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Shopify SEO 2020 :The SEO Tutorial To Increase Store Ranking

Shopify SEO will give you answers on how to rank a Shopify store from scratch to dominating search engines hence increasing your conversions.

Many users looking for something on the internet are starting with a search engine like Google or Bing. 

Shopify SEO

These search engines are designed to create a ranking list of results for a given search query using various details from websites.

Search engines decide which websites are most likely to apply to the search query and then display the results in order of their relevance.

In search results, several variables can make your online store appear higher:

  • The number of normal (non-paid or social media) connections to your shop from other websites.
  • The authority of the website based on contribution and other factors
  • The age of the domain name
  • Website structure and content tailored for search engines

When you’re new to selling online, it can be tough to do many with the first three items. It takes time to create a reputation for your brand and get other’s stores to connect to yours. You should prepare your content strategy for the long term.

In the short term, the best way to attract more visitors to your web store is to refine your site so that the search engine identifies it as necessary to your product-related queries. That’s precisely what we mean by Shopify SEO.

What is Shopify SEO?

Shopify SEO means SEO enhancements that are more exclusive to Shopify than other sites.

Shopify SEO also boosts your exposure without advertisement, enhances your click-through rate by showing the relevant search results on your page, increases your retention rate, and reduces your bounce rate by giving you qualified leads.

Although Shopify stores come with some handy items for SEO, such as blogging and redirecting, they can also generate SEO issues such as duplicate content. Any of the most popular Shopify SEO recommendations are as follows:

  • Drop duplicate URLs from the internal connection architecture
  • Drop duplicate paged URLs
  • Build blog material for keywords with insightful purpose
  • Add structured data to “Product,” “Blog,” & “BreadcrumbList.”
  • Determine how to manage pages with product varieties
  • Compress pictures with the crush. pics
  • Delete unused software from Shopify

Why is it So Important to Practice SEO for Your Shopify Store?

Shopify wouldn’t are as successful because it should are if its SEO was garbage. Thus, Shopify SEO services are essential to create and operate an e-commerce business or online store. Here are the advantages of implementing SEO services on your Shopify store:

Establish Your Brand as an Authority

When you hunt for any product or service on Google, the primary page of results will always contain well-established brand names.

These are the businesses that individuals trust and have limitless potential for long-term growth. Only selling a product or a service isn’t enough — you want to establish your brand as a reputable, reliable resource to succeed as a business.

Compete along with your Rivals Increase Your Computer Program Ranking

Who wouldn’t want to remain before the curve in today’s very saturated markets? Implementing SEO on your Shopify store helps you tip the scales to your advantage.

If your competition uses the newest Shopify SEO tools to rank in Google and other major search engines, you’ll lose a significant amount of business.

However, it’s never too late to adopt better SEO strategies — SEO isn’t a one-time method – it’s an ongoing process.

If you have got experts consistently working to keep your website at the highest of the stack, you’d automatically emerge because of the go-to store for your product or service.

Shopify SEO Services for Social Media Integration

Share your online page to your loyal and potential customers through social media sites, like Facebook. They’re also a sort of program to like Shopify SEO Services for correct social media integration. It may facilitate your gain of the advantages of both social media marketing and SEO for a successful Shopify business.

Boost Sales and Website Traffic

Opening a shop is not enough—you want to advertise it to confirm that consumers will find your store. Whether or not a buyer reaches your shop by other channels—social networking, for example—they’re also going to make Google your company confident it’s legal to do so.

Shopify SEO not only enhances revenue by rerouting traffic to your shop through the organic quest; it also boosts sales by giving prospective buyers peace of mind.

Better Website Functionality

Built-in Shopify SEO services streamline your website, speed uploading, and make your site accessible to all platforms.

Keeping rid of needless fluff can be a significant part of any successful SEO campaign. Algorithms can extensively crawl every aspect of your website quickly and simply – plus, your customers get to enjoy a higher browsing experience.

Affordable and Effective Email Marketing

It’s no secret that it’s challenging to achieve a target market. Advertising often requires an enormous budget, and there’s no guarantee that your campaign will be successful.

And while casting a broad net is one approach, you’re visiting, catch more fish if you recognize where they hang around.

SEO is an extremely effective communications strategy that means that you keep attracting new clients without focusing on ineffective tactics like cold calls or unsolicited emails.

