Shopify is a cloud-based eCommerce platform that allows anybody to establish an online store and sell their products. Shopify POS, point-of-sale system and associated hardware enable shop owners to do the same in real-life locations.

If you’re a Shopify business with both an online and physical presence, your inventory and stock will be synchronized, allowing you to handle your store(s) from one account, on any device.

However, this is just the beginning.

“What is Shopify?” is a difficult question to answer since it implies so many things. To correctly respond to the query “what is Shopify?” it’s critical first to understand that Shopify isn’t just a store builder or a method to sell your items. Shopify is a commerce platform that allows you.

to establish and promote your ideal rapidly

The Shopify App Store and the APIs make it simple to modify or even start your company from the ground up if you want to customize your store or develop it from the ground up.

Shopify can help you launch a small business or expand your current one. Whether you need to get a simple store up and running immediately or want to delve into the nitty-gritty yourself and build an individualized shopping experience, Shopify was designed to be adaptable and scalable.

If you’re still unclear about what Shopify has to offer, keep reading.

A comprehensive tour of Shopify

  • Getting a basic understanding of Shopify’s e-commerce platform
  • Shopify’s core product gives you what you need.
  • Unlock exclusive Shopify goods and services.
  • Wait, there’s more: the Shopify App Store has more.
  • Choose your path: custom code and beyond
  • Get your Shopify store up and running.
  • Shopify Features

What is Shopify best for?

Shopify allows users to create an online store with a few clicks. Different options enable companies to sell their products more effectively on the platform, like drop shipping and automated delivery systems that can automatically handle tasks such as processing orders or product deliveries.

Plus, they have excellent customer service, so users can get help with everything from troubleshooting to managing their accounts or creating custom content for the websites they make.

The platform is also surprisingly easy to use, even if you don’t have much experience with eCommerce platforms.

Shopify has an extensive library of resources that users can take advantage of, like:

Why is Shopify unique?

This is a great question, and the answer isn’t something we can cover in just one paragraph.

But to break it down, Shopify has an incredibly user-friendly interface that makes creating eCommerce stores easy for everyone, from small business owners to large corporations with lots of employees who need access to different tools on their work computers or devices.

Plus, Shopify has some of the most helpful customer support out there and can even help with marketing if you’re not so great at that sort of thing or don’t have time to take care of it yourself.

And as we mentioned earlier, the platform is also very customizable – users can add their code to their websites and apps, which is excellent for experienced coders.

However, this is just the beginning.

“What is Shopify?” is a difficult question to answer since it implies so many things. To correctly respond to the query “what is Shopify?” it’s critical first to understand that Shopify.

Getting a basic understanding of Shopify’s e-commerce platform

A business owner must engage with consumers, sell items, get paid, send a product, handle day-to-day finances and operations regularly. Some firms use various tools to manage each of those processes—and thus spend a lot of time and money integrating the fragmented systems and data.

On the other hand, a commerce platform combines these technologies and serves as the foundation for different applications, procedures, or technologies to be built.

In other words, Shopify’s commerce platform provides all of the business tools you’ll need in one easy-to-use location.

They make sure that you can quickly get access to and utilize any of Shopify’s built-in features, as well as the ones created by third parties and developers.

Shopify also provides plenty of flexibility in building your store through its themes (templates), app store (third party integration), and APIs for custom coding.

These capabilities allow you to create an eCommerce platform that is best suited for your product.

Consider Shopify’s product as a collection of options from which to construct the appropriate stack for your company:

The first layer: Shopify’s primary service

This is what you receive when you purchase a Shopify plan. It includes everything you need to transform your concept into a business and start selling online: Store layouts with templates for the look and feel of your store, methods to trade in multiple locations online and in-person, integrated payment processing, the most effective checkout on the internet, and so on.

Shopify is a business-to-business (B2B) solutions provider that offers eCommerce software for small and medium-sized businesses.

Shopify’s core product includes marketing tools and sales tools—all of which are included in the basic package. This is where their other products and applications are built on.

Plus, you get Shopify APIs and development tools to customize your store’s features even more for those who wish to fine-tune their business and experience.

