9 Shopify Tips In 2021 To Increase Store Conversions

To start a Shopify store for the first time can present a mixed bag of a fun experience and a bit nerve-wracking, especially if you do not have a grasp of all the Shopify tips and tricks that grant you leverage to create a better online store. 

Among the biggest mistakes, new store owners make include over-optimizing the wrong things while forgetting a few of the essentials.

 This article seeks to break down the Shopify tips that will help you grasp the basics and simultaneously ensure that you are focused on the right stuff.                    

1. Remove logos with the draw tool

Shopify allows you to draw on your product photos. A useful way to use this feature would be to remove logos from your photos. 

For instance, having a logo on your white background photo, using the white brush can be an ingenious way to remove the logo easily. 

Although, not all photos will have the logo on a plain white background. 

At times, the logo is on a photo. The good thing is, the color picker enables you to add any color code to correspond and trace on the precise color. 

The easiest way to know the correct color code is to use a Chrome extension like ColorZila. IColorZila allows you to hover over color in a picture and capture the exact color code. 

Place this color code to place in the Color picker box where you see the letters #ffffff. The color code aids in removing logos on photos of colored background.

2. Change cost from 26.99 to solid 27

Majority of online store owners in their attempt to seem affordable add cents to all their prices. 

Walmart, for example, is inclined to end its costs with .97, while the average online store owner prices their products with .99 at the end. 

Adding cents might help make your brand appear more affordable more so If you’re trying to position your brand as a bargain.

Nevertheless, not all dropshipping brands need to play the budget game. You can post your brand to appear more reputable by adding reasonable prices as Nike does. 

Fortunately, the ending of prices for your products on Shopify is automated. 

If you need all your prices to end in .97 like Walmart, .99 like the average budget brand or a decent number to seem more professional, Shopify setting enables you to make it happen automatically.

You can execute this in Settings > General > Store Currency > Change Formatting. Set it with a decimal to your preference. 

3. Add all your policies to the footer

Among the most important things new store owners forget to do is add policies to their website. 

Often, when customers browse websites, they are interested in the return policies to ensure that they can get a refund in the worst scenario, the products are defective. Policies also add a sense of legitimacy to your website. It helps engender trust. 

Opportunely, you might not need to create your policies from scratch. You can use or modify the ones in your Shopify admin. 

Notwithstanding, it is required of you to follow the policies on your website. Should you accept refunds in your policies, then you also need to accept refunds when a customer asks for it.

Policies are in your Settings under Legal. 

 

4. Update your product inventory monthly

With one-click product import, people often get a bit excited and add hundreds of products in one go. Heck, probably even you have made the mistake of adding hundreds of products to your store only to be overwhelmed by the process.

Shopify tips : Slow down a bit.

You’ve got to focus on adding few than 25 products to your online store on your first day. It is tempting to add them all, but you are likely to succeed if you focus on a smaller batch first.

Then, add a bunch of new products every month or every week, subject to how much time you have in working on your store,

 You want to signal to Google, the powerhouse of organic traffic that your website is regularly updated.

 If you post all your products at one go and never post product(s) again, Google captures that you are getting traffic, but they don’t see the need to crawl your website. Add new pages, blog posts, or products regularly on your website, Google’s crawlers are aware of it. 

The more active your website appears, the more you update your site, and so the more viral traffic you’ll get back to your website.

As an online retailer, come up with a schedule that outlines how often you can manage to add new products. Adding one new product a day is excellent. 

The idea is to maintain a plan over the long-to reap reward arising from organic search traffic. 

5. Promote on free channels if you lack cash

If you are running an online store for the first time, you probably would want to make money as fast as possible, and this is the case with most first-timers.  

And so ambitiously, you turn to Facebook Ads to hear your first cha-ching. But if you never created a Facebook Ad before, the first ad is bound to result in an oh no!

You must and need to be careful with how you spend your money that is If you intend to make your bank account grow

First off, embed your Facebook Pixel to your website. Secondly, create a retargeting ad on your website. 

That could be an add to cart retargeting ad which tends to convert the best 

To avoid spending too much money, intensely focus your efforts on driving free traffic to your website.

 Use your Pinterest account to post a ton of products. Ensure that you pin other images as well, this prevents you from triggering your account as spam.

 You want to promote hard and still adhere to the terms of service while at it.

Post your products on Instagram, as well.

 If you already have a following on Instagram, share links to your products in Instagram Stories. 

Experience points to fan pages having lower ad rates than models.

If you have created blog content for your website, you can use your Twitter account to share. Try running retargeting ads targeting blog content exclusively in case people did not realize you also had a store attached to your website.

Retargeting ads and driving free traffic are handy in keeping your ad costs low at inceptions as you learn the ropes on how to promote your online store. 

