How to Optimize Instagram Profile to Skyrocket Growth
In this post, you going to learn how to optimize Instagram Profile account in order to skyrocket Business growth. But first, you can read my previous post on Instagram Insights Hacks To Accelerate Your Growth
If you intend to make money online, it is essential to realize that your social media presence enormously matters a lot.
The management at Instagram pointed out that about half of the businesses on Instagram do not even have websites-relying on Instagram as their base point of contact.
Regardless a killer website, the wealth of social media influence is worth tapping Instagram, on its own, has a billion monthly active users, and over 80 percent on Instagram follow a business, over and above,two-thirds-2/3 of profile visits to companies arise from people who are not following that particular business.
Your Instagram profile needs to be ready to convert these visits into customers. You have to optimize your call-to-action, bio, photo, and link.
You should take advantage of Instagram Action Buttons and Story Highlights. How do I do all of these you ask. This article will teach how to optimize Instagram profile.
1.Ensure You Have an Instagram Business Profile
Instagram has two types of profiles, a normal and an Instagram business profile. The later comes loaded with extra features and tools such as Instagram Insights, Instagram Ads, Instagram Shopping- all of which you can use to grow your business.
Instagram insights’ data are beneficial for learning about your audience demographics, follower growth, post impression, and post-performance.
On the Instagram business profile, you can add Action Button, which allows visitors to call, make a reservation, or visit your shop directly from your profile.
Note that the Instagram business profile has a dedicated section to display business hours and locations, so you do not waste valuable space in your bio.
Additionally, you can add a contact button that allows users to contact you via SMS, Instagram direct messages, or email for customer support queries.
An Instagram business profile can access paid promotional opportunities, providing far more features, flexibilities than the standard profile, and that is why over 25 billion businesses are using Instagram’s business profile.
Optimize Instagram Profile: Switching Profile Type
Head to your Instagram profile, then tap the cog icon to access account settings.
Scroll down and tap ”Switch to Business Profile” Then follow the instructions, and Instagram will prompt you to connect the account to your official Facebook page.
Next, enter your business phone number, email address, or physical address and tap ”Done.” Once you have completed converting to an Instagram business profile, the additional features will be at your disposal.
2. Choose Simple, Recognizable, Easy to Find Username.
With over a billion Instagram users, you need to make it possible for people to find and interact with your profile that is to say choosing a great @username-whose moniker known as ”handle,” it is vital to use a handle that is searchable, recognizable and on-brand.
Naturally, .you will want to use your business name say, for example, @Shopify. It serves to prevent users from mistagging you in comments and posts. In the case where your business name already is gone, try using your business name as the first part of username then .add something extra.
The idea is to make your Instagram profile more likely to come up when users search for your business.
The alternative would be, for instance, you might be able to reach out and pay the current owner, then take possession of your business names’ handle.
If you need to edit your username, navigate to your Instagram profile then tap ”Edit Profile.”
Then type username you prefer and tap ”Done.” Instagram will ask you to choose a different username if the one you had preferred is unavailable.
3.Easily Searchable Business Name.
Your Instagram profile has a ”Name” section where you also need to add your full business name.
This appearing below your Instagram profile picture and in the search results.
To edit your Instagram profile business name, head to your profile, tap ”Edit Profile”, then type in your preferred name. This is one aspect to consider when it comes to ways to Optimize Instagram Profile.
4.Use of Branded Instagram Profile Picture
Your profile picture must look great because the profile picture draws the attention of every person who visits your Instagram profile. Furthermore, it shows up next to every post and comments you share.
It should be representative of your business and easily recognizable. Try and use the same profile picture across all your social media profiles. This consistency will strengthen your brand presence. It is best to use the company logo for most businesses.
In the absence of a stunning business logo, check out free tools like Shopify’s Hatchful, which will help you create a professional-looking logo.
You will find it worthwhile to study other businesses within your niche and pick out what kind of profile pictures they are using.
But Instagram profile pictures are small because they get cropped to fit into the circular frame. To view them uncropped and in their full size, you will need to do the following short process.
1. On your computer web browser, go to the Instagram page of choice.
2.View the page source
3. After opening the source code, use browser search functions to search ‘jpg.’
4.Copy the first link that comes up
5. Paste the link into the URL bar, voila! You can view the full image.
Much as you have to go through some hoops, seeing full-uncropped Instagram profile pictures can be tremendously helpful for competitive analysis, and you can leverage to decide what type of image you want, you stand to gain a massive advantage by conducting an Instagram search then look up at your competitors’ profile pictures.
If you need to edit your Instagram profile picture, navigate to your profile tap ”Edit Profile” then tap ”Change profile Picture.”