Shopify’s second layer is a full suite of additional products and services.

Every company is distinctive. And, as businesses develop, so make their demands. That’s Shopify provides its clients with advanced upgrades that enable them to expand their business on our platform.

These items and services are only accessible to Shopify customers, and they’re meant to assist small business owners in getting a leg up in the market.

Layer 3: Applications created by trustworthy partners

Customers love Shopify’s App Store, which has thousands of apps and features provided by third-party vendors to tailor your store without writing a line of code.

There’s a premium app for everything you can imagine. You’ll discover the most cutting-edge technologies to expand your business in the App Store, whether the newest SMS software or the most popular new social media network advertising tools.

There’s also a marketplace of Shopify Experts that you can hire to create bespoke solutions for your company. And if you want to code it yourself, there’s no reason you shouldn’t!

Shopify’s core product gives you what you need.

Consider the last time you bought a smartphone. Your smartphone can capture photographs and videos, connect to the internet, provide directions, tell you the weather, and so on the right out of the box.

In other words, your smartphone is ready to go out of the box. You can accomplish everything you need your phone for right out of the box.

Shopify’s primary offering—what you receive on each Shopify plan—isn’t that different. Shopify is your one-stop-shop for running your business out of the box: you get a storefront, a payment processor, a delivery partner, a back office, and marketing headquarters all in one. These are the fundamental operations of a company.

This is what you get when you join Shopify:

Storefront for Shopify

  • An online store that’s hosted. You get an instantly installed hosted online shop where you can develop web pages, publish blog entries, and of course, sell items. You may alter the appearance and feel of your website by changing the Shopify theme template or theme. The Shopify Theme Store has the ideal piece for your company. With all subscriptions, Shopify provides free web hosting. Their servers work around the clock to ensure that your website is up and running. They handle everything from site security to software updates so that you don’t have to.)
  • POS Lite. Shopify POS is a point-of-sale solution that you may use to sell your items in person, including brick-and-mortar shops, markets, and pop-up locations. Every Shopify plan includes a free POS Lite package. All you have to do is set up an account in your admin area and purchase the appropriate hardware.

Payment processor On Shopify

  • Payment gateways. With over 100 payment gateways to select from, or Shopify Payments, which eliminates the hassles of setting up a third-party service while also saving you transaction costs, you’re ready to receive all immediate payments methods and sell in 133 currencies. Whatever option you go with, you’ll be able to take cards from all central banks and convert.
  • Shopify Checkout Process. Shopify Checkout allows you to accept payments from your customers whether you’re selling on your store or via sales channels like Instagram. Shopify Checkout has been continually optimized for speed, conversion, and customer experience, with over 2.5 billion transactions processed to date.

Shipping Methods

  • Shipping Partners. Setting up shipments is a breeze, and with Shopify Shipping, you can handle everything from filling orders in bulk to creating USPS SCAN Forms to arranging pickups with UPS and DHL. If you’re in Canada, the United States, or Australia, you may provide live order tracking, quick shipping, and low-cost pre-negotiated carrier.

Shopify Back office 

Shopify Mobile app. Shopify’s mobile app enables you to manage your company from anywhere, using just a smartphone. You can perform everything you’d do at your computer from your phone, so you can stay on top of things no matter where you go.

  • Store Analytics and reports. See store activity in real-time, gain insight into your visitors, and analyze your business performance. You also get detailed insights and information about your business to optimize your store’s activities.
  • The Shopify App Store. The Shopify App Store is a collection of free and premium applications that provide added functionality to your online store. It’s a fantastic way to extend the functionality of your business, whether you’re using a full-featured marketing app stack or connecting with local delivery providers.
  • 24/7 Store Support. Shopify blog has all the information and resources you’ll need for both small businesses and solo entrepreneurs. With 24/7 customer support, comprehensive documentation, and training materials, we’re here to help.

Shopify Marketing HQ 

Available Marketing platform. The Shopify marketing platform lets you expand your customer base through the built-in blog and SEO tools and develop Facebook and Google Shopping campaigns. You may monitor the success of your campaign across all channels in one dashboard, with complete control over your consumer data.

