In this article, I’ll give you a completely free Digital Products On Shopify Guide. I’ll teach you how to build and design a successful digital store in 2021. From scratch, I’ll show you how to:
- Make digital products
- Build a digital product store
- Automate the process with one single app
- Run the Facebook ads for the digital product.
Cost of Starting a Digital Products On Shopify
How much would you need to start a digital product company now? The short answer is a thousand dollars, but of course, the more, the better. Now, each month, you have to top the $1,000 by 100 dollars.
The following are the costs for the digital product:
- Shopify plan: $29.99 a month
- Digital assets: $50 per month
- Theme: $50 a one-off payment
- Logo: $20-$50 a month
- Marketing: $500-$2,500 monthly
You can proceed to your specific area of interest in this article for those who wish to skip the course to the bit of most appeals to them. But as a newbie to the digital product space, please read the course from here.
Let’s get straight to the advantages and disadvantages of digital products because many of you don’t know how it works.
Instant shipping times: Since it is a digital product, they will receive it straight away once someone buys your Website.
High-profit margins: Digital products have high-profit margins depending on how you go about the business. You buy the digital asset, create the digital asset once, and whenever somebody else orders it, you make 100% profit because you’ve only had to create that digital asset once.
Whenever a client orders, you’re looking at profit margins because you don’t incur costs regarding goods’ cost. You own the assets.
Your own the assets: By creating the digital assets yourself, and I’ll be inducting you a little bit later on the same, you own them, they’re yours; you can license them, and as such, nobody else can have them unless you give the seller permission but on the whole, it is a terrifIC way to build an online asset.
Limited digital products: The business model offers a limited range of digital products. The digital product space is still a new space at present; there’s so much a limited range of things you can engage.
Value: In terms of how much you can charge, the digital products have a limited perceived value as well so, there is a limited received value based on the nature of a digital product.
Best Digital Products Niches
The best digital product niches based on my experience include:
- Lightroom Presets
- Video Luts
- Phone wallpapers
- App Icons
So what are Lightroom Presets?
Adobe photoshop creates Lightroom, and the Lightroom Presets lets you do colorwork to your photos, making them look a lot brighter, nicer, and it’s a way to get people to look at your photos and think, wow, they look stunning.
People pay huge sums of money to buy professional presets because they want to add them to their Lightroom by clicking one button.
This is like an Instagram filter. The Lightroom Presets are essentially the high-end version of the IG filter button.
Thus, Lightroom presets are one of the largest digital assets I currently see.
The video luts is essentially the Lightroom Presets video version. On the finals pro premiere, a video lut can be used; it can be used on the majority of video editing programs.
It adds a filter to a video.
The video luts are much harder than lightroom (photo button video) luts are extremely demanding, particularly given the whole global situation.
Many people now take to photography, videography. These two are some of the big assets that people are looking to acquire.
Phone Wallpapers is a perfect one, an app Icon too. You have Icons on your Android or Apple phone, and people spend a great deal of money to make them look cool.
Finding Winning Digital Product Ideas
Study your competition
What are the winning ideas for digital products? The best way to find winning ideas is to browse through your best competitors’ Websites and exercise due diligence, work out what works well for them and what works not for them.
The whole idea isn’t to copy them, and I can’t say it loud enough. Please do not copy anybody, but you can only collect information for yourself on the business model.
Ideally, you’re researching your competitors. It is a great way to research which niches I have recommended, lights, wallpapers & app Icons. It is one of the best ways to find the industry’s best work.
You get to Google, type in Lightroom presets or video luts, then head over to where it says Shopping on Google search, and what you’re doing is clicking on some of the bestsellers.
You click on one, and it is a big known store for selling digital products and what you can do is you can head over to their mobile Presets, and you can go through their Website and see Which ones have done the best for them. You can also look at the Facebook ad library to see how many ads they’re running for Which Lightroom Presets.
When you go to the ad library, it shows you the brands’ ads they run on Facebook. Whatever ads they run must be performing the best for them. Now you want to see that there is a different preset style for some types of photos.
And again, if it’s the IG-Styles that do the best for them, for example, because they run many ads on Facebook. This points to the kind of look that is so good you could notICe.
If IG or Instagram Photo Presets work well, you don’t want to copy the exact way your competition did their Presets, although that’s what the industry does right now, in preset terms.
Head over to Etsy
Another great way to find proof for your digital products is to go to Etsy, look for Lightroom presets, video luts, any digital product you have opted to deal with.
For instance, when you head over to Etsy and type Lightroom presets and loads of different retailers who sell the Lightroom presets, it shows how many orders they have and how many reviews they have.
You can find those who have got the most orders and the ones with the best reviews by browsing through Etsy. And once again, you’re not here to copy or steal your competition work; instead, you’re here to research what works and what doesn’t work well.
For example, if insta blogger has almost 4500 reviews, that’s good. Remind yourself that it’s saying that it’s the best seller.
And perhaps you figure that when you went through the other Presets website, they also had Instagram Presets doing very well.
As such, you want to do something about what’s required and work out a preset for Instagram that contains everything. Your due diligence ought to point out what makes an Instagram preset, what the colors are, what type of photo editing it includes, and it’s what you want to do.
And again, I’m going to emphasize that you don’t copy anyone, but here you’re doing your research to learn what’s right and what doesn’t work correctly.
Best Methods to Create Your Digital Products
Now, let’s look at the best ways you can leverage to create your digital products, and here you’ve got:
- Dropship the digital products
First, head over to Fiverr. And Fiverr is essentially the platform where freelancers find work. And what you want to do is to look for what you want. So maybe you’d like to type video luts.
And if you type in video luts, you’ll see people who create your video luts. The results will show loads of different people. If you then do the same for Lightroom presets, in the search bar, you type Lightroom presets, you’re going to see more sellers coming up.
You can see Lightroom presets, and lots of people say they’re going to supply you with Lightroom presets, and all sellers are here.
Now, again, if you type app Icons or things like that, for instance, you will see that there will be vendors. They can create some app Icons, and they can design them the way you like them.
Suppose you have a solid deal, and they say that they are going to create a Lightroom preset for you, make sure they have good reviews.
A spot checks on their plans and you figure they are divided into basic, standard, and premium. And in the bio, you can see that it is for commercial reuse.
Now that info is vital. You need to make sure they’re designed to commercially reuse when you are in to hire people to create these digital products for you; that is, you can sell them for yourself, Which is very important. You cannot do it if you do not receive this permission.
And if your vendor, for marketing purposes, indicates commercial use in their bio, you still must contact them and ask.
You essentially want the assets to be custom-made, and after they have been created and licensed, you can sell them on your Website.
Ensure the seller creates custom-made digital products. You don’t want this person going out and buying some off platforms like Etsy and selling them to you as a dropshipper. This wouldn’t work because it isn’t their work.
So if your vendor sells their work and you can resell the work on your Website. Order your presets from them as soon as you find out it’s their work.
You must pay for the pro package, and I recommend that you get at least five to 10 of these digital assets when you make presets or videos. You want them!
When you order them, certain conditions and requirements touch on what you are looking for. Remember, when you did this research to find out what works best and what doesn’t work best, you saw that the IG theme works well.
You may have to ask in the requirement, can you make me a few Instagram presets because you know that the industry works well right now. In this case, you can just put whatever is trending at the moment and get them to research an expert.
And then the seller could ask, How many presets are you going to need? I always recommend five to 10 work just fine.
And then they might ask, have you any raw images? As in, do you have any images you want to send them to apply on preset? Always say no. You don’t want to do that straight away.
And that’s pretty much it. And you should pay $45 (Based on the freelancer you’ve chosen). Pay for mobile export presets as DNG.
So if you make a Lightroom preset, if you opt that, then make sure it’s the DNG file, as you want to ensure your customers can upload it on mobile and desktop so you can pay an additional $10.
You have spent $55 so far to do this. Again, this is back to what I said previously, paying $55 to build my digital asset. Now that’s done. If I sell the digital product, I’m technically selling it for free, as you paid for it once,
that’s the price you’ve paid for the goods, and that’s why the profit margins are so high because when people purchased it, because, after making $55, all else I do is profit, so it’s a lucrative business option.
The second way you can create your digital products and folks, I’m honest here, head over to Upwork. It’s much better. Upwork compares to Fiverr, but here, instead of looking for someone, you put on a job, which tends to have higher quality leads.
So what you want to do is go to Upwork and then click post a job. And then you simply want to follow and complete the fields as directed herein when you click.
For job title, enter Lightroom presets in this case. For video luts, you can do video, Icons, or even new app Icons. In the job category, apply as image editing or whatever your category of the job is.
Under Description, your Description then reads, ‘I’m looking for an expert for Lightroom presets that can make ten unique presets for the photography industry’s trend designs.
’ You may also want to describe that “I can reuse my Website commercially; you want to make it very specific and tell them you wish to license or you want to relicense the digital product as soon as you create. You want to license it so people cannot sell it without your permission when it is licensed.
And, if they do, they risk running into trouble. If you’re licensed, then people who wish to sell your presets, Which is the distribution of classes, have to pay some kind of royalty if you are licensed, of Which I’m going to speak to in a few.
In detail, for project type, enter a one-time project, you can see for the screening questions, ‘how many years of experience have you.’ For this section, I have provided all you need for you guys, a copy & paste template.
You can fast-track your process with the Google Doc sheet, Which has all the copy & paste templates. The contents of a Google Doc cheat sheet takes shape as follows:
FREE CHEAT SHEET DIGITAL PRODUCT
MINI COURSE 2021
- Lightroom presets
- Video luts
- Smartphone Wallpapers
- App icons
HOW TO CREATE YOUR DIGITAL PRODUCTS:
You can watch video tutorials or read on how to create your presets, for
For example, this article
YOU MUST MODIFY IT. YOU CAN’T JUST COPY THE VIDEO
You Can hire someone on Fiverr to make your custom presets
Or you can use Upwork and post a job post
HOW TO DROPSHIP OTHERS PRESETS
Digital product outreach message for rights to sell the digital assets
Questions to ask Sellers BEFORE WORKING WITH THEM
Hello (seller name), I want to dropship your digital product
My name is (your name). I’m offering you a % to sell your digital product.I have a few questions regarding you as a seller
1. Am I allowed to dropship this product on my Shopify website &
marketing platforms like Facebook, Google?
2. Do you have a license to sell this digital product as á seller?
3. Are the videos and images on your page okay for me to
commercial reuse? Also, are you able to make new content just
I look forward to hearing from you and let’s make money together.
DON’T SELL WITHOUT PERMISSION OF THE SELLER WHO HAS THE LICENSE OR COPYRIGHT
You can find sellers on this Website: filtergrade.com
BEST COMPANIES FOR CREATIVE MATERIALS:
For photos: https://www.pexels.com/
For mockups: https://www.pexels.com/
How To Set up Digital Product Store On Shopify
- Shopify 14 Day Free Trial:
- Recommended Shopify theme: Phono
- Store name idea: (your brand name)presets.com
You can also create your own digital presets or digital assets yourself. Do it yourself and learn how to do it, do not even hire someone but do it. There’re great YouTube channels, One, in partICular, AR-editing, that you can use.
AR editing is a professional Lightroom editing channel. It’s a YouTube channel, where you learn to create your own presets.
The presets are ‘how to create the caramel look,’ ‘how to create the wedding look,’ and ‘how to create the selfie look.’ The channel shows you how to create all the various Lightroom presets you want to make.
Knowing a thing or two about Lightroom presets powers you to create digital assets. Again, for video editing, the same thing applies.
There are people out there who show you how to create video luts. Some people teach you how to create your app Icons. You can therefore try and teach yourselves how.
