One secret of successful small businesses is using paid ads as part of their business promotion strategy.In my dropshipping business, running paid ads plays a significant role in conversion.One can choose either to go the long but natural route of getting sales, e.g., doing SEO, which yields results after 2-6 months or decide to use the money to run paid ads to achieve quick results in terms of sales.The cost of entry is good products, but they can earn you more money, especially when you promote your business.Unfortunately, most business owners fail to promote their companies by running paid ads. They believe it will be costly and time-consuming, promoting the “if you build it, they will come” mentality. That, however, could not be any way further from the truth.Much promotional advice recommends spending money on Facebook, Instagram, or Google ads. However, you cannot put all your eggs in one basket—diversification is…