Unlock exclusive Shopify goods and services.

Shopify is always on the lookout for innovative methods to provide small business owners a fighting chance in the market. That means you’ll have access to the same technology as significant businesses at prices that are fair to you. So, once you create an account with Shopify, you’ll be able to utilize powerful enhancements developed by Shopify exclusively for Shopify store owners.

More products and services are available to you as an online seller. They’re optional, but they’re meant to supplement any (or all) of your core business functions: selling, delivering marketing, and operations. And most of them can be activated with a click of a button and managed from the exact location where you run your online store.

You can add and remove features at your leisure, as your company grows or adapts, or use services on a one-time basis.

Our goal is straightforward: business owners should upgrade their firms whenever and however they choose, and it should be simple to do so.

Here’s a short rundown of some of the Shopify features you can pick from when you start selling and where there may be associated limitations or expenses (🔐).

Shop Pay 🆓

Shop Pay is a faster checkout option that allows customers to save their email address, credit card, and shipping and billing information so they can finish their transaction more quickly the next time they buy from your store.

According to Shopify research, Shop Pay checkouts have an average checkout-to-order rate of 1.72 times higher than regular checkouts.

Social media and online marketplaces

You may also advertise and sell your items on other platforms with Shopify. Connect your Facebook, Messenger, Instagram, and TikTok accounts to promote and sell your goods on social media. 

You may also list your items on Etsy, Amazon, and Walmart if your customers frequently purchase them.

Shopify Fulfillment Options

Shopify’s Fulfillment Network allows qualifying companies to utilize it. The fulfillment network is a network of fulfillment centers across the United States, which you can use if you’re qualified. All you have to do now is choose the orders that need to be fulfilled, and we’ll take care of the rest by selecting, packing, and shipping them.

what is shopify
What is shopify

Shopify Capital -Funding Source

Shopify Capital is a financing option for merchants who want to expand their operations. Shopify Capital provides cash advances and loans to qualified firms based on their sales data. It’s presently accessible in the United States, Canada, and the United Kingdom. 

Shopify Email marketing

The Email Builder is a new feature that allows you to build your emails in the Shopify App. You can use it to schedule promotional emails, create email sequences, and even send personalized greetings based on events such as sales or order history.

The same place where you manage your goods, customers, and other digital marketing efforts is also where you.

Messaging marketing App

Shopify Ping is free messaging software that allows you to communicate with customers and work together as a team.

It may help you increase sales and develop customer relationships. According to our research, customers were 70 percent more likely to convert when chatting with brands using Shopify Ping.

Shopify POS Pro

If you have a permanent brick-and-mortar location, shift from POS Lite to POS Pro. Analytics, unlimited store employee accounts, and sophisticated inventory management are just a few of the features included in Shopify POS Pro.

Wait, there’s more: the Shopify App Store has more.

Remember our smartphone example? Your phone comes preloaded with all the necessary functions out of the box. That isn’t all it can do, though. Apps may be downloaded to your smartphone that make it more pleasurable and efficient to use daily, including social media, music streaming, email, and fitness applications. And

The Shopify commerce platform, for example, is organized in the same way. Commerce is a vast industry. What a company owner needs depends on their products, who they’re selling to, the size of their business, where they are in the world, and so on.

Solving for every single company need is a tall order, especially when over a million different companies are selling every sort of product in markets worldwide. And adding everything a business might need on Shopify’s platform makes the solution more difficult to use for most new entrepreneurs.

Instead, Shopify focused on making our system adaptable—first and foremost—by allowing for a simple modification to address the ever-changing intricacies of running a company. They invite everyone from around the world to help us in their endeavor by providing them with the tools they need to develop apps, themes, and other connections specifically for Shopify’s platform. 

That’s how the Shopify App Store was born. With over 6,000 applications to pick from, Shopify store owners have a lot more flexibility in customizing their store to fit their particular needs. There’s undoubtedly an app for that, whether you want to add customer reviews, manage your accounting, or offer virtual try-on

they’ve created a sophisticated search and categorization system that classifies apps according to what they do and what merchant problems they address, so even the smallest of apps will be findable by merchants who need them.

