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One of the secrets of most successful small businesses is running paid ads as part of their business promotion strategy.

In my line of drop shipping business, running paid ads plays a major role in conversion. On can choose either to go the long but natural way of getting sales e.g. doing SEO which yields results after 2-6 months or decide to just use money in running paid ads in order to achieve quick results in terms of sales.

The cost of entry is good products, but it brings you more money, especially when you promote your business. Unfortunately, most business owners fail to promote their company using running paid ads. 

They believe it will be costly and time-consuming, promoting the “if you build it, they will come” mentality. That, however, could not be any way further from the truth.



A lot of promotional advice recommends spending money on Facebook, Instagram, or Google ads. However, you cannot put all of your eggs in one basket—diversification is essential to avoid diminishing returns over time.

You must lay the groundwork for your online presence and concentrate on getting in front of the right people as quickly and very efficiently as possible.

This well-researched guide will walk you through few effective, accessible, and low-cost ways to promote your business through running paid ads, complete with examples and resources to get you started right away.

  • Promote and grow your business 
  • How to Practically promote your business on social media
  • Improving your digital marketing game
  • How to promote your business locally
  • low-cost and free ways to promote your business online
  • Business promotion FAQ

Ways to easily promote your business online for free or at a low cost

Business promotion entails more than just posting images on social media or purchasing advertisements. It is a method for achieving measurable success in your business. 

Here are some free ways to promote your business and increase traffic and sales to your store:

  • Guest post on blogs
  • Get product reviews
  • Do an expert roundup
  • Find affiliates to promote your business
  • Get included in gift guides
  • Invest in an infographic
  • Get press coverage
  • Start email marketing
  • Get found in Google Search

Free traffic—

For new websites, free traffic (as opposed to running paid ads from things like purchased ads) is often challenging to come by. You can start blogging to promote your business and drive traffic, but it will take time to see results.

While you are building your audience, guest posting allows you to get in front of someone else’s. It only drives traffic back to your website but also helps with SEO.

Running Paid Ads : Guest post on blogs

Find and connect with Pro bloggers who have the audience you want. Offer to write a guest post web content for their blog that their readers will enjoy. If the topic you write about isn’t also relevant to your business, it won’t generate any traffic.

Get product reviews

Having your product reviewed can help raise awareness and drive sales; instead of waiting for someone to review your product, launch a blogger outreach campaign to get things started.

Contact relevant, engaged bloggers and offer them new products for free in exchange for an honest review. If you have a good product, they will love it and tell everyone about it.

This is one of the most effective alternatives to spending money running paid ads for your online store or business.

Do an expert roundup.

While blogging is an excellent way to drive traffic back to your store, it can be time-consuming. It is especially true if you don’t feel very knowledgeable about a topic you need to write about or if you’re not comfortable writing in general. One solution is to seek contributions from other bloggers or experts.

Seek out subject matter experts and ask them to contribute an idea to your blogs posts, such as a tip, recipe, or story. Then, make a list of all the responses you received. 

You’ll be providing great content from relevant experts to your audience, and the contributors will want to share the article with their readers, increasing your reach.

Find affiliates to promote your business.

If you want to promote your business a step further without running paid ads, get more people to advertise your product, consider launching an affiliate program.

Like referral programs, affiliate marketing incentivizes others to drive traffic to your business by offering a commission on every sale.

Take, for example, BarkBox. Many famous dog Instagram accounts, such as @henrysworldtoday, will have a BarkBox affiliate code in their bio.

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Finding your first affiliates can be difficult if your brand is not well-known. To get the ball rolling, use an outreach campaign to find and recruit your first few affiliates.

Get included in gift guides.

A gift guide is a list of recommended products or gift ideas typically centered on a holiday (such as Christmas) or a person (like your mum or dad).

If you’ve ever surfed the web for gift ideas, you’ve probably come across several gift guides, such as The New York Times’ Valentine’s Day gift guide.

