Result-Driven Media Buyer & SEO Expert.
This portfolio showcases Samwel Dollah Odhiambo’s 12+ years of expertise in digital marketing, SEO, and ecommerce, complemented by his proven team leadership skills.
About Samwel
With over 12 years of experience in digital marketing, SEO, ecommerce, and affiliate marketing, I specialize in driving revenue growth through Facebook Ads and other paid campaigns. As a Team Leader, I’ve successfully managed over 23 staff members, ensuring streamlined workflows, productivity, and alignment with client objectives. My expertise spans GoHighLevel CRM, Shopify store management, Google Ads, TikTok Ads, email marketing, and influencer marketing. I excel in managing high-performing teams, creating strategic marketing campaigns, and delivering consistent, measurable results.
MEDIA Buying Services
With a focus on driving revenue growth through strategic planning, data-driven insights, and collaborative leadership, this portfolio demonstrates Samwel’s ability to scale businesses, optimize performance, and foster productive, results-oriented teams.
Ads Campaign Management
Setting up and managing end-to-end Facebook Ads campaigns. Crafting tailored audience targeting strategies, including Core, Custom, and Lookalike Audiences.
CRM Integration & Automation
Implementing tools like GoHighLevel CRM for email and SMS campaign automation. Designing and optimizing multi-step sales funnels for lead generation and nurturing.
Advanced Conversion & Optimization
Installing and configuring Facebook Pixel and Google Tag Manager for accurate conversion tracking. Setting up custom events and optimizing tracking for precise data insights.
Performance Reporting & Analytics
Conducting detailed campaign performance analysis and generating actionable insights. Providing weekly and post-campaign reports to track KPIs such as CPA, CTR, and ROI.
Mission Statement
I am driven to help businesses scale their digital presence and maximize ROI through strategic media buying, cutting-edge marketing automation, and effective team leadership.
Facebook Ads Campaigns & Strategy Implementation
Facebook Ads Manager Account Setup & Configuration
- Configured Facebook Business Manager and verified payment methods.
- Installed Facebook Pixel using Google Tag Manager for precise tracking.
Campaign Development & Optimization
- Designed campaigns with clear objectives for every stage of the funnel.
- Created Core, Custom, and Lookalike Audiences for optimized targeting.
Post-Campaign Analysis & Reporting
- Conducted detailed reviews and provided actionable insights for future strategies.
Team Leadership & Management
As a Team Leader for Media Buying in SEO, I ensured the success of campaigns by fostering collaboration, maintaining transparency, and streamlining processes:
Task Management & Coordination:
- Designed and assigned tasks using Notion for tracking and Monday.com for workflow visualization.
- Facilitated daily 10-minute scrum meetings and bi-weekly client briefings to ensure alignment.
Team Communication & Support:
- Utilized Slack for team communication and collaboration.
- Supported team members with task clarification, problem-solving, and one-on-one guidance.
Time Management & Productivity Oversight:
- Monitored team hours logged via Hubstaff, reviewing timesheets for accuracy and transparency.
CRM & Marketing Automation
Leveraging GoHighLevel CRM, I integrated email marketing, SMS campaigns, and funnel building to enhance lead generation and conversion:
- Automated workflows to improve engagement.
- Designed multi-step funnels and custom forms for efficient lead capture.
Account Setup
- Configured Facebook Business Manager and Ad Accounts.
- Verified payment methods and set up correct currency settings for seamless campaign execution.
KPIs
- Ad Spend Efficiency
- Payment Method Validity
Conversion Tracking Setup
- Installed Facebook Pixel using Google Tag Manager and set up standard events for accurate conversion tracking.
- Ensured precise event tracking, leading to higher lead conversion rates.
KPIs
- Conversion Rate
- Pixel Accuracy
Campaign Strategy Development
- Created high-level strategies, including audience targeting, creative assets, and goals.
- Developed visual campaign roadmaps for easy client understanding.
KPIs
- Campaign Completion Rate
- Goal Achievement
Lead Generation & Landing Page Optimization
- Designed high-converting landing pages integrated with Facebook Pixel.
- Developed multi-step funnels in GoHighLevel for optimized lead nurturing.
KPIs
- Lead Conversion Rate
- Cost per Lead (CPL)
Key Skills
Funnel Creation & Optimization
Lead Generation & Conversion Optimization
Email Marketing & SMS Campaigns
Technical SEO & SEM
Let’s Work Together!
Ready to optimize your marketing campaigns, drive conversions, and grow your business? Contact me today to discuss how I can help you achieve your goals with customized strategies and proven results.
© 2025 All Rights Reserved.