Merchants can discover all they need for their business, and new developers can start a lucrative profession by assisting them. It’s a no-brainer situation.

Choose your path: custom code and beyond.

Shopify’s goal is to make entrepreneurship available to everyone. That implies they built the platform to be simple to use so that people with no prior design or programming skills may start their own company.

However, this does not imply that you are restricted to the templates and features we provide out of the box. Or even the apps on our App Store. Shopify allows you to modify every element of your business and purchasing experience—nay, almost everything—if you choose to play with the code, hire someone.

You may fine-tune one aspect of your firm or start from the ground up. It’s entirely up to you.

Shopify offers unlimited products. Shop

You can add as many products to your store with no limits on how much you spend or how big you want your inventory to get. This is an excellent way for individuals and small companies just starting, but it also works well if used as a Shopify add-on for larger businesses.

Unlimited bandwidth and online storage.

Shopify also offers unlimited bandwidth, which means you won’t have to worry about overloading your site’s capacity when the time comes. Orders are coming in as quickly as they can be processed. Shopify is always managing its resources so that every aspect of running an online store runs smoothly.

Shopify point of sale.

You can use Shopify’s point of sale to manage your online store and sales in person. Shopify POS is compatible with iOS and Android devices, giving you the ability to check out customers at a retail location or pop-up shop as quickly as if they were shopping on your website from their mobile phone.

Shopify’s built-in inventory management features can sync with Shopify POS so that you don’t have to input your sale data into Shopify manually.

Shopify also has a point of sale app for iPad and Android tablets, which lets you use Shopify even if there’s no wireless Internet connection available at the location where your customers are shopping.

Shopify gift cards

Shopify gift cards enable Shopify store owners to create a customized Shopify discount code for customers. Shopify merchants can choose the dollar value of their Shopify Gift Card and select how many days it will be valid from the date of purchase, which means that they can define the time window during which customers must redeem their Shopify Discount Code.

Shopify online sales channels. Shop

If offers Shopify store owners a variety of Shopify online sales channels, including Shopify POS.

Shopify Online Sales Channels are the different platforms that Shopify merchants can run their businesses and websites.

Shopify POS allows Shopify merchants to use Shopify’s eCommerce platform on a tablet or smartphone to process transactions at physical locations such as pop-up shops, shows, and markets.

Shopify’s online sales channels include Shopify Online Store, Facebook Shop, Pinterest Shop, Instagram Shopping Channel & Amazon Sales Channel.

Fraud Analysis Fraud

Fraud analysis is a vital part of running an e-commerce business today. Shopify merchants have the added benefit of using their tools for fraud protection, unlike other platforms where you must rely on third-party software for Fraud Analysis. Shopify’s Fraud Tools allow you to monitor your fraud and compare it against the average rate of fraudulent orders on the platform.

Get started with Shopify today.

There are plenty of tools available to help you build your online store. Whether you’re looking for a drag-and-drop interface builder or a more hands-on approach, there’s something out there to suit your needs.

When it comes down to it, though, Shopify isn’t just another piece of software or a single product; it’s

Shopify has made it easier for anyone who is seeking freedom to start their own business.

Shopify was designed for you, whether you’re a scrappy trailblazer getting your footing or a heritage brand looking to connect with customers all over the world.

It couldn’t be simpler to get started! Start your free trial now and give it a try.

Frequently asked questions about Shopify.

How much does the Shopify plan cost?

Shopify offers five different pricing options for companies to consider. Shopify Lite costs $9 per month, Basic Shopify is $29 per month, Advanced Shopify is $299 per month, and Shopify Plus starts at $2,000 monthly.

What countries is Shopify available in?

We’ve got merchants active in 175 countries on Shopify. You may accept Shopify Payments in Australia, Austria, Belgium, Canada, Denmark, Germany, Hong Kong SAR, Ireland, Italy, Japan, Netherlands, New Zealand, Singapore, Spain, Sweden, United Kingdom (UK), and the United States with Shopify. Only Puerto Rico is accessible.