Improving your Shopify SEO

To optimize your online search engine shop, you should follow a few simple steps:

  • Find keywords that are important to your products and your name. What search words will your customers use to find your store?
  • Add keywords to the content, including page names, explanations, and alt text.
  • Make sure the URLs and filenames fit the contents.
  • Link your entire domain (e.g., https:/www.your-shopify-domain.com/sitemap.xml) to the Google Search Console so that the website of your online store can get quickly checked and indexed.

Note

Google will automatically index your site within 48 to 72 hours after you add or upgrade your content. You can’t compel Google to re-index the pages, but you can prompt Google to use the Google Search Console. Google does not search for any of the sites on the web. Read more on what to expect when the site gets indexed to Google Search Console Support.

  • Develop content that is important to your goods and allow other websites to connect to your online shop.

Grow your business

If you need help optimizing SEO for your store, you can recruit an expert from Dropshippingit.

Built-in SEO features in Shopify.

Shop online shops with built-in SEO features to help you customize your content. Any SEOs are taken care of automatically: auto-created canonical tags are applied to the pages to avoid redundant material from appearing in the search results.

Websitemap.xml and robots.txt files get generated automatically, and themes automatically create title tags that contain the shop name.

Social media connections and networking options are also needed to make it easy for you to advertise your shop.

You will refine the content using the features built into Shop:

  • You can edit title tags, meta explanations, and URLs for blog entries, websites, goods, and collections.
  • You may modify the old text for a picture.

SEO Tools Built Into Shopify

Shopify instantly creates a sitemap that you can send to the index search engines and scroll the domain for the appropriate keywords.

Shopify automatically creates robots.txt that tells search engines which of your pages to crawl and shielded from indexing (precisely, you can mask those URLs).

Themes have several built-in functions that support your SEO by default.

  • Social networking support is built-in to connect your accounts and additional buttons for quick sharing while consumers are on your site.
  • Themes can produce keywords for both headers and name stores.

Shopify helps you to quickly change the search title and meta overview of your home store, as well as all the items and pages you have.

Adding keywords for SEO Keywords to your Shopify store

Keywords appear in search requests, which people type in search engines. For, e.g., a person may be searching for blue shoes in Canada.

The keywords for this search will be blue shoes and Canada. To make your store show higher in the search results, you can try to figure out which keywords your consumers might use to find your items and apply those keywords to your content.

You may use web resources to get suggestions about keywords and figure out how much a keyword gets used in a search query.

It’s better to use keywords that are unique to your goods and industry and appear in searches. Bear in mind that the more traffic your keywords get, the more competition your store gets in searches.

Shopify does allow you to customize critical elements such as your title tags, meta details, and URLs, comparable to Yoast SEO. You should use the aim keywords in these components where possible.

shopify seo

You simply have to navigate to the page you want to adjust and scroll down to “Search Engine Listing Overview” to adjust these elements:

Note

Add keywords by including them in readable, natural phrases and phrases. Customers may not randomly open links that use keywords and websites that may not use readable phrases skipped by search engines.

To boost search engine optimization (SEO) for your online shop, there are four major areas where you can apply keywords:

  • Page titles
  • meta descriptions
  • ALT tags
  • a page’s body content

Edit the title section and meta description for a page

The meta summary and title tag are two of the most significant SEO features. They get seen in the search engine results, giving users information searching for items relevant to your goods. A strong title and explanation invite consumers to click on a link in the search results to visit your shop.

Shopify SEO Guide

Meta descriptions include summaries of the web sites that typically appear below the blue clickable links on the search engine results page.

While Google claims that they are not a ranking factor, a well-written meta-description can attract further click-throughs to the website, which will improve the click-through rate (CTR) of the page.

Most SEO experts widely assume the CTR of a website to be a rating factor, so having the correct meta explanations is critical.

Your meta definition should be as follows:

  • Be very concise (under 300 characters)
  • Accurate
  • Contain the SEO keyword you are hoping to rank for.

As for page names, various procedures exist based on whether you wish to change your home page’s meta definition or some other page description.

To update your home page’s meta overview, select Sales Channels > Online Shop > Preferences and use the box on the screen’s right to add or change it.

