With today’s announcement of a new global alliance with Shopify’s e-commerce platform, TikTok further invests in social commerce, Tiktok Partners With Shopify is good news for any e-commerce or dropshipping store owner working with Shopify and wanted to run ads on the TikTok platform.s
The deal aims to make Shopify’s over 1 million merchants easier to reach TikTok’s younger audience and drive sales. The partnership will eventually expand to include other in-app shopping features, the companies said.
At launch, the agreement allows Shopify traders to create, run, and optimize their TikTok marketing campaigns directly from the Shopify dashboard by installing the new TikTok channel app from the Shopify App Store.
Once installed, merchants will have access to the key functions of TikTok For Business Ads Manager.
These ad tools allow traders to create native, shareable content that turns their products into In-Feed video ads that will resonate with the TikTok community.
Merchants will target their audiences across gender, age, user behavior, and video category, and then track the campaign’s performance over time.
The campaigns’ costs will vary, based on the merchant’s business objectives and how much they want to spend.
As a part of this effort, Shopify merchants can also install or connect their “TikTok Pixel” — a tool that helps them track conversions driven by their TikTok ad campaigns more efficiently.
E-commerce merchants can currently track user actions like a user browsing their page, registering on a website, adding items to their cart, placing an order, and completing the payment.
Shopify informs TechCrunch that a limited number of merchants have previously acquired access to these features as part of a beta test. But the commodity is being made available to all retailers around the U.S. as of today, Oct. 27.
Tiktok Partners With Shopify has come in the much needed time when ecommerce is booming and this partnership will make advertisement on Shopify much easier.
With over 100 million highly active users in the U.S. alone, TikTok is one of the world’s fastest-growing entertainment platforms, “said Satish Kanwar, Vice President of Product at Shopify, in a statement about the new partnership.
” The TikTok channel implies that Shopify merchants will communicate with these new audiences using content that feels authentic and true to the TikTok experience, even those without a powerful TikTok following their own yet, “added Kanwar.”
For example, the companies were spotted testing a new shopping button that allowed TikTok creators to connect their videos to their Shopify storefront. (Teespring used TikTok to test this, too).
Earlier today, TikTok also offered a TikTok Advertising Pixel for Shopify merchants. But the collaboration makes a 1-click install of the pixel integration, so merchants don’t have to manipulate code.
“In a tweet, Blake Chandlee, Vice President, Global Market Solutions at TikTok, said,” We are delighted to partner with Shopify and provide a platform for their merchants to reach new audiences and drive sales on TikTok.
As social commerce proliferates, retailers realize that TikTok’s innovative and highly engaged culture is set apart from other outlets.
“We are continuously finding new and very creative ways to connect brands with our customers, and Shopify is the ideal partner to help us develop and broaden our global business capabilities,” he said.
Shopify and TikTok had been working together to test various social commerce initiatives ahead of today’s announcement.
The companies, for example, had been spotted trialing a new shopping button that allowed TikTok creators to link their Shopify storefront from their videos.
(Teespring was also testing this with TikTok). TikTok had offered a TikTok Ads Pixel for Shopify merchants before today, as well.
But the partnership makes the pixel integration a 1-click install, so merchants don’t have to manipulate code.
“We are delighted to partner with Shopify and provide a channel for their merchants to reach new audiences and drive sales on TikTok,” said Blake Chandlee, Vice President, Global Business Solutions at TikTok, in a statement.
“As social commerce proliferates, retailers recognize that TikTok’s creative and highly engaged community sets it apart from other platforms.
We’re constantly exploring new features and innovative ways to connect brands with our users, and Shopify is the perfect partner to help us grow and expand our commerce capabilities globally,” he said.
However, the collaboration of TikTok and Shopify will not be limited to the new TikTok channel app. That’s just the first move.
The deal will soon extend to other shopping features, too, we understand.
TikTok says it aims to start testing new in-app features that will make it easier for users by extending their scope via video and on their account profiles to discover Shopify merchants and their goods.
A spokesperson said these features would also “let users browse the products of merchants and shop directly via the TikTok app.
” They did not provide detailed specifics about the functionality or how the payment component would operate, saying that more information would be available when the new instruments were released.
However, a TikTok spokesperson confirmed the features would soon be released to a small beta community of testers.
Shopify is not the first to acknowledge the promise of TikTok as a new kind of forum for social shopping. A key reason for Walmart’s involvement in the TikTok-Oracle deal was its potential to boost merchant traffic and profits.
A deal whose current status is still uncertain, given the ongoing TikTok litigation, the forthcoming presidential election whose result could influence the TikTok ban by the Trump Administration.
TikTok itself has been gradually growing its resources for merchants and other features of social shopping. “To date, it has been experimenting with allowing users to add e-commerce links to their bios.
Released” Shop Now “buttons for video ads from brands; and added shoppable components to hashtags with the e-commerce feature known as the Hashtag Challenge Plus (soon to be used for # ShopBack).
Meanwhile, Shopify has been working to deliver more tools that give smaller businesses the ability to compete against Walmart and Amazon while also partnering with Walmart to provide its merchants broader reach.
The TikTok-Shopify collaboration will allow the video platform to compete better against other social commerce outlets, including the growing number of live stream shopping apps and Facebook and its app family efforts.
Recently, the social giant has released many shopping-focused updates through Facebook, Instagram, and, just last week, WhatsApp, intending to direct users to shop in their apps, then check out with Facebook Pay seamlessly.
The benefit of TikTok is that it’s a social network focused on video, much like YouTube, rather than a site whose origins, like Instagram, were in editorial-quality imagery.
Over time, video features have been introduced to Instagram. Video is now included in a range of Instagram items, such as Feed posts, Stories, Instagram Live, IGTV, and finally, Instagram’s TikTok competitor, Reels. But the effect, overall, is that Instagram has begun to feel overcrowded.
TikTok says the new TikTok channel for Shopify merchants is available today in the U.S. It will roll out to other markets next year, including elsewhere in North America, Europe, and Southeast Asia.
Tiktok Partners With Shopify is one of the best news in 2020. As we all know Tiktok is booming right now and its only right to tap on that young audience with some creative ads.
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