable writing in general. One solution is to seek contributions from other bloggers or experts.

Seek out subject matter experts and ask them to contribute an idea to your blogs posts, such as a tip, recipe, or story. Then, make a list of all the responses you received. 

You’ll be providing great content from relevant experts to your audience, and the contributors will want to share the article with their readers, increasing your reach.

Find affiliates to promote your business.

If you want to promote your business a step further without running paid ads, get more people to advertise your product, consider launching an affiliate program.

Like referral programs, affiliate marketing incentivizes others to drive traffic to your business by offering a commission on every sale.

Take, for example, BarkBox. Many famous dog Instagram accounts, such as @henrysworldtoday, will have a BarkBox affiliate code in their bio.

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Finding your first affiliates can be difficult if your brand is not well-known. To get the ball rolling, use an outreach campaign to find and recruit your first few affiliates.

Get included in gift guides.

A gift guide is a list of recommended products or gift ideas typically centered on a holiday (such as Christmas) or a person (like your mum or dad).

If you’ve ever surfed the web for gift ideas, you’ve probably come across several gift guides, such as The New York Times’ Valentine’s Day gift guide.

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Having your product featured in the proper gift guides can promote your business and boost sales, plus good traffic to your website.

On the other hand, inclusion in these guides does not happen by chance and necessitates some effort. 

Many times, business owners and marketers will lobby for their products to be included. Make contact with gift guide publishers and request that your product be included. Gift cards are a brilliant idea for store owners who don’t have money for running paid ads, especially when starting a dropshipping business.

Invest in an infographic

Investing in a professional and well-designed infographic is one way to promote your business and potentially build backlinks, both of which are advantageous to SEO.

The price of high-quality infographics varies greatly depending on what you need and the skill level of the person you hire, but the investment can be well worth it.

Do you require a concept for an infographic? Visually is an excellent place to get ideas. Once you’ve decided on an idea, research it and identify the points that will be covered in the infographic.

You can also give this outline to a professional designer as direction for what you want the infographic to cover (or use it as a guideline for yourself if you’re going the DIY route, in which case tools like Canva or Piktochart are helpful).

Assume you sell bicycles and related equipment. You could make an infographic about the environmental benefits of bicycling.

Some points or figures you could include in the infographic have how much a daily commute saves fuel emissions and compares the total number of car owners and bike owners. 

That message not only speaks to your customer base, but it is also compelling enough that many blogs out there and even news sites may want to feature and link to it.

Some of the apps needed to assist some of these alternatives to running paid ads requires a monthly subscriptions hence you may end up spending some cash.

Get press coverage

Instead of hiring a public relations firm, take charge of your publicity. Put it out there if you have a great story or an exciting product that people will want to write about!

Contact bloggers and journalists who cover businesses similar to yours and let them know what you’re up to.

Public relations is free and gets you in front of an audience you might not have reached otherwise. Some of my demographic are men 45–50 years old, and neither they nor their wives are on Instagram.

While most writers are swamped with requests, they are always on the lookout for a good story.

To maximize your chances of success, make sure you approach the right outlets (don’t ask a tech writer to cover your clothing line, for example) and provide them with a convincing story.

When it comes to marketing a new business, press coverage is an excellent way to get your name out there.

Mercedes explains how she was able to obtain free coverage for her nine-month-old brand:

“I compiled a press list, wrote a strong email and press deck, and began reaching out.” It’s usually a two-part email tailored to the journalist’s beat, with the first presenting my brand and the second move is by pitching some ideas that would be good for our audiences.”

Mercedes’ pitching was successful: she received “a few hits,” but “the Globe and Mail was by far the most meaningful and largest publication” from which to obtain fabric.

PR assisted in driving 50 sales in three days, resulting in a significant increase in new business for the new business owner. If one can master PR it can save a big deal from running paid ads. PR is very effective with the right publication.

Running Paid Ads : Start email marketing

As a small business, email marketing is an excellent way to attract and retain customers. You will ask potential customers to sign up for an email list on your social media accounts or eCommerce store.