What can I sell on Shopify?

Shopify allows you to sell a variety of items and services, including but not limited to: tangible goods, digital objects (e.g., ebooks or email templates), memberships (e.g., subscription boxes, online yoga studio memberships), ticketed experiences, classes, and lessons, and more. Read our official terms of service to ensure

Where can I sell with Shopify?

You can sell on Shopify no matter where your customers are. That means your website; in-person, like a retail store or a tradeshow event; on marketplaces like Amazon and eBay; on social media platforms such as Facebook, Messenger, and Instagram; wholesale; and through Handshake.

What do I need to start selling on Shopify?

  • To begin selling online using Shopify, you’ll need to add items to your account and establish a payment processor. Then you may select whether you wish to sell your products on the internet or through social media. To encourage people to purchase from you, advertise your business so that they can visit your site and learn more about it and its goods.

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I would also like to thank those who support the work I do through reading my content and sharing.

Trust me, when you take your time and share it will help a lot not only for me but also for other people who may really be in need of this information.

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Shopify Plus is a distinguished cloud-based e-commerce platform for high volume merchants.

It offers enterprise-grade sales capabilities without the enormous price tag and hassles of traditional business solutions.

Many large brands and fast-growing companies use Shopify Plus to boost their business.

Shopify offers a multi-tenant platform that is highly distributed and processes billions of dollars a year.

This platform reduces IT costs, and you don’t have to worry about transaction fees, rack space, or bandwidth with that.

Shopify Plus makes selling your products on all major marketplaces and social networks a simple matter.

Its multi-channel capabilities increase customer engagement, enhance sales, and increase brand awareness across any channel that you choose.

The vendor’s expert team of account managers, technical designers, and dedicated agents make the Shopify Plus transition smooth and quick.

Shopify Plus is an advanced version of any Shopify plan. It gives you an unbeatable scalability multi-channel platform that helps your business grow without any barriers.

Shopify plus is used primarily for large, developing online stores and websites.

Shopify Plus is Shopify’s enterprise offering. It combines the ease, security, and agility of their small business platform (“regular” Shopify).

This solution has helped hundreds of thousands of merchants, with the scale and customizability that an enterprise-level merchant would need. 

Shopify Plus helps with its higher-level tools and features to scale your business up. 

It comes with a lower transaction fee. Depending on the store’s revenue, the fee per transaction is less than 0.2 percent.

Shopify Plus Features

Even it can be as low as 0 percent. Here are just a few Shopify Plus benefits:

1. App Integration Shopify plus has an ecosystem on the App Store with many well-vetted extensions.

All the extensions are pre-packaged code to add integration or built-in features to paste into your store.

2.    Wholesale Management Wholesale management provides the power to run a separate wholesale website from Merchant’s existing Shopify account.

By which Mearchat can customize the pricing per buyer, bulk discount, shipping rules and can also review and edit orders before invoicing.

3.    Safety and Security Shopify plus offers a fully custom domain.

It is entirely safe and secure in terms of personal and financial information of their customers.

Developers use top-level SSL checkout for the security and maintenance of your website.

4.    Excellent Loading Speed Three second is the stander loading time for a healthy website.

If the target user needs to wait more than three seconds, then it is a bad review for your website.

Shopify plus has inbuilt features, which makes the website optimized automatically.

5.    Powerful Marketing Tools powerful marketing requires the right toolset. The basic version offers SEO features, and advanced e-commerce analytics offers marketing tools like custom gift cards, discount coupons, store statistics, and many more.


Another thing you don’t have to worry about with Shopify Plus is worrying about hosting your store.

Shopify plus is hosted with SAAS, which is an eCommerce hosting solution.

SAAS (software as a service) means that Shopify will provide you with the software that you need to keep your Shopify store running and maintained! 

What does this mean for security implications? 

Shopify Plus uses Level 1 PCI DSS compliant servers to host your store.

PCI DSS (Payment Card Industry Data Security Standard) is something that your store needs to legally store your customer’s emails.