And it’s is an excellent way to save money, ensuring you do it yourself and you know it’s your works of creation. Although I’m of this view, you’ve got to make sure you don’t exactly copy the videos as you watch them. You’ve got to make sure your videos are unique to you.
And you can’t simply watch and copy one of these videos and make replica videos. You have to change the way you do them. You cannot follow the principal structure, but you need to make the videos uniquely. You can thus license them.
Nonetheless, it is a great way to learn how to do it yourself, then create it, and then license it for yourself.
Dropship the digital products
Are you there? The next way to get digital assets involves dropshipping other people’s work. It’s an excellent way to get engaged. The downside? You have to pay the royalty, but you don’t pay for any of the work in this way.
Also, you don’t have to hire people to do your long-term work. You know the people you dropship from; they are best at what they do, and you can rely on their work.
And you know that. Here’s how it works. The digital product message is an outreach message you want to ensure you send out before working with them.
Now, without that permission, you cannot essentially sell someone else’s digital asset, but you can’t. Here’s how you go about it. You want to say hello (their name), I want to dropship from you. My name is (your name) & I’m offering a percentage to sell your digital product percentage-wise. I have a couple of questions about you as a seller. Can I dropship this product to my Website & put it on Facebook and Google marketing platforms? Do you have a digital product license to sell it?
Because these people you find sometimes don’t own the original right, you must ensure you find the individual making all the videos and images on your page or your Website. As in, it’s all right to use for ads, such as Facebook, etc., commercially.
Then you post. I look forward to hearing from you, let’s make money together. And here you put it in bold (Our cheat sheet template) don’t sell this stuff without its consent.
Because again, it’s copyright, and they have a license for us. You cannot do it without their consent if you do not have their authorization and a contract has been signed.
You only want to do it when you are sure you have permission. And I’ll show you an example to do that. Before we proceed, many of you probably say, well, why would someone want to sell without permission.
It is called distribution. If you sell something because you have a hobby, and lots of digital people like Lightroom, video, luts, etc., have a passion for creating these products. However, business-wise. They’re not good at selling them: at getting digital products out there.
This is your responsibility as a marketer. And so many companies do what we refer to as distribution.
For example, Walmart’s products are not owned or produced by Walmart if we look at Walmart. Walmart is simply good at acquiring customers.
And here you are doing the same. You reach out to the people saying, Well, look, you created a terrific product.
But I’m here to make you money through royalty and also by pushing it out. And this is a classic form of distribution. And it works. It’s the norm rather than the exception.
If you can go to a webpage like a filtergrade as an example, many professionals are putting their work. If you go to a photo, you can see the Lightroom presets, click on, look at loads of different Lightroom presets, and what it does then is to show who the creator of the assets.
Here, you’ll see ‘Creator.’ Click this then. Then you will see who the Creators are. And what you do is you search for the name on Google search.
Again, a lot of these sellers, as I said, are only interested in their passion and they like to work, and lack on the business side of things thus they make a little money from it.
However, if you can help them scale and potentially sell them on your own, they will willingly do a royalty or distribution contract format. Dropshipping digital products is, therefore, an excellent way to do that.
I’d advise that you Dropship the digital assets. And that is what I would recommend. So, the next part of the course focuses on setting up the Shopify digital store. We’ll ensure we create the store to convert well, looks professional, and a real solid brand as they come.
Setting Up the Shopify Digital Product Store
So guys, creating a logo and selecting your domain name is the first step. If you go to Canva, you can create the Logo on the platform, but you must develop a brand name before creating a logo.
My actual shop domain name will be KelanceLightroompresets.com .And the domain names always have (.com). You see that here as well. Now you could do something like, for example, Kelancevideoluts.com.
But you want something branded and something that sets out where it stands out and tells people exactly what you are doing. You always want to use the (.com) extension.
You now want to go over to Google Domain Name, Shopify Domain Names and make certain you do not pay much money in the domain name you’re looking for.
You want your domain name available. You want to make sure that you pay a domain name worth a sum of $14 or less, you can as well head over to Namecheap and buy your domain name for just $10.
So ensure that before you choose a brand name, you have a domain, because the last thing you want to do is create a logo, and then when you come to buy your domain name, it is unavailable or available but at a ridICulous asking price.
So you want to head over to Canva once you’ve your brand domain. Then type in Logo. And once you have done that, click on the top one, and a logo format will be opened. Now you want to skip tours, so I recommend you get Canva Pro. There is a free trial of 30 days, and Canva Pro can come with some very impressive features.
And in this free course, we will use Canva a lot. Take this into consideration. The pro version is necessary. You want to scroll through the various logos, and you want to find something that fits your industry.
To determine logo design, the industry again plays an essential role. I’ve previously created a logo without an emblem; it was a word logo.
A single word logo I went to Text. And then I’d drag the text, Which I felt truly aligned with my line of business. I felt, for example, that my industry would match it. I pulled it over. I just pulled it over. And I changed it in every sense of the word.
You can delete the box because you don’t need it, and that’s if you opt for a text logo, as I did. By deleting the text, I have just changed it to say that Kelance Lightroom presets. And that’s pretty much it, and I bet you probably think that the Logo is whack, and ask why you would have it only as words?
I was in the Lightroom presets, the photography, the videography, and lots of brands don’t have absurd logos really; they’re usually the name of the brand, and the person’s initials maybe you’ve seen the same as well. You want to fit the prevailing themes that people feel comfortable with. So then what you will do is you will just use the download button to export your Logo.
Shopify Theme To Use
The next step is to pay & download the theme that I would recommend, namely Phono| Mobile Store and PhotoShop Shopify theme. Probably you go C’mon; it’s a mobile theme; why would one want it for their digital product?
The theme looks best for you. And I bet you will agree with me. It is incredible. It now costs about $49-$55, Which is very modest. It affords a professional and beautiful look for your shop.
And for the better part of this course, I shall refer to this theme. So it will prove very hard to follow if you do not have the theme as yet. Again, you can find this theme to work best by having digital stores and testing, just like my case.
The next thing you want to do is create the 14 days free trial for your Shopify account. And once you have done so, you should land on a screen you signed with your details.
The first thing you want to do once on this screen is to go to domain names and buy a new domain name, and it’s the domain name in your niche. For example, I purchase KelanceLightroompresets.com for my brand, and once you have the domain, you want to go back to your online store.
And first, upload the theme you just bought by clicking on the upload theme. You should get to your downloads and click on the folder once you have done that. To upload, click the theme zip file. After the theme has been uploaded, it should Indicate the theme just added. Next, hit action. That’s what you should do.
Upon clicking actions, publish new theme ought to appear. If you click Publish, you can see it now reads ‘change the main theme,’ and you can see that it is now changing to the theme you bought.
And what you want to do is hit the customization button. Clicking the customization button ought to land on a screen that is your editor. There is no placement at all, and you can see. And the Frames here tell you the size of images & whatnot.
And right now, the theme is what I will get you to create. This is why the Phono theme has been so central since it makes your site so professional and beautiful. Let us start with the main pop straight away.
The first thing you want to do is go where you can find the notification bar, and by clicking it, you would like a top notifICation bar.
The notification is then activated. By now, you want to see to it that your brand’s colors are changed, and your brand ought to have at least three colors.
In this case, you change Color to dark red because it is part of my brand’s color. Now, you want to put Download instantly in the notifICation text.
Once you do that, you can get back to the Navigation. And what you want to do is remove the display mega-menu, turn it off. It is down to preference, though. I have not turned it off in my case, so you want to head over to where it says header.
And the search for displays is vital. I have turned it off myself. Mini cart click Yes, & Wishlist Display click Yes, you want to have the two on.
You got the colors, and you want to ensure that the colors correspond to your brand’s colors. And you would like to ensure you make sure that your colors are red (KelanceLightroompresets.com).
If your primary colors are, say, blue or blazing, you want to change into your blue, maroon, or whatever your brand’s main colors. Having done this, you would like to go where it says slideshow and the slideshow the size of 920 by 940.
Now you want to click the Full-Screen Display & the Curvy Bevel Dual Audio. You want to delete the two; you want one active and not both. How do you accomplish that? Click on the Full-Screen Display, click the top three of the buttons, then click Remove. Do the same on the Curvy Bevel Dual Audio, delete and leave one content (Exclusive Steel Frame).
You now want to click on the content-Exclusive Steel Frame. You want to, and you can see that on a mobile image, you have an image. You can, therefore, essentially choose a website and a mobile image on the desktop, Which are essential.
Due to the stark difference between mobile and desktop websites, What works on the desktop may not work on mobile devices. Therefore, these options are great to have. So now what we have to do is head to Canva. Because we will create the Image using Canva.
I’ve previously created a website. And I did design my site in Canva, Which is cool. So what you want to do, you want to head over to Canva, and you want to search for a Website. Then type in Website, select Website, then hit create a blank website.
You should then land on a screen with the right dimensions for that image insert once you’ve done that, head over to Placeit. Placeit is the best company for mockups.
When you get to make mockups, what you want to do is scroll down and go to what works better, be it iPhone, laptop, Which determines what mock you should do.
You can then upload the image. You can go to your phone, and if you have an Android, you could use an Android.
Open up Lightroom, add an image in Lightroom into your Lightroom account, take a print screen, and then send it back over to your computer. Now what you can do is you can go to a website called Pexels. Type in Pexels in the search bar. And the company provides you free stock photos that you can use.
If you’re doing, for example, Lightroom presets or video footage, you’re going to need some form of photography to apply those presets to show off the work. You’re not going to have that; thus, you can head over to Pexels and get it for yourself.
Type in travel. And now you have lots of various travel images come up. A travel preset is one of the presets you had your person create. So, select the Image and download the Image and then upload it to Lightroom.
Remember that you can do the work on your phone. So then, head over to the Lightroom. But if you go home, go back to view or photos. And the image you uploaded is what you have. Click on the three dots, then. Then hit presets, and the presets have been uploaded.
Apply the travel presets. You will notice the difference when you click Show original without presets and when you add the preset. You can do it on your handset, and you have to click the Print Screen button on your mobile phone. You can do it also on your desktop. Choose, it is down preference.
I prefer the mobile phone looks, and that is what I have been doing. You go to Insert Image and after you have done so, upload the Image of your print screen to the Lightroom editor, final editor, or any digital asset you are creating.
Say app Icons, whatever it is, Upload, and then go to the background, change to transparent background, and click on the download button. You will then go to your downloads when you hit the download button, and here, you see all the downloads you have.
You will then download what you have. You want to go back to Canva uploads once you have finished downloading, then upload. And you will see what you have uploaded, and then what you are doing is to make the Image bigger. And then somewhere adjunct, add that Image.
And then what you do is head over where it says photos and type in marble. And when you click marble, you get a marble background image. Here’s what you do to break up the wire & inject a bit of funky to the backdrop. Click position, click backward. This way, the phone is on the overlay.
And you can resize to be a bit larger. And if you want, you can reposition it wherever you want it, and you can add text, but I do not recommend it. You can click on Publish as a website and then click Download.
Now, go where it says to select an image, click Upload and upload the Image. Click Select and add that to your Image. Now, remember that the Image will be dimmed. Do not worry. If it dims out, click the save button and refresh the screen.
It will change once you click Save. It does not dim out, and I appreciate you can fuss about it many times. But you fix it that way. The next thing you guys want to do is select a mobile image, because it looks different when you change this to a mobile editor. There is a different image behind this.
Put the Buy Now button, change the Color of the button so now it is outlined in red color, but it gets a full red look when you hover over it. For the first part, that’s pretty much it. Then click the top right button, click on Save and make sure that you save your work.
