Undoubtedly, Instagram is the best social media platform right now. With 1 billion active monthly users, Instagram allows brands to connect with their potential shoppers, build relationships, and grow loyal followers.
Today, we tackle dropshipping using Instagram Reels.
That’s why brands must take advantage of every new feature released on the platform, including the latest content format: Instagram Reels.
The Instagram Reels app lets you create interactive videos, add effects, and match the video right inside the app.
This content has an ‘Explore’ page where people can view different reels on the type of content they like and engage more with the profile.
As an online store, Reels is a great asset for helping you acquire customers and enhance your social media growth.
Let’s explore why Instagram Reels is worth investing in and how you can create reels for your Instagram Store profile.
Types of Instagram Reels You Can Create for Your Dropshipping Brand
As a video format, you can use Reels for your Shopify brand to increase reach in many ways.
Here are six types of reels you can experiment with creating:
Table of Contents
Product how-to’s
Show shoppers how they can use your products via Instagram Reel. Such content enables consumers to visualize the different uses that one product has and makes them eager to purchase an item if they are already interested.
Product how-tos are a great way to introduce your online store to new audiences, as they don’t overwhelm shoppers with too much information about the brand in general.
Teasers
Are you developing a new campaign or product? Use Reels to review the latest release in 15 seconds.
You can create a design teaser, some preparation clips, planning, or even give clues and ask your viewers to guess what you’re launching.
Give inspiration
You don’t just need to stick to your products when you create reels. You can also broaden your scope to create Reels relevant to the needs of consumers within your industry or niche.
Use your Instagram Reels to give shoppers an idea of how they can improve their lifestyle and establish themselves as an expert in your industry.
Show how it solves problems.
Consumers love the fun content they share as Reels. You can also create light-hearted content by making Reels creative about how your online brand improves people’s day or solves a specific pain problem.
Use your Instagram Reels app to show how people’s lives would be without your products or how your products enhance your shoppers’ experiences.
Behind the scenes
Create a reel that shows behind the scenes to give shoppers a glimpse of your identity and brand.
Use the live video to show how you came up with specific designs or products, their inspiration, and even how they’re made. These behind-the-scenes videos can also include how your team works together or the culture of your team members.
User-generated content
You don’t have to create your content from scratch to make your reels. Tap into user-generated content, showing how other customers use your products.
Such content will surely build credibility, as it will not push any polished and marketed content.
How do you use Instagram reels to dropship?
You need a product!
In other words, to use Instagram reels, you must first have a product. This is pertinent because you can’t drop ship without one and can’t post on the Instagram reels app without one.
Build A Store
Once you have the product you intend dropshipping via the Instagram reels app, you can build an online store around it.
This store will aid shoppers or those who intend to get your products to easily shop or purchase them quickly and conveniently from their home’s convenience.
Get a domain
Once your product store is ready, you should have a domain related to your products’ names or online store.
It tends to go a long way in proving the authenticity of your products and online store.
In most cases, you get a boost and increase product sales when you already have positive reviews in your online product store.
Now that our product, store, and domain are ready, the next step is to advertise them on our Instagram reel app.
Before advertising the product, you need to record or create a live video demonstrating how it can be easily used, how it could solve the buyer’s problem, and why they need to purchase it.
Once the video is ready, you can upload it to your Instagram app.
You can also use Instagram paid ads to promote the product on your Instagram reel app; this will help you reach your target audience, get enough engagements, and get more clicks on your product.
In addition to the above step, you can use the right and trendy hashtag while posting your product on your Instagram reel app. It will also help get your products to those searching for some products.
Summary
With Instagram’s growing user base, Shopify stores must know and use new features from the start.
Instagram favors new users of their features and enhances their profile for new audiences and their existing follower base.
You can get the Instagram algorithm to select you by using new features as they are released.
But the most crucial point here is a bit different. Considering your audience’s popularity in Instagram Reels, we think it’s the right time to tap!
Would you love to learn more about using the Instagram app or Instagram reels to dropship or sell more?
Don’t forget to keep in touch with this site and check out the following post on our blog.
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