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Having your product featured in the proper gift guides can promote your business and boost sales, plus good traffic to your website.

On the other hand, inclusion in these guides does not happen by chance and necessitates some effort. 

Many times, business owners and marketers will lobby for their products to be included. Make contact with gift guide publishers and request that your product be included. Gift cards are a brilliant idea for store owners who don’t have money for running paid ads, especially when starting a dropshipping business.

Invest in an infographic

Investing in a professional and well-designed infographic is one way to promote your business and potentially build backlinks, both of which are advantageous to SEO.

The price of high-quality infographics varies greatly depending on what you need and the skill level of the person you hire, but the investment can be well worth it.

Do you require a concept for an infographic? Visually is an excellent place to get ideas. Once you’ve decided on an idea, research it and identify the points that will be covered in the infographic.



You can also give this outline to a professional designer as direction for what you want the infographic to cover (or use it as a guideline for yourself if you’re going the DIY route, in which case tools like Canva or Piktochart are helpful).

Assume you sell bicycles and related equipment. You could make an infographic about the environmental benefits of bicycling.

Some points or figures you could include in the infographic have how much a daily commute saves fuel emissions and compares the total number of car owners and bike owners. 

That message not only speaks to your customer base, but it is also compelling enough that many blogs out there and even news sites may want to feature and link to it.

Some of the apps needed to assist some of these alternatives to running paid ads requires a monthly subscriptions hence you may end up spending some cash.

Get press coverage

Instead of hiring a public relations firm, take charge of your publicity. Put it out there if you have a great story or an exciting product that people will want to write about!

Contact bloggers and journalists who cover businesses similar to yours and let them know what you’re up to.

Public relations is free and gets you in front of an audience you might not have reached otherwise. Some of my demographic are men 45–50 years old, and neither they nor their wives are on Instagram.

While most writers are swamped with requests, they are always on the lookout for a good story.

To maximize your chances of success, make sure you approach the right outlets (don’t ask a tech writer to cover your clothing line, for example) and provide them with a convincing story.

When it comes to marketing a new business, press coverage is an excellent way to get your name out there.

Mercedes explains how she was able to obtain free coverage for her nine-month-old brand:

“I compiled a press list, wrote a strong email and press deck, and began reaching out.” It’s usually a two-part email tailored to the journalist’s beat, with the first presenting my brand and the second move is by pitching some ideas that would be good for our audiences.”

Mercedes’ pitching was successful: she received “a few hits,” but “the Globe and Mail was by far the most meaningful and largest publication” from which to obtain fabric.

PR assisted in driving 50 sales in three days, resulting in a significant increase in new business for the new business owner. If one can master PR it can save a big deal from running paid ads. PR is very effective with the right publication.

Running Paid Ads : Start email marketing

As a small business, email marketing is an excellent way to attract and retain customers. You will ask potential customers to sign up for an email list on your social media accounts or eCommerce store.

With an average return of $42 for every dollar invested, an email marketing service is one of the most less cost-effective ways to advertise a new company.

After they sign in, you can give them ads, product releases, or content to create a partnership and increase sales. Brands like Cat Caboodle use email to welcome new customers:

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What’s the best part?

You can set up automated email marketing campaigns to send messages on your behalf. It’s a huge help for small business owners who don’t have a lot of time or money to devote to marketing.

Get found in Google Search.

Search engine optimization (SEO) is also one of the most effective methods for promoting your business, increasing traffic and sales over time when promoting your online business.

According to research, search engine results pages account for 35% of total traffic and 33% of online business revenue.

The goal is to reach position one so that customers find your brand first when they search for a specific keyword.

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These customers are referred to as “high-intent,” which means they are more likely to buy your products than people who see an advertisement or find you on social media. 

The issue is that small businesses frequently lack the time and resources to perform search engine optimization.

What’s the advantage? Executing the fundamentals is sufficient to put you ahead of your competitors. When you spend time curating your content and doing in-depth keyword research and competition analysis, running paid ads wouldn’t be something you can consider.