This means that Shopify Plus guarantees that your customer’s information has the same type of protection as a bank does. 

If your store isn’t PCI compliant, it means that your store will have a difficult time accepting credit card and debit card payments. 

Plus, Shopify will also make sure to take care of all of your security measures.

SSL certificates and PCI DSS servers are installed to ensure that your customers have all of their private information protected. 

Ultimately, this means that you won’t have to worry about hackers stealing your customer’s credit card numbers or information. 

This means that customers will feel safe using your online store and coming back to purchase more of your products.


When it comes to bandwidth, you can think of a Shopify Plus plan like an all you can eat buffet.

Unlike other companies, the Shopify Plus plan will let your website handle unlimited transactions.

Plus, your site will be able to handle 6,000 checkouts per minute. 

Your online store will handle a seamless and fast checkout experience with Shopify Plus while shopping on your site.

Shopify Plus servers are super quick and reliable, meaning that you’ll have to worry less about your customer’s checkout experience. 

Shopify Plus Payments

You can sell in-store, online, and through any channel you wish. Bitcoin and more than 70 other payment gateways can accept payments.

You can sell in multiple regions and different languages.

Plus, credit card rates can be negotiated by accepting payments directly with Shopify Plus.

Shopify Plus Security

It is a certified Level 1 PCI DSS compliant and uses continuous risk management and annual on-site compliance.


Shopify Plus offers designs that are responsive to any brand and any screen. The software gives you total control over your website feel and look. 

It allows the user to define the store layout, branding, and content.

The fully responsive platform enables you to create beautiful customer experiences that work on any platform or screen.


Shopify Plus’s advanced reporting and analytics features, boosted by Google’s Enhanced Ecommerce Analytics engine, help online retailers get deep insights and understand customers better.

Multi-channel Sales

You can use the ready-to-go app integrations from Shopify Plus with Ordoro, Brightpearl, Stitch Labs, and Channel Advisor or create custom apps to link your sales channels.

The software’s open APIs can also be used to fit your e-commerce presence perfectly with your current multi-channel operation.

Custom Fulfillment

For Shopify Plus customers, Shipwire, Webgistix, and Amazon’s Fulfillment are already built-in.

Using the robust API, you can also create a custom fulfillment app to connect to other solutions.

Content Delivery Network (CDN)

The vendor’s extensive network of servers worldwide ensures your customers can load your online store faster wherever they are.


To help you improve your online store, Shopify Plus offers dedicated account management and support. You can access priority 24/7 support instantly via phone and email.

Overview of Shopify Plus Features

  • Level 1 PCI compliance
  • Fast servers
  • Unlimited bandwidth
  • 97% uptime
  • Exclusive APIs
  • 7000+ CPU cores
  • 200 TB storage
  • 70+ payment gateways
  • 1000+ professionally built apps
  • Seamless integrations
  • Powerful insights
  • White glove account management
  • Dedicated account managers
  • 24/7 phone and email support

Need for Shopify Plus clone stores

Shopify Plus comes with ten clone stores, which allows for an adequate level of scale – beyond that, you pay a higher monthly fee (for additional stores).

The preeminent number of stores any of our customers had was around 15, mainly for local international stores.

Although clone stores operate in isolation, for retailers operating on the Shopify Plus platform, this is often a big plus. 

Among other things, it allows for properly localized international stores.

Most of our customers then also have a staging or testing site set up to help make more significant changes to the store and test deployments.


Shopify Plus also features multi-currency features, which are still relatively new. 

Although necessary, this feature can be valuable to retailers and enables speedy support through Shopify Payments for many mainstream currencies, including local payments.

The multi-currency feature allows the following currencies, but pricing is based on a fixed exchange rate (so you can’t use it to manage local pricelists). 

Shopify’s multi-currency usage would include localizing currency based on a user’s IP, but you may force a currency based on a URL.

The multi-currency currencies supported to Shopify are:

  • Australian $
  • Australian $
  • Danish Krona
  • Canadian $
  • Euro
  • Hong Kong $
  • New Zealand $
  • Japanese yen
  • British £
  • Singapore $
  • United States $
  • Swedish krona

This is good, most especially for retailers looking to determine the concept of new markets or allow international traffic very simply – but it’s not a scalable internationalization solution.