To edit a meta summary for other types of sites, you only need to find your blog, post, or product and then click the ‘Edit SEO website‘ icon.

Steps:

  • In the SEO preview listing section, press the Edit SEO website.
  • Enter a descriptive title in the title page sector. This title gets seen as a component in the output of the search engine. More than 70 characters will enter in the title. Learn more about the names of the page.
  • Enter a summary of the search engine list. Please note that you have appropriate keywords to help new customers find a connection and include your shop name. They are using common, readable phrases rather than keyword lists. 
  • 320 characters will even enter into the definition. Find out all of the meta definitions.

Note

The title and meta description of the page set the character limits. If you add more text above the character cap, your website’s title and explanation get condensed in the search engine results.

  1. Click on Save.

Set a title and also description for your online store

Steps:

  1. From your Shopify admin dashboard, go to the online store option> Preferences.
  2. Enter a title tag and meta description for your Shopify store, following SEO best practices.
  3. Click on Save.

Page title

Search engines equate the title tag with the web site’s content to decide whether the page’s title suits its content. The title is seen as a clickable link in the output of the search engine. The title tag for search engines gets optimized in a few ways, such as:

  • Using a memorable, exclusive word.
  • Including the most relevant target keywords for each feature, series, website, or blog post at the start of the description.
  • Join a title that is 70 characters or less, so most search engines can shorten longer names.
  • Made sure the title tag is readable.

Meta description

The meta summary is a small text included in the search engine results after the title tag. The meta definition gets set for Shopify websites, product pages, list pages, and blog posts. Be sure that each website has a unique meta summary that uses simple, straightforward language. A clear explanation invites more customers to click on a link to your shop.

Set image alt text

Search engines can extensively read the text in your material, but they can’t read the images. You will use informative alternate (alt) text to help search engines find content for you. Alt-text is also a vital usability feature for people with visual impairments.

Search engine crawlers don’t just look at the terms on your page as you index the site—they’re even a factor of your photos.

To do this, look at two pieces of data associated with the images: ‘alt text’ and file names. As a result of this, you need to make sure both are up to scratch from the SEO viewpoint.

There are three key reasons why you need to apply alternate text (‘alt text’) to your images:

  • Screen readers use it to give a photo description to those visually disabled people who visit your website.
  • Search engines use it to categorize and better understand the content.
  • If the image is not loaded, a summary of the image gets shown to help prevent misunderstanding.

You should try to add alt text that fits with both screen readers and search engines—a definition that includes your target keyword but is also utterly readable to anyone who uses a screen reader to view your content.

Editing old text is relatively easy in Shopify.

When writing alt text, use the keywords on the page where the icon is displayed. Using readable words to explain what happens in the image, not what someone needs to say about the image.

You may set the old text for a product image, a compilation of a featured image, or a featured image blog post. For a product picture, the procedure is a bit different from the other two.

Steps:

  1. From your Shopify admin panel, go to Products > All products.
  2. Click the product option with the image that you choose to edit.
  3. Click the image option, and then select Edit alt text.
  4. Enter the exact descriptive alternate text for the picture.
  5. Click Save alt text.

To set the alt text for a collection or blog post featured image:

  1. Click the name of the collection or blog post that you want to edit.
  2. Under the image, click Update, and then click the Edit image.
  3. Enter descriptive alternate text for the image.
  4. Click Save.

Add keywords to the H1 header for a page.

The H1 header is the crucial header at the top of the list. When you create a product list, selection page, web page, or blog post, Shopify uses the title you enter to produce the H1 header for the page. The largest text size on a page is always the H1 header, and search engines use it to evaluate its quality. When entering a page tag, add the main keywords to be immediately used in the H1 header.

Steps:

  1. Select the product, collection, webpage, or blog post that you want to edit.
  2. In the Title field, enter a descriptive title that includes your keywords.
  3. Click Save.

Using keywords in the page content

When writing material for a product or set overview, website, or blog post, use readable, unique phrases that contain any of the keywords. Search engines compare a website’s content with its headers and make sure that the page is exactly what it wants to be about. When preparing product descriptions, make sure that you do not replicate the text sent to you by the seller since other websites may already use this definition.

Focus on quality writing over quantity, but recognize that search engines use longer material to understand your page better. Ensure that every website contains at least 250 words of descriptive content and that the information pages and blog posts have at least 500 words.