How to easily promote your business on social media

It’s no longer secret that using social media to market your business is a smart move. But what are the most effective marketing strategies? Examine the following list:

  • Get on TikTok
  • Start a YouTube channel
  • Ask Instagram influencers to promote your product
  • Post compelling content frequently
  • Automate word-of-mouth with social reviews
  • Create micro-content for social feeds
  • Host a Twitter chat with your audience
  • Make it easy to share your products
  • Be active on the right #hashtags
  • Create quizzes and other interactive content
  • Enable Shopping on Instagram
  • Test out retargeting ads

Get on TikTok

You’ve probably heard of TikTok by now. According to the most recent TikTok statistics, the social media platform has more than 689 million active monthly users worldwide.

It has been downloaded practically more than two billion times from the App Store and Google Play. 

It is also the simplest way to reach younger demographics such as millennials and Generation Z.

Why should you join the bandwagon?

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TikTok, whether you have 10 or 10,000 followers, uses a proprietary discovery algorithm to help your videos go viral. 

It helps businesses to upscale their social media presence and accelerate their growth. SendAFriend, for example, grew to $5 million in two years thanks to their TikTok marketing strategy. TikTok is an excellent tool for raising brand awareness. 

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A short link-in-bio feature that directs viewers to a landing page, on the other hand, can drive sales. It also comes with free advertising features like AR filters and lenses to help you promote your business online in a fun and interactive way. Would consider using Tiktok instead of running paid ads for your business?

Start a YouTube channel.

Did you know that YouTube users watch over one billion hours of content on the website every day? However, only 9% of companies advertise themselves on YouTube. YouTube is a great marketing tool for you to build on as it continues to evolve and attract more users.

  • A YouTube channel can be beneficial:
  • Increase your audience’s trust.
  • Encourage participation and loyalty.
  • Expand your social media presence.
  • Increase traffic to your website.

Engaging video content is excellent for attracting new customers and retaining existing ones. A basic YouTube marketing strategy can help you showcase your brand’s identity and connect with your supposed target audience in a new and exciting way.

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Ask Instagram influencers to promote your product.

You don’t always have to write a guest post or solicit product reviews. A simple Instagram mention can go a long way when you find the right fit for your brand.

It is especially true for clothing, where a single word or stylish photo can result in a significant increase in sales. 

Running Paid Ads

Whether they have a blog or not, connect with Instagram influencers and use an outreach campaign to arrange sponsored posts.

Look for Instagrammers with large followings who would be interested in your product and ask them to feature it in a photo. Make sure you have your own Personal Instagram account set up so they can tag you.

Post compelling content frequently.

It is critical to post content on social media regularly if you want to grow your social following over time. According to research, audiences respond differently depending on the frequency you post, so test to determine the best cadence for your brand. 

You can also contrast your posting frequency and engagement rates with those of your competitors. 

You can post different kinds of content on platforms like Instagram throughout the day. @kyliecosmetics publishes a variety of single-image rods, Reels, and IGTV content.

To keep followers interested and engaged, it shares a mix of product-related and user-generated content.

Numerous companies have investigated the optimal number of times to post on each channel, and it is essential to note the potential appetite of users on each platform. 

However, as consultant Jay Baer points out, your daily or weekly cadence is insignificant compared to having a marketing plan and a process in place to create genuinely compelling posts consistently. There are no “neutral” reactions, so don’t post it if it’s not good.

Hootsuite and Buffer are two helpful marketing tools for scheduling future posts. You can use them to schedule posts and track engagement metrics for your social networks by integrating them with your browser and dozens of other apps.

Automate word-of-mouth with social reviews

Using product feedback and testimonials to gain loyalty and insight into the products is a great way to increase online sales.

Yotpo is a Shopify review app that allows customers to leave feedback after making a purchase. You would not have to notify customers manually because the process is automated.