You also have to make sure the apps that you are using are compatible.

Wholesale channel

Shopify Plus users can also use the wholesale channel Shopify, which provides a host of features to set up a necessary (but very easy to manage) wholesale offering.

The core features of the Shopify Plus wholesale channel are:

  • Restricted wholesale access, stripped-back store
  • Easy to assign access to specific clients and client groups
  • Aid to the tiered pricing
  • Prizing particular to the customer
  • Product availability specific to customer
  • Payment options tailored to clients
  • Payment plans + credit limits
  • Ability to set limits on purchases etc.

A limited number of staff accounts pre Shopify Plus.

There are restrictions to the number of staff users you can have on your store on non-Plus versions of Shopify-which can be a huge thing, especially during a build.

Our average Shopify Plus project requires perhaps five people from the client’s team to access it, multiple people from the development agency, our team (consultants), an SEO resource, any third party handling any integration, and any other consultants.

That can quickly add up.

Shopify Scripts

Shopify scripts is another plus feature that allows users to create rules for offering shipping logic, promotions/discounts, payments, etc. to various customers or based on multiple variables. 

This is a vital feature critical for most of our customers using Shopify Plus – such as complex promotions, bundling, wholesale-only shipping options, tiered pricing, bulk order discounts, shipping discounts, and much more.

Scripts can be edited directly in Shopify and are very simple to create and manage, as far as scripts go.

There are three types of scripts: line item scripts, shipping scripts, and payment scripts – each of which can control their scope within the cart and checkout.

For a number of our clients, Shopify Scripts was needed to meet Shopify requirements; other versions of Shopify wouldn’t have been suitable – probably the case with any complex retailer looking to move to Shopify.

Shop Flow

For Shopify Plus merchants, Shopify Flow can be beneficial, allowing for rule-based automation of various tasks or functions. 

In essence, Shopify Flow allows merchants to create a trigger-based action and then variables – disabling a product to checking the order dimensions or canceling an order to assigning a customer to a VIP group or even creating a wholesale account.

You used Shopify Flow to automate many manual tasks with clients, and it’s a unique feature for Shopify Plus users. Some examples of things you can use Shopify plus for includes:

  • Fraud alerts on active orders
  • Theme Changes 
  • Ordering options based on product availability
  • Assigning customers to the wholesale channel
  • Assigning tags plus more

You can now also use Shopify Flow with third parties, examples of which include Klevu, Loyalty Lion, Klaviyo, and Yotpo. 

While fraud scoring is a feature offered across Shopify plans, Shopify Flow requires the ability to control how orders are handled, which is only available to Shopify Plus users.

For Shopify Flow, flagging orders based on fraud scores of order data is a widespread use case. 

For some time now, Shopify has been rumored to be creating a more robust fraud solution for Plus users, but that hasn’t yet come up.

Shopify Launchpad

Shopify launchpad is an app that enables Shopify Plus (plus only apps) to schedule various admin tasks beforehand.

For many retailers, this is an essential feature.

It is generally a good value-add for retailers moving to the platform as it is stable and very reliable, unlike other eCommerce platforms.

The launchpad allows store owners to schedule things like adding or disabling products, general merchandising, theme changes, updates to the landing page, etc.

Checkout Page flexibility

Even though the Shopify checkout is well-known for being locked-down and rigid (in my opinion, generally not a bad thing), users of Shopify Plus can customize more than users of other plans because they have access to the checkout. File Liquid.

This allows things like more comprehensive styling, script adding, custom messaging, etc. It can be useful for users who need, for example, to add additional functionality such as custom fields or options.

Usually, I use Emma Bridgewater’s WeMakeWebsite build as an excellent example of a customized version of Shopify’s checkout – featuring different custom fields and messaging.

Platform support/account management

Merchants are assigned a Merchant Success Manager as part of the Shopify Plus license, responsible for helping the store owners use Shopify Plus and generally get more from the platform.