With an average return of $42 for every dollar invested, an email marketing service is one of the most less cost-effective ways to advertise a new company.

After they sign in, you can give them ads, product releases, or content to create a partnership and increase sales. Brands like Cat Caboodle use email to welcome new customers:

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What’s the best part?

You can set up automated email marketing campaigns to send messages on your behalf. It’s a huge help for small business owners who don’t have a lot of time or money to devote to marketing.

Get found in Google Search.

Search engine optimization (SEO) is also one of the most effective methods for promoting your business, increasing traffic and sales over time when promoting your online business.

According to research, search engine results pages account for 35% of total traffic and 33% of online business revenue.

The goal is to reach position one so that customers find your brand first when they search for a specific keyword.

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These customers are referred to as “high-intent,” which means they are more likely to buy your products than people who see an advertisement or find you on social media. 

The issue is that small businesses frequently lack the time and resources to perform search engine optimization.

What’s the advantage? Executing the fundamentals is sufficient to put you ahead of your competitors. When you spend time curating your content and doing in-depth keyword research and competition analysis, running paid ads wouldn’t be something you can consider.

How to easily promote your business on social media

It’s no longer secret that using social media to market your business is a smart move. But what are the most effective marketing strategies? Examine the following list:

  • Get on TikTok
  • Start a YouTube channel
  • Ask Instagram influencers to promote your product
  • Post compelling content frequently
  • Automate word-of-mouth with social reviews
  • Create micro-content for social feeds
  • Host a Twitter chat with your audience
  • Make it easy to share your products
  • Be active on the right #hashtags
  • Create quizzes and other interactive content
  • Enable Shopping on Instagram
  • Test out retargeting ads

Get on TikTok

You’ve probably heard of TikTok by now. According to the most recent TikTok statistics, the social media platform has more than 689 million active monthly users worldwide.

It has been downloaded practically more than two billion times from the App Store and Google Play. 

It is also the simplest way to reach younger demographics such as millennials and Generation Z.

Why should you join the bandwagon?

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TikTok, whether you have 10 or 10,000 followers, uses a proprietary discovery algorithm to help your videos go viral. 

It helps businesses to upscale their social media presence and accelerate their growth. SendAFriend, for example, grew to $5 million in two years thanks to their TikTok marketing strategy. TikTok is an excellent tool for raising brand awareness. 

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A short link-in-bio feature that directs viewers to a landing page, on the other hand, can drive sales. It also comes with free advertising features like AR filters and lenses to help you promote your business online in a fun and interactive way. Would consider using Tiktok instead of running paid ads for your business?

Start a YouTube channel.

Did you know that YouTube users watch over one billion hours of content on the website every day? However, only 9% of companies advertise themselves on YouTube. YouTube is a great marketing tool for you to build on as it continues to evolve and attract more users.

  • A YouTube channel can be beneficial:
  • Increase your audience’s trust.
  • Encourage participation and loyalty.
  • Expand your social media presence.
  • Increase traffic to your website.

Engaging video content is excellent for attracting new customers and retaining existing ones. A basic YouTube marketing strategy can help you showcase your brand’s identity and connect with your supposed target audience in a new and exciting way.

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Ask Instagram influencers to promote your product.

You don’t always have to write a guest post or solicit product reviews. A simple Instagram mention can go a long way when you find the right fit for your brand.

It is especially true for clothing, where a single word or stylish photo can result in a significant increase in sales. 

Running Paid Ads

Whether they have a blog or not, connect with Instagram influencers and use an outreach campaign to arrange sponsored posts.

Look for Instagrammers with large followings who would be interested in your product and ask them to feature it in a photo. Make sure you have your own Personal Instagram account set up so they can tag you.

Post compelling content frequently.

It is critical to post content on social media regularly if you want to grow your social following over time. According to research, audiences respond differently depending on the frequency you post, so test to determine the best cadence for your brand. 

You can also contrast your posting frequency and engagement rates with those of your competitors. 

You can post different kinds of content on platforms like Instagram throughout the day. @kyliecosmetics publishes a variety of single-image rods, Reels, and IGTV content.

To keep followers interested and engaged, it shares a mix of product-related and user-generated content.

