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In this write-up, Setting Up Facebook Dynamic Product Ads For Your Online Store, we’ll examine a simple approach to automating your Facebook Ads.
What can you do to re-engage your visitors? What can you do to entice them to return and make a purchase on your site?
We’ll explain how Facebook Dynamic Product Ads can help you recapture a missed chance.
The good news is that Facebook Dynamic Product Ads is the preferred method of retargeting visitors who visited an eCommerce site but did not make a purchase.
Additionally, we’ll walk you through the process of setting up highly converting dynamic product ads to help you increase your conversions.
Personalization is a highly effective technique.
When it comes to developing efficient marketing campaigns, offering timely, relevant information to your customers is critical for capturing their interest and redirecting them to your online store.
Consider running Dynamic Product Ads on Facebook if you genuinely want to personalize your campaigns.
Dynamic Product Ads enable you to present your consumers with ads that feature the specific products they’ve requested.
Dynamic Product Ads leverage the Facebook Pixel to determine which products should be included in your various sorts of Facebook ads.
This practice referred to as retargeting, is a highly efficient approach to converting one-time window shoppers into loyal consumers since website visitors who see retargeted ads are 70% more likely to convert.
What is a Dynamic Product Ad?
What are Dynamic Product Ads and Why Should You Use Them?
Dynamic Product Ads, or simply Dynamic Ads, enable you to retarget visitors to your eCommerce website who have viewed your products but did not complete a purchase.
Dynamic Product Ads enable you to display single or multiple product Facebook ads to consumers who have already visited your website, highlighting the products that Facebook already knows your consumers are interested in based on their behavior.
You may target three distinct customer behaviors with Dynamic Product Ads.
Product Purchase: Once a consumer has made a purchase, you can send them ads showcasing related products, new arrivals, Upsells, and anything else that may be of interest to them based on their purchase history.
Add to Cart: If a consumer adds a product to their cart but does not finish the transaction, you can show them ads that promote that specific product, gently nudging them back to your site to complete the transaction.
Viewed Content: Once a customer views a product page in your store, you may begin giving them ads advertising the same product to entice them to return.
The products highlighted in the ad are entirely determined by what your customers have previously viewed, expressed interest in, or purchased, making Dynamic Product Ads a highly personalized method of connecting with your consumers and showcasing the products they truly want to see.
Not only do Dynamic Product Ads add a layer of personalization to your campaigns, but they also save you time and effort by allowing you to display highly relevant Facebook ads to your customers without having to create hundreds of unique ads for each product on your website.
Setting Up Facebook Dynamic Product Ads
While setting up Dynamic Product Ads may appear daunting initially, the process is pretty simple. We’ve created a step-by-step tutorial to assist you with making your first set of Dynamic Product Ads.
Let us now consider the steps.
1. Create a Facebook product catalog
To set your first Dynamic Ad, you’ll first need to upload the product catalog for your online store to Facebook via Business Manager.
Your product catalog is essentially a data file that contains a list of all the products in your store that you want to advertise on Facebook.
To begin, log into your Business Manager account and click on the Business Manager tab. In the top left navigation bar, click “Data Source” and then “Product Catalogs” under the “Assets” header.
Now click “Add New Product Catalog,” and from the drop-down option, select “Create New Product Catalog.”
Give your product catalog a name- often, it’s a good idea to use your store’s name and click “Create Product Catalog.”
Once your product catalog is created, you’ll need to add a product feed so that your catalog can generate product listings automatically.
A product feed is an XML file that contains a list of your online store’s products. You can create various product feeds to reflect distinct product categories in your online store, such as products that are only available in particular regions or products that target specific demographics.
Before continuing, you’ll need to create a product feed for your online store. Product feeds are essentially spreadsheets that contain all of the facts about your products. They can be in the form of TSV, CSV, ATOM XML, or RSS XML files.
If you own a Shopify store, you can set your product feed through the Shopify App Store’s Facebook Product Feed app.
Your product feed must adhere to stringent formatting guidelines and include a set of mandatory fields to function successfully. Take a look at the example feeds provided by Facebook’s support team to understand better how you should set your product feed.
If you use the Facebook Product Feed app, you will not need to host it elsewhere, as the app will take care of everything for you.
Once the product feed has been uploaded to the cloud, navigate “Product Catalogs” and click “Add Product Feed.”
You’ll next have the option of naming your product feed, adjusting the currency, and selecting an upload type for your feed. “Schedule Repeating Uploads” and “Single Upload” are the two options.
You may add a product feed with recurrent uploads and have it automatically updated anytime modifications or new products are added. With a single upload, you’ll be able to add a static product feed but will need to update it in the future manually.
Select “Schedule Recurring Uploads” for this walkthrough. When ready to proceed, click “Next.”
Schedule how frequently you want your feed to update—daily or weekly—and include the URL for your feed (the Dropbox, Google Drive, or FTP link for your spreadsheet) so that Facebook knows where to get your product information.
For users of the Facebook Product Feed app, you only need to login to the app and copy and paste your automatically created product feed URL-it will look something like this: “http://your-store-name-here.myshopify.com/a/feed/facebook.rss”).