Did you know that Shopify Plus guarantees merchants 99.98% uptime? 

For you, that means your store will be up and running nearly all the time, able to receive sales and generate traffic. 

With other eCommerce websites, if your processing time is down, ten minutes of downtime could equal thousands of lost orders.

It could result in a massive impact on your profit margin.

However, with Shopify Plus, you won’t have to worry about any revenue loss due to technical problems.

Especially when you’re spending money on ads to get orders, your website must handle massive surges in visitors and orders.

Scaling Your Business

Shopify Plus provides users with bug fixes and technical updates. Not only will this help save you money in the long run, but you’ll also have a website that’s always up-to-date with the latest trends.

Even better, Shopify will let you know when your site is going to have maintenance performed. 

By leaving all of the tech updates and bug fixes up to Shopify, you won’t have to worry about finding someone to provide you with the workforce for IT support. 

What does that mean for you?

You can scale your online store more effectively. Instead of worrying about making sure that your website is up-to-date, you’ll have extra free time to focus on properly marketing your store.

Plus, you’ll be able to develop new business strategies to make sure your business keeps its competitive edge. 

If you’re looking to transport your current eCommerce platform to Shopify to continue growing your business, Shopify Plus offers the Transporter App to make migration a breeze!

Shopify Plus Custom Sales and Discounts

Shopify Plus provides customers with the ability to customize their sales and discounts.

Through the Shopify Discount API, website owners can offer their customers who reach a specific balance in their cart (such as $200) a customized percentage off of their order.

The Plus plan allows owners to offer a tied pricing option, add in BOGO (buy one, get one) options, and even bundle options.

Customers can also pay their balance using a gift card because Shopify Plus offers website owners Shopify Gift Card API.

The Shopify Discount API and Shopify Gift Card API are exclusive to people who have purchased a Shopify Plus plan.

Empowering businesses with offline retail

Shopify doesn’t just mean eCommerce. They know the real value of brick-and-mortar sales, and with their dedicated POS system, Shopify Plus customers can bridge the gap between online store and offline retail.

Pop-up shops and eCommerce go hand in hand, and Shopify makes omnichannel easy to integrate into your brand strategy. 

The Shopify POS device is user-friendly and intuitive, and any sales made through it automatically synchronize with your central Shopify dashboard.

That means your inventory, customer data, and product range stay up-to-date to monitor your growth. 

A solid omnichannel strategy is a must-have for a growing enterprise brand; it’s great to have a platform that makes it so easy.

Professional, responsive Shopify themes

One of Shopify’s main draws was its commitment to providing its merchants with attractive, professional, and responsive themes.

Shopify offers a truly democratized marketplace for business owners of any size, with functional and attractive themes.

There’s a vast array of slick, high-quality designs available to customers, and not just to those who want to shell out for them.

Free options for Shopify can be as appealing and polished as paid versions, without their UX suffering. 

Each is user-friendly and responsive across all devices, delighting your customers with their shopping experience at every step.

There’s a vast array of slick, high-quality designs available to customers and not just to those who want to shell out for them.

Free options for Shopify can be as appealing and polished as paid versions, without their UX suffering.

Each is user-friendly and responsive across all devices, delighting your customers with their shopping experience at every step.

International eCommerce capabilities

Ecommerce can already reach customers from all over the globe, with most online store builders, so international commerce’s promise might not impress you. 

But Shopify Plus is designed to help you grow your business. The more you expand, the more you reach across borders into new countries.

Shopify Plus provides you with all the tools and features you need to expand quickly.

It offers tailored language, location, and currency selectors to run business with the virtually major foreign market in the world within their themes. 

More than 100 payment methods options are included in this plan, so your business can cater for the increasing number of gateways your customers are using.

When it comes to the financial minutiae of dealing with overseas regulations, setting up an online store often can be daunting.

But Shopify Plus also includes the Compliance Cloud from Avalara, which provides tax calculations for 70,000 legal restrictions.

It makes it easy, regardless of your background or expertise, to automatically calculate tax for each invoice according to regional specifications.

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