Numerous companies have investigated the optimal number of times to post on each channel, and it is essential to note the potential appetite of users on each platform. 

However, as consultant Jay Baer points out, your daily or weekly cadence is insignificant compared to having a marketing plan and a process in place to create genuinely compelling posts consistently. There are no “neutral” reactions, so don’t post it if it’s not good.

Hootsuite and Buffer are two helpful marketing tools for scheduling future posts. You can use them to schedule posts and track engagement metrics for your social networks by integrating them with your browser and dozens of other apps.

Automate word-of-mouth with social reviews

Using product feedback and testimonials to gain loyalty and insight into the products is a great way to increase online sales.

Yotpo is a Shopify review app that allows customers to leave feedback after making a purchase. You would not have to notify customers manually because the process is automated.

Connect your company’s social media accounts and post feedback directly to your sites. These reviews add new content to your site and help drive traffic from social media to your site, increasing online sales.

Create micro-content for social feeds.

Consider the context in which the majority of users browse social media. Perhaps they are using a mobile device during their commute, taking a quick mental break at their desk at work, or passing the time while waiting for their show to resume after the commercials.

These specified examples have one thing in common: social media users are constantly scrolling between activities. As a result, bite-sized content is an effective way to engage your audience.

This social media marketing strategy works exceptionally well on platforms designed for quick interactions, such as Snapchat. 

As an example, suppose you sell soccer-related products. You publish an article on your blog titled “7 Training Exercises to Improve Your Soccer Skills.”

The content is then repurposed into seven pieces of micro-content for use on social media, one for each exercise. That would be far more effective than cramming an entire article into a much smaller social media experience.

Host a Twitter chat with your audience

Engagement is essential for any online community to thrive. Hosting a weekly Twitter chat is an excellent way to promote your business, increase your Twitter following and boost online sales. 

You can either enter an existing Twitter chat or create your own. Co-hosting helps you tap into an established audience, while hosting on your own will require more marketing work.

Others in the space will eventually join in, and your brand will gradually establish itself as an authority in the field.

Choose a Twitter chat-related hashtag and invite your followers to use it in their tweets. It aids in branding, familiarizes those who want to engage in the practice, and allows you to check the chat for content and recaps later on.

Make it easy to share your products.

Social sharing buttons are an essential part of growing the website’s “virality,” driving traffic, and increasing online sales. Make it very easy for users to locate the buttons on popular social networks like Facebook, Twitter, and Pinterest. 

You might want buttons that fit the visual aesthetic of your shop, such as the ones Culture Kings uses on its product pages. To incorporate this social media marketing tip on your online store, consider using an app like Social Share Buttons and Popup, which has analytics and can help you improve positioning and layout.

Be active on the right #hashtags.

What role does a hashtag play in your marketing efforts? The hashtag has organized a large portion of the social web based on conversations, making it simple to participate in discussions and events by posting under the hashtags relevant to your brand.

Hashtags can be used on posts in your feed or on Instagram Stories, such as @havertysfurniture for National Turtle Day.

A top-notch social media monitoring app, such as Hootsuite, can help you locate, like, retweet, and respond to posts that contain multiple hashtags. You can use a platform like Hashtagify to find hashtags that are close to the ones you’re looking for. 

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Take note not to apply the same hashtags across all platforms. The following are some standard best practices gleaned from different studies: 

Tweets with a single well-placed hashtag receive more engagements than tweets with three or more hashtags. On the other hand, Instagram posts attract the most exposure when multiple hashtags, even ten or more, are used in a single message.

LinkedIn posts always do better with a maximum of five hashtags.

Facebook posts do better without hashtags.

If you are aware of an upcoming high-profile event, you can plan ahead of time to ensure that you are ready to participate—the more precise, the better. 

Try live-tweeting or reporting high-profile events and commenting on what celebrities are wearing, for example, if you are a fashion brand. The majority of activities are followed by hashtags that you may follow. The trick to hijacking a hashtag, on the other hand, is not to hijack it at all. 

Instead, strive to add value to the conversation regularly and substantively.

