One of the secrets of most successful small businesses is running paid ads as part of their business promotion strategy.In my dropshipping business, running paid ads plays a major role in conversion. One can choose either to go the long but natural way of getting sales e.g. doing SEO which yields results after 2-6 months, or decide to use money in running paid ads to achieve quick results in terms of sales.The cost of entry is good products, but it brings you more money, especially when you promote your business. Unfortunately, most business owners fail to promote their companies using running paid ads. They believe it will be costly and time-consuming, promoting the “if you build it, they will come” mentality. That, however, could not be any way further from the truth.Much promotional advice recommends spending money on Facebook, Instagram, or Google ads. However, you cannot put all your eggs in…