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Using Instagram Insights to AccelerateBusiness Growth
If you were looking for Instagram insights hacks then you are in the right place.
The difference between an Instagram account with 20,000 followers and an account with 200 is that the first account has a better grasp of what people want and provides it.
It is just that simple, not easy . understand what people desire or need, and then give it to them.
So how do you figure out what people desire or need? You do not ask your friends or guests, you test it.
No one ever becomes the world’s famous billionaire on the first try, right? Thus, to succeed, you must try, review, improve, and try again.
The good thing, though, is that Instagram insights handle the review part.
These metrics will illustrate what works and what does not. Without it, you are blind. With it, you are en-route to 20,000. Buckle up. This article is cut-out to teach you just about everything you need to know to get started.
Instagram Insights, What is it?
Instagram Insights is an analytics tool accessible on all Instagram business accounts. It provides a wealth of data on content, engagement, and follower demographics.
The info on content, demographics, and engagement lets you track and gauge your Instagram marketing efforts and assists you to consistently improve.
The power of Instagram Insights.
Once you have understood the metrics and let them take the lead, the data is sure to help you locate the treasure, or bare minimum, grow your following and business.
For example, say you operate a fitness apparel dropshipping store. You may, therefore, post a couple of different kinds of content on Instagram as follows.”
~Workout tutorial videos
~Lifestyle photos featuring your product
~Product photos shot in studio
~ user-generated content.
Let’s go through some examples of lessons you could draw from Instagram audience insights, and ways you can apply this knowledge to improve your marketing efforts.
1. You learn that your user-generated content gets most comments and likes, you ensure to produce and share more of this content. It boosts engagement. Consequently, Instagram’s algorithm rewards the account by promoting posts.
2. Your audience is most active on Wednesday, mid-days, and Friday evenings, so you schedule Instagram posts for these times to boost engagement.
3. Say your product photoshoot in the studio get the least comments and likes. But they get most website clicks, so you decide to share less of these posts although making sure that you share them at peak times of your followings. Besides, you start including compelling calls-to-action in the post description.
4. From all your inspirational posts, black and white images featuring quotes are the best performing, and so you start sharing this kind of post everyday and fashion a branded hashtag that you include with each post.
There are infinite possibilities bottom line, though, is that Instagram insights are vital to effective and sustainable growth. Instagram insights is a mighty marketing tool.
Ways to get Instagram Insights
To get access to Instagram Insights, you need to have a business account as opposed to a personal account, and there are plenty of other reasons to get a business account. On top of access to Instagram insights, Instagram business profiles let you add additional contact options and harness Instagram ads.
You do not have to create a new account; instead, you can convert your existing Instagram profiles into a business account. It is only a matter of few steps to unlock all these additional benefits at no extra work or cost involved.
To start, bring up an Instagram profile and tap the three horizontal lines in the top-right corner of the screen to open a menu. Tap Settings at the bottom, scroll down, and tap Switch to Business Profile.
You will be needed to select a category and sub-category for your profile. Upon doing that, you will need to add at least one form of business contact to display on profile. Plus, make sure to connect your Instagram account to a Facebook business page. You must do this if you want to schedule Instagram posts as social media tools need to work with verified profiles connected to a facebook page.
If you fail to connect your Facebook page, either way, Instagram will create one for you, and as a result, you stuck with an extra page that Instagram interprets as your official facebook page, which can prove a real pain to undo. To avoid the issue, you need to make sure that you connect yours. You now have access to tons of features, business tools, and Instagram insights.
How to View Instagram Insights.
In contrast to a tool like Google Analytics, Instagram Insights is in-built on the app. The local integration means that it is easy to view Instagram audience insights with just a few taps.
The three ways to view Instagram insights are:
1. Go to your Instagram profile, tap the three lines to access the menu, then select insights.
2. You can as well access Instagram insights through each of your posts. Head to a post and tap ” view insights” underneath the video or image.
3. If you want access to Instagram insights for stories, you bring up the story you want to know more about, and then you tap ”seen by” in the bottom-left hand corner of the screen.
Using each method, you can pick slightly different results.
The first method shows you all of your insights. It is the hub for all of your insights — the three tabs on this page, namely: Content, Audience, and Activity.
The second method allows you to quickly see insights from specific posts, while the third method lets you use insight from particular stories. Most likely, you will use all the three approaches to access your insights as you need, and therefore, you need to get comfortable with using all the three techniques. Before delving into Instagram insights, it is crucial to understand the marketing metric basics.
Instagram Impression vs. Reach
Insights let you trace and monitor tons of various metrics that are all handy to any business. But there are two which are particularly crucial: Impression and reach.
Reviewing your Instagram reach and impressions is important; the reason is that you need to know how people are interacting with the content. Failure to track this interaction is a path to having a hard time understanding what your audience likes.