Connect your company’s social media accounts and post feedback directly to your sites. These reviews add new content to your site and help drive traffic from social media to your site, increasing online sales.

Create micro-content for social feeds.

Consider the context in which the majority of users browse social media. Perhaps they are using a mobile device during their commute, taking a quick mental break at their desk at work, or passing the time while waiting for their show to resume after the commercials.

These specified examples have one thing in common: social media users are constantly scrolling between activities. As a result, bite-sized content is an effective way to engage your audience.

This social media marketing strategy works exceptionally well on platforms designed for quick interactions, such as Snapchat. 

As an example, suppose you sell soccer-related products. You publish an article on your blog titled “7 Training Exercises to Improve Your Soccer Skills.”

The content is then repurposed into seven pieces of micro-content for use on social media, one for each exercise. That would be far more effective than cramming an entire article into a much smaller social media experience.

Host a Twitter chat with your audience

Engagement is essential for any online community to thrive. Hosting a weekly Twitter chat is an excellent way to promote your business, increase your Twitter following and boost online sales. 

You can either enter an existing Twitter chat or create your own. Co-hosting helps you tap into an established audience, while hosting on your own will require more marketing work.

Others in the space will eventually join in, and your brand will gradually establish itself as an authority in the field.

Choose a Twitter chat-related hashtag and invite your followers to use it in their tweets. It aids in branding, familiarizes those who want to engage in the practice, and allows you to check the chat for content and recaps later on.

Make it easy to share your products.

Social sharing buttons are an essential part of growing the website’s “virality,” driving traffic, and increasing online sales. Make it very easy for users to locate the buttons on popular social networks like Facebook, Twitter, and Pinterest. 

You might want buttons that fit the visual aesthetic of your shop, such as the ones Culture Kings uses on its product pages. To incorporate this social media marketing tip on your online store, consider using an app like Social Share Buttons and Popup, which has analytics and can help you improve positioning and layout.

Be active on the right #hashtags.

What role does a hashtag play in your marketing efforts? The hashtag has organized a large portion of the social web based on conversations, making it simple to participate in discussions and events by posting under the hashtags relevant to your brand.

Hashtags can be used on posts in your feed or on Instagram Stories, such as @havertysfurniture for National Turtle Day.

A top-notch social media monitoring app, such as Hootsuite, can help you locate, like, retweet, and respond to posts that contain multiple hashtags. You can use a platform like Hashtagify to find hashtags that are close to the ones you’re looking for. 

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Take note not to apply the same hashtags across all platforms. The following are some standard best practices gleaned from different studies: 

Tweets with a single well-placed hashtag receive more engagements than tweets with three or more hashtags. On the other hand, Instagram posts attract the most exposure when multiple hashtags, even ten or more, are used in a single message.

LinkedIn posts always do better with a maximum of five hashtags.

Facebook posts do better without hashtags.

If you are aware of an upcoming high-profile event, you can plan ahead of time to ensure that you are ready to participate—the more precise, the better. 

Try live-tweeting or reporting high-profile events and commenting on what celebrities are wearing, for example, if you are a fashion brand. The majority of activities are followed by hashtags that you may follow. The trick to hijacking a hashtag, on the other hand, is not to hijack it at all. 

Instead, strive to add value to the conversation regularly and substantively.

Create quizzes and other interactive material.

A quiz may have caused groans in the school. Quizzes, on the other hand, have made a significant comeback, thanks to Buzzfeed.

These types of interactive content perform exceptionally well on social media if they can entice quiz takers to display their results publicly. 

To do so, create a quiz that tells people something about themselves or how much they know, so they feel compelled to share it to reflect themselves.

If you want to try your hand at making your own, I recommend Playbuzz, a free and simple tool for creating interactive content.

Enable Shopping on Instagram

Linking is one of the most challenging obstacles for brands on Instagram. And when the primary objective is to drive traffic and, eventually, sales, this can be a significant challenge.