Innovative Qualities and Features
And so the next section you have got is Innovative Qualities and Features. And here, is a photo of any device you use. And then there are a couple of bullets around. You have the size 430 by 600 placement holders here.
Again, you go to the Custom design, click and add the custom design now if you take a look at the Website you have created, and you have used the same front mockup of the phone as you did for this guide.
You have (bullets around the mockup) Instant change, ease edit waves, wi-fi is not necessary, Graph Friendly, Cloud-based, this is just a little about some benefits of using innovative qualities feature why the photographers love your products.
If you go back and have the size outlines (100 by 70), you do a hundred by seventy. You can have a Smiley face you have Power effICient showing a chipset, have a wi-fi logo showing that individuals needn’t bother with wi-fi to utilize after downloading them, likewise, you can have cloud base telling individuals that you can use them on the cloud since that is essential to many individuals.
You need to download the Icons that best match your digital product assets if you’ve done that. What you will do is you will click it, Select Image. You’ll see the section heading (reads Innovative Qualities & Features) & small Heading (highlights: Why Photographers Love Us). When you scroll down, you have the Icons. These are the various Icons, and here again, you have a subheading and a description.
Once you’ve done that, the following thing that you need to do is the grid banner you need to head over where you see ‘Upcoming products’ hide that, you needn’t bother with that; however, what you need to do the Grid banner this is truly important.
What the grid banner is it’s an incredible route for you to feature your works. It’s a great way to show people the effects you’ve had on photography or whatever it is your deal, and essentially, that’s what you’re doing. Now, you need to make a beeline for where it says Grid, and again this shows you the size of photographs you need.
You need to ensure that you go into Canva resize the photo; thus, it matches. If you don’t, it won’t check, and it will influence how it will look, and it can look amateurish.
An illustration of that is if you didn’t resize the photo, and you’ll figure it simply doesn’t fit, while if you do so, it saves time. It’s therefore crucial that you resize these photos in Canva.
When you scroll over, it shows right in, and so you can see the ‘Buy Now’ button. You can scroll through, and it doesn’t show because you’ve deleted it. How do you do that?
You go to the grid banner, then select your images, and you simply delete all the text and all the descriptions. Simply go through the entirety and delete all the text and all the buttons.
Next, you upload the images you have exhibiting the work, and once you’ve done that, it will hide. You then need to head over where it shows the mail ICon, Which says ‘Welcome to Phono Support’ click it, and now you have a channel you’ll allow people to get in Contact.
First, go to where it says ‘Contact box type.’ And here, you fundamentally need to delete the ‘Call Us Now’ so you click the three dots then hit remove. Upon removal of ‘Call Us Now,’ it says ‘Live Chat Now.’ Practically, you only need the live Chat.
You needn’t bother with the phone number, but it’s down to you. I simply have the Contact us, and I leave the phone number on the Contact us page that way, you’ll restrICt the contacts via phone numbers instead of live Chat, which is easier to manage anyway.
Once you’ve done that, you need to click it, and it says select Image. If you prefer, you can have a little chat ICon image, and again you’re given the 75 by 75 measurements that you need to do in Canva, and you can easily upload a phone ICon, and that will look truly awesome.
You can see where it says ‘Want to Talk to Us? Live Chat Now’ you leave it that way, but you want to get rid of the text below ‘Live Chat Now’ and leave it blank, or you can put like ‘Contact 24/7 Support’ or whatever you deem fit your business model.
Now go back and then back again, you can proceed onward to the Footer so if if you go down to the four, you have an image on foot; hence if you take a gander at the site you’ve done, you’ve used the very Image that you used on mobile as the Footer
For the photo that you use as a footer image, and because you cannot dim out the Image
on the editor, what you do is head over to Canva, upload the Image, then dim it out. So you upload the photo you intend to use on Canva before, add an overlay, dim the Image out this way; people can read the text over the photo.
If you go to the actual Footer, you see the Image that you added, and you can add stuff along the lines ‘Subscribe Now’ ‘Get Updates Real Fast’ & ‘Your Personal Data Will Always Be Kept Safe’ you want to keep it pretty much plain and simple as possible.
At this point, the home page is set up, so you need to add the digital product to your Website. So you need to head back to the Shopify dashboard, go-to product, then click ‘add product,’ and scroll down up to where you find Shipping. Change that to ‘this a digital product’ by untICking.
By so doing that, you notify Shopify that you’re selling a digital product. And so head over to where it reads ‘Product Status,’ then click active and type in a name for your digital asset. For the product name, for example, in this guide, we’ve used presets. Let’s use 10 2021 Lightroom Premium Presets Pack for PC & mobile.
If you deal with video luts, you could do ten videos luts or presets for travel people. The product title must remain clear. Let people in exactly what it is you’re selling. Also, you want people to know it works on all devices. Deliberately employ Specific quotations to precisely communicate what;t is you offer.
Now you’ve got to do a description. In the Description, you can write Designed & create by professional lightroom editors the ten premium lightroom presets,
this 2021 edition is the product of lightroom professionals exploring the world from food to skylines, checking colors, and bringing every Instagram lover’s dream photo to life using the ten premium lightroom presets.
Then put ten Lightroom presets. You can put the wedding one as the first. First, you go to Canva, create a before & after. It works very well with conversion rates where you add in between the different digital assets. For instance, what it does for travel when you add before & after looks for the travel presets.
You do the same for Goldust, CinematIC, HDR. You do the same for each one, but for this guide, we’ll limit it to two to give you an overview of what to do. So then, at the bottom of this collection, you put ‘this collection is compatible’ you let people in of its compatibilities.
That’s pretty much it, at this point, save. For digital products, in terms of Description, not much time goes into its setup. But for the media section, that takes a bit of time, and you want to add the media. Where it says ‘add media, ’ click add media and suggest you only do one photo.
Again, head back to Canva, go home, then scroll down to where you find the Instagram post, pick one Image, make a blank, then you do a before & after.
When you’re done uploading the same images, and adding the before & after version and Instagram post, this very important works perfect with Shopify and so you can more than one. Again that’s up to you, but I like adding them in the Description because, somewhat, they look a lot better.
But by looking at the product page, you can determine whether or not to add. Now for pricing, let’s work with hypothetICal prICe of $14.99, and comparison prICe put $49.99.
You’ll see where it says ‘Charge tax’ that’s your decision to make, I won’t offer any guidance about tax. For an inventory, you see ‘track quantity’ turn that off. It’s a digital asset you’re dealing with, and there’s no quantity. You want to hit save.
When done, go back to Shopify editor, then proceed to the home page, and then go to product page. When on this product page, it should land you on the product page you just created.
While here, go where it says ‘Collection’ unless you have a collection of products, turn it off. Product Sidebar Deals have it turned off also if you don’t have Product Sidebar Deals. Sidebar Bestsellers Custom Text Icons and Prom Images as well have them turned off if you don’t have any of them. You want to keep your product page nICe & clean.
Now go to where it says product page has the following enabled: Display thumb image, Enable Wishlist, Enable Buy Now, Enable Short Description, Enable product sharing, Enable product description. You want all these turned-on. For reviews, have it turned off until you get some reviews.
Then there’s enable ‘shipping details.’ You undoubtedly want that on, but it should read ‘Installation details’ instead, given that your digital assets don’t need Shipping.
So, how do you install it? To answer, you need to create a product page that you can essentially link to this. And the way you go about it is by going back to the Shopify dashboard, click where it says ‘online store,’ then click pay once.
While here, click add a page, then call the page ‘how to install’ or ‘Installation guide’ however you choose. And then, in the Description, you can enter how to install your Lightroom presets to Lightroom on a mobile desktop.
Next, you’ll upload a video on how to do Installation. And it’s not a must that the video is yours. You can use someone else’s with a link to YouTube.
You can do presets, app Icons, and even video luts. Either way, go to YouTube, type in how to upload Lightroom presets or whatever it is you deal, click on the video, find that you find matches your objectives, then click share.
It says embed, gets it. Then there’s where it says ‘start at’ very important. Click start, and then when on the video, work out the position of the start button in terms of what you seek to “instruct on” you don’t want people to watch the entire video, no. Because it’s possible the whole video isn’t about ‘how to install,’ right?
And so how to install starts from, let’s say, 4 minutes to 7 minutes on the video. So you put start at minute 4 that way, when people click on the video, they watch from where it explains how to install or how to do whatever it is you seek to instruct.
When you do that, you click the copy button, then head back to the Shopify product page description, click video ICon, click the embed button, paste it here, and the video will show.
Hit save, then you go to that product page, and you’ll scroll down to where it says ‘Select shipping info’ you want to click it, and then you select that page you just created. When you do that, it should show the installation details, and if your prospects click it, it shows how to install it.
This way, you ensure that people buy from you on the backdrop of minimal customer servICe on your part because you’ve already shown how to install your digital assets.
Then scroll down and have the ‘Small heading’ turned off. For the ‘Recently Viewed Product,’ have that turned on to see what they recently viewed when people scroll to the bottom.
With that out of the way, head over to where you find ‘Theme setting,’ click on Logo, here you upload your Logo. Go back, click on FavICon, upload your favICon. FavICon is a symbol that relates to your Icons & Logo; basICally, the Image on the Icons or Logo. Back again, on Preload, have that turned off.
Go back. Typography and text are contingent on what you want. Back again and Color, you change to those accents you have.
When you go to Breadcrumb, have that turned off. For the Image, it’s the Image you want to have a cart. You’ll have it as a travel bag, for instance.
The header in the header style I’d suggest you have it as header2. Then you go to Footer, and for Footer, the style has footer10.and for QuICk shop options, you don’t need those enabled.
Go back, and in the General options have the following enabled: Enable offer %, Show product sold out circle, Enable Product Review, Enable wishlist, Display subtotal, & Enable add to cart. If you go back and on Sidebars, have those turned off. For List collections, have them enabled, but it’s subject to you having collections.
The product page has it on layout one. Go back and scroll down to the Cart page, click on it and have order notes turned on, and you must have them though it’s up to you. Back again and on the Search page, have it off. You don’t need it for the Contact that too. Turn it off since you’ll have a contact page on the Website.
Newsletter, newsletters interrupt the experience, so have it turned off. You don’t want them. Product countdown off.
You don’t have any. Go back, click on Social media, have it enabled because it’s necessary to have both Facebook & Instagram accounts, and you add them. Suggested products again off, you don’t have any.
Go back and now have the Money options on. You want that. On the Password page, turn it off, given you’ll have a live Website.
And on the Checkout, you’ll have to add your Logo at Checkout and your brand colors. At this point, you click on the save button, and the product page should look very much more filled, given you’ve got everything done from the Installation process to the product description.
And you probably wonder,’ how do I have people receive the digital assets when they order? Well, read on, I’m about to share on you do that. So, no fuss.
Digital Product Shopify Guide: Adding Pages
In this section, we’ll talk about adding the pages that you need on your Website, and the pages include:
- Terms & Condition
- Refund policy
- Contact Us
Configuring Your Pages
And you add these five pages by clicking on the add page.
Now that you’ve got all that add the Page, make slight adjustments change the names that need changing, and you should be good to go, when you’ve done the pages, head over to Navigation.
Here you want to work your Footer menu to ensure that the pages (FAQ, Refund policy, Installation Details Terms of Service &Contact Us) appear on the footer menu.
And you do that when you click add menu, click link, and then link the pages mentioned in this section. When don, you head over to the main menu, but this time, you’ll on the main menu ‘2021 Lightroom presets’, for instance, and you’ll have it as the link.
You add, then go to the link, go-to products, here’s where you add your products. So go to products, add your products, but name it 10 2021 Premium Lightroom Presets for PC+Mobile. In the main menu bar, you also have ‘How to use’ & ‘Contact Us.’