Create quizzes and other interactive material.

A quiz may have caused groans in the school. Quizzes, on the other hand, have made a significant comeback, thanks to Buzzfeed.

These types of interactive content perform exceptionally well on social media if they can entice quiz takers to display their results publicly. 

To do so, create a quiz that tells people something about themselves or how much they know, so they feel compelled to share it to reflect themselves.

If you want to try your hand at making your own, I recommend Playbuzz, a free and simple tool for creating interactive content.

Enable Shopping on Instagram

Linking is one of the most challenging obstacles for brands on Instagram. And when the primary objective is to drive traffic and, eventually, sales, this can be a significant challenge.

Adding items to your Instagram posts and Stories is one way to promote your business and increase online sales. 

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Take a look at this Madewell example to see how it works: In essence, you apply virtual “tags” to your product images (and stickers in your Instagram Stories).

Mobile users can then press on these tags to see how much a product costs and tap to learn more or buy it. It’s one of the most natural ways to integrate Instagram and eCommerce.

Test out retargeting ads

As it becomes increasingly difficult for business pages to gain organic attention in the News Feed, paid retargeted social media advertisements have become an essential component of many websites’ marketing strategies.

You have more than enough strength to imagine who sees your content than being restricted to your current audience for organic efforts. 

The best part and most interesting is that you can get started with as little as $50. You send advertisements to users who have previously visited your website when you use retargeted ads.

These ads can be tailored to their preferences based on their actions. Frank Body has created an example of a retargeted ad.

How to promote your business locally.

According to recent Shopify consumer trend data, more than half of North American buyers have changed how they will shop in the future. One notable trend has been supporting small and local businesses. Here’s how you can benefit from it:

  • Create a Google My Business profile
  • Join local events
  • Offer local delivery
  • Get local press

Create a Google My Business profile

Google My Business is a simple listing tool that allows you to manage your presence across Google Search and Maps. It’s the most effective way to promote your business on Google for free and reach out to potential customers.

“Google My Business provides amazing local businesses with a separate online presence in addition to their website,” says Amy Falcione.

Big Picture Marketing, a local marketing agency, is founded by her. “The listing gives a succinct but thorough overview of what your company offers and who you are.”

Customers can quickly and easily learn a lot about your company by using Google My Business. Amy also explains that many people use Google My Business to determine whether or not you are legitimate.

You can even give people a behind-the-scenes look at your company to build trust and credibility with potential customers. If someone decides to contact your company, they will find your contact information, website, and business address in the listing. People can easily visit you in person or online.

Join local events

A local event is any event that draws people from a specific geographic area. Local events where small businesses can promote themselves include artisan markets, craft shows, trade shows, and festivals. “Many local businesses are currently meeting online.

They’re using live streams and online meetups to show off products and reach out to people at scale,” Amy tells Shopify.

“However, as areas begin to reopen, we don’t want to overlook the power of local in-person events.” Local activities enable small business owners to meet customers one-on-one and establish personal connections. People can communicate with your goods by touching, feeling, and smelling them.

“Workshops and lectures are another way to promote your business locally,” Amy says. “For example, if you own a candle company, you can hold local workshops to teach people how to make their candles. It’s a great way to improve your community reputation and raise brand awareness.”

Offer local delivery

People are increasingly purchasing from small businesses. According to our consumer trend data, nearly one-third of buyers purchased something online and had it delivered to their homes during the first three months of the pandemic. Offering local delivery is an ingenious way to capitalize on this trend. 

Whenever a client orders something from your online shop, you have the choice of having it personally delivered to their home. It is a thoughtful way to sell to concerned customers and serves as an alternative to traditional carrier shipping and in-store shopping.

Shopify data also shows that when independent retailers offer local delivery and pick up, online shoppers spend 23 percent more and have a 25 percent larger cart size.

Chris’s Ice Cream, a local retailer, offers free local delivery with a minimum purchase order. Are you learning something new about these alternatives to running paid ads? COntinue reading

Get local press

Obtaining local press coverage is another excellent way to promote your business locally. A local news story is not only free, but it can also drive thousands of potential customers to your website or local shop. 

