Shopify is a cloud-based eCommerce platform that allows anybody to establish an online store and sell their products. Shopify POS, point-of-sale system and associated hardware enable shop owners to do the same in real-life locations.
If you’re a Shopify business with both an online and physical presence, your inventory and stock will be synchronized, allowing you to handle your store(s) from one account, on any device.
However, this is just the beginning.
“What is Shopify?” is a difficult question to answer since it implies so many things. To correctly respond to the query “what is Shopify?” it’s critical first to understand that Shopify isn’t just a store builder or a method to sell your items. Shopify is a commerce platform that allows you.
to establish and promote your ideal rapidly
The Shopify App Store and the APIs make it simple to modify or even start your company from the ground up if you want to customize your store or develop it from the ground up.
Shopify can help you launch a small business or expand your current one. Whether you need to get a simple store up and running immediately or want to delve into the nitty-gritty yourself and build an individualized shopping experience, Shopify was designed to be adaptable and scalable.
If you’re still unclear about what Shopify has to offer, keep reading.
A comprehensive tour of Shopify
- Getting a basic understanding of Shopify’s e-commerce platform
- Shopify’s core product gives you what you need.
- Unlock exclusive Shopify goods and services.
- Wait, there’s more: the Shopify App Store has more.
- Choose your path: custom code and beyond
- Get your Shopify store up and running.
- Shopify Features
What is Shopify best for?
Shopify allows users to create an online store with a few clicks. Different options enable companies to sell their products more effectively on the platform, like drop shipping and automated delivery systems that can automatically handle tasks such as processing orders or product deliveries.
Plus, they have excellent customer service, so users can get help with everything from troubleshooting to managing their accounts or creating custom content for the websites they make.
The platform is also surprisingly easy to use, even if you don’t have much experience with eCommerce platforms.
Shopify has an extensive library of resources that users can take advantage of, like:
Why is Shopify unique?
This is a great question, and the answer isn’t something we can cover in just one paragraph.
But to break it down, Shopify has an incredibly user-friendly interface that makes creating eCommerce stores easy for everyone, from small business owners to large corporations with lots of employees who need access to different tools on their work computers or devices.
Plus, Shopify has some of the most helpful customer support out there and can even help with marketing if you’re not so great at that sort of thing or don’t have time to take care of it yourself.
And as we mentioned earlier, the platform is also very customizable – users can add their code to their websites and apps, which is excellent for experienced coders.
However, this is just the beginning.
“What is Shopify?” is a difficult question to answer since it implies so many things. To correctly respond to the query “what is Shopify?” it’s critical first to understand that Shopify.
Getting a basic understanding of Shopify’s e-commerce platform
A business owner must engage with consumers, sell items, get paid, send a product, handle day-to-day finances and operations regularly. Some firms use various tools to manage each of those processes—and thus spend a lot of time and money integrating the fragmented systems and data.
On the other hand, a commerce platform combines these technologies and serves as the foundation for different applications, procedures, or technologies to be built.
In other words, Shopify’s commerce platform provides all of the business tools you’ll need in one easy-to-use location.
They make sure that you can quickly get access to and utilize any of Shopify’s built-in features, as well as the ones created by third parties and developers.
Shopify also provides plenty of flexibility in building your store through its themes (templates), app store (third party integration), and APIs for custom coding.
These capabilities allow you to create an eCommerce platform that is best suited for your product.
Consider Shopify’s product as a collection of options from which to construct the appropriate stack for your company:
The first layer: Shopify’s primary service
This is what you receive when you purchase a Shopify plan. It includes everything you need to transform your concept into a business and start selling online: Store layouts with templates for the look and feel of your store, methods to trade in multiple locations online and in-person, integrated payment processing, the most effective checkout on the internet, and so on.
Shopify is a business-to-business (B2B) solutions provider that offers eCommerce software for small and medium-sized businesses.
Shopify’s core product includes marketing tools and sales tools—all of which are included in the basic package. This is where their other products and applications are built on.
Plus, you get Shopify APIs and development tools to customize your store’s features even more for those who wish to fine-tune their business and experience.
Shopify’s second layer is a full suite of additional products and services.
Every company is distinctive. And, as businesses develop, so make their demands. That’s Shopify provides its clients with advanced upgrades that enable them to expand their business on our platform.