Digital Product Shopify Guide: A Must Have App
In this part, we’ll delve a bit into the app that you need to use to have people download the digital assets pronto upon ordering. Uplinky Digital Download is the app you need to download. Upon downloading Uplinky, click on the app.
When you have the app, it takes you through the installation process, and it’s you follow through, though you’ll need to make minor adjustments. And the first in lines involves you heading over to where you find products. Click it, then add your first products, click on existing Shopify product, and link it to the existing Shopify product in this instance, ’10 2021 Premium Lightroom Presets for PC+Mobile.
Next, you add a link. If you click Edit, and then upon uploading, it will save the file. You’ll then upload the file. So, you click upload new files.
So, you upload the zip files. You’ve to upload the zip files here. Then for maximum download, put three, and Delivery Mode, you do ‘Use store delivery mode). When through, click save and then head over where you find Setting, then scroll to ‘Delivery mode’ you put ‘On payment, and for ‘Maximum download,’ put three.
And on ‘Order Status Page Mode,’ put ‘Show load while processing order (recommended).’ You can then change the Style & even PDF protection, thus adding your logo and whatnot.
Once you have done that, test if it works, but as long as you followed what we have done, it will work for you as long. Once you have done that, again, you want to do a test order to make sure that the digital download works, do the test order, and it should work.
It’s all done; that’s pretty much it. The Website is all done. The next step involves setting payment gateways. The way you do it is you head over to Settings, then go to payment gateways, and you have them set up. Are there more apps you could do?
Yes. SMS Bump, Email marketing. These are great apps that can work with digital products as well. If you look to do Email marketing, SMS marketing, check out our free course (here) on the same—the resource gloss over the apps. Although based on physical products, the concept aptly applies to digital products.
Creating The Marketing Materials
In this part of the course, we’ll delve into the marketing materials. And so we’ll do:
- Picture ads, Carousel ads-Canva pro
- Ads Copies
- Ads Headline
Here we’ll do Picture, Carousel ads for Facebook ads, and we’ll leverage Canva pro to create the ads. Also, we’ll be doing ad headline & ad copies, and we’ll draw from the Facebook ad library.
The thing with the Facebook ad library is that it lets you glimpse other brands’ ads. Therefore, head over to the ad library and type, for instance, Video luts or even Lightroom presets hit search, and you’ll indeed have lots of different brands. Find a competitor who’s doing well with their ads.
If you check on their details, you’ll some doing carousel ads and even show off some of their Lightroom presets that look impressive.
And you’re bound to land on brands doing a language you don’t speak. As such, you can use Google to translate to get what the ads say. You’re merely referring to how your competition has structured their ads. Don’t copy & paste ad copies or rework others’ work. Remember that.
Use your competition ads as the template in assessing what work s & what doesn’t. The thing here is to draw inspiration from your competitors whose ads do well. A look at your ad headlines and ad copies; thus, as ad headline, you can put Lightroom presets pack. And your ad headlines must have a minimum of three & a max of five words.
You can employ emojis, and these work exceptionally well in industries like photography presets. You can as well try the others, for instance, Instagram presets.
Your ad copy ought to be powerful. And more importantly, keep it short & sweet as it were. An example of an ad copy can read, ‘Take your first experience to the next level with 2021 presets aesthetICally created by pros the impressive lightroom presets takes your photo to the next level.’
You then go to Canva, head where it says Facebook post, and select Facebook post. After you do that, delete everything, and you ensure that you have a blank canvas. You need to create a look that can match your competition ad performance that does well. Although you take reference, it’s your work with a slight difference.
And so you need a Blank Canvas, and you need nine different photos as well. Now head over to Pexels, type in travels, and download nine different images off Pexels that you feel are good fits. Then add your Lightroom presets to the images and then have the images exported.
Next, start by adding your banner. So, you go to text, then drag it across to the Blank Canvas, and you call it ‘Travel Presets’ After you’ve done that, drag it to the top, then get to the element, drag the element to the top over text (Travel Preset). Pull it up, then drag it across. Next, change the color to black. It should read with ease.
Once you’ve done that, head over to uploads and upload the nine photos you got from Pexels and added your presets to that’s if you deal photo presets. And once the photo uploads, click it, and it adds to the Canva project.
While on the Canva project (blank Canva), go to the top, click on the photo. Shorten, and shrink. You want to shrink it a bit make it smaller but ensure you don’t cut out the important parts that you deem would grab the attention, then stretch a bit. Done, you’ve got yourself a template and use the photo as a reference for the subsequent.
Again, grab another image, do the same, crop it a bit, and overlay it on the first at the top left corner. Shrink it, pull it across and then shrink it again to fit the first image and then drag it underneath it.
And again, the same for the next image. For the next image, put it over the top reference image. Cut it out to focus on the main part of the image. You then shrink, resize, and stretch to fit. Pull it across slightly to fit. Again, the objective here is to capture the main part f the image. And so, you’ll repeat the same process.
And because it’s travel preset, you’re showing travel images with your presets applied. And suppose you have ten presets like in this case, you want to 10 of these for each preset you have. Let’s say you have Wedding presets; for instance, the wedding one will show wedding images, so you want one for each.
Cumulatively, you ought to have ten presets. Something else that works excellent with Facebook ads is the before and after photo.
Simply take a single image of before and after you’ve created already, then resize to the Facebook post dimensions. You’ll figure having the before and after as an ad works just fine as well.
The Facebook format powers to have a grid of all them, a before and after, and a handful of these because it’s necessary you split test each to get a sense of what works best.
Click on the Facebook dimension, and I recommend that you have the Before & After text on the top left corner. Have the background a bit shaded, and all these work well on Facebook.
Best Marketing Methods For Your Shopify Digital Products
In this part of the course, we’ll look at the best marketing methods of selling and promoting your digital assets. Given that I’ve overplayed in lots of different digital products, I have tried different marketing methods from affiliate marketing to Instagram influencers. Still, Facebook remains robust and the most efficient way of selling.
And Facebook by far has remained consistent and the most successful. Now, Facebook ads for digital products present a slight difference. It’s quite different from how you do typical eCommerce product ads, but fuss not; we’ll go through the whole process.
How to Avoid Page Score Issues
So that you learn how to do it for yourself, here we’ll take you through how to set up the ads and all the other great stuff. Before getting to that, let’s go over the fundamentals, and critically crucial, you don’t skip this part.
First, how do you avoid page score issues? Over the recent past, Facebook came up with page score, a metrIC contingent on what Facebook perceives of you as an advertiser, and they rank you from five to one, with five being the best and one the worst score.
If you set up a new page and within the first year of your Page, the page score reads three or under, your Page is taken down, and you can’t advertise on the Page. But if your Page has been around longer than a year, you’d still be OK with a page score of two, but anything below that you’re out, you can’t advertise on that Page.
So, what does Facebook look at? You’d ask. What do they evaluate to assign page scores? Once your customer gets the product, Facebook sends them a survey touching on the following three areas:
Product quality: Number one, Facebook will ask the customer who bought through your ad about the product quality.
Shipping times: Next, after the customer has bought stuff off you, Facebook, via the survey, will try and find out from the client how were your shipping times?
Customer service: Facebook will also ask about customer servICe. They’ll try to find out were the emails up-to-date and the tracking number, and whatnot.
These three constitute what your customers are likely to be surveyed. Of three, product quality is the biggest issue in eCommerce right now, and it huts most businesses.
Up to this point, if you remember, the best way to beat product quality problems, as we stated in the preamble of this course, is one, do product research Which involves checking reviews, getting a product sample (showed you how to ask for product sample from a supplier)
You can also check with Amazon to see if people are happy with the product since you’re likely to find people selling the same product as you on Amazon.
The other issue is shipping times. Provided you d the shipping time methods you’ve Indicated, like the suitable fast suppliers of AliExpress, you shouldn’t have any problems. You ensure that your shipping times run between 7 and 14 days.
To stand a good chance with the page score, when you start scaling, let’s say 30 to 50 orders a week, you can’t use one dropshipping supplier. 30 to 50 orders dictate that you get the servICes of agent fulfillment centers.
When you scale, you’ll have more incidents. The thing about scaling is that it stops being about getting sales. Things move to the most complex part: maintaining accounts, logistICs, and stuff.
And that’s why it’s imperative, and I can’t emphasize it enough that once you hit 30 to 50 orders a week, you leverage the servICes of agent fulfillment centers failure to Which you’ll run into problems.
Customer service. Now here, you should often maintain your lines of communication open with the customer. Issues with their package, problems with their tracking number you want to update them It’s also vital that you get a V8. If you’re yet to get one, read to the end, I’ll show you how to get a V8.
Then you need to have your title live chat and automation set up this way. You make sure your customer servICe works fine. If you adhere to these steps herein, you should be good. But remember, should you have page issue score, you get to appeal it up to three times a year.
And when you appeal to the page scores, be armed to the teeth with proof. Suppose the issue touches on shipping times and the complaint your shipping takes too long. You can argue that you’re working towards better shipping times, and you’ll need to adduce proof of you communicating with the suppliers about getting better shipping times.
For product quality issues, you do the same. Prove to Facebook you’re working on getting better quality, and you engage the manufacturer on the same. Show this proof, and Facebook will likely let you on, and still, you’ve got more appeals left for that year.
How to Avoid Getting Your Ad Account Banned
So, how do you avoid getting your ad account banned? This is another issue lots of people face with Facebook-ad account bans. And the issue brings to fore a critical question, what does Facebook care about? Very important, I must say.
Facebook cares about user experience for both you, the advertiser, and even more important, the user experience of those on their platform browsing through the news fees and whatnot.
First, Facebook will monitor you through bots; they’ll have bots to crawl your Website. Thus, when you set up a new ad on Facebook, you’d get like 100 new visits within a few seconds of a launch. Those are bots checking whether you tick all the requirements.
The second approach is that Facebook will have a human to review your time & again. Quite like once a month or 2-3 times a month, a human will manually review you as a way of ensuring that everything aligns correctly by the bar.
About the things to have on your Website. Your Website needs to have all the following:
Website rules Facebook look for
Use a .com domain
ABOUT US PAGE
LOCATION-cty & town
The mandatory pages-terms of service – shipping policy
BLOG You need 1-3 blogs with 250-1000 words
Disclaimer saying Facebook does not endorse your site
Use this: This site is not a part of the Facebook website or Facebook.
Inc. Additionally, This site is NOT endorsed by Facebook in any way.
FACEBOOK is a trademark of FACEBOOK, Inc.
For the content, ensure that you do not copy works from other people. We won’t address it here for the blog as it’s too detailed, but you should run a blog to ensure that you do not have issues.
The disclaimer forms part of your product description. It’s vital that when people come to your Website, you let them know that you’ve nothing to do with Facebook.
Facebook business page rules
So now, let’s look into Facebook business page rules. And what’s in the rules?
Shop now button
Content 3-5 posts
Post every two weeks or month
Get at least ten likes- invite your friends.
Fill out all Information slots on the Page!
Get your Page verified- this is the best!
You must have a profile image on your Facebook business page (will show you to get that done), get a cover image, a Shop now button. For content, have a minimum of 2-5 posts, do the posting every fortnightly or a month, you don’t want Facebook crawling the Page and then perceive it as a scamming page.
Have a way of getting at least ten likes, and then you want to fill in all the information on the Page, including the about section, get your Page verified, in other words getting your business manager verified (more about that in a bit).
Business manager validation
About getting your business manager verified, we need to look at the Facebook ad manager setup.