Adding items to your Instagram posts and Stories is one way to promote your business and increase online sales. 

Running Paid Ads

Take a look at this Madewell example to see how it works: In essence, you apply virtual “tags” to your product images (and stickers in your Instagram Stories).

Mobile users can then press on these tags to see how much a product costs and tap to learn more or buy it. It’s one of the most natural ways to integrate Instagram and eCommerce.

Test out retargeting ads

As it becomes increasingly difficult for business pages to gain organic attention in the News Feed, paid retargeted social media advertisements have become an essential component of many websites’ marketing strategies.

You have more than enough strength to imagine who sees your content than being restricted to your current audience for organic efforts. 

The best part and most interesting is that you can get started with as little as $50. You send advertisements to users who have previously visited your website when you use retargeted ads.

These ads can be tailored to their preferences based on their actions. Frank Body has created an example of a retargeted ad.

How to promote your business locally.

According to recent Shopify consumer trend data, more than half of North American buyers have changed how they will shop in the future. One notable trend has been supporting small and local businesses. Here’s how you can benefit from it:

  • Create a Google My Business profile
  • Join local events
  • Offer local delivery
  • Get local press

Create a Google My Business profile

Google My Business is a simple listing tool that allows you to manage your presence across Google Search and Maps. It’s the most effective way to promote your business on Google for free and reach out to potential customers.

“Google My Business provides amazing local businesses with a separate online presence in addition to their website,” says Amy Falcione.

Big Picture Marketing, a local marketing agency, is founded by her. “The listing gives a succinct but thorough overview of what your company offers and who you are.”

Customers can quickly and easily learn a lot about your company by using Google My Business. Amy also explains that many people use Google My Business to determine whether or not you are legitimate.

You can even give people a behind-the-scenes look at your company to build trust and credibility with potential customers. If someone decides to contact your company, they will find your contact information, website, and business address in the listing. People can easily visit you in person or online.

Join local events

A local event is any event that draws people from a specific geographic area. Local events where small businesses can promote themselves include artisan markets, craft shows, trade shows, and festivals. “Many local businesses are currently meeting online.

They’re using live streams and online meetups to show off products and reach out to people at scale,” Amy tells Shopify.



“However, as areas begin to reopen, we don’t want to overlook the power of local in-person events.” Local activities enable small business owners to meet customers one-on-one and establish personal connections. People can communicate with your goods by touching, feeling, and smelling them.

“Workshops and lectures are another way to promote your business locally,” Amy says. “For example, if you own a candle company, you can hold local workshops to teach people how to make their candles. It’s a great way to improve your community reputation and raise brand awareness.”

Offer local delivery

People are increasingly purchasing from small businesses. According to our consumer trend data, nearly one-third of buyers purchased something online and had it delivered to their homes during the first three months of the pandemic. Offering local delivery is an ingenious way to capitalize on this trend. 

Whenever a client orders something from your online shop, you have the choice of having it personally delivered to their home. It is a thoughtful way to sell to concerned customers and serves as an alternative to traditional carrier shipping and in-store shopping.

Shopify data also shows that when independent retailers offer local delivery and pick up, online shoppers spend 23 percent more and have a 25 percent larger cart size.

Chris’s Ice Cream, a local retailer, offers free local delivery with a minimum purchase order. Are you learning something new about these alternatives to running paid ads? COntinue reading

Get local press

Obtaining local press coverage is another excellent way to promote your business locally. A local news story is not only free, but it can also drive thousands of potential customers to your website or local shop. 

“Begin by making a press list of all the publications you want to be covered in,” Amy advises, “then write your press release and begin pitching it to reporters.

” Make it simple for them by obtaining your quotes and statistics, as well as making your story sound newsworthy.”

Amy suggests the following guidelines for writing a press release:

  • Avoid sounding pushy.
  • Concentrate on how your product benefits the community.
  • Mention whether or not you intend to hire locals.
  • Discuss the products you use that are sourced locally.
  • Press releases that emphasize community empowerment entice local reporters to cover your company. You’ll also be able to capture your supposed audience’s attention and interest in no time if you can secure local press.