“Begin by making a press list of all the publications you want to be covered in,” Amy advises, “then write your press release and begin pitching it to reporters.

” Make it simple for them by obtaining your quotes and statistics, as well as making your story sound newsworthy.”

Amy suggests the following guidelines for writing a press release:

  • Avoid sounding pushy.
  • Concentrate on how your product benefits the community.
  • Mention whether or not you intend to hire locals.
  • Discuss the products you use that are sourced locally.
  • Press releases that emphasize community empowerment entice local reporters to cover your company. You’ll also be able to capture your supposed audience’s attention and interest in no time if you can secure local press.

Free: Press Release Template

To assist you in getting started or promoting your business, we created this template to assist you in structuring your story using a standard press release format. You can replace each component with your data and modify it to suit your needs.

Running Paid Ads : Improving your digital marketing game

There is no single doubt that promoting your business or marketing your company is more than a nice-to-have.

As we approach 2021, businesses require low-cost and free marketing tactics to help them meet their business objectives, increase brand awareness, drive website traffic, or make sales. 

You do not have to implement all 25 of these strategies right away before you can promote your business. Begin with one or two and see how they go.

Running Paid Ads

Then, as you gain confidence, add more. It will ensure that your marketing efforts are focused and that your time and money are put to good use. 

Thanks for taking your time to read my list of running paid ads alternatives, If you have any other question in regards to these 25 alternatives to running paid ads ,I would be more than glad to answer them below.

For Running Paid Facebook Ads, the first thing you want to do is to go over to business.facebook.com, also known as Facebook business.

And then, you want to proceed and click login. Log into your existing Facebook account. 

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You will need a Facebook account. Do that right away. Upon login in, proceed and create what’s called a business manager, and that’s very simple. All that it entails is you to follow the steps. 

For this article, we’ve already created a business manager for our store as an example.

And so what we are going to throw open in this write-up here is how exactly Running Facebook ads work. 

And Facebook ads are incredible because if you happened to have some money right from the start, money that you intend to spend like a slightly higher budget, you know, something in the region of $300-$500+. 

Then you can give your store a massive boost because essentially what that kind of budget means is that you could start running social proof ads, engagement ads, purchase conversions.

And even build your pixels, and all these sorts of stuff are critical for dropshipping. 

And that’s why I seize this opportunity to flash out some profitable types of ads So that you can run. 

So click on the Business manager. On this page, it shows you every single section of Facebook ads. 

Lets check out the next step of Running Paid Facebooks Ads.

Choosing your Interests

For example, if you go over to Analysis & Report, click on audience insights. 

It’s a handy tool, allowing you to determine the best target audience for ads.

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For instance, if you could go over to Choose audience, you can pick Everyone on Facebook.

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In this case, for our laser hair removal product for the location, you can do the Big Four. 

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And the Big Four is a Dropshipping terminology referring to the US, UK, and Canada. And for your interests, you want to put in laser hair removal.

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You should see the audience’s size, and for some items, it runs into millions.

If you can click on Page Likes, you’ll see the exact pages your potential audience likes. And you must note down interests from these pages in a notebook.

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Some of the interests that you can take note of if you open an event note, for example, can include Sephora, Bath and Body Works and Ulta beauty are some of the great ones.

How this works is that when you run your ads, you can target people who like Body & Works, target those who like Sephora, and you can see that those same people are interested in hair removal; it’s highly probable that they’ll be interested in your store. 

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And it’s likely that run into some interests that do not make sense, I mean, they’re irrelevant regarding your store.  Finding Running Paid Facebook Ads guide useful? well continue reading.

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The interests too broad and so you’ll need to skip those. You don’t want too broad interests.

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And for location, you can also see the exact top countries & cities if you want to target. Choosing the right location while Running Paid Facebook Ads is vital for conversion

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Typically. I’d discourage targeting cities though; you limit your reach by going that narrow; the broader your ads in terms of targeting, the cheaper the ads as such, I’d advise going broad. 

Running Paid Facebook Ads :Creating Ads

Since you have some interests, let’s now delve into the actual making the ads. 