The question here is, what is the difference between Impression and reach?
These marketing metrics often get confused with one another because they are so similar, and it does get dicey, especially if you are looking at these metrics first hand. What counts as Impression? Or what does reach mean on Instagram?
On Instagram, reach refers to the total number of people who see your content regardless of whether they interact with it or how many times they view it.
While on the other hand, an Instagram impression is the total number of times your content displays to people on Instagram, which include repeat views.
For instance, one of your followings scrolls past your post in their feed, that counts as one impression. If they scroll past it again when browsing a hashtag, it counts as another impression.
But you would have reached just one person. Because reach is defined by the total number of unique users, who see your content, albeit that person has viewed your content twice. You can also read Instagram Engagement: How To Improve Your Engagement Rate
In a nutshell, as regards this example, you have gained two impressions and reached one person.
Instagram Insights: What Does This Data Mean?
Instagram insights can strike you as a bunch of overwhelming numbers, graphs, and jargon, especially if you are a newbie to looking at these kinds of metrics. On the flip-side is the excellent news that Instagram insights are a lot easier to understand than it seems.
Zero previous marketing experience is needed for you, and you might find that these metrics are the knowledge you already have.
So lets breakdown what each metric means and how you can draw out valuable insights and improve your marketing efforts.
On opening Instagram insights, you will see three tabs: Activity, Content & Audience.
Instagram Insights: Activity
First, open Instagram insights, and you will see Activity tab showing 2-sets of metrics: Discovery and Interaction.
Interactions show the number of times users have interacted with your Instagram account during the last 7-days. The interactions calculations involve summing up the following metrics.
- Call-Number of times users tapped ”Call” on your profile.
- Comments-Number of comments users left on your posts.
- Email-Count of times users tapped ”Email” on your profile.
- Likes- Number of likes your posts received.
- Profile visits-Number of users that have visited your profile.
- Website clicks-Number of users that have clicked on the link in your Instagram profile bio.
Graphs show the number of interactions received for each of the 7-days. You can then use the stats on interactions to reflect on why certain days received higher amounts of engagement than others.
The discovery section under the Activity tab displays the overall performance of the account over the last 7-days by using marketing metrics, namely, Instagram reaches and Impression.
- Reach-the count of unique accounts that have seen any of your posts,
- Impression-total number of times all of your posts have been seen a repeat.
You would want both metrics to be as high as possible, but your Impression will be higher than your reach. It is an indication that your following has viewed your content multiple times.
Discovery and Interaction for Individua posts
If you want to view discovery and interaction for individual posts, tap the post you wish to learn more about and then tap ”View Insights.”
Under the interaction section, You can see when you shared the post, and how many saves, comments, and likes it received. Then you can see a total number of actions from the post and how many people visited your profile after seeing the post.
Discovery, this section shows some of the most useful Instagram insights. At the top, it displays how many accounts your post reached, and the percentage of accounts that do not follow you. You are as well able to see how many accounts follow you after viewing your post.
Ideally, you are hoping to see that your posts will have reached a high number of people who are not following you. With luck, a chunk of those will follow you after viewing your post. It is how you gauge which post has attracted the most followers.
It gets even better because now you can also see your post impressions and reach. Furthermore, you can see where those impressions came from-such as your profile, home feed, or hashtags. Insights are gold mine given that you can now identify which posts perform best, and where those new followers are coming Using this info can help improve your strategy.
For instance, say your best performing post got most of its Impression from hashtags. You can check and now make sure you always include those top-performing hashtags.
Instagram Insights: Content
The content tab displays metrics related to your content. First, it reveals how many posts you shared last week compared to the previous week. Then under the content tab are three sections which display more detailed metrics on:
*Feed post- Videos and photos you share with your feed.
*Stories-Your Instagram stories
*Promotions- Paid posts you have shared.
This section lets you see Instagram insights for all videos and photos you have shared with your feed from the time of converting to a business profile, although you will not be able to see insights shared before switching the account to the business profile.
Instagram business profile, Instagram insights records all your activity for 2-years. Tap ”See all” to learn more about content’s performance.
Instagram insights display content from best to worst; therefore, you can spot top-performing content at a glance.
At the top of the screen, you will see the type of post, metric that you are viewing, and timeframe.if you need to change these variables, tap on one of the blue words.
Instagram features tools that let you filter Instagram insights based on the type of post:
Additionally, for each post, you can opt to view a specific metric and timeframe-from 1-week to 2-years. Below is a breakdown on what each metric means:
*Call-Number of unique accounts that followed CTA to call
*Likes- Total number of likes on your post.
*Comments- Total number of comments on your post
*Engagement- Total number of unique accounts that saved, commented on, or liked your post.