The minimum pre-requisite of your Instagram profile photo has got to be 110px by 110px, but for best results, the dimesons should be 180px by 180px. Although Instagram users circular picture, you do not have to create a circular image yourself- Instagram does the cropping for you.
For great results, create a square image with a logo on the center that even if the corners disappear. It still looks great.
5.Informative and Intriguing Bio.
After your Instagram profile picture and name comes your bio, a prime real estate, and it gets you just 150 characters, which demands of you using them wisely.
The gist here is that your Instagram bio should not be about your business, rather it should b about your clients or more specifically about” what can you do for your customer?”
For example, let us take National Geographic. Their bio does not say, ”We post marvelous photos from National Geographic photographers.” That is all about them.
But instead, it says- Experiences the world through the eyes of National Geographic photographers. They are addressing you, and they are underscoring the benefit you will get by following.
The other option would say your bio speaks to something that is a hallmark of your brand’s spirit and more profound mission. It is what Starbucks Coffee has done, its bio reads ”inspiring and nurturing the human spirit-one man, one cup, one neighborhood at a time.”
Both National Geographic and Starbucks Coffee bios are all about how they aim to benefit their customers. The way to keep things simple and effective is to summarize what you do and how it helps the user and therein include a call to action.
Writing your bio does not require Shakespeare; instead, it is a simple writing formula that could work exceptionally well. Plus, consider using emoji, especially if targeting the younger audience. A single character-an emoji can bring your words to life.
In sum, ensure to use your Instagram profile bio to showcase the benefit your business provides.
6. Include Compelling Call-to-Action.
A CTA moniker call-to-action should urge visitors to take a specific action that moves them along the buyer’s journey
If you are unsure what CTA involves, it could be something that resembles ” ”Call us Now” or consider the actions you want users to take to move them closer buying or using your product.
In the case of expensive products, people will likely want to know more before purchasing. Perhaps you may like them signing up for your mailing list to download a free guide to learn more, and you market to them via email.
For example, Foundr Magazine prompts users to check their course and, in the process, capture contact details.
It may interest you to learn how they effectively incorporated pointing down emoji to highlight the link and ”FREE” emoji to draw attention to the benefit.
Mercedes Benz deploys a different approach and asks people to share their Mercedes Benz pictures using a dedicated hashtag. Mercedes approach is a smart move considering that user-generated content has a 4.5 percent higher chance of a conversion.
However, if you are dealing with products often bought on impulse, you may want to nudge people to shop your feed. Maybe you would like your viewers to read your new blog post or visit a particular product page. Or perhaps you want viewers to follow your Instagram.
Carefully you have got to figure out what action you want viewers to do next and use your bio to include a call-to-action and highlight your link.
7. Optimizing Your Call-to-Action.
Given that you can not add clickable links in post description on Instagram, your Instagram profile links become so essential. It directs people to the link in your bio, that is, if you intend to post to drive traffic to a page or website. It is the simplest of ways to get people to engage with your brand outside Instagram.
You only get one link; therefore, it is worth changing it regularly to promote your latest product, offer, content, campaign. Many many marketers make the mistake of using one standard link on their profiles, but you have to update the link and the call-to-action in your bio, then post a few videos or photos asking followers to check it out.
Your Instagram profile link is a gold mine in collecting more info on the way users interact with your profile. And to execute the data collection all you need to do is create a trackable link.
Tools like Bitly allows you to track a horde of link data that includes total clicks, top referrers, top locations, and unique clicks.
8. Enabling Notifications to Maintain Activity.
Rule of the thumb: Do not forget the ”social” in ”social media.”
Instagram profiles grow best when it is at the center of the community, and this premised on interactivity and engagement. Users expect quick responses; nearly half of people(respondent) around the globe expect a reaction on social media within 24 hours.
Ensure that you or your team can respond to your audience at a moment’s notice by enabling Instagram notification. To facilitate notification, tap cog icon on your profile, go to ”Option”, scroll down and tap on ” Push Notification.”
Make sure ”Vibrate for notification” is on, and you have selected ”From everyone” for comments.
If you are a newbie and just starting, you may want to get notified every moment someone likes one of your posts. You can say hello and thank them, thus building stronger relationships that will help you grow.
9. Sharing Quality Content with Strong Brand Aesthetic.
It looks matter a lot on Instagram, given that this a social media-based entirely on visual content. Your Instagram aesthetic ought to vigorously represent your overall brand, this is your first chance to make a last impression on any potential follower, and this can not be said loud enough that first impression counts.
To develop your brand aesthetic, consider your target audience, from your brand colors, how do you want to make them feel to what style of imagery resonates with them most.
Here is the thing consistency. That is the name of the game. So be it vibrant or washed out, bright or dark, pick a look and stick to it.