Optimizing your site structure for search engines

You should optimize your site’s configuration and make it easy for search engines to find all of your content. In general, when you’re selling online with Shopify, you don’t need to think about your site’s layout because Shopify has built-in Search Engine Optimization (SEO) to make sure the search engines can quickly locate all of your content.

These SEO best practices get immediately followed for your online store Shopify:

  • The material follows a logical category hierarchy.
  • Pages are not using iframes.

URLs have familiar characters and a straightforward, readable format.

You should do a few things yourself to make sure the web layout gets optimized for search engines:

  • Optimize the navigation in your online shop.
  • Using the descriptive filenames of your photos.

Overall, Shopify is doing a pretty good job with organized info. Many Shopify themes should include an out-of-box “Product” markup that provides Google with necessary details such as the product name, description, price, etc. It is the top priority organized data on any e-commerce platform; so many themes do this for you incredibly.

Shopify sites can also benefit from the extension of organized product data to the collection pages. It entails incorporating organized product data to identify and specific product relation on the product listing page.

Optimizing your online store navigation

There are a few items to remember relevant to SEO when you create a menu or a link in your online store navigation. If the navigation is well ordered and follows a sequential structure, it’s simpler for a search engine to grasp your shop’s content. There are a few things to remember before setting up your online store navigation:

  • Titles of menus should describe their substance.
  • Menu products should be in a sequence that makes sense to your shop and illustrates their connection to each other.
  • For a menu object, the link text should be descriptive and fit the title of the page to which it links.
  • In your online store navigation, each page should have a connection.
  • Where appropriate, pages shouldn’t be more than three clicks away from the home page.
  • In your Shopify admin, you can access and update your online store navigation from the Navigation tab.

Use descriptive image filenames.

For search engines, explicit, readable filenames for images are better because they say more about the images’ quality. When saving an image using a camera or an image processing program, the file name is always a series of numbers, letters, or dates that are difficult to interpret. You need to rename files before you upload them to Shopify to use descriptive filenames for your images.

Note

You can’t change the name of the file in Shopify. To use more specific filenames for the product images you’ve already imported, you need to upload new images and overwrite old images on each product tab.

To change the name of a current product image so that it is more descriptive:

  1. On your computer device, rename the original image with a more easy descriptive filename.
  2. From your Shopify admin page, go to Products section> All products.
  3. Click the name of the particular product with the image that also needs to be updated.
  4. In the Images category, click the trash can option to remove the product image, and then select Delete.
  5. Click Add images, and choose the renamed file from your computer to upload it to Shopify.

Using descriptive text for internal links

When you add a link to a website in your online store to describe the product or series or to a web page or blog post material, make sure you use a descriptive text link. For example, if you add a link to a product named Red Hat in a blog post, a good link text might be:

Take a look at this red hat.

Instead of the following:

To see the red hat, click here.

Increasing the quantity of links to your store

Links from other websites to your online store help search engines realize that your site is popular and, therefore, can be trusted. There are services where you can purchase paid links, but paid links could result in a lower rank for your online store in search results.

 Links

Create a strategy for link building. 

You can think of links as “quotes” that create confidence in the eyes of search engines. Search engines such as Google use the number, content, and importance of links to a particular page or website as a ranking criterion.

In my view, the easiest way to do ‘making ties’ is to work on collaborations or to decide who (publishers, other sites in your industry) you can have and share value with. If you know a beauty blogger who frequently reviews the skincare items you market, a quick introduction may be the start of a mutually beneficial partnership.

Analyze your competitors’ earned links and mentions. 

Using software like Moz’s Link Explorer and Ahrefs Web Explorer, you can discover which blogs and pages get connected to your competitors. What is extremely helpful in understanding the context: why did these places wish to connect to your competitors?

What about the page that made it deserving of a link? Spotting these trends—like if rival shops make many mentions in gift guides—may help you develop ideas about which partners to collaborate with and how you can have enough value to make a mention of them.

Look for opportunities for press mentions

Suppose you’ve already picked up some momentum; look about using a brand tracking app to identify “unlinked” connections to your shop or goods on other sites—when you get a warning. In that case, you may respectfully ask the writer or publisher to add a connection.

