We live in a digital world where influence marketing has exceeded human boundaries. And more so, now that AI technology is the real deal, AI influence has become more accessible than ever.
The year 2024 can be described as the year of AI innovations and applications, and one of the notable trends is the ability to create AI influencers.
You no longer need to create social media content through a photographer. Interesting right?
Even more fascinating is that you can use AI to create a social media personality from scratch. You can come up with a digital avatar that can say or do anything that you want it to.
How is this possible? In this guide, we shall take you through everything you need to understand about creating AI influencers and how to do it step by step. Let’s dive in.
What are AI influencers?
Before we go into the details of creating AI influencers, let’s begin by understanding what they are.
AI influencers are digital personas created using AI and machine learning algorithms. Artificial intelligence algorithms generate realistic images or videos. It’s hard to tell if computer-generated pictures or videos don’t exist in the real world.
These personalities gain popularity with engaging content, social media presence, and lifelike interactions. AI creators can be individuals, brands, or agencies, and they control entirely the influencers’ personalities and appearances.
Creating AI influencers is relatively easy. It all depends on your creativity and the prompts you feed your AI.
AI influencers can be created in any industry, including beauty, fashion, fitness, sports, travel, food, etc. Read on to learn how to create AI influencers:
Reasons for creating your AI influencer
To target a diverse audience
AI influencers have a programmed personality, style, and content that allow them to serve a diverse audience. They quickly adapt to changes in trends and preferences, ensuring that they reach far and wide, making them the ideal options for brands and creators.
Flexibility and control
You have complete control of your AI influencer regarding its character and content. Therefore, aligning it with your values and brand identity is easier, reducing the risks associated with human influencers, such as poor performance or scandals.
Cost- and time-saving
Compared to human influencers, AI influencers can create content faster and at a lower cost. Moreover, they can work tirelessly 24/7, reducing the need to hire additional human agents, which attracts more costs. This makes AI influencers an efficient way to scale influencer marketing campaigns.
Uniqueness and innovations
AI influencers introduce unique and innovative ways of marketing, raising curiosity and attracting attention.
Consumers are always looking for new and different things, which is precisely what AI influencers present. They create brand awareness and increase brand reputation through word of mouth.
Creating AI influencers
Follow these simple steps to create your AI influencer:
Select a niche and the target audience.
Identifying a niche and the customers to target are the number-one deciding factors in creating relevant AI influencers. This helps you choose the characters you want to make and how much work to put in.
Remember, a niche and target audience determine the earnings you will get, which explains how crucial this step is.
When creating an AI influencer, identifying a niche involves determining what many people like consuming or chanting to.
Consider using images of good-looking AI-generated models or characters with unique styles and an exciting backstory.
To succeed in creating a relevant character, you need to be keen on its detailed development. So, below are the main details you need for your character.
- Choosing a niche: Be niche-specific for your character. For instance, you can select a marketable niche, such as self-improvement, adult content, mentors or experts, dating, relationships, etc., that tends to attract more followers. If you settle on a niche like adult content, identify links and audiences most likely interested in it and use them. This will narrow your audience further and most likely obtain dedicated followers.
- Identify the target market. When selecting the target audience, consider age, lifestyle, online habits, interests, etc. For example, if you focus on Gen Z, you’ll go to tech-related trends, eco-consciousness, etc.
- Analyze the existing trends. There are free online tools that can help you analyze the trends in the niche you’ve selected. Tools like Google Trends can help you understand what aligns with your niche.
Develop the Characters’ Personality
It would help if you defined the character’s traits and backstory. It would help if you made the character more detailed and exciting for users to pay attention to.
The personality should also align with your selected niche and shape your character alongside other aspects such as preferences, interaction styles, and behavioral patterns.
Backstory: Make your backstory detailed. For example, if your character is a food influencer, they might have grown up on a family-owned farm, surrounded by fresh produce and the comforting aroma of home-cooked meals. Or perhaps they are a fun-loving, adventurous foodie with an infectious enthusiasm for food.
Use AI to implement:
- Download images.
- Write bios and captions of the best influencers in your niche.
- Prompt the AI generator you use to develop a backstory based on the details provided.
Your prompt can be like this: “Study successful influencers in the food industry, identifying what makes them popular, where they fall short, and any unique approaches they’ve taken.
Use these insights to create a detailed backstory for a food-focused AI influencer targeting millennials.
Alternatively, outline potential personality traits for an AI influencer promoting an eco-friendly lifestyle.”
Personality: Decide on the traits you want your character to have and that your target audience will resonate with.
Many audiences value authenticity; therefore, to develop a working character, you must make it relatable and down-to-earth.