Free: Press Release Template

To assist you in getting started or promoting your business, we created this template to assist you in structuring your story using a standard press release format. You can replace each component with your data and modify it to suit your needs.

Running Paid Ads : Improving your digital marketing game

There is no single doubt that promoting your business or marketing your company is more than a nice-to-have.

As we approach 2021, businesses require low-cost and free marketing tactics to help them meet their business objectives, increase brand awareness, drive website traffic, or make sales. 

You do not have to implement all 25 of these strategies right away before you can promote your business. Begin with one or two and see how they go.

Running Paid Ads

Then, as you gain confidence, add more. It will ensure that your marketing efforts are focused and that your time and money are put to good use. 

Thanks for taking your time to read my list of running paid ads alternatives, If you have any other question in regards to these 25 alternatives to running paid ads ,I would be more than glad to answer them below.

For Running Paid Facebook Ads, the first thing you want to do is to go over to business.facebook.com, also known as Facebook business.

And then, you want to proceed and click login. Log into your existing Facebook account. 

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You will need a Facebook account. Do that right away. Upon login in, proceed and create what’s called a business manager, and that’s very simple. All that it entails is you to follow the steps. 

For this article, we’ve already created a business manager for our store as an example.

And so what we are going to throw open in this write-up here is how exactly Running Facebook ads work. 

And Facebook ads are incredible because if you happened to have some money right from the start, money that you intend to spend like a slightly higher budget, you know, something in the region of $300-$500+. 

Then you can give your store a massive boost because essentially what that kind of budget means is that you could start running social proof ads, engagement ads, purchase conversions.

And even build your pixels, and all these sorts of stuff are critical for dropshipping. 

And that’s why I seize this opportunity to flash out some profitable types of ads So that you can run. 

So click on the Business manager. On this page, it shows you every single section of Facebook ads. 

Lets check out the next step of Running Paid Facebooks Ads.

Choosing your Interests

For example, if you go over to Analysis & Report, click on audience insights. 

It’s a handy tool, allowing you to determine the best target audience for ads.

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For instance, if you could go over to Choose audience, you can pick Everyone on Facebook.

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In this case, for our laser hair removal product for the location, you can do the Big Four. 

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And the Big Four is a Dropshipping terminology referring to the US, UK, and Canada. And for your interests, you want to put in laser hair removal.

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You should see the audience’s size, and for some items, it runs into millions.

If you can click on Page Likes, you’ll see the exact pages your potential audience likes. And you must note down interests from these pages in a notebook.

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Some of the interests that you can take note of if you open an event note, for example, can include Sephora, Bath and Body Works and Ulta beauty are some of the great ones.

How this works is that when you run your ads, you can target people who like Body & Works, target those who like Sephora, and you can see that those same people are interested in hair removal; it’s highly probable that they’ll be interested in your store. 

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And it’s likely that run into some interests that do not make sense, I mean, they’re irrelevant regarding your store.  Finding Running Paid Facebook Ads guide useful? well continue reading.

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The interests too broad and so you’ll need to skip those. You don’t want too broad interests.

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And for location, you can also see the exact top countries & cities if you want to target. Choosing the right location while Running Paid Facebook Ads is vital for conversion

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Typically. I’d discourage targeting cities though; you limit your reach by going that narrow; the broader your ads in terms of targeting, the cheaper the ads as such, I’d advise going broad. 

Running Paid Facebook Ads :Creating Ads

Since you have some interests, let’s now delve into the actual making the ads. 

Head over to facebook.com/ads/library, which I had shown you at the onset of this article. It’s here where you can see any of the ads that run for any Facebook page. 

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Facebook ensures that it’s transparent because they want customers to see all the ads that run on the platform.

When on the Ad library, you can put in your leading competition brand name in the Search and then hit Search. 