Facebook ad manager setup
Set up as a business with the same name as your (registered company)
Use a business credit card or debit card that is (registered to your
Make sure you use 1080p HD videos or high-quality pictures for your
Be careful with emojis
NO FALSE ADVERTISING
NO ASKING QUESTIONS
Don’t argue with negative comments – delete or block words
First, you must have a registered company, and then you’ll use a credit or debit card is registered in your business. That means the debit or credit card cannot be your debit or credit card.
And then No clickbait, No false ads, No nudity, don’t argue with negative comments delete or block. Tread cautiously with emojis and then ask questions and use 1080p videos or high-quality images for your advertising.
Facebook Ad Policy Course
Now, we’ll head straight to business manager & Shopify, and here, you’ll how to set up everything. So we’ll proceed to setting up the ads. But first, you must Facebook ad policy course, it free of charge.
When you are through with the course, Facebook issues a digital certificate. Keep it safe because it may come in handy when you have issues with your ad account let’s say Facebook block or ban your ad account you appeal.
When appealing the ban, you want to inform Facebook that you took their ad policy course, and you can upload the digital certifICate as a file.
Then you apologize if you broke any polICies but then argue your case because you took the ad policy, you know what you’re involved with when it comes to looking at the policies. Framing your case this way, you stand a high chance of getting your ad account back. Ensure that you take the Facebook ad policy course before you proceed.
Facebook Ad accounts
In this part, we’ll look into setting up the Facebook ad accounts. Undoubtedly, a lot has evolved since the last course as regards the setup. So head over to your Shopify, move to where you find online store, click and then go to preferences. While here, scroll up to where you see Facebook pixel setup.
Next, click setup Facebook, and because Shopify & Facebook have an integration, it’s a lot easier and better. And so you’ll land on a screen that says ‘You are about to add Facebook’ hit ‘add sales channels.’
Then you see Facebook accounts, click on ‘Connect accounts,’ and upon doing that, that successfully, you’ll see a green check next to Facebook Account as a confirmation that you’ve done it right.
Facebook Business Manager
The business manager is what follows. I’d suggest that you if you’re yet to head over to Facebookbusinessmanager.com and set up a business manager. It’s super easy and won’t take time.
With your business manager set up, head to your business manager and go to Setting where it reads business setting, and it should land you on a screen that says, people. Before you proceed, ensure that you call your business manager the name of your business.
Go to people, add yourself, and recommend adding two others, like say your children, your partner. Always add two extra people to the actual business manager.
Pages are what you do next. Go to pages, click Add, click add a page, and then search for your Page. In this case, let’s use hypothetICal FashionSense when your Page comes up, click add. When done, move to ad accounts.
For ad accounts, you should add as many ad accounts as you possibly can. Again, it’s subject to the business manager, in other words, how many business managers you can have validated or verified.
I’d recommend that you add an ad account, click Add, then click ‘Create a new ad account,’ and then you’ve to name your ad account. In this case, I use the hypothetical FashionSense’s ad account name.
Click next, and it takes you to a screen that asks ‘Who will this ad account be used for?’ you want to do ‘My business,’ and then you hit create.
You’ll then come to a screen that reads ‘Add people & set permission,’ then select the person’s name & you do the same to every person that’s been added to your ad account.
Then you hit Manage campaign, hit Manage ad account, then click Assign. After you’re done, I’d advise that you create another ad account or, let’s say, three or the number you can manage make it your backup, name it your business name backup.
You need this backup ad account. Should your ad account get banned for whatever reasons, you can turn to this backup ad account in your actual business name.
And if you can’t create one, probably because you’ve not had your business manager verified.
You have Instagram accounts, click Instagram accounts, click Add, sign in to your Instagram, and be connected. You must connect your Instagram account.
You must add three payment options and ensure that all the payment options are business payment methods; your business debit, credit, & another business debit. The idea is you don’t land payment issues should one payment method get denied.
The next bit is business info. Scroll down to where you find business info, click it, and you need to ensure you fill it all in your business name, do not leave out anything. Where you see the legal name of business, put your business’s name as a legal name.
The address has to match the business’s address. For Business verification status, you can verify that you need to have a business setup by filling it in. Then you hit ‘View details,’ and your business must match your Facebook page. In this case, FashionSense, if it isn’t, it won’t work.
The ‘Ad account creatin limit’ Indicates how many accounts you can create. Under ‘Business options,’ ensure the ‘Two-factor authentifICation’ turned on and done right; Page & notifICation turned-on. With these done, you should be all set.
If you go back to the Page, you have the business manager. You can refresh the Page if you wish, hit connect, and see the Facebook page. You can see your Facebook page, click connect. Next, you have an ad account Which here is FashionSense. Click connect.
You’ll come to a screen that reads ‘Accept Facebook terms & conditions to create audience,’ click ‘View and Accept terms,’ then click accept. That should be all, and you can hit done.
It will then ask you to add validated payment details to the Facebook ad account that you connected. It’s here where if you’ve already added the three payment methods I had recommended, you click ‘update payment details.’
So, how do the payment methods? If you haven’t already, click on the ‘Business tools’ at the top left corner. Go to ad manager; as soon as it loads up, go to the drop-down menu where you find ad account and ensure that it’s the ad account you created (FashionSense). Again go Business tools, then go to where you see ‘Billing.’
Once here, go to Payment Settings. You find it at the top right. It’s here you make the intended changes. Click on ‘Add Payment Method’ you come to a screen of ‘Add payment information.’ If you click on the ‘Business management payment method,’ it will show the three payment methods you added to the business manager.
Thence, click ‘Make primary,’ and it should show your payment method has been added successfully. And then you’ve got the spending limit, Which is the maximum you can spend on Facebook.
So, click on ‘Set your account spending limit.’ Personally, for the account spending limit, I’d put $5,000, and this means I cannot spend over & above $5,000, and I can change it from here.
Once you’ve done that, now you’ve got ‘Facebook target country’ for this. I’d recommend you pick the US. Next, you have ‘Terms & conditions’ you want to click on accept and then hit Finish.
When through, you ought to be greeted to a screen that says ‘Grow your business with Facebook’/ when here, go to Settings. Then go ‘Marketing Settings’ to ensure all’s been done correctly. Next, head over to ‘Commerce Settings’ and take a bit of time to load, but here you want to ensure the Facebook commerce account has been done right.
Next, you go to where you find Data Sharing Settings, and you make sure you put at maximum, and when you have it on maximum, click confirm. When you do this, it creates Pixel. Initially, you’d have to create pixels manually.
But now that Pixel has been created for your ad account, go back to Overview, and here you should set up a Facebook Shop & Instagram Shopping. Upon doing that, click the Start setup button on Facebook shop.
You see Facebook commerce account, and you’ll see where it says ‘create new commerce account’; if you do that, it should Indicate Facebook Marketing as active. Of course, you want to do the same for Instagram.
Under ‘Product Status’ ‘Approved’ Indicates 0 products whereas ‘No approved’ shows I product, you want to click on ‘1 product’ it should redirect you to your Shopify. And then where it says ‘Available to Facebook,’ you want to have that checked.
With the fundamentals out of the way, head over to Ad Manager and create campaigns. Now that you’re in the Ad Manager, first thing first, set up your Columns. The columns provide certain insights about your ad sets and campaigns.
So the first thing on Columns is to click on Customize Columns, and here you want to have the following columns. We’ll explain what all these mean: you want to have results rate, Frequency, CPC, CTR, CPM, have Video Views at 50, 75, 95 & 100%, scroll down have Link clicks, CTR, CPC, have Add to Cart totals, Initiate Checkout totals, Purchase ROAS totals, Purchase totals, Account name, Date created and Date last edited. Drag the Date created top, and have Date last edited beneath Date created.
Click save as presets. You can save it as DS for dropshipping ads.
Date created means the time you create that campaign or ad set. Date last edited would mean when you last edited it; let’s say you created it like 4-days ago. You edited yesterday; it’ll tell you. for delivery that’s either active or inactive or whatnot.
The Budget talks about how much you spend. Result means you’re looking at how many purchases you’ve got. Cost per result tells you how much it cost you to get that result, like the cost to get a purchase. Amount spent is how much you spent in total.
The end, if you’re scheduling stuff, that’ll tell when it’s due to end; it means when you’re ending that campaign. Result rate tells you how often you get results and Frequencies on a scale of one to five. And five means your ads repeat targeting the same people, Which isn’t good, whereas one suggests a widened target audience base. In other words, the ads get sent to more different people, newer people.
CPC stands for cost per click as in how much is the cost to get a click. The CTR stands for click-through rate, meaning how many people are clicking through to your Website? CPM costs talk to how many thousand impressions you’re getting.
Video Views at 50 means how many people are watching your Video at 50%, 75 means 75%, 95 means 95%, and so forth. Link clicks show many people have clicked on your link. Add to cart talks to how many have added to the cart without buying.
Then you’ve got initiate checkouts that give metrics on how many people have got to the Checkout and not buy. Also, you’ve got Purchase ROAS a very important column.
Now ROAS stands for return on ad spend, and in a few, we’ll go over to calculate ROAS, so you don’t need to worry about it for now. Then you’ve got your purchases, so that’s all the columns.
Requirement For the Digital Products Facebook Ads Strategy
PHASE 1 REQUIREMENT
You’ll need $1000-2000 Budget Needed roughly $30-$50 per day
- 5 Photos
- 5 Headlines
- 1 Ad copy
TESTING PHASE1-CAMPAIGN & AD SET SETUP
- ABO Conversion-Do 5 Ad set Budget $5 per Ad set per day
- For Purchase, have ePacket countries, Age 21-65, Gender do both & have Eng for all Language
- Detail targeting ought to target pages, magazines, events & influencers
- Potential Reach should reach 1-500 million and exclude Etsy
- And your Placements to be FB Feeds & Insta Feeds only
- Try 7 Day click or view
PHASE 1 OBJECTIVES
- Test Different Interests/Audiences
- Find Which creatives are the best
- Out of Photo, Carousel, Video
TESTING PHASE 1-AD SETUP
- Select Both Your Facebook Page & Instagram Page
- Create 2 Ads per Ad set, Ad 1 Photo, Headline1
- Ad 2 Carousel, Ad copy 1, Headline 1,2,3,4,5
- For Call To Action put Download Now
You’ll have the actual ad setup, Which will be selecting both Facebook & Instagram pages. You’ll create two ads per ad set. Ad1 will be Photo with Headline1 & the ad copy, Ad2 will be Carousel with ad copy1 and headline1,2,3,4, and 5. And the Call to action you want to have as Download now.
You then want to go where it says Create, then hit Conversion and click continue. Then change the campaign name to whatever it is you do. In this case, it’s Lightroom presets. Scroll down and turn off the campaign budget optimization.
Next, go to New ad set and call what you put in the Interest target section. Scroll down and click Website, and then for Conversion event, have it as Purchases, although it may show as you having no purchase event, don’t fuss.
Scroll down to where you find ‘Daily budget’; you chant it to $5. Then go to Location and click Edit. You want to Google the ePacket countries, then head over to Shopify.
If you scroll down, you should find the ePacket countries, select to copy all, head back to ad manager, hit browse, down and you click ‘Add location in bulk’ then hit select, pick countries and then paste then click ‘Match countries’
You eliminate countries like Great Britain, given it’s classified as the United Kingdom. You want to get rid of Mexico, a highly fraudulent charged country, and remove US minor outlying islands. When done, hit save list and then click ‘Add location’ and save it as ePacket.
For Age, hit Edit. You want to target between 21 & 65+ and where you have Gender, you all. Now for ‘Detail targeting’ and you’re doing Lightroom presets, I suppose you want to have the ‘Detail targeting expansion’ turned off. The detail targeting expansion ought to be on only when your potential Reach is below a million.