These items and services are only accessible to Shopify customers, and they’re meant to assist small business owners in getting a leg up in the market.
Layer 3: Applications created by trustworthy partners
Customers love Shopify’s App Store, which has thousands of apps and features provided by third-party vendors to tailor your store without writing a line of code.
There’s a premium app for everything you can imagine. You’ll discover the most cutting-edge technologies to expand your business in the App Store, whether the newest SMS software or the most popular new social media network advertising tools.
There’s also a marketplace of Shopify Experts that you can hire to create bespoke solutions for your company. And if you want to code it yourself, there’s no reason you shouldn’t!
Shopify’s core product gives you what you need.
Consider the last time you bought a smartphone. Your smartphone can capture photographs and videos, connect to the internet, provide directions, tell you the weather, and so on the right out of the box.
In other words, your smartphone is ready to go out of the box. You can accomplish everything you need your phone for right out of the box.
Shopify’s primary offering—what you receive on each Shopify plan—isn’t that different. Shopify is your one-stop-shop for running your business out of the box: you get a storefront, a payment processor, a delivery partner, a back office, and marketing headquarters all in one. These are the fundamental operations of a company.
This is what you get when you join Shopify:
Storefront for Shopify
- An online store that’s hosted. You get an instantly installed hosted online shop where you can develop web pages, publish blog entries, and of course, sell items. You may alter the appearance and feel of your website by changing the Shopify theme template or theme. The Shopify Theme Store has the ideal piece for your company. With all subscriptions, Shopify provides free web hosting. Their servers work around the clock to ensure that your website is up and running. They handle everything from site security to software updates so that you don’t have to.)
- POS Lite. Shopify POS is a point-of-sale solution that you may use to sell your items in person, including brick-and-mortar shops, markets, and pop-up locations. Every Shopify plan includes a free POS Lite package. All you have to do is set up an account in your admin area and purchase the appropriate hardware.
Payment processor On Shopify
- Payment gateways. With over 100 payment gateways to select from, or Shopify Payments, which eliminates the hassles of setting up a third-party service while also saving you transaction costs, you’re ready to receive all immediate payments methods and sell in 133 currencies. Whatever option you go with, you’ll be able to take cards from all central banks and convert.
- Shopify Checkout Process. Shopify Checkout allows you to accept payments from your customers whether you’re selling on your store or via sales channels like Instagram. Shopify Checkout has been continually optimized for speed, conversion, and customer experience, with over 2.5 billion transactions processed to date.
- Shipping Partners. Setting up shipments is a breeze, and with Shopify Shipping, you can handle everything from filling orders in bulk to creating USPS SCAN Forms to arranging pickups with UPS and DHL. If you’re in Canada, the United States, or Australia, you may provide live order tracking, quick shipping, and low-cost pre-negotiated carrier.
Shopify Back office
Shopify Mobile app. Shopify’s mobile app enables you to manage your company from anywhere, using just a smartphone. You can perform everything you’d do at your computer from your phone, so you can stay on top of things no matter where you go.
- Store Analytics and reports. See store activity in real-time, gain insight into your visitors, and analyze your business performance. You also get detailed insights and information about your business to optimize your store’s activities.
- The Shopify App Store. The Shopify App Store is a collection of free and premium applications that provide added functionality to your online store. It’s a fantastic way to extend the functionality of your business, whether you’re using a full-featured marketing app stack or connecting with local delivery providers.
- 24/7 Store Support. Shopify blog has all the information and resources you’ll need for both small businesses and solo entrepreneurs. With 24/7 customer support, comprehensive documentation, and training materials, we’re here to help.
Shopify Marketing HQ
Available Marketing platform. The Shopify marketing platform lets you expand your customer base through the built-in blog and SEO tools and develop Facebook and Google Shopping campaigns. You may monitor the success of your campaign across all channels in one dashboard, with complete control over your consumer data.
Unlock exclusive Shopify goods and services.
Shopify is always on the lookout for innovative methods to provide small business owners a fighting chance in the market. That means you’ll have access to the same technology as significant businesses at prices that are fair to you. So, once you create an account with Shopify, you’ll be able to utilize powerful enhancements developed by Shopify exclusively for Shopify store owners.
