Starting a Shopify store for the first time can be a fun experience and a bit nerve-wracking, especially if you need to grasp all the Shopify tips and tricks that grant you leverage to create a better online store.
Among the biggest mistakes new store owners make include over-optimizing the wrong things while forgetting some essentials.
This article seeks to break down the Shopify tips that will help you grasp the basics and simultaneously ensure that you are focused on the right stuff.
Table of Contents
Remove logos with the draw tool.
Shopify allows you to draw on your product photos. A helpful way to use this feature would be to remove logos from your photos.
For instance, having a logo on your white background photo and using the white brush can be an ingenious way to remove the logo easily.
Although, not all photos will have the logo on a plain white background.
At times, the logo is on a photo. The good thing is that the color picker enables you to add any color code to correspond and trace the precise color.
The easiest way to know the correct color code is to use a Chrome extension like ColorZila.
IColorZila allows you to hover over color in a picture and capture the exact color code.
Place this color code in the color picker box where you see the letters # fffffffffff. This code helps remove logos on photos with colored backgrounds.
Change cost from 26.99 to solid. 27
In their attempt to seem affordable, most online store owners add cents to all their prices.
Walmart, for example, is inclined to end its costs at .97, while the average online store owner prices their products at .99.
Adding cents might help make your brand appear more affordable if you’re trying to position your brand as a bargain.
Nevertheless, not all dropshipping brands need to play the budget game.
Like Nike, you can post your brand to appear more reputable by adding reasonable prices.
Fortunately, the ending of prices for your products on Shopify is automated.
Suppose you need all your prices to end in .97 like Walmart, .99 like the average budget brand, or a decent number to seem more professional. In that case, the Shopify setting lets you make it happen automatically.
You can execute this in Settings > General > Store Currency > Change Formatting. Set the decimal to your preference.
Add all your policies to the footer.
Among the most important things new store owners need to remember to do is add policies to their website.
When customers browse websites, they are often interested in the return policies to ensure they can get a refund. In the worst scenario, the products are defective.
Policies also add a sense of legitimacy to your website. It helps engender trust.
Fortunately, you might not need to create your policies from scratch.
You can use or modify the ones in your Shopify admin.
Even so, you are required to follow the policies on your website.
If you accept refunds in your policies, you must get refunds when a customer asks for them.
Policies are in your Settings under Legal.
Update your product inventory monthly.
With one-click product import, people often get excited and add hundreds of products in one go. Heck, you have made the mistake of adding hundreds of products to your store only to be overwhelmed by the process.
Shopify tips: Slow down a bit.
You must focus on adding more than 25 products to your online store on your first day. It is tempting to add them all, but you are likely to succeed if you focus on a smaller batch first.
Then, add many new products every month or weekly, depending on how much time you have to work on your store.
You want to signal to Google, the powerhouse of organic traffic, that your website is regularly updated.
If you post all your products at one go and never post product(s) again, Google captures that you are getting traffic, but they need to see the need to crawl your website.
Add new pages, blog posts, or products regularly on your website; Google’s crawlers know it.
The more active your website appears, the more you update it, and so the more viral traffic you’ll get back to your website.
As an online retailer, devise a schedule outlining how often you can add new products. Adding one new product a day is excellent.
The idea is to maintain a long-term plan to reap rewards from organic search traffic.
Promote on free channels if you need more cash.
If you run an online store for the first time, you want to make money as fast as possible, which is the case with most first-timers.
And so ambitiously, you turn to Facebook Ads to hear your first cha-ching. But if you have never created a Facebook Ad, the first ad is bound to result in an Oh no!
You must be careful about spending your money if you intend to grow your bank account.
First, embed your Facebook Pixel on your website. Second, create a retargeting ad on your website.
That could be an add-to-cart retargeting ad, which tends to convert the best.
To avoid spending too much money, focus your efforts on driving free traffic to your website.
Use your Pinterest account to post a ton of products. Ensure that you pin other images as well; this prevents you from triggering your account as spam.
You want to promote hard and still adhere to the terms of service while at it.
Post your products on Instagram, as well.
If you already have a following on Instagram, share links to your products in Instagram Stories.
Experience points to fan pages having lower ad rates than models.
If you have created blog content for your website, you can share it using your Twitter account. Try running retargeting ads targeting blog content exclusively in case people do not realize you also have a store attached to your website.
Retargeting ads and driving free traffic are handy in keeping your ad costs low at inception as you learn how to promote your online store.