Because we’re doing Lightroom presets, type in Lightroom. You’ll see Adobe Photoshop Lightroom with a size of over 46 million and Adobe lightroom Presets Which’s more Specific to what we’re doing.
Myself, I’d do Adobe Photoshop Lightroom. It offers a broader audience. With Facebook, given a broader audience, it uses its algorithmic machine learning to find you the right audience.
Next, go to Language, hit Edit put English all, then head to where you find Exclude, then put Etsy here,
you must exclude Etsy, given there are sellers who deal presets on Etsy, and when you exclude Etsy, you’ll find the niche going down accordingly.
Scroll to where you find Placement here hit manual Placement. For devices, turn the following off: audience network, messenger, and Instagram.
Then you want to have in-stream, search, in-article, and stories turned off. The only thing you want turned on are Facebook News Feed & Instagram Feed. Once that’s done, scroll back up and name the ad set that you have in the interest section. For instance, you can call Lightroom 21-65 ePacket broad, and the ad set should be good to go.
With that done, go to ‘New ad’ and call it single image. Then select Facebook and Instagram pages. You must do both. Then scroll to where you find Add Media, click it, and then hit Add image.
Then here, go to Upload, and you upload that image of Before & After. Upon successful Upload, hit next and then hit done. Then you go where it says ‘Primary text’ it’s here you go back to your ad copies and paste them over.
You can use the free google doc cheat sheet provided here and copy the ad copy example, head back to ad manager and paste it into the primary text box. Where you have Headline, you do the same thing; head over to the lightroom headline you created, copy it, and paste it over.
Scroll to description, and here you put Download Instantly. And for the Website URL box, you ensure that you put a URL that takes prospects directly to the product page and not the home page. For Call to action (CTA), you put Download. You must put Call to action to download.
With that done, head back top left on Action Menu and Duplicate the ad once more. So hit Duplicate, put the number of Duplicate as one, and then click Duplicate. Next, change the ad name to Carousel.
Scroll down to where you find Format, here you’re asked how you’d like to structure the ad. You hit Carousel, and it’s reformed to Carousel.
Scroll down to where you find Carousel card, and what you want to do 5-10 Carousel images, precisely do five. So, click on Add Carousel, and click on the ones you have and then add headlines. And here, you need to have five different headlines.
The Headline here has Lightroom Preset, description have the same-download instantly, and website URL remains the same. Then scroll down to where you find ‘Automatically show the best performing cards first’ turn it on ‘Add a card at the end with your page profile picture’ turn off, Primary text leave the same and Call to action put Download.
With that done, go back to the top and click on Select image, hit upload image, and here you upload the grid photo, upload that as your first grid photo, and then you click continue so then you have it as your first, it can be your Wedding presets for instance.
Also, you want to change the Headline to match your preset, in this case, the Wedding preset, so put wedding preset pack.
You can even use wedding emoji here to showcase the Carousel you do.
Move down to next Carousel, and you do the same thing. In the description, you put download instantly, and in the headlines you write travel this time, you put travel preset pack.
You can change the emoji to a globe emoji showcasing it’s about traveling. Click Select image, hit upload image, and this time you upload travel presets instead. In the website URL, have a link that lands on the products page. For primary text, that remains the same.
You’ve done two. You need to do a third, but you should have five in total, and you’ll do the same to all the five different preset packs or whatever it is you deal digital-wise. Now, because of time, for this guide, we’ll limit to these two.
So, if you go to Expand Format and have a look, even when you change View Preview to Desktop, you get a view that prospects will have when they see when they look at your actual Facebook ad.
Here, you see the download button, and you see where it says wedding preset packs, and a click on the Carousel button displays the Travel version. It’s a real excellent professional look.
Again, you’re going to do a total of five of these to do Instagram blogger, HDR, or stuff, but you need five in total.
With that done, you move to the top to ad set level. It’s the one with a four-box symbol. Click it, then hit Duplicate, and then for the number of Duplicates, you do four and then click Duplicate. And interest is the only thing you’re changing in the ad set level.
And so, you scroll to interest, click Edit, and you hit Suggestion. You can click any but have Image editing instead. It’s a good one. Then you scroll back up and name the ad set image editing (21-65+ ePacket broad-copy). It’s the new interest you’ve selected.
You want to do the same thing to the next one, scroll down to interest, click Edit and hit Suggestion, and choose what Facebook suggests. You can do Adobe Photoshop (remove Adobe Lightroom) and scroll back and change the ad name to Adobe Photoshop.
You want to do the same thing to the third and fourth; find the suggested interest, put it, and not touch the ad set’s original level. You will find it at the bottom.
When you have done that, head to the top right, click Review & Publish to make sure they are published.
With those scheduled and running, the following phase makes for the killing and scaling metrics. Thus, this is what you want to do:
TESTING PHASE 1
Run the campaign for 72 Hours
- Kill the following ad sets if they don’t meet the rules:
- 12 Hour rule = the campaign to have one link click per ad set
- 24-hour rule = ensure CPC-cost per click isn’t higher than $1 per ad set. If so, kill
- 48 Hour rule = no ATC-add to cart or IC- initiate checkout per ad set kill
- 72 Hour rule = 1 sale per ad set or 3 ATC/IC or kill
- If you have at least one sales for the whole campaign, you can move forward to phase 2
- Duplicate the winning Interest 4 times change the Interest-based on Facebook a suggestion
If all these don’t ring a bell, you want to head over to ad set level and assess these rules (24,48 & 72 Hours). Here you’ll change the columns; remember the ones you customized!
You’ll then need to scroll across, and for 24 Hour rule, ensure the CPC is under $1 if not urn it off. You look at the Purchase, the ATC, and you want at least one link click.
Now you need ad sets that survived, and you need to pick the best out of the ad sets. And so, you need at least one or two that have done well, and if not, you’ll have to repeat the process, but this time with a new set of ad sets.
You want to opt for the ad sets that’s done the best, the one having a sale at least though if you have some with two sales, go for the one with superior metrics. Let’s say you have two with a sale. You pick the one with more ATC (add to cart).
And so you go with campaign with more ATC and turn off all the others, and then you duplicate the winning ad set and do it four more times. As in the number f copies, you do four, then hit Duplicate.
You’re essentially using what’s performing the best. For instance, if the Carousel does better than a single image, and how you assess it by duplicating the tab to look at the ad level metrics. Upon duplicating the tabs, you go to ads, change it to ad levels, and provide the data.
Again, for the sake of this guide, you look at the data of Carousel and single image. You look at the metrics like CTR, IC (Initial Checkout) to see which one performs better. If Carousel performs better than the single image campaign, you get rid of the single image ad, and you do that by clicking on the three dots, and then you hit delete.
And it doesn’t stop there. You also pick Interest contingent upon Facebook suggestions to what’s performing best. In our case, we had settled on Image editing. Click Suggestion, and here you choose anything related, but you’ve not used before; in this case, we can do Graphic design.
So, you use that and do the same for the other four ad sets and find a new interest that you’re yet to use but relates to the winning interest. And then you want to narrow down the ad to ad set that performs the best. Again, if the single image performs worse than Carousel, you delete it, keep Carousel, click the publish button, and run that campaign for 48 Hours.
Run the campaign for 48 Hours
And you follow these rules
- 24-hour rule = CPC-cost per click higher than $1 per ad set kill
- 48 Hour rule = 1 sale per ad set or kill
- • If you have at least three sales for the whole campaign, you can move forward
- • To phase 3
- • If you have 1-2 sales, reset the process from phase 1 with other interests
- • Related to the winning interest and use your 2nd best ad
In this case, you use the second the best creative, the single image out, given it’s the one we didn’t use for the first campaign. Now, you’re in Phase3.
TESTING PHASE 3
Here, you do the following
- Duplicate the ad sets with 2-3 sales three times in the original Abo campaign. For example – lightroom-wedding love has two sales in phase 2. You duplicate the ad set 3 times without changing anything
- The ad setup is the same, but you’re using the winning ad From phase1
- If there are2 winning ads, pick the one with the best CTR & ATC
So, what you’re doing here is, if an ad set has got at least two to three sales, you want to duplicate the ad set three times in the original campaign. The only thing you’re doing is you’re just duplicating any ad set that had two sales three times.
For instance, adobe photoshop has two sales. You’d hit duplicate button, change the number of copies to three, Duplicate, and hit publish. Duplicate and publish is all you’re doing in adobe lightroom.
The following are the killing and scaling metrics you use when you duplicate an ad set three times.
Run the campaign for 48 Hours
You’ll kill aggressively due to profitability:
- 12 Hour rule = CPC-cost per click higher than $1 per ad set kill
- 24-hour rule = ATC or IC-2 per ad set kill
- 48 Hour rule = amount spent higher than BEP per ad set kill
- If you have at least four sales for the whole campaign, you can move forward to phase4
- If you have 0-3 reset to phase 2
It would be best to observe the above killing and scaling metrics because now you’re moving into scaling methods and sure as sunset, and your bank should afford your scale method. If scaling proves expensive and out of reach for you, don’t scale.
You’d have to wait for your payment gateways, considering that the gateways can take anywhere between 3-21 days.
Frankly, I’d recommend that you get a business charge card if it differentiates from a credit card, given it has a different way to it in terms of spending. The charge card is more aggressive. You can get one with American Express.
The charge card offers a great way to manage your cash-flow since instead of having to wait for your payment gateways, you can use the charge card while it gets paid.
TESTING PHASE4 FB STRATEGY
Campaign & ad set setup
- Abo-conversions-10 ad sets-budget $7 per ad set, per day
- Purchase- top-performing country-age 1-65-gender both Language Eng All
- 1 custom audience %laa per ad set
- Placements – auto placements
- 7 days click or view
Now, we’ll switch gears to Look-alike Audience (LAA). What’s LAA? Ideally, it’s a scenario where someone comes to your site or views your Video.
Facebook proceeds to create an audience related to the people who viewed your Video so that Facebook can find people similar to those people.
A Look-alike Audience is what we’d refer to as a Warm audience. And so now the first Look-alike Audience we’d look into is Video Views Look-alike Audience for 95, 75, and 50%. And you’re going to use those column setups you made earlier to make these Video Views Look-alike audiences.
Suppose you’ve got a different ad account (you can have more than one), open one that’s got nothing to do with FashionSense (hypothetical). As you scroll through the columns, you’re in the Campaign level, and you scroll to where you see Video View Plays at 95, 75 & 50%.
And you want to ensure that all these Video View Plays at 95, 75, and 50% columns have more than 2,000 views. In other words, each column, 95, 75 & 50, should read 2,000. Unless you have 2,000 in the column, you cannot proceed with Video, and if you do, it won’t work effectively.
You can skip this section if your winning creative isn’t Video because you can do a video review only when winning video creatives. And so, if the image was your best ad & not Video, carry on with tweaking interests; you can skip this video part to the bit about Page View, which we’ll do shortly (read on).
For now, head over to Business tools and come to ‘Audiences,’ and this screen can take a bit to load. You see where it says Account. Ensure that you are in the right Account. You want to come where it says ‘Create audience,’ click then go to ‘Custom audience’ and go to Video.
Here, click on ‘Choose content type’ then select 50, next click 75 and then 95%. With the three in here 95,75, and 50%, hit Video. Also, you select the right Page. Then select all the videos and click ‘Confirm.’ You do the same for all the three 95, 75, & 50% and click confirm.
Then scroll to ‘In past’ indicated 365, you change this to however long you’ve been doing the ad, let’s 14 days, for example. Then type in the audience name as VV (video view) then 95 slash 75 slash 50 put percent at the end then you can name it whatever let’s say FashionSense for example, VV 95/75/50% FashionSense.
