You can dropship on Facebook marketplace, which has become an increasingly preferred method of starting an e-commerce business with minimal upfront investment.
Facebook has over 3.0 billion active users worldwide, about 37% of the World Population, providing a massive untapped audience to sell to. The Facebook marketplace product features showcase products uniquely and efficiently.
I will explain how to start a dropshipping business on Facebook Marketplace in this detailed guide.
We will cover everything you need to know about setting up the account, creating and optimizing your product listings, pricing, and publishing your listing to go live.
Are you ready? Let’s dive in.
Table of Contents
What Is Facebook Marketplace?
Facebook marketplace is a platform where active users can sell and buy products matched within specific localities or regions.
This online marketplace intended to support peer-to-peer product selling but later expanded to offer a marketplace for businesses and individuals.
The Facebook marketplace presents an attractive option for start-ups because it requires no listing fee for products, and the built-in Facebook audience that is already available provides a good customer base for product exposure.
Why Dropship on Facebook Marketplace?
If you have been keenly following dropshipping on Shopify, Amazon, or eBay, you must agree that there is concern about congestion and saturation regarding dropshipping stores and products.
On the other hand, the Facebook market has relatively low competition as a new platform. A few dropshippers know they could dropship products on it with few competitors.
There are no product listing fees like on other e-commerce platforms like Etsy; you don’t pay to list products or run a Facebook page for your business, making it a low-risk venture for beginners.
Above all, there is a readily available massive audience to tap into.
With its billion users, you can easily target and reach potential buyers without leaving the platform free of charge.
If you don’t intend to run ads targeting a marketplace, you can post and let the Facebook algorithm do the work.
There are things we must first set up to dropship on the Facebook marketplace.
Set Up Your Facebook Marketplace Account
One must be an active user to access the Facebook marketplace, which requires an entire profile. With that, you can create a Facebook page, join groups, interact with friends, and post status updates on Facebook feeds.
You can list products on the Facebook marketplace as an individual or a business page, which takes us to create a Facebook business page.
Create a Facebook Business Page (Optional but Recommended)
When you use a business page on the Facebook marketplace, you add a layer of professionalism and credibility to your customers and add value to your operations.
You can later decide to run ads for your products, but you cannot do so without a business page. You must have a business page if you are thinking of scaling your dropshipping business on Facebook Marketplace in the future.
Go to your Facebook profile on the homepage, click on Create, choose Page, and fill in your business name, page category, and business description.
Add a professional profile picture and cover photos that depict your brand and have essential information about your business.
Get Familiar with the Facebook Marketplace
Right from your Facebook homepage, on the left-hand side, you can access the Facebook marketplace.
Take your time in this section, and browse products to familiarize yourself with them.
It helps you learn how the product listed is made, and you can borrow from the already-listed products in terms of optimization, product picture quality, and pricing formulas.
When you spend time on specific products or categories, the Facebook algorithm will show you the same niche on your product feeds, which helps you decide the type of product you want to dropship on the Facebook marketplace.
Step 2: Research Profitable Products to Dropship on the Facebook marketplace
Choosing the right products is crucial to your success as a drop shipper. Your goal is to find high-demand items that have a reasonable profit margin.
Here’s how to do it:
Use Product Research Tools To Find Dropshipping products
You need an excellent product to sell on the Facebook marketplace that is unique, high in demand, and either solves a problem or is luxurious.
There are many apps for us to find hot-selling dropshipping products, including the Dsers dropshipping app, designed for Aliexpress to shopify dropshipping, but you can still use it to see what’s selling.
I prefer paid methods, e.g., Sellthetrend, which offers hot-selling dropshipping products, provides product descriptions, suggests product processes, offers high-quality product images, and shows you the latest ads and ad creatives existing dropshippers are using.
With this information, you can write good copy for your Facebook marketplace product listing and tailor your product information to compete with the existing ones.
Niche scraper also scraps potential products from Aliexpress, so you can see what is being sold on Aliexpress.
The latest method is deploying the user of Aliexpress business, a section set aside by Aliexpress for B2B. It shows trends, best sellers, and hot products moving right now.
This section provides insights on what product to dropship on any platform, including the Facebook marketplace.
Check and Spy Competitors’ Listings
Before listing products, browse the existing product listings on the Facebook marketplace to spy on your competitor’s listing; this helps you plan how to sell, check on their product pricing, note what they are missing, and ensure your product listing includes the missing information.