More products and services are available to you as an online seller. They’re optional, but they’re meant to supplement any (or all) of your core business functions: selling, delivering marketing, and operations. And most of them can be activated with a click of a button and managed from the exact location where you run your online store.
You can add and remove features at your leisure, as your company grows or adapts, or use services on a one-time basis.
Our goal is straightforward: business owners should upgrade their firms whenever and however they choose, and it should be simple to do so.
Here’s a short rundown of some of the Shopify features you can pick from when you start selling and where there may be associated limitations or expenses (🔐).
Shop Pay 🆓
Shop Pay is a faster checkout option that allows customers to save their email address, credit card, and shipping and billing information so they can finish their transaction more quickly the next time they buy from your store.
According to Shopify research, Shop Pay checkouts have an average checkout-to-order rate of 1.72 times higher than regular checkouts.
Social media and online marketplaces
You may also advertise and sell your items on other platforms with Shopify. Connect your Facebook, Messenger, Instagram, and TikTok accounts to promote and sell your goods on social media.
You may also list your items on Etsy, Amazon, and Walmart if your customers frequently purchase them.
Shopify Fulfillment Options
Shopify’s Fulfillment Network allows qualifying companies to utilize it. The fulfillment network is a network of fulfillment centers across the United States, which you can use if you’re qualified. All you have to do now is choose the orders that need to be fulfilled, and we’ll take care of the rest by selecting, packing, and shipping them.
Shopify Capital -Funding Source
Shopify Capital is a financing option for merchants who want to expand their operations. Shopify Capital provides cash advances and loans to qualified firms based on their sales data. It’s presently accessible in the United States, Canada, and the United Kingdom.
Shopify Email marketing
The Email Builder is a new feature that allows you to build your emails in the Shopify App. You can use it to schedule promotional emails, create email sequences, and even send personalized greetings based on events such as sales or order history.
The same place where you manage your goods, customers, and other digital marketing efforts is also where you.
Messaging marketing App
Shopify Ping is free messaging software that allows you to communicate with customers and work together as a team.
It may help you increase sales and develop customer relationships. According to our research, customers were 70 percent more likely to convert when chatting with brands using Shopify Ping.
Shopify POS Pro
If you have a permanent brick-and-mortar location, shift from POS Lite to POS Pro. Analytics, unlimited store employee accounts, and sophisticated inventory management are just a few of the features included in Shopify POS Pro.
Wait, there’s more: the Shopify App Store has more.
Remember our smartphone example? Your phone comes preloaded with all the necessary functions out of the box. That isn’t all it can do, though. Apps may be downloaded to your smartphone that make it more pleasurable and efficient to use daily, including social media, music streaming, email, and fitness applications. And
The Shopify commerce platform, for example, is organized in the same way. Commerce is a vast industry. What a company owner needs depends on their products, who they’re selling to, the size of their business, where they are in the world, and so on.
Solving for every single company need is a tall order, especially when over a million different companies are selling every sort of product in markets worldwide. And adding everything a business might need on Shopify’s platform makes the solution more difficult to use for most new entrepreneurs.
Instead, Shopify focused on making our system adaptable—first and foremost—by allowing for a simple modification to address the ever-changing intricacies of running a company. They invite everyone from around the world to help us in their endeavor by providing them with the tools they need to develop apps, themes, and other connections specifically for Shopify’s platform.
That’s how the Shopify App Store was born. With over 6,000 applications to pick from, Shopify store owners have a lot more flexibility in customizing their store to fit their particular needs. There’s undoubtedly an app for that, whether you want to add customer reviews, manage your accounting, or offer virtual try-on
they’ve created a sophisticated search and categorization system that classifies apps according to what they do and what merchant problems they address, so even the smallest of apps will be findable by merchants who need them.
Merchants can discover all they need for their business, and new developers can start a lucrative profession by assisting them. It’s a no-brainer situation.
Choose your path: custom code and beyond.
Shopify’s goal is to make entrepreneurship available to everyone. That implies they built the platform to be simple to use so that people with no prior design or programming skills may start their own company.
However, this does not imply that you are restricted to the templates and features we provide out of the box. Or even the apps on our App Store. Shopify allows you to modify every element of your business and purchasing experience—nay, almost everything—if you choose to play with the code, hire someone.
You may fine-tune one aspect of your firm or start from the ground up. It’s entirely up to you.