Click create audience, and you’ll have to give it up to 30 minutes to populate. Past 30 minutes, it should be all system go. Assuming it’s been 30 minutes already, come to ‘Create audience’ and then select ‘Look-alike Audience’ and then select ‘Existing audience.’
With that done, go to ‘Other’ and select the audience you created. If you scroll to the bottom, on ‘other sources,’ you find the audience 95/75/50%. Here, you’re greeted to a little bar reading 0-10%, and you’ve got 1-2, 3-4, 5-6, 7-8, and 9-10%.
The percentage essentially represents those most similar to your audience. Take one percent, for example. It includes the most similar people to the audience that has been to your Video, and ten percent represent people less likely to be identical to the people who saw your Video out there. And that’s how the percentage works.
If you scroll down, you see where it says ‘Look-alikes now uses ad set location’ depending on your ad account’s Age. You can either create your countries in the ad set or in here. Given our ad account is a new version, you can’t create it here, but if your ad account is the old version, you’d add your countries.
And I’d advise that you add your top country, add the US here if it’s your best country, for instance, if you have the option. If not, wait for the ad set. First, go to ‘Select audience size’ create 0-1%, then hit create.
Click create audience again, hit Look-alike, scroll to the bottom to ‘Sources other’ and select your source but this time you do 1-2% and then hit create audience. You do the same thing, look-alike, select your source but now you do 2-3%.
And you want to repeat the process over & again. It’s repetitive and takes a bit of time; look-alike, select source, and create audience. Cumulatively, you need ten look-alikes created. Continue 3-4%. 4-5%, 5-6%, 6-7%, 7-8%, 8-9% and 9-10%.
With that done, head over to ad manager, click on Create campaign, and then you do Conversion, and you click continue. On the campaign name, you put VV 95-75-50% US. You put the US because it’s the country you are doing.
Also, you need to turn off CBO1. Head over to New ad set, and you name the ad set (LAA1%). You must call it LAA one percent because you’ll do ten different ad sets, and each ad set will have a different percentage.
For Conversion event, do Purchase, scroll down to change the ‘Daily budget,’ and you want to put at $7, you change to seven do LAAs you don’t much spending given Look-alike is a Warm audience and therefore you can spend less.
Scroll down to ‘Custom audience,’ click it, and here you’ll all your different Look-alikes. And so now you select 1-2%, scroll to Location, and put in your top-performing country and this case type in the US.
It says ‘Age’ have it nice and bland (18-65), and ‘Gender’ too, leave it to ‘All gender.’ Don’t both with ‘Detail targeting expansion,’ Language leave as ‘All languages,’ and Placement have as ‘Automatic placements.’ And now you’re all system go.
Next, you proceed to where it says ‘New ad’ and change the ad name to ‘Winning creatives.’ With that done, you want to upload your best creatives, and it involves your best Headline, ad copy, best image & Video.
I mean, whatever’s been your winning creative, you add it back into ads. How simple can it get? That’s all you do, adding your winning creatives back into ads.
You then head back to ad set, click on the three dots, and now duplicate nine times. Change the number of copies to nine, then click Duplicate.
When it’s done duplicating, you scroll to the bottom to find the original and change it to two percent. So, you need to scroll to Custom audience, delete Look-alike (0-1%)-95/75/50%, and select 1-2%. Then scroll back up, and you call it LAA 2%.
The next ad set you 2-3%, next 3-4%, 4-5%, and so forth. When through, click on the publish button, and it’s active. You’ll run the campaign for 72 Hours, and below are the killing & scaling metrics.
TESTING PHASE 4 FB STRATEGY 2021
Run the campaign for 72 Hours
- Kill the following ad sets if they don’t meet the rules:
- 12 Hour rule = 1 link click per ad set
- 24-hour rule = CPC-cost per click higher than $1.75 per ad set kill
- 48 Hour rule = no ATC-add to cart or IC- Initiate Checkout per ad set kill
- 72 Hour rule 1 sale per ad set or 5 ATC/IC or kill
- Replace the turned off ad sets with a duplicated winning ad set
And it would help if you replaced the turned-off ad sets with duplicated winning ad sets. In this, we have 10-ad sets. Suppose you turn off 8-ad sets for not doing well. That leaves us with 2-ad sets.
Assuming the two left ad sets have 3% and 6%. What you do is you duplicate the ad set to replace the ones turned-off. In this case, you duplicate the 3% & 6% ad sets to make up for the ones turned-off.
Now you want to monitor everything, and you always evaluate everything in the last three days. Now, head over to ad manager and alter ‘Lifetime’ to last three days, then click update. You must continually assess your ad sets by the three rules (24, 48 & 72 Hours) because they’re as good as the last three days. It’s how you ought to judge your ad sets upon launching live new charts, last three days, that’s last 24 Hours, 46 Hours, and 72 Hours.
And you shouldn’t get attached. If the ad sets don’t meet the performance threshold, turn them off and always replace them with what’s done well in the past. And that takes us to the next phase, which is testing phase5.
Page View Look Alike (LAA)
TESTING PHASE FB STRATEGY 2021
Campaign setup for LAA
- You need 2500-3000 page views
- If you don’t have the requirements keep testing interest
In phase five, it’s all about Page View Look-alike. Now, if you recall, I had recommended that if you didn’t have winning video creatives, you had to skip right to this section, the Page view. How do you get to page view audience?
You go to Business tools, then go to ‘Event manager,’ click it, and you get greeted to a page with ‘Pageview,’ ‘Viewcontent,’ ‘Add to cart,’ and ‘Initiate checkout.’ For the Pageview, you must have between 2,000-3,000 page views.
And frankly, it’s even juicier when you have 2,500. I want to emphasize here that you can’t do Pageview if you have, let’s say, a page view of between 1,000-2,000. You need between 2,000-3,000. If not, carry on with VV LAA, continue with interest targeting.
But if you have 2,000-3,000 page views, head back to the Audience section, click on Create new audience, then click Custom audience and go to Website and scroll to where you find ‘In the past.’ You change that however many days you’ve run the ad, suppose you’ve been running your ad for 25 days, you change to 25.
Then go to where you see ‘All website visitors,’ you change to Pageview. Audience name you put Pageview LAA with your store’s name or digital product (Pageview LAA FashionSense) whatever you want. Click create audience. Again, it takes 30 minutes to set up.
With that done, head back to Create audience, next go to LAA audience and next Guest. You repeat the same stuff, you click select source, then click other source.
Next, please scroll to the bottom where you see Pageview LAA, select it and repeat the same process as you did with the Video view.
And here’s what you do. You do 0-1, 1-2, 2-3, 3-4, and so forth. Again, cumulatively you have ten different LAA. You’re doing the same video view structure.
If you forgot, scroll back and re-read; it’s the same video view setup, but this time, you apply to page views and the same with the actual campaign.
TESTING PHASE5 FB STRATEGY
Campaign & ad set setup
- Abo-conversions-10 ad sets-budget $7 per ad set, per day
- Purchase- top-performing country age 18-65-gender both Language ENG All
- 1 custom audience %LAA per ad set
- Placements auto placements
- 7 days click or view
Thus, when you set up the campaign, you do the same campaign that encompasses 10-ad sets, $7 daily spend, and you ensure each ad set has a different Page view LAA value 1%,2%, 3%, 4%l it’s the same with the only difference the Value this time around not applied on the video view.
And so, it’s implicit that when you launch the campaign, again, it’s subject to some rules.
TESTING PHASE5 FB STRATEGY
Run the campaign for 72 Hours
Kill the following ad sets if they don’t meet the rules:
- 12 Hour rule 1 link click per ad set
- 24-hour rule = CPC-cost per click higher than $1.75 per ad set kill
- 48 Hour rule = no ATC- add to cart or IC- initiate Checkout per ad set kill
- 72 Hour rule = 1 sale per ad set or 5 ATC/IC or kill
- Replace the turned off ad sets with a duplicated winning ad set
You will leave the campaign to run for 72 hours, but you will base your evaluation on a couple of rules. 12 Hour rule one link click, and then the rest of the rules remain the same.
In the 24-hour rule, the CPC has to cost under $1.75 or $1.50, and then for the 48 Hour rule, have at least one out of the cart. If not, initiate Checkout. You will have at least one sale or five out of the cart; the rules stay the same, but this time, you have got the 12 Hour Rule, the link click rule.
Viewcontent LAA audience
TESTING PHASE 6 FB STRATEGY
Campaign setup for view content LAA
- You need 1500-2000 view content
- If you don’t have the requirements keep testing interests or other LAAs
- The setup is the same as the other LAAs
Now, we’ve entered phase six. And here it’s all about ‘Viewcontent Look-alike audience’; therefore, what you’d do is head back Events manager, and you need to look at where you find Viewcontent.
But you need between 1,500-2,000 Viewcontents. If you don’t hit this threshold, carry on with Page view, video view LAA. It would help if you carried on with doing interest targeting.
And if your Viewcontent reaches 1,500-2,000, head back to the audience section, click create audience, and do not need to create a custom audience. Anything above Viewcontent, you do not need a custom audience. You proceed straight to Look-alike.
Thus, click ‘Select your Look-alike source,’ scroll to where you see Value-based source, and then select ‘Ads Pixel for Shopify Facebook Ad,’ and you must select Pixel. Ensure that you select Pixel. It would help if you did that.
You’d then change it when you click ‘Other event with value,’ you then select Viewcontent. Again, you head straight from Pixel to where you find other, and so you click Viewcontent. And when you do that, you go again into doing 0-1, 1-2, 2-3, and so forth, then click on create audience, and you repeat the process over and again.
Thus, anything with Viewcontent and above, you do it in the LAA. And upon doing that, you head back to the ad manager, and you’re doing the same setup.
By that, I mean you do one campaign $7 per day, ten ad sets with each ad set having a different Look-alike value, but it’s the same with the only difference being how you create an audience in the audience section, i.e., heading straight to LAA.
Add to Cart Look-alike (ATC LAA)
TESTING PHASE 7 FB STRATEGY
Campaign setup for add to cart LAA
- You need 200-300 add to carts
- If you don’t have the requirements keep testing interests or other LAAs
- The setup is the same as the other LAAs
We’re in Phase7, and in this section, we look at Add to Cart Look-alike. And you need between 200-300 ATC, and if you hit that milestone, again, you do the same process; head over to audience, create audience Look-alike, and then select Pixel.
Upon selecting your Pixel, go to ‘other event with value’ and then select Add to cart, and you repeat the same number of Look-alike, ten in this case. You do the same campaign; killing & scaling is the same. Everything is the same.
Purchase Look-alike (Purchase LAA)
TESTING PHASE 8 FB STRATEGY
Campaign setup for purchase LAA
- You need 100-200 purchases
- If you don’t have the requirements keep testing interests or other LAAs
- The setup is the same as the other LAAs
We’re in Pgase8, and phase eight is all about Purchase Look-alike. Again you come back to and you’d how many Purchase you have, and here you need at least 100-200 purchases to do Purchase LAA and if you’re yet to hit the milestone, carry on with the other ones, interest targeting you know and work your way to Purchase LAA.
If your purchases suffice, head over to audience, then straight to Look-alike, and next you go to Pixel, and it should have purchase checks, and it should already.
You want to make 10 LAA and repeat the same in the campaign ten ad sets and so forth. Everything remains the same, including killing and scaling.