Add your storage account’s login details to allow Facebook to access the file (if necessary). Click the “Upload” button.
Up to this juncture, your product catalog is rearing to go.
2. Setting Up the Facebook Pixel
So that Facebook determines which of your products to serve which audiences. You must install the Facebook pixel on your website and configure it to track when products from your Product Catalog got viewed, added to the cart, or purchased by your clients.
If you’re unfamiliar with pixels, here’s a simple way to conceptualize them:
There is a short piece of code that you add to your website to track your visitors. They can use the information they collect about your visitors to target them in the future-a process known as retargeting-and track their behavior when they return to your site.
While pixels may appear perplexing at first, they are a critical component of tracking the performance of your marketing activities.
Navigate to your Business Manager to locate your pixel. In the top left navigation bar, click “Business Manager” and then “Pixels” under the “Assets” header.
If this is your first time creating a pixel, click “Create a Pixel.”
Give your pixel a name and then click “Create Pixel.”
If you have a Shopify store, all you need to do is copy your 15-digit pixel ID and navigate to the Shopify Admin. Click “Settings,” then “Online Store,” then paste your pixel ID into the section under “Facebook Pixel.”
Click “Save.” Your pixel will now be set to function with Dynamic Product Ads automatically.
If you do not have a Shopify store, you must manually set standard events for your Facebook Pixel for Facebook to track the following three actions: View Content, Add to Cart, and Purchase.
After you’ve set your standard events, you’ll need to edit your website’s HTML/CSS. To complete the setup of your pixel, copy and paste your code between the head > and/head > tags on each page of your site.
If you experience issues with your pixel, you can utilize the Facebook Pixel Helper to track the source of the problem.
3. Formulate your first Dynamic Product ad
To begin, navigate to your Facebook Power Editor and build your first Dynamic Product Ad.
Click “Create Campaign” and select your objective to “Promote a Product Catalog.”
Unfortunately, Dynamic Product Ads are not yet available in the new edition of Power Editor, so you’ll need to revert to the prior version of the editor to build your ad. Click “Continue,” and you will be instantly redirected to the classic view.
After returning to the classic view, give your ad campaign, ad set, and ad a name. Try to give your campaign a meaningful description so that you can readily identify it afterward (for example, if you’re aiming to target all clients who have viewed mugs on your website, you could call it “Dynamic Ads-View Content-Mugs“).
Make that the campaign target “Product Catalog Sales” is still chosen and click “Create.”
Following the “Create” button, edit your ad set to ensure it is advertising the relevant product catalog. Select that it is set correctly, and then choose your budget, audience, area, placement, and other desirable targeting settings.
By selecting the “+” button under “Promoted Products” in your ad set, you may specify which products you wish to include in your ads. This is referred to as a “Product Set.”
You may filter your product set by availability, brand, category, product type, and price, enabling you to build highly targeted ads with more relevant ad copy.
These filters will automatically categorize your products based on how your product catalog is set.
After you’ve given your product set a name and customized all of its products, click “Create.” This product set can now be used to populate the products that appear in this ad set.
Upon creating the product set, navigate to the “Audience” section.
You can select whether you want to target clients who have viewed content on your website, added products to their cart, or completed a purchase.
These unique audiences have been generated for you courtesy of the Facebook Pixel, which is a tremendous relief given how time-consuming (and headache-inducing) it would be to set up manually.
When selecting an “Upsell” or “Cross-Sell” audience, you may optionally indicate which product sets you to wish to promote to customers who have already viewed other product sets.
This is an excellent feature for converting one-time consumers into repeat customers by highlighting products they may be interested in or complement the items they have already purchased.
After optimizing your ad set for Dynamic Product Ads, it’s time to construct your ad. Navigate to the “Ads” page and either create a new ad or select an existing one within that ad set.
In comparison to other types of Facebook ads, Dynamic Ads demand the usage of unique keywords-and the keywords are just the section headers that you used for your product feed spreadsheet.
When your ads are served, Facebook will automatically populate them with the relevant product information using these keywords.
Take, for instance, provided example of a Facebook ad template. When a customer clicks on the ad, relevant information from your product feed will replace keywords such as “product. name” and “product. description” along with the real product pictures.
These keywords merely assist Facebook in determining how the ads should appear.
While the product images, names, and descriptions will be changed for each user, the ad copy at the top (“Jasper’s is more than groceries…”) will be consistent across all viewers.
Keep this in mind while you construct your ad to ensure that your copy remains relevant and applied to any products that may be made.
You can also experiment with keywords in the top ad copy, but it’s better to start with dynamic product names, descriptions, and prices.
When revising your ad, click the “+” button beside each field to add keywords.
- Top 10 Facebook Creative That Converts For Product In 2021
- How to Create Facebook Custom Audience In 2021
- The Facebook Pixel: How To Find It And How to Use It 2021
Once you’ve customized your ad copy (and verified that your Facebook Pixel is monitoring conversions), you’re ready to launch your ad!
A Personalized Experience
Now that you’ve learned how to set your first Dynamic Product Ad, it’s time to start providing a more personalized and relevant experience for your customers on Facebook!
Are you looking for additional strategies to generate customers? Discover more strategies that generate traffic to your website and help create sales revenues.
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