Head over to facebook.com/ads/library, which I had shown you at the onset of this article. It’s here where you can see any of the ads that run for any Facebook page. 

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Facebook ensures that it’s transparent because they want customers to see all the ads that run on the platform.

When on the Ad library, you can put in your leading competition brand name in the Search and then hit Search. 

Using your main competitor guys gives you an example of some great ads that you can leverage and make the ads yourself.

On this page, you’ll get to see every single ad that your competition ran when they started running the ads, and if you scroll down, you’d see all the ads.

This sort of insight is incredible for inspiration, and you won’t need any unique technology to make ads for most of your profitable stores.

You can even use your mobile phone to record videos if it makes quality videos. 

And you can coordinate getting models that’s if you need a model for your ad. Also, you can have one on Fiverr or Upwork to create an ad for you.

However, I’d advise against going that route because they piece together many different clips that they source online.

That might work for some time, although stuff like that amounts to spamming on Facebook, and Facebook prohibits that, and you run the risk of even having your ad accounts blocked by Facebook.

So, it would best that you don’t do it unless you’re doing it on a short-term basis. 

Sometimes you’d find your competition, for example, running a flash sale. Such are usually retargeting ads, and that would mean your competition targets people who had already been to their website. 

You’re also most likely to find your competition running ads that look like a Cold ad, which means they target people who don’t know about the product.

You’d find, for instance, in those ads a model talking about the product and showcasing the product and the ad pieced together possibly by a professional video editor that you can undoubtedly rent from Upwork. 

If you already have the footage, making the ad is not hard because you can practically use a phone to get a friend, give them your product, and have them present the product. 

Ideally, the best types of ads you’d figure are ads that show the problem initially and then solve it. 

Also, some ads you’ll find aren’t problem-solving. They’d be more like an introductory ad because such tend to look cool, oozing a high wow factor. 

And there are tons of ads with professional models, for example, depicting a craze for a particular product, in this case, laser hair removal.

You can have a custom thumbnail for a model’s ads using your product, laser hair removal any body part. Making the ads is very simple, just clips, get a friend(s) or hire some models.

Models aren’t too expensive, for that matter. In essence, these make for the best types of ads to make.

Still, you can further scour the facebook.com/ads/library for other examples of pages of Dropshipping that follow the Branded Dropshipping strategy.

You can even look for a store that deals in an exciting product like height enhancing. 

And the ads can choose a presentation format of testimonials. Testimonials are retargeting ads, and they can use picture ads, and yes, picture ads do pretty as well.

So, for this ad increase your height, I mean it helps enhance your posture. 

In this case, the pictures or videos ads show customers or people that your competition probably sent the product out for free via DM, and people in these ads show like the actual product. 

So, indubitably, it’s your call to make the ad look good. The better you make it, the better it will work on Facebook ads and any other platform you advertise.

And because Facebook owns Instagram, you can manage both of those ads from your business manager on Facebook.

For the actual ads, you want to make sure that you’re adding columns, set them up.

And for your ads first, hit on Create ad. And since yours is a new store, you want to get likes & comments on your videos.

That way, you get to respond to comments. 

Facebook Engagements 

And later on, when people see your ad when you do actual purchase conversion, campaign conversions means sales. 

You’re driving the ad for sales. Essentially, these are the various objectives. 

So, when people, I mean when your prospects in the future see the conversions, they’ll probably be won over, like they’ll see that there are people that like & comment on the item and they’d possibly perceive the product as legit thus, trust the brand the more. Therefore, you’ll first run engagement.

Then post engagement. For the campaign name we’ll put in, you can frame it like PPE_GS_BROAD, for example, and GS, in this case, is Smooth Skin and then click continue.

And you can also tinker with the CBO as campaign budget optimization for targeting; for instance, eComhunt, if you recall, provides you stuff to target.

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 With Facebook ads, the name of the game is testing. You have to run multiple tests. 

I’ve spent tons of dollars on Running Paid Facebook Ads. My mentors’ expenditure on Facebook ads runs into tens of million dollars combined on Facebook ads, and the takeaway is that Running Paid Facebook Ads are a machine. 