Use AI technology to generate content.
Select an AI model you want to use and train it to generate content for your influencer. This includes producing images, texts, videos, or speeches related to your niche.
Provide prompts to guide it well and ensure the content generated is relevant, coherent, and engaging.
Once this is done, put your model to work and start generating content to use. Create images and videos for different settings and scenarios.
Ensure that the AI tools you employ for text or speech resonate with your AI influencer’s niche and personality.
Generate the AI influencer.
Here, you need to use cutting-edge tools to create realistic and various images for the AI influencer. You can also provide your model with input pictures, which can be images of real people or a combination of images to create a personalized look. Once you upload these images, the AI model will use advanced algorithms to generate the influencer. The processing time varies with the models, but you’ll have your AI influencer at hand once done.
Choose the right platform for influencer promotion.
The next step is to choose suitable traffic sources, including the platforms for influencer promotion.
Nowadays, most people use popular platforms such as Instagram (IG) and TikTok, and it’s easy to grow through these platforms by increasing your following; however, that only sometimes works with AI characters.
This is because the only way to build a good following on Instagram is through posting reels, which is more complicated than creating images with hyper-realistic characters. However, you can use Instagram reels, as many trends use photos.
Use other platforms like Discord and Reddit to reach audiences via subreddits or create private themed Discord channels. Printest is also a go-to platform due to its active user base. In short, choose platforms that have many users, as there’s always traffic to generate.
Other fruitful ways to generate traffic include using paid campaigns. Platforms like Twitter, through Twitter Ads, provide a way of creating and implementing targeted campaigns.
This platform is ideal for people who already have a budget for it. There are various platforms that you can explore and find success on.
Trying several platforms to see which works best for you or your business is a good idea.
Come up with strategies for every platform.
You’ve already created the character and all the content you need, and now it’s time to start exploiting it. Remember, you need to have enough followers on influencer platforms, and if you don’t have any, begin by mass-following the relevant account. Once you gather enough followers, you’ll have a good base for traffic generation. However, different platforms call for other strategies to succeed. Let’s briefly explore some of the platforms you can use and the best approach to employ:
Discord: In Discord, the first thing is to join the relevant servers and communities where you can target an audience. Then, create a server for your influencer and share content containing your character daily.
Monitor the conversations and images you share to find out which ones attract the most engagement and attach links to allow people to engage with your creation.
Reddit: On Reddit, start by identifying subreddits that resonate with your niche and communities where you can target audiences.
This platform values authenticity; therefore, you must engage in authentic conversations and introduce your character where relevant.
To generate more interest, conduct the “Ask me anything” sessions, let your AI influencer host them, and discuss topics pertinent to the community.
Besides driving traffic, this also increases real-time interactions.
Remember to share and cross-post engaging content on various subreddits, sharing your journey with the AI influencer.
Attract the audience’s attention by highlighting the influencer’s unique characteristics and sharing interactions.
You can also pause as a satisfied user of your own AI influencer and share great reviews to raise curiosity.
X Paid Campaigns: If you have a budget, X targeted campaigns can help you reach your target audience quickly.
The platform provides a variety of ad styles, each with a specific business objective in mind, such as promoted trends, promoted accounts, and tweets.
You may narrow down who to target based on different factors, including demographics, keywords, interests, behaviors, and followers’ looks.
The goal is to attract a suitable user base and also have them engage with the AI influencer. You can share your influencer’s content to raise users’ curiosity and inspire them to experiment.
Monetize your AI influencer.
Once you’ve gained enough followers for your AI influencer, it’s time for your efforts to be rewarded.
Depending on the platform you use to create your AI influencer, the profit from your generated traffic will be shared according to the platform’s criteria. This also applies to instances where audiences interact with your AI influencer and use it to create content.
Additionally, you can collaborate with businesses that align with your AI influencers’ values and niche. Or integrate affiliate marketing naturally and unobstructedly into your content.
AI influencers can make you money on social media platforms as long as you remain anonymous.
Legal and ethical considerations
Always be transparent about the nature of the AI influencer and sponsored content, if any.
It’s also essential to familiarize yourself with the relevant regulatory compliance to ensure your content is compliant. This includes social media and advertising regulations.
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- 18 Reasons Merchants Prefer Shopify To BigCommerce
Create AI Influencers: Wrapping Up
An AI influencer requires strategic planning, creative storytelling, and technical know-how. Using these more detailed steps, alongside appropriate AI models and tools for ideation and creation, will help create an AI influencer that will best connect with your audience and make a statement within the dynamic world of social media. You now have the information to develop and cash up on your AI influencer.
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