In a few ways, you can raise the number of ties to your online store:

  • Look for the opportunity to list your online store on other websites.
  • Create connections with other websites and blogs so you can ask for a connection back.
  • Keep up-to-date and exciting material to create a website that you can inevitably get connected to.

Finding and submitting your sitemap

You will need to upload an XML sitemap to all services after registering your Shopify website with Google Search Console and Bing Webmaster Software. It allows both services to reliably and efficiently index your website.

Helpfully, Shopify will instantly create a sitemap for you-the URL for this in your store is simply www.yourdomain.com/sitemap.xml-and you only need to insert this link in the Google Search Console and Bing Webmaster Tools.

In both Search Console and Bing Webmaster Tools, you do this by going to the site’s dashboard and then clicking ‘Sitemaps.’

All stores automatically create a sitemap.xml file containing links to all of your products, product photos, websites, collections, and blog posts.

A search engine like Google and Bing uses the file to crawl the site so that your shop pages appear in the search results. Google allows you to locate and index pages on your website by uploading the sitemap files to the Google Search Console.

If you are on the Simple Shopify schedule, only your store’s primary domain has a created sitemap file, and search engines can discover it.

If you’re on a Shopify, Advanced Shopify, or Shopify Plus schedule, then you can create region-specific or country-specific domains using the International Domains functionality.

Sign up on Shopify today and get 14 days free trial

For all of your domains, sitemap files get created when you use international domains. Unless they redirect to your primary domain, all of your domains are discoverable by search engines.

It will take time to crawl and index the pages, and Google doesn’t promise how long it’ll take. Read more on what to expect when the site gets indexed to Google Search Console Support.

Find your sitemap file.

Sitemap files get created automatically. You can locate them in your Shopify store’s root directory of domains, such as johns-apparel.com/sitemap.xml.

For your items, collections, blogs, and webpages, the created sitemap files connect to separate sitemaps. When you add a new website, feature, series, photograph, or blog post to your Shopify online store, Sitemap files are updated automatically.

If you are on the Shopify Simple package, you just have a sitemap for your store’s primary domain. It turns out that you are on Shopify plan or higher than for each additional domain you use for foreign domains; you can also have sitemaps. If several domains are open and you do not need them for foreign targeting, make sure that all domains get forwarded to your primary domain.

Note

Sitemaps get submitted at any time, but if the website is password protected, a sitemap viewer can not view it. If you need to uninstall the password page for your account, see Delete your password for the online Shopify store.

Use SSL

Search engines offer priority to ‘HTTPS:/’ websites (i.e. those using SSL,’ stable socket layer’) over non-secure,’ HTTP:/ ‘websites in search results. In comparison, internet users appear to dislike non-secure websites and display alert messages to users, eroding travelers’ trust in impacted pages.

So it makes more sense to ensure that your Shopify platform is safe at all possible, and you will require an SSL certificate for this.

Helpfully, as part of their membership, Shopify offers these to online store owners; you can enable these by going to the Shopify dashboard and then to Distribution Channels > Online Store > Domains.

If you create a whole new Shopify store on an entirely new domain, i.e., you don’t move an existing platform to Shopify, so it’s a total no-brainer to enable SSL.

However, if you switch from a different platform to Shopify and make the site safe for the first time in the process, there is some extra technological work that you will need to do to ensure that your search results do not affect your role.

Therefore before undertaking the transfer, I would recommend that you take an in-depth look at Google’s guidance on making the transition to SSL. It may also be worth speaking with Shopify’s support team in advance of the move to ensure that you have not missed something important about moving your website.

Add domain properties and verify your website with Google.

You need to check your domain with the Google Search Console before uploading your sitemap to ensure that you are the owner of your Shopify store. You need to build an account if you don’t already have a Google Search Console account.

You need to disable the password protection for your online store to validate your domain. You will disable password protection if you are not ready to open your store and then activate it again after checking your domain.