It’s a system, and fortunately, there are resourceful books on the system, as in thinking in systems. 

Such books provide insight, thus enabling you to hang that Facebook ads compared to a machine, which means there are inputs and outputs. 

And therefore, if you screw up the inputs, you screw up the outputs as well. In other words, GIGO a term that refers to garbage-in, garbage-out.

Cold Targeting

To understand what I mean, go to locations, hit edit, and I suggest that when doing this, you can start targeting the big four; Canada, the UK, the US, and Australia. That way, you are doing people who reside in these locations.

For the age, do 18-65+ you can narrow the age down, although I wouldn’t advise doing that at first because you should go broad. For Detail Targeting, you want to click edit then do only one interest no more.

Don’t exclude anybody. It’s the last thing you want because excluding anyone screws up the inputs and the outputs. It then gets more problematic for the system to get you sales and to get you customers. 

For Interests, put like Sephora or Ulta Beauty, it has to be the right interest, and you can tell that by its demographic size or reach.

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For Exclude people or Narrow audience, you want to leave that unchecked given there’s a lot of stuff Facebook tries to shelve by narrowing the audience, and that makes everything more expensive as such, steer clear that.

For Languages, you can put all languages for now or test English only, and then for placements, you should check off everything. By leaving everything off first, you’re doing cold targeting. 

For a cold audience, that’s new prospects, someone who doesn’t know you have never seen the brand before, doesn’t know who you are. 

For that, do Facebook news feed, Instagram feed, and then the Instagram story. 

If your actual ad creative, let’s assume it’s filmed in vertical mode. Then you can do the Instagram story.

So Instagram feed, Facebook feed & Instagram story make for Facebook’s best placements for cold ads. If you start doing the other ones, you’ll just waste your money.

Instagram feed, Facebook feed & Instagram story are as great as you can do automatic placements for retargeting ads. Suppose someone already visited your store. For instance, they responded to an ad, but they make a purchase. 

That be the case; you can then launch an ad and then create a custom audience. 

You do that in your audiences, and you can only target people who have already initiate to Checkout. To do that, click on Ad Manager, click on All Tools and then click on Audiences under Advertise.

You can then create your audience that way. And for the Detail Targeting, you wouldn’t target anything, and then you would do automatic placements. 

That way, you’re hitting your prospects from every single possible angle from the Facebook feed, Instagram feed to Instagram stream-videos everything Audience Network.

And it’s terrific for retargeting given the fact that the cost of acquiring the customer is significantly lower, the customers already know you, right? It’s Basic Marketing Cold vs. Warm vs. Hot audiences. 

And it’s for engagement. You shouldn’t expect to derive sales from engagement ads. Engagement ads are merely meant to get Social proof. After that, you can go back to Facebook ads.

Then click on Create Ad and then go and do Conversions on the same ad.

So, is either you do the same creative ad or find the post ID of the existing post. 

Click on Ad Manager, then head over to page posts. And then here, you should be able to see the post ID of the other ad you were running-the engagement ad. 

And that way, to transfer the comments, you’d have to copy the post ID, and then you can paste it in the new ad that you’re making once it asks you for the post ID. I’d advise starting with engagement. 

And once you’ve raked up the likes and the social proof, then proceed to use the same post ID on a conversion ad.

You can do the Conversion ads between $5-$10 a day or interest or per ad set.

And don’t overload the ad set, don’t put two or three ad interests in there. 

They’ll sure overload, and everything’s bound to screw up the system, and you undoubtedly get a shot in the arm in terms of high costs. And that’s how you run Facebook ads for a new Dropshipping Store. 

Of course, you can get into much details, but then again, that’s beyond this article’s scope. 

This write-up is intended to cut as a general tutorial for Branded Dropshipping for someone new and wants to start a shop by storm. Thanks for reading Running Paid Facebook Ads, look out for the second phase of this guide in the next post.

Conclusion on running-paid-facebooks-ads

If you just read the above about running-paid-facebooks-ads and you still have questions, kindly let me know in the comment section below.

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