Using your main competitor guys gives you an example of some great ads that you can leverage and make the ads yourself.

On this page, you’ll get to see every single ad that your competition ran when they started running the ads, and if you scroll down, you’d see all the ads.

This sort of insight is incredible for inspiration, and you won’t need any unique technology to make ads for most of your profitable stores.

You can even use your mobile phone to record videos if it makes quality videos. 

And you can coordinate getting models that’s if you need a model for your ad. Also, you can have one on Fiverr or Upwork to create an ad for you.

However, I’d advise against going that route because they piece together many different clips that they source online.

That might work for some time, although stuff like that amounts to spamming on Facebook, and Facebook prohibits that, and you run the risk of even having your ad accounts blocked by Facebook.

So, it would best that you don’t do it unless you’re doing it on a short-term basis. 

Sometimes you’d find your competition, for example, running a flash sale. Such are usually retargeting ads, and that would mean your competition targets people who had already been to their website. 

You’re also most likely to find your competition running ads that look like a Cold ad, which means they target people who don’t know about the product.

You’d find, for instance, in those ads a model talking about the product and showcasing the product and the ad pieced together possibly by a professional video editor that you can undoubtedly rent from Upwork. 

If you already have the footage, making the ad is not hard because you can practically use a phone to get a friend, give them your product, and have them present the product. 

Ideally, the best types of ads you’d figure are ads that show the problem initially and then solve it. 

Also, some ads you’ll find aren’t problem-solving. They’d be more like an introductory ad because such tend to look cool, oozing a high wow factor. 

And there are tons of ads with professional models, for example, depicting a craze for a particular product, in this case, laser hair removal.

You can have a custom thumbnail for a model’s ads using your product, laser hair removal any body part. Making the ads is very simple, just clips, get a friend(s) or hire some models.

Models aren’t too expensive, for that matter. In essence, these make for the best types of ads to make.

Still, you can further scour the facebook.com/ads/library for other examples of pages of Dropshipping that follow the Branded Dropshipping strategy.

You can even look for a store that deals in an exciting product like height enhancing. 

And the ads can choose a presentation format of testimonials. Testimonials are retargeting ads, and they can use picture ads, and yes, picture ads do pretty as well.

So, for this ad increase your height, I mean it helps enhance your posture. 

In this case, the pictures or videos ads show customers or people that your competition probably sent the product out for free via DM, and people in these ads show like the actual product. 

So, indubitably, it’s your call to make the ad look good. The better you make it, the better it will work on Facebook ads and any other platform you advertise.

And because Facebook owns Instagram, you can manage both of those ads from your business manager on Facebook.

For the actual ads, you want to make sure that you’re adding columns, set them up.

And for your ads first, hit on Create ad. And since yours is a new store, you want to get likes & comments on your videos.

That way, you get to respond to comments. 

Facebook Engagements 

And later on, when people see your ad when you do actual purchase conversion, campaign conversions means sales. 

You’re driving the ad for sales. Essentially, these are the various objectives. 

So, when people, I mean when your prospects in the future see the conversions, they’ll probably be won over, like they’ll see that there are people that like & comment on the item and they’d possibly perceive the product as legit thus, trust the brand the more. Therefore, you’ll first run engagement.

Then post engagement. For the campaign name we’ll put in, you can frame it like PPE_GS_BROAD, for example, and GS, in this case, is Smooth Skin and then click continue.

And you can also tinker with the CBO as campaign budget optimization for targeting; for instance, eComhunt, if you recall, provides you stuff to target.

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 With Facebook ads, the name of the game is testing. You have to run multiple tests. 

I’ve spent tons of dollars on Running Paid Facebook Ads. My mentors’ expenditure on Facebook ads runs into tens of million dollars combined on Facebook ads, and the takeaway is that Running Paid Facebook Ads are a machine. 

It’s a system, and fortunately, there are resourceful books on the system, as in thinking in systems. 