Steps

  1. From your Google Search Console account, click the menu and then select Add property from the drop-down menu.
  2. On the Select property type dialog box, click on URL prefix and then enter the domain you want to add as property, including the https://.
  3. Click on the Continue option.
  4. On the Verify ownership window section, select HTML tag. Or, if you’re very familiar with other essential verification methods, choose your preferred method.
  5. Highlight the full or entire HTML tag and copy it to your clipboard using cmd + c on a Mac or ctrl + c on a PC. Make sure you choose everything, including the < and >. For example:
  6. <meta name=”google-site-verification” content=”IV7BPLESttSpBdxSWN1s4zlr4HIcuHkGQYmE3wLG59w” />
  7. From your Shopify admin dashboard, go to Online Store > Themes.
  8. Find the theme you will want to edit, and then click Actions > Edit code.
  9. In the Layout section, click a theme Liquid.
  10. Paste the meta tag that you copied in step 5 on a blank line directly below the opening <head> tag:
  11. Click Save.
  12. Return to Google Search Console and click Verify.

Note

The method of authentication is not necessarily instantaneous. When you press Verify, if you get an error message from Google, wait 15 minutes and click Verify again.

Repeat these steps to validate and domain that you have attached to your Shopify store if you are on the Shopify plan or higher and are using international domains. Paste each meta tag on a different line in the same theme. Liquid file for any domain you check.

Submit your store sitemap file to Google Search Console

You can also submit your store sitemap file to Google Search Console to help Google find and index pages on your site.

Steps:

  1. After your site is already verified, search for Google Search Console.
  2. Click on Sitemaps.
  3. In Add’s section, a new sitemap, enter your Shopify store domain’s sitemap file name and then click on SUBMIT. Your domain’s sitemap also needs to have a format similar to https://www.johns-apparel.com/sitemap.xml. If you fail to include all of the sitemap URLs, you might receive an error message from Google.

You need to request a sitemap file for and domain if you are on the Shopify package or above and use foreign domains. Sitemap files are often in the root directory of the domains in your Shopify store.

If you sell in different languages, these languages for each of your domains are automatically added to the sitemap files. To add them, you don’t need to do something.

Google uses all these files to crawl and index the store after you upload the sitemap files. It will take time for the operation, and Google does not promise how long it takes for the store to crawl. To learn more, visit Google Search Console Support for troubleshooting.

Increase Shopify Store Page Speed

Page speed is a signal used in search results by search engines to rate websites, with priority given to fast-loading pages over slower ones.

Your choices concerning reducing page speed are a little restricted with Shopify — so rather than being able to purchase your hosting and coding your design, you have to use Shopify’s servers and their templates.

That said, certain things can be done to load the Shopify platform as quickly as possible:

  • Using compression tools like Tiny Png to reduce the scale of any photos you upload to Shopify.
  • Keep the use of some external scripts or custom code on your site to a minimum.
  • Delete some Shopify applications that you don’t need.
  • Avoid using image sliders (instead of one optimized image).
  • Stop using a significant number of online fonts on your site, or even consider digging them together instead of web-safe fonts (loading them faster).
  • Using the Accelerated Mobile Pages (AMP) format for your Shop Pages and Posts—this shows incredibly fast copies of your content in a mobile search result. Google often prioritizes AMP material for results (it is more likely to feature in the ‘Top News’ carousels). Since pages in AMP format are loaded so quickly on mobile devices. They are more likely to be viewed (thus raising the time you spent on content, something many SEO experts consider to be a good ranking signal). You’ll need to install and also pay for a third-party app like RocketAmp to use AMP for Shopify, but I’d say it’s worth it.

Hiding a page from search engines

Search engines like Google are continuously crawling the internet in search of new info. When your web is being crawled, the robots.txt file store blocks page material that would otherwise minimize your SEO technique’s effectiveness by stealing PageRank.

The robots.txt file details are stored in the root directory of your Shopify store’s primary domain name. E.g., johns-apparel.com/robots.txt.

Although you cannot edit the contents of the robots.txt file in your shop, you should be aware of the contents that it blocks from the search engines. E.g., the shopping cart page is blocked from search engines because you want consumers to find their production sites in front of the cart page.

You can cover pages that are not included in your robots.txt file by customizing the <head> portion of your shop’s theme—liquid style file. You need to add any coding in the individual pages of the index.