It will curb overspending money you don’t have. It is about giving you room to develop the foundational marketing skills that are crucial to succeed over long-term without uncertainty going into debt.

Much as this can be a bit of a long-term slow play, by doing it, you would be less likely to break-even on your acquisition costs, and you could build a profitable online store. 

6. Always test your store’s mobile settings

It is essential to double-check to see what your website looks like on mobile before running your first ad campaign. For example, it should draw your attention when you create an ad that some might see the ad on their tablet or phone, and not everyone will view the website on their laptop. 

Failure to conduct mobile testing is the cause of sometimes when looking over your website on a different device, and you might notice that images improperly resized.

Known that the model’s face in the picture is cut off might lead you, cropping the photo differently, such that it appears in the same format as the desktop version.

You need Mobile testing, especially if your primary sources of traffic are from influencer marketing, ads, or the traffic comes from an app like Pinterest or Instagram.

To test on mobile, techniques like visiting your website on your phone or tablet, Browsing every page of your site while monitoring how much scrolling you need to do on each page, looking for hidden calls to action, and cut-off pictures are handy. 

7. Install ready-made products on your store

If you are new and just signed up for Shopify or you are entertaining the thought of signing up for Shopify, then it is highly probable you might not know the product(s) to sell. Some online retailers buy bulk inventory at wholesale prices. 

Other Shopify store owners sell unique products that they create themselves. You can as well create print on demand products which allow you to customize your products or browse millions of products that you can start selling the same day without having to buy inventory.

Selling proven products are the fastest way to start an online store. 

You can begin by viewing trending products to find the best-selling products right now and also browsing products by viewing the order volume to determine the product’s popularity. In selling proven products, you give yourself a head start to success instead of trying to create your own.

Arrangement by some manufacturers like selling products, you don’t need to buy inventory upfront. You only make payment for the product once the product is sold to a real, paying customer. It helps keep your startup costs low, making it a bit more affordable for the average person to start a business. 

8. Customize the theme as little as possible

Shopify lets you customize your item any way you wish. Amazing! The mere fact that you can customize it anyway does not frequently mean you should. 

Thus, if you’re a new entrepreneur, one of the Shopify tips, Highly recommends you follow customizing your store as elfin as can be.

The professional designers create the theme you install in your store.

The fact that it worked well enough for you to install it, it means it portends excellent potential in working to converting customers also.

In theme design, focus on changing the images, so they’re relevant to your brand. If your theme works best for a specified number of products, optimize your store for that number or change your item.

The biggest lesson you take away with this is if you lack the design skills, it’s okay to rely on your theme’s designer. 

The best converting store can keep most of its theme design intact with little changes on images and a few modifications on the homepage layout.

That said, the Google fonts, color palette, and general look of the store can stay as it were.

Companies do hire professional designers to modify the look of their website. If it’s not broken, don’t fix it. Save your energy for promoting your business. 

9. Create a text logo

By all means, you do need a logo. However, most of the time, a look at a new store’s logo, it is gleefully evident that the store owner lacks design skills. Use a logo maker in creating a logo for you.

 It assists you in designing a logo without needing design skills.

That said, one of the biggest mistakes is when folks have a colored store background, and they have downloaded their logo as a .jpg instead of .png you end up with this awkward white box around your logo.

It makes you a dead giveaway for being a total newbie.

 You put a lot of work into choosing your name and designing a logo that looks great. It is critically important to emphasize that it’s okay to have a text-based logo without an image on it at all. Enjoying these free Shopify tips? continue reading there is more.

As a store owner, you’ll be adorning a lot of hats. And if you are building a print on demand store, design skills are one of those hats. You do not need to be a great graphic designer. Keep it simple.

You need to be on the lookout for image resolution, as well. Many stores will have pixelated logos, the reason being they did not create an emblem of the right size for the platform.

Each theme will have its dimensions that you will need to optimize your logo. Contact your theme creator help you can get the logo proportions checked.

Shopify tips Conclusion

These Shopify tips are molded to help simplify the process of running an online store’s success.

 By trying your hand on some of these tips on your Shopify store, you will be able to build the right foundation, setting you up for success. Your online store does not need to be as big as that of your competitors to get-go.

Build up over time to become a bigger brand, keeping your store simple at the start with text-based logos, ready-made templates, and fewer products.

Your success mostly boils down to a determination to succeed. Therefore get your products in front of as many eyeballs as you can to help your online store’s sales will grow. The above tip, when implemented, can have you share the same story like this one How A student Build $800k Dropshipping Business

Did you learn something new covered in these Shopify tips? if yes comment below with your thoughts or questions.

Also, don’t forget to sign up for Shopify 14 days of free trial to start your dropshipping store.