It will curb overspending of money you don’t have. It is about giving you room to develop the crucial foundational marketing skills to succeed over the long term without the uncertainty of going into debt.
As much as this can be a long-term slow play, it could also build a profitable online store by making you less likely to break even on your acquisition costs.
Always test your store’s mobile settings.
It is essential to double-check to see what your website looks like on mobile before running your first ad campaign.
For example, when you create an advertisement, it should attract your attention. Some people might see the ad on tablets or phones; not everyone will view the website on a laptop.
Failure to conduct mobile testing is why you might notice that images need to be resized appropriately when looking at your website on a different device.
Knowing that the model’s face in the picture is cut off might lead you to crop the photo differently so that it appears in the same format as the desktop version.
You need Mobile testing, especially if your primary traffic sources are influencer marketing ads or traffic from apps like Pinterest or Instagram.
To test on mobile, techniques like visiting your website on your phone or tablet, browsing every page of your site while monitoring how much scrolling you need to do on each page, looking for hidden calls to action, and cutting off pictures are handy.
Install ready-made products in your store.
If you are new to Shopify or are considering signing up, you might need to learn the product(s) to sell. Some online retailers buy bulk inventory at wholesale prices.
Other Shopify store owners sell unique products that they create themselves. You can also generate print-on-demand products, which allow you to customize your products, or browse millions of products, you can start selling the same day without buying inventory.
Selling proven products is the fastest way to start an online store.
You can begin by viewing trending products to find the best-selling products right now, and browsing products by viewing the order volume to determine the product’s popularity.
Selling proven products gives you a head start on success instead of trying to create your own.
Arrangements by some manufacturers, like selling products, you don’t need to buy inventory upfront.
You only pay for the product once it is sold to a real, paying customer. This helps keep startup costs low, making it more affordable for the average person to start a business.
Customize the theme as little as possible.
Shopify lets you customize your item in any way you wish—impressive! However, just because you can customize it anyway does not mean you should.
Thus, if you’re a new entrepreneur, one of the Shopify tips recommends customizing your store as efficiently as possible.
Professional designers create the theme you install in your store.
The fact that it worked well enough for you to install it means it also portends excellent potential in converting customers.
In theme design, focus on changing the images to be relevant to your brand. If your theme works best for a specified number of products, optimize your store for that number or change your item.
The biggest lesson from this is that if you lack design skills, you can rely on your theme’s designer.
The best-converting store keeps most of its theme design intact, changes a few images, and modifies the homepage layout slightly.
The store’s Google fonts, color palette, and general look can stay as they were.
Companies hire professional designers to modify the look of their websites. If it’s not broken, don’t fix it. Save your energy for promoting your business.
Create a text logo.
By all means, you do need a logo. However, looking at a new store’s logo often reveals that the owner needs more design skills. Use a logo maker to create a logo for you.
It helps you design a logo without needing design skills.
One of the biggest mistakes is when folks have a colored store background and download their logo as a .jpg instead of .png. This results in an awkward white box around the logo.
It makes you a dead giveaway for being a total newbie.
You put a lot of work into choosing your name and designing a logo that looks great. It is critically important to emphasize that having a text-based logo without an image is okay.
Are you enjoying these free Shopify tips? Continue reading. There is more.
As a store owner, you’ll be adorning a lot of hats. And if you are building a print-on-demand store, design skills are one of those hats. You do not need to be a great graphic designer. Could you keep it simple?
It would be best if you were also looking for image resolution. Many stores will have pixelated logos because they need to create an emblem of the right size for the platform.
Each theme has dimensions for optimizing your logo. Contact the theme creator to help you check the logo proportions.
Shopify tips Conclusion
These Shopify tips are molded to help simplify running an online store’s success.
By trying some of these tips on your Shopify store, you can build the proper foundation, setting you up for success. Your online store can be smaller than your competitors from the get-go.
Build up over time to become a bigger brand, keeping your store simple at the start with text-based logos, ready-made templates, and fewer products.
Your success mostly boils down to a determination to succeed. Therefore, get your products in front of as many eyeballs as possible to help your online store’s sales grow.
When implemented, the above tip can help you share the same story as this: How a student builds a $800k Dropshipping Business.
Did you learn something new covered in these Shopify tips? If yes, comment below with your thoughts or questions.
Also, remember to sign up for Shopify 14 days of free trial to start your dropshipping store.
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