Steps:

  1. From your Shopify admin page, go to Online Store > Themes.
  2. Find the theme you want or you will love to edit, and then click Actions > Edit code.
  3. Click the theme—liquid layout file.
  4. To exclude the search template, kindly paste the following code in the <head> section:
  5. {% if template contains ‘search’ %}
  6. <meta name=”robots” content=”noindex”>
  7. {% endif %}
  8. To exclude a specific page, kidly paste the following code in the <head> section:
  9. {% if handle contains ‘page-handle-you-want-to-exclude’ %}
  10. <meta name=”robots” content=”noindex”>
  11. {% endif %}
  12. Make sure that you replace the page-handle-you-want-to-exclude with the correct page handle.
  13. Click Save.

Use ‘clean’ URLs

The use of ‘clean,’ SEO-friendly URLs is something that Google supports. Clean URLs are fast, clear, and intelligible: it would be advisable to use a www.yourdomain.com/blue-guitars URL instead of www.yourdomain.com/prds/ct/p223.php, for example, if you were selling blue guitars? Ref=14556bluegtrtrtrs

The positive news now with Shopify is that you won’t end up with unwieldy URLs like the following example, but sadly, the application still produces URLs in a slightly less clean way than we would prefer.

It is because the sites and items have prefixes applied to the platform, i.e.,

  • /pages/ before pages
  • /posts/ before posts
  • /products/ before products

It is not perfect from an SEO point of view, purely speaking, but it will not stop you from ranking highly in search results since several other ranking cues will take precedence over this.

I would mean that you can always want to make sure that whatever comes after the prefixes above is as ‘safe as possible and has a keyword for emphasis. The emphasis keyword encourages both search engines and humans to more readily grasp what the content entails.

Go to the link, product, or article you want to edit to edit a page URL in Shopify, scroll down to the bottom of it, and then press ‘Edit Website SEO.’

In the ‘URL and handle’ box, make your changes (see screenshot below). If a Shopify URL is updated, make sure you check the ‘Build URL redirect’ choice. It lets Google know that the URL has been updated.

Changing URLs for SEO purposes in Shopify: Don’t forget to check the ‘build URL redirect’ box if you make a move!

Note: It is typically smart to adjust URLs for pages that are not currently performing in search results. If you are considering moving a page that is already highly rated, you should proceed cautiously.

It is because a high-ranking website may have many backlinks to it, and if you change the URL, they don’t count for as much (and won’t count for much at all if you don’t create a redirect from your old URL to the new one).

The ‘social evidence’ of a website will also be influenced by modifying a URL to reset the stats shown on the social shares counter to zero on that page.

So it is nice to get the URL structure of a perfect environment correct at the stage where you build your Shopify page or product or shortly after that.

And if you finally adjust the page URL of your Shopify store, always check the box ‘Build a URL redirect’!

Add rich snippets to your content.

Rich fragments are an essential aspect of how the website performs in search results, bits of data that can be applied to your material to help both searchers and search engines appreciate what a page is for.

Rich fragments contain visual hints regarding a page or post’s content – such as star ratings, author, prices, etc. – that appear just below the title of the page/post and before the meta summary, as seen in the following example:

A rich example of a snippet. Using them can help increase the CTR of a search query, which can eventually boost the search position.

The inclusion of ‘Schema Markup’ – HTML code with tags specified by Schema.org (a joint initiative involving Google, Yahoo!, Bing, and Yandex helped webmasters provide search engines with more detailed information) usually produces rich excerpts.

There are many ways to add a Shopify store with rich snippets. The first is to apply some ‘data markup’ code to your templates for Shopify (here, you can find some more specifics on this along with a code example).

The second tactic is to use a rich app with snippets, with plenty of these available from the Shopify app store.

Anyway, including rich snippets makes sense since they will maximize the search results’ click-through rate (CTR) (something many SEO experts think is a good ranking signal).

Focus on creating excellent quality content and building backlinks to it

Often Shopify users concentrate so hard on their product catalogs (pictures, images, keywords used, etc.) that they neglect an incredibly critical part of SEO: producing excellent content, usually in the form of blog posts.

Pages with in-depth, insightful posts on topics that people are sincerely interested in seem to do very well in browsing, mainly if there are several links to them from other sites,’ backlinks.’

I describe the nuts and bolts of delivering better content and creating links to it in my Super Easy SEO guide.