Select the Right Suppliers
You can choose between a private supplier or an open marketplace like Aliexpress. It’s important to find a reliable dropshipping supplier.
It would help if you had a supplier who can communicate in English, ships products within three days to the US, and has good dispute management resolution.
Zendrop is a reliable dropshipping supplier that ships faster to the US and offers high-quality products. You can also search for specific products using their images or product links.
If they are not listed on Zendrop, you can also submit a sourcing request, and the product will be available.
When choosing products, focus on the number of reviews and feedback from previous customers. The bare minimum for product feedback should be 4.5 stars and above. Focus on the shipping time each supplier promises—the shorter, the better. Ensure they can also communicate in English or your preferred language for easy operation.
3: Create High-Converting Product Listings
Now that you have your supplier and chosen your products, let’s create a converting product list that is unique and stands out from your competitors. Like setting up the product on shopify or Amazon, the Facebook marketplace allows you to set up product listings to your liking.
Remember, other sellers are targeting your customers with the same product. Therefore, it’s advised that you optimize your listing with the right keywords and ensure all the product features are mentioned.
Like Shopify SEO, your product title needs to be optimized, include searchable terms and keywords, and be concise, informative, and relevant to the product you just listed.
I usually emphasize keyword research, using Google to see what other variations people are searching for and applying the same to your product titles.
For example, if you plan to sell portable Bluetooth speakers, a perfect title would be Portable Bluetooth Speaker—Rechargeable and Travel-friendly.
Managing Orders and Customer Support
Once your listings are live, you’ll start receiving inquiries and orders. Facebook Marketplace doesn’t have the same automation as Shopify or Amazon, so you must manage your orders proactively.
Fulfill Orders
When a customer orders a product, you must contact your supplier if you are using Zendrop or any other third party; Facebook marketplace doesn’t allow automation, unlike shopify, where you can use apps like Dsers to automate and fulfill orders.
It would help if you manually placed orders with your supplier and then provided tracking information to the customers. Ensure that the product is shipped on time and delivered, and handle any customer disputes or worries with care and professionalism.
Provide Excellent Customer Service
You need to increase your feedback score on your page, mainly if you sell products on the Facebook marketplace. You must provide prompt and valuable responses to customers’ queries and needs. They deserve updates on their product shipping status, and any other issues should be handled professionally.
Take their concerns seriously. Suppose a customer needs a refund or complains about a product’s condition, e.g., broken, damaged, or not matching the product description.
In that case, you must control them, make them feel important, and go the extra mile to offer them incentives, discounts, and treats to try to escalate the issue. The goal is to get a chargeback, dispute, or bad review on your social media pages or Google reviews.
Manage Feedback and Reviews
Your business needs to attract customer reviews to increase orders and trust. Positive feedback and reviews on purchases help build credibility and trust. The more good reviews, the higher the chances of converting new customers.
You are to respond to every review and feedback left by customers. Customer support is king for e-commerce businesses, especially if you plan to dropship on Facebook Marketplace.
Scale Your Dropshipping Business on Facebook Marketplace
Now that you’ve successfully made a few sales on Facebook Marketplace, it’s time to start scaling your dropshipping business to new heights.
There are many organic ways to do this but to scale up further; you must utilize a few paid options.
Here are a few strategies to help you grow:
Launch Facebook Ads
Running or paid advertisements on any platform can increase your conversion and help you reach a broader market. Facebook ads allow you to target specific demographics and interests and choose customers’ behaviors based on their devices, type of browser, and shopping behavior.
Offer Bundles and Upsells
Offer product bundles or give them complimentary products to increase conversions and average order value. Upselling works best with cross-sales. These options can be presented at checkout or as a pop-up add-to-cart option that appears when a customer adds a specific product to the cart.
If you sell fitness wear or equipment, you can create bundles that include similar products in the same niche at a discounted price.
After exploring the complete Facebook marketplace, you can expand to other platforms, but you must first master the art of the dropshipping business.
Conclusion
Dropshipping on Facebook Marketplace is a low-cost, low-risk entry into the e-commerce business. Leveraging this mode of business gives beginners an easy way to start selling products online without actually setting up a store.
If you followed the steps outlined in this dropshipping on Facebook marketplace guide, you just went from setting up a business account on Facebook and listing products to getting your first sales.
Whether starting a dropshipping business or growing your existing shopify store or ecommerce, the Facebook market is a great place with big potential to launch.
Implement the above strategies to launch a successful dropshipping business on the Facebook marketplace today.
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