*Email-Number of individual accounts that clicked on Email
*Follows-Number of accounts that started to follow because of your post
*Impressions- Total number of times your post has been
*Get direction-Number of users who tapped Get direction owing to your post
*Profile visits- Number of times your profile viewed
*Reach -Number of unique accounts that have seen your post
*Saved-Number of individual account that has saved your account
*Views-Number of times that a post gets viewed
*Website Clicks- Number of times your websites was clicked owing to your post
*Texts-Number of unique accounts that followed CTA to text.
The stories section lets you see Instagram insights for stories. Just tap ”See all” to view more metrics. At the top of the screen, you will be able to see which metric and timeframe are currently viewing. To change these parameters, tap one of the blue words.
There are infinite Instagram story insights you can view by 24 hours, seven, or fourteen days. Following is a breakdown of what each metric means.
- Back-Number of taps to see the previous video or photo in your story
- Call- Number of unique accounts that followed CTA to call
- Emails-Number of unique accounts that went to click Email
- Exited-Number of taps to leave your story
- Forwards-Number of taps to see the next video or photo in your story
- Follows-Number of accounts that started follow owing to your post
- Get directions-Number of users who tapped Get directions due to your post
- Impression-Total number of times your post has seen
- Next story-Number of taps to the account’s next story
- Link opens-Number of times the link was opened
- Profile visits-Number of times your profiles viewed
- Reach- Number of unique accounts that have seen your post
- Replies-Number of replies to video or photo in your story
- Website clicks-Number of times your site was clicked owing to your post,
- Text-Number of unique accounts that followed the CTA to text
There are infinite ways to use the above data to improve your Instagram stories, and in short, you want the following metrics to be high, as they all indicate a spiked interest in your business or content.
- Calls, Email, Text
- Link opens
Over and above, you want the following metrics below, as they indicate disinterest in your content.
- Next story
Individual Instagram insights for Stories
Through Instagram story insights, you discover which story performed best, and the reason they have done so well. To access Instagram story insights, view your stories and tap ”Seen by” You are bound to see follows and impressions. Under Navigation are metrics on how users have interacted with your stories.
As it were, you do want a high number of Backs and a low number of Forwards, Exited, and Next story. Forget not that your videos are likely to receive fewer forwards than your photos because, ideally, people do not tend to hang around once they have seen an image.
At the top of the screen, Instagram allows you to swipe along your stories to see metrics for each and identify which stories performed best, then try to figure out why they performed so well looking at the patterns.
Does including stickers boost likes? Do videos perform better?
Perhaps behind-the-scene videos perform better than casual chats?
To see who viewed your story, tap eye icon, and check this regularly.
Should you spot a regular viewer, try to reach out, connect, and deepen the relationship because such people are only a step away from becoming loyal clients. You may start by sending them a discount code to thank them for say being an engaged follower.
Also, look for brands or influencers who have viewed your story. Get in touch with them, develop a relationship, and propose collaborating in some way.
Promotions are the last section in the Content tab, and it shows your Instagram insights for paid posts, and you can view the following:
- Engagement- Number of comments, likes, and saves
- Audience demographics-Age, gender, and location of people who saw your post.
- Profile visits-Number of times your profile was viewed
- Reach-Number of unique accounts that have seen your post
- Impressions-Number of times your post has seen
These Instagram insights can help you evaluate the performance of a paid campaign. With these data, you should be able to tell which posts resonates the most with your following and which were most effective in reaching your set marketing objectives.
Instagram Insights: Audience
The audience tabs let you get a better understanding of your audience and how they have grown in the last week vis-à-vis the previous week. If you tap a graph, it reveals the exact percentages or number
You can see Instagram insights on your audience’s gender, age range-together or by gender, location-by country or city, and when your audience is most active on Instagram.
The thing is to use the info to create more appropriate and relatable content. For instance, say a large proportion of your Instagram audience lives in Spain. You could start using Spanish greetings, hashtags, or even use Spanish subtitles on your videos.
Followers arguably are the most valuable part of the audience tab. The metrics in this section make sure that you share content on Instagram when the audience is most active, something that is particularly useful in scheduling content.
Instagram insights is a treasure map that guides you to Instagram success. The metrics reveal what works, and especially that which does not -so you could continuously hone and improve your marketing efforts.
A quick rundown of the main points:
- To access Instagram Insights, you need an Instagram business profile. Remember when converting your profile to a business, ensure that you connect it to your facebook page the first time around.
- Instagram Insights got 3-tabs: Activity. Content and Audience. But you can as well view Instagram insights from individual posts and stories.
- Reach is the unique accounts that have viewed your content while Impression refers to the total number of times your content displayed.
- The objective is to use Instagram insight to identify your top-performing content and then work to find out why it performed so well to repeat the success in the future. Instagram success is an iterative process; it boils down to try, review, improve, and try again.