You can also find some additional tools on how to develop strong content and develop links to it below:

  • How to increase traffic to your blog
  • Creating quality content (Kissmetrics)
  • Link building strategies (Moz)

Reminder: Any keyword review is necessary before you waste time writing excellent content and creating backlinks to it. It allows you to develop a strong awareness of the niche issues that individuals are currently hunting for and how difficult it would be to score for a given niche.

Assess the quality of your on-page SEO

On-page SEO is a series of steps taken to ensure that as many ‘scoring signals’ as possible are available on each page.

It includes the following:

  • Use headings right
  • Includes ‘LSI keywords in your content (phrases that are strongly related to your keywords—for example, in a car post, search engines may expect to find references to engines, tires, and exhaust pipes; their omission would imply that your article is not especially important in any car-related searches)
  • Place your goal keywords early on in your content
  • Add long-tail keywords to the content
  • Optimizing images properly

We’ve touched on some of the above, but there are also more things you need to do to ensure that your SEO on-page is of high quality.

One way to verify that you have checked all the Shopify Store’s appropriate boxes is to use the SEO-checking app from the Shopify App Store. There are many available that check the consistency of your SEO on-page and include a summary with a list of items you need to do to boost it.

Frequently asked questions about Shopify SEO

On this page

  • How do I find out if Google has indexed my website?
  • Why doesn’t my site show up in search engine results?
  • How do I know if my website is optimized for search engines?
  • Where can I learn more about SEO?

Why doesn’t my site show up in search engine results?

There may be several reasons why your online shop does not turn up in search engine results:

  • Your online shop is too new for you. Search engines routinely index new pages, but it might not have gotten indexed yet if the blog is new. You should try to speed up the process by uploading the sitemap to the Google Search Console.
  • You’ve got a password in your online shop. Learn how to delete your password from your online shop.
  • You’re already on a free account. Search engines do not index trial shops. Choose a Shopify plan when you’re ready.
  • You have recently moved from another portal, and redirects from the previous website have not been introduced. Learn how to keep your search engine rated as you switch your store to Shopify.
  • You need to keep adding keywords and related content to your webshop. The most popular explanation is that your online shop could get ranked high in search engine rankings. Create a content plan to identify opportunities to keep the shop unique for the long term.

How do I find out if Google has indexed my site?

You should search your webshop in Google using a domain search to see if your site has gotten indexed to Google.

In Google search, enter site:yourshopifystore.com, and replace yourshopifystore.com with your online store URL. If the search results show pages from your webshop, Google can index your site.

Note

Google will automatically index your site within 48 to 72 hours after you add or upgrade your content. You can’t compel Google to re-index the pages, but you can prompt Google to use the Google Search Console. Google does not search for any of the sites on the web. Read more on what to expect when the site gets indexed to Google Search Console Support.

Learn more about how to find out about your site from Google Search Console Support.

How do I know my site is optimized for search engines?

There are several free and paid applications for scanning the search engine optimization in your web store, or you can search for SEO testing software in the Shopify App Store.

Where can I learn more about SEO?

There are several online services available for SEO. Look for the most up-to-date material because search engine developers are continually launching new techniques to find the most appropriate content.

Grow your business

Will you need any assistance with search engine optimization? Hire a Shopify specialist to help you boost the rating of your store in search engine rankings.

Shopify SEO Key Takeaways

Optimizing an online store is a compromise between ensuring that Google’s standards are passed, supplying customers with a better shopping experience, and making the platform into a revenue-generating engine.

It’s a rinse and repeat operation, but with a more in-depth emphasis on the ultimate objective of the e-commerce site.

Try put Shopify basic plan for 14 days

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Sharing this information with others can make a huge difference. You may ask why?

Well, the truth is, my main aim is to provide the best information pertaining to drop shipping for both beginners and experienced dropshippers.

And I plan to continue doing so for as long as I can.

I would also like to thank those who support the work I do through reading my content and sharing.

Trust me, when you take your time and share it will help a lot not only for me, but also other people who may really be in need of this information.

Here are some great suggestions:

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This will only take a few seconds of your time and I would really appreciate.

I appreciate you a lot. Thank you!

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Samwel Dollah

I was looking for ways of making a living working online from the comfort of my home,few years in am able not only to work from home but also help others achieve their dreams too. I am a full-time eCommerce expert dropshipping business ,Niche research and Facebook ads Expert.

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