Shopify offers unlimited products. Shop
You can add as many products to your store with no limits on how much you spend or how big you want your inventory to get. This is an excellent way for individuals and small companies just starting, but it also works well if used as a Shopify add-on for larger businesses.
Unlimited bandwidth and online storage.
Shopify also offers unlimited bandwidth, which means you won’t have to worry about overloading your site’s capacity when the time comes. Orders are coming in as quickly as they can be processed. Shopify is always managing its resources so that every aspect of running an online store runs smoothly.
Shopify point of sale.
You can use Shopify’s point of sale to manage your online store and sales in person. Shopify POS is compatible with iOS and Android devices, giving you the ability to check out customers at a retail location or pop-up shop as quickly as if they were shopping on your website from their mobile phone.
Shopify’s built-in inventory management features can sync with Shopify POS so that you don’t have to input your sale data into Shopify manually.
Shopify also has a point of sale app for iPad and Android tablets, which lets you use Shopify even if there’s no wireless Internet connection available at the location where your customers are shopping.
Shopify gift cards
Shopify gift cards enable Shopify store owners to create a customized Shopify discount code for customers. Shopify merchants can choose the dollar value of their Shopify Gift Card and select how many days it will be valid from the date of purchase, which means that they can define the time window during which customers must redeem their Shopify Discount Code.
Shopify online sales channels. Shop
If offers Shopify store owners a variety of Shopify online sales channels, including Shopify POS.
Shopify Online Sales Channels are the different platforms that Shopify merchants can run their businesses and websites.
Shopify POS allows Shopify merchants to use Shopify’s eCommerce platform on a tablet or smartphone to process transactions at physical locations such as pop-up shops, shows, and markets.
Shopify’s online sales channels include Shopify Online Store, Facebook Shop, Pinterest Shop, Instagram Shopping Channel & Amazon Sales Channel.
Fraud Analysis Fraud
Fraud analysis is a vital part of running an e-commerce business today. Shopify merchants have the added benefit of using their tools for fraud protection, unlike other platforms where you must rely on third-party software for Fraud Analysis. Shopify’s Fraud Tools allow you to monitor your fraud and compare it against the average rate of fraudulent orders on the platform.
Get started with Shopify today.
There are plenty of tools available to help you build your online store. Whether you’re looking for a drag-and-drop interface builder or a more hands-on approach, there’s something out there to suit your needs.
When it comes down to it, though, Shopify isn’t just another piece of software or a single product; it’s
Shopify has made it easier for anyone who is seeking freedom to start their own business.
Shopify was designed for you, whether you’re a scrappy trailblazer getting your footing or a heritage brand looking to connect with customers all over the world.
It couldn’t be simpler to get started! Start your free trial now and give it a try.
Frequently asked questions about Shopify.
How much does the Shopify plan cost?
Shopify offers five different pricing options for companies to consider. Shopify Lite costs $9 per month, Basic Shopify is $29 per month, Advanced Shopify is $299 per month, and Shopify Plus starts at $2,000 monthly.
What countries is Shopify available in?
We’ve got merchants active in 175 countries on Shopify. You may accept Shopify Payments in Australia, Austria, Belgium, Canada, Denmark, Germany, Hong Kong SAR, Ireland, Italy, Japan, Netherlands, New Zealand, Singapore, Spain, Sweden, United Kingdom (UK), and the United States with Shopify. Only Puerto Rico is accessible.
What can I sell on Shopify?
Shopify allows you to sell a variety of items and services, including but not limited to: tangible goods, digital objects (e.g., ebooks or email templates), memberships (e.g., subscription boxes, online yoga studio memberships), ticketed experiences, classes, and lessons, and more. Read our official terms of service to ensure
Where can I sell with Shopify?
You can sell on Shopify no matter where your customers are. That means your website; in-person, like a retail store or a tradeshow event; on marketplaces like Amazon and eBay; on social media platforms such as Facebook, Messenger, and Instagram; wholesale; and through Handshake.
What do I need to start selling on Shopify?
- To begin selling online using Shopify, you’ll need to add items to your account and establish a payment processor. Then you may select whether you wish to sell your products on the internet or through social media. To encourage people to purchase from you, advertise your business so that they can visit your site and learn more about it and its goods.
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