Such books provide insight, thus enabling you to hang that Facebook ads compared to a machine, which means there are inputs and outputs. 

And therefore, if you screw up the inputs, you screw up the outputs as well. In other words, GIGO a term that refers to garbage-in, garbage-out.

Cold Targeting

To understand what I mean, go to locations, hit edit, and I suggest that when doing this, you can start targeting the big four; Canada, the UK, the US, and Australia. That way, you are doing people who reside in these locations.

For the age, do 18-65+ you can narrow the age down, although I wouldn’t advise doing that at first because you should go broad. For Detail Targeting, you want to click edit then do only one interest no more.

Don’t exclude anybody. It’s the last thing you want because excluding anyone screws up the inputs and the outputs. It then gets more problematic for the system to get you sales and to get you customers. 

For Interests, put like Sephora or Ulta Beauty, it has to be the right interest, and you can tell that by its demographic size or reach.

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For Exclude people or Narrow audience, you want to leave that unchecked given there’s a lot of stuff Facebook tries to shelve by narrowing the audience, and that makes everything more expensive as such, steer clear that.

For Languages, you can put all languages for now or test English only, and then for placements, you should check off everything. By leaving everything off first, you’re doing cold targeting. 

For a cold audience, that’s new prospects, someone who doesn’t know you have never seen the brand before, doesn’t know who you are. 

For that, do Facebook news feed, Instagram feed, and then the Instagram story. 

If your actual ad creative, let’s assume it’s filmed in vertical mode. Then you can do the Instagram story.

So Instagram feed, Facebook feed & Instagram story make for Facebook’s best placements for cold ads. If you start doing the other ones, you’ll just waste your money.

Instagram feed, Facebook feed & Instagram story are as great as you can do automatic placements for retargeting ads. Suppose someone already visited your store. For instance, they responded to an ad, but they make a purchase. 

That be the case; you can then launch an ad and then create a custom audience. 

You do that in your audiences, and you can only target people who have already initiate to Checkout. To do that, click on Ad Manager, click on All Tools and then click on Audiences under Advertise.

You can then create your audience that way. And for the Detail Targeting, you wouldn’t target anything, and then you would do automatic placements. 

That way, you’re hitting your prospects from every single possible angle from the Facebook feed, Instagram feed to Instagram stream-videos everything Audience Network.

And it’s terrific for retargeting given the fact that the cost of acquiring the customer is significantly lower, the customers already know you, right? It’s Basic Marketing Cold vs. Warm vs. Hot audiences. 

And it’s for engagement. You shouldn’t expect to derive sales from engagement ads. Engagement ads are merely meant to get Social proof. After that, you can go back to Facebook ads.

Then click on Create Ad and then go and do Conversions on the same ad.

So, is either you do the same creative ad or find the post ID of the existing post. 

Click on Ad Manager, then head over to page posts. And then here, you should be able to see the post ID of the other ad you were running-the engagement ad. 

And that way, to transfer the comments, you’d have to copy the post ID, and then you can paste it in the new ad that you’re making once it asks you for the post ID. I’d advise starting with engagement. 

And once you’ve raked up the likes and the social proof, then proceed to use the same post ID on a conversion ad.

You can do the Conversion ads between $5-$10 a day or interest or per ad set.

And don’t overload the ad set, don’t put two or three ad interests in there. 

They’ll sure overload, and everything’s bound to screw up the system, and you undoubtedly get a shot in the arm in terms of high costs. And that’s how you run Facebook ads for a new Dropshipping Store. 

Of course, you can get into much details, but then again, that’s beyond this article’s scope. 

This write-up is intended to cut as a general tutorial for Branded Dropshipping for someone new and wants to start a shop by storm. Thanks for reading Running Paid Facebook Ads, look out for the second phase of this guide in the next post.

Conclusion on running-paid-facebooks-ads

If you just read the above about running-paid-facebooks-ads and you still have questions, kindly let me know in the comment section below.

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