If you are not a photography whizz then:
Keep Things Simple & Choose Filter.
To keep things simple, you might use the same Instagram filters on all your posts. 6 out of 10 (6/10) of top brands on Instagram use the same Instagram filter for every post.
The question as to which filter to use ultimately boils down to your brand personality. However, Claredon is one Instagram that has won the hearts of 119 countries.
The research also revealed the correlation between popular filters and post type. And the best filters for different types of Instagram posts are:
- Fashion filter: Kelvin
- Nature filter: Valencia
- Selfie filters: Normal
- Food filter: Skyline
In the case where you have already shared images that misfit your ideal brand aesthetic, the fix is to archive them.
The archive features let you hide and unhide posts without losing analytics, comments, or likes.
To do this, head to the image you want to remove your profile and tap the menu indicated by the 3-dots then tap ”Archive.”
The Bottom line is to warrant that the content you share on Instagram is In line with your brand aesthetic and is of high quality.
10.Showcase Content & Offers with Instagram Stories Highlights
You want to take advantage of Instagram story highlights, and it has features that let you pin stories to your Instagram profile. You can use story highlights to engage users, educate and promote just much like the different pages on the website.
You can use the Instagram story highlights to showcase different products to shop. To add a story highlights to your Instagram profile, you create an Instagram story, and when viewing your story, tap ”Highlight.”
11. Add More CTAs using Instagram Action Buttons.
May 2018, Instagram rolled out Action Buttons for all its business profiles.
The Action Buttons are located directly on your business profile and let users take action in engaging with your brand. Also, the buttons allow you to extract more out off of your profile by providing users with simple ways that enhance interaction with your business.
Presently Instagram has 3-Action Buttons: ”Start Order” ”Reserve” and ”Book”
Action Buttons integrate with specific third-party apps that let users promote specific types of info like restaurant or events booking. Some of the third party apps that integrate with Action Buttons are:
*Appointment by Scheduling
The apps are action-based, and when using together with Instagram Action Buttons, they allow people to take the next step that builds a relationship with the brand. For instance, Eventbrite offers a platform where people can find and book event tickets.
To take advantage of Instagram Action Buttons, you will first set up a profile on these platforms before you can connect it to your Instagram profile.
Go to your Instagram profile and tap ”Edit Profile” scroll down and tap ”Contact option” then add ”Add an action button.”
A list of different types of action buttons available is brought up. The action buttons that appear on your Instagram profile is dependent on the app you choose for the button integration.
Finally, select the Action Button you want to add on your Instagram profile. On the third-party app that you wish to users re-directed to, enter the URL for your account or page then tap ”Done.”
To save your settings, tap ”Done” again, and the button will be active on Instagram profile.
12. Share Your Profile
You will have to get your profile out there if you want people to see it. Sharing your profile is essential but often overlooked. Optimizing your profile will make you stand out on Instagram. However, it is best to supplement it by sharing your profile around.
Among the many ways which you can effectively use to share profiles, for best results, use all the available methods. Sharing your profile lays a major role in how to optimize Instagram profile for your business.
How to share your Instagram profile.
Grab your Instagram profile link, to remember it it is just instagram.com/yourusername
Secondly, use the link to share your Instagram profile on other social media platforms and websites.
Thirdly, think about sharing specific posts.
There are 2-options to get individual post links, on desktop, click one of the posts you see on the profile, and the URL will change automatically to reflect the address of the post.
On mobile, you tap the 3-dots next to the post you want to share, tap ”Copy link”, and now you can share it as usual.
A quick round-up on sharing your Instagram profile.
1.Grab your profile link by typing instagram.com add your username at the end for example instagram.com/Username
2. Share the link on other social media platforms and websites
3. Grab individual post links to maximize impact.
Optimize Instagram Profile: Conclusion
Going by stats for many businesses, a compelling business profile is more valuable than a full-fledged website. Instagram takes you to the people while people come to the site.
While at it, Commit the following to memory:
- Optimize the core components of your profile; these are Bios, profile picture, link, and your handle.
- You can take advantage of new features like Action Buttons and Stories Highlights Action Buttons works to occasion an opportunity to add other strategic call-to-action while story highlights works akin to different pages on the website.
- Consistency is vital. Ensure that you regularly post high-quality content in sync with your brand aesthetic
- You build the relationship through communication, turn on your Instagram profile notification and engage your following.
If you were looking for ways to optimize Instagram profile, then the above pointers will help you in your business growth and scaling your business.
I wasn’t able to cover everything needed in order to Optimize instagram profile, But it is my hope the above was helpful.
If you have any questions in regard to ways to optimize Instagram profile kindly post them below.