TESTING PHASE9 FB STRATEGY
How to scale LAA audiences
- Start to group the most successful LAA % in 1 Ad set. For example, if add to cart 1& 3% are Performing well, make a new LAA for 1-3%
- Then create an ad set for it
And how do you scale LAA audience? The best way to go about scaling the LAA audience would involve grouping the most successful LAAs into one ad set. For instance, suppose you have ATC 1% and 3% that perform well. You can make a new LAA for 1-3% and then create it for an ad set.
And here the point being, assume 1 and 3% ad sets do well on their own. You group them up, so you head back to the audience section and group them up. How you group up involves, assuming you’re doing ATC as an example, you head straight to Look-alikes and again select your Pixel.
And then you do add to cart, and you want 1-3%, so you change the two ad sets to one to three percent, essentially here you drag from one to three & zero to one, you’re grouping them up. Again, suppose ATC 4% and 6% have done well on their own, you group them up, and you do one 4-6%. The reason behind grouping the ad sets stems from the fact the practice has proved powerful.
Once you have made that audience, you need to create an ad set and publish it three times. You create and put it into a new campaign, and so you have three ad sets that are the same 4-6%. Let them run. It’s the best way to scale grouped LAAs.
TESTING PHASE 10 FB STRATEGY 2021
How to scale LAA audiences
- Start to test other top performing countries
- In LAAs try the UK instead of us
- Or group the best performing countries in on LAA
The other great alternative to scale LAAs involves testing the best-performing countries. So, for example, you’ve been doing LAAs but US-focused only. Now, you might test your second-best country. And let’s assume the UK is your second-best country, for instance. You want to do the UK.
You can change the US to the UK or even group them in one ad set. Doing the US and the UK as one LAA, I recommend that you test both to determine which country works the best since it’s contingent on how your ad account reacts.
TESTING PHASE 11 FB STRATEGY 2021
Campaign setup for retargeting
- Try all the same values in LAAs in retargeting
- Work your way back the funnel, start at 180 days -7 days
We’ve now entered phase eleven, and this section is all about retargeting. And what’s retargeting? Retargeting is a complete departure from LAA.
LAA is where Facebook is based on similar people who’ve previously seen your product. Still, with retargeting, you’re showing your ad back to somebody’s been to your Website, added to cart without buying.
Retargeting powers you target them and this time around using a more creative ad, getting to buy your stuff and instead of them just adding to cart.
So how do you retarget? In the ad manager, you go to the audience section. Hit create audience, scroll to custom audience, click on Website, and scroll to where you see ‘Website visitors’ and have to acquaint yourself with funnels.
And funnels have Pageview at the bottom, whereas Initiate checkout at the top. Thus, Pageview is at the funnel’s start, and initiate Checkout is the funnel’s bottom, so you always start with Pageview.
Always it would be best if you started your way back; moving your way forward and starting your way backing this instance would be 180 days.
And so you retarget to the last, that is, you do a retargeting ad for the last 180 days of people that viewed your content. Start at the back, work your way forward, and always want to do ad sets that are 180 days and then make the other ad sets other ways.
Then the other alternatives you can do include 90, 30, 14 & 7-days. And they are the different ones you can do. As such, I’d recommend that you do 90 days, 30 days, 14 days, and 7-days; they’re the alternative funnels you can employ when you retarget, and again, make one ad set per the number of days that’s 7-days, 14 days and so forth.
Once you do this, you exclude people. When you do Pageview targeting, your retargeting ads shouldn’t see anyone else except Pageview. You then refine by going to ‘All website visitors’ and picking ‘Viewcontent.’
You then click on ‘Exclude people’ again, and then this time, you refine by going to ‘All website visitors,’ and you pick Add to cart. You click on exclude people again, but this you do for Initiate checkout.
You exclude people because you intend your Pageview to be seen. You intend that your retargeting ads hit those people who’ve seen your Pageview. You don’t intend that your retargeting ads see Viewcontent, Add to cart and Initiate checkout audience because you intend to those separate, and it’s the reason you exclude them.
Ensure in the past day match, in this case, 180 days. Once you do that, proceed to name your audience, and you can call this audience ‘Pageview retargeting ATC, VC, IC. There, carry on and click create audience.
Next, you want to create the same retargeting, but instead of 180 days, you do 90 days, excluding the same audience. You repeat the same retargeting for 30, 14, and finally, 7-days. Cumulatively, you need to have five different retargeting funnel days.
You do the same but this time, let’s say you do Viewcontent, so you exclude Pageview and exclude all the other ones you’re retargeting. After you do that, you can then create the campaign funnels.
TESTING PHASE 11 FB STRATEGY 2021
Campaign & ad set setup retargeting
- ABO-conversions-10 ad sets-budget $5 per ad set, per day
- Purchase- top 5 counters- age 18-65 – gender both Language ENG all
- 1-custom audience retargeting value exclude other non-retargeting values
- Placements auto placements
- 7-day click or view
Now, you’re at the stage where you create the campaign for the retargets. Click the Create button, hit Conversion, and then click on Continue. Then for the campaign name, you put ‘Retargeting’ and the actual ad set name.
Also, the campaign name should be the Value you do, and you do one campaign per Value; hence, Viewcontent would have its campaign, ATC the same and the same with the LAA. Every LAA has its campaign in the Value. Therefore, always have your campaign per Value.
Then you need to head over to New ad set, and you call the ad set the retargeting you’re doing, in this case, Pageview. Then you add 180 days in the ad set name.
The ad set is about 180 days. Next, you scroll to ‘Conversion events,’ and you go for Purchase. Scroll to ‘Daily budget,’ and you change that to $5 again with retargeting; no need to spend big.
Again, scroll down to where you find ‘Custom audience,’ then select Custom audience, and here you find your custom audience, which in this instance reads ‘Pageview retargeting exclude ATC, VC, IC’ click to select.
Where you find Location, you do all countries you’ve been doing. You can opt, for instance, for the ePacket countries if that’s what you do.
As such, you click where it says ‘Add location in bulk’ and then click ‘Browse,’ you select ‘Saved location,’ then hit ePacket countries, and it will add all the ePacket for you. You want to both Age and Gender broad, don’t change. For Placements, leave as automatic.
Now, head over to ‘New ad,’ and it’s a crucial part. For the ad name cal, it Retargeting. You’re a new ad, scroll down to ‘Media,’ so you can click add media and then add a video. If you recall, I had you make that retarget Video. So, you go to upload, then click on downloads, and you click that retarget Video.
Also, you need to add ‘retarget’ funnels ad copy. At this point, you go back to your doc cheat sheet, copy the Headline paste over in the headline box to read ‘4.9 STAR REVIEWS’ since your retargeting ad creative completely contrasts the average creatives.
Again, using the cheat sheet (here), copy the retargeting ad copy text and paste it over in the ‘Primary text’ box.
Next, move to the ‘Description’ box and type in ‘Free shipping,’ but this time, you head over to ‘Edit video,’ click Upload and upload the retargeting funnels.
Click on testimonials to open it, then hit continue. You click save and have a glimpse of what targeting looks like, and you play the Video. It’s a retargeting video. It ought to be an exceptional creative ad.
Next, you proceed to the ad set, and you duplicate the ad set another four-fold, meaning you’ll now have five ad sets in total. You need to add the other ones, and you must do.
Now, the other four ad sets will have four other values, and by values, I’m referring to value days.
And thus, the next ad set, and in this case, ad set2, will have 90 days. You can name it Pageview 90 days, third, Pageview 30 days, fourth, Pageview 14 days, and finally, Pageview 7-days are the five ad sets you do. When through with doing the ad sets, click publish the campaign.
TESTING PHASE 12 FB STRATEGY 2021
How to scale winning campaigns
- Duplicate the campaign into CBO format make the CBO $100
- Make the minimum ad set spend $7 five ad sets minimum
- Increase the campaign budget by 30-50% only if profitable
- Adjust the ad set a minimum spend based on the winning ad set
Now, folks, don’s tire we’re on the home stretch, and Phase12 mark that. This section, it’s all about scaling the winning ad campaigns, and the best way to scale winning campaigns involves converting the campaigns into the CBO formats.
If you have the winning campaign, you’d select it, click Duplicate, and then convert it to CBO format. What you do, you proceed to campaign levels (campaign objectives), scroll to CBO (campaign budget optimization) and turn it on and change the CBO budget to $100.
Next, scroll back up to ‘Ad set spend limit.’ You find it under Budget & Schedule, and here, you set minimum ad set spend limit. You click Edit, then click ‘Ad set spend limit,’ and in the ‘Daily minimum’ box, you set to $5 or $7 it’s subjective, and don’t set the maximum, only set the minimum. You do the same to the other ABO and then publish.
Every 3-4 days, only then can you increase your CBO by between 30-50%, although that’s subject to profitability. Now, assuming that your CBO has run for four days and it’s profitable by let’s use 0.1%, and you can increase it by 30% or might increase it by 50%.
Always adjust the minimum spend on the ad sets that perform the best. Now, you want to go to that ad set (Testing ABO) and assume that the ad set performs the best. You can change the minimum ad set spend from $5-$10 or still from $7-$20, primarily informed by how well it’s doing.
Again, you adjust the ad set spend based on how many of the ad sets you run. It’s always dependent on those different variants. Ultimately, that’s pretty much how you scale ad sets in Facebook CBO formats.
And those made for the 12-different phases of Facebook scaling & testing. I hope your take-home includes a thing or two.
Now, we’ll switch gears to a couple of more advanced stuff you’d leverage in the ad manager to help you automate it and get the best possible outcome as you can realize.
First, you have automated rules. Click on an ad set, go to ‘Rules,’ and either apply ‘Create a new rule’ or ‘Apply existing rule’ or ‘Manage rule,’ which is what rules do.
One handy rule is that if you aren’t active on Facebook or you’re busy, you’re on a bus, airplane and you can’t do stuff on Facebook, but you need Facebook to turn off stuff for you;
You can create rules, and subject to certain variables, Facebook can turn some ad sets or campaigns acting on your instructions.
For example, you can have an automated rule that you apply to turn off ad sets or campaigns that perform below the breakeven point. And so for the Rule name, you can have ‘ROAS POINT’ and then for ‘Apply rule’ you can have it to apply on one campaign, and for ‘Action,’ you set ‘Turn off campaign.
Scroll to Condition, for ‘Cost per Results,’ scroll to what reads ‘Website purchase ROAS’ and then select ‘is greater than’ and here you do ‘in between.’ And you’re only doing 1-1.3, and that’s your ROAS, something between 1-1.3, & turns off.
And for the ‘Time range’ section, you do the last three days because you’re only as good as the last three days; therefore, the rule will evaluate every three days and when ROAS performance between 1-1.3 point will turn off.
For ‘Attribution window’ you default account, ‘Schedule’ section, you want Daily at midnight (London time),
then hit create, and that applies a rule on the campaign ad whereby if the campaign doesn’t have a website breakeven point within the last three days, it turns the ad off. This way, you don’t lose money.
Again, you can do lots of different stuff in the rules for the three rules like ATC and stuff. However, there’s a catch Facebook rules, like they can prove technical, fiddly, and therefore, exercise caution because failing in the correct execution can ruin your campaign. So, it would help if you double-checked the rules create.
Digital Products On Shopify: Plans
So now, you’re building your digital products, your Facebook ads perform really well, and you’re even starting to scale, and the juicy part is that you’re building a real solid brand. What next?
Well, naturally, you want to protect your digital assets. Protect from who? People who’d resell without your permission. You don’t want people to use your imagery or resell your stuff without permission.
But how do you protect yourself against such? By copyrighting your digital assets. You want to leverage the services of fraud protection Companies like Red points. The company offers different plans.
You can access services like unlimited takedowns, the marketplace, trademark, and image protection through varying plans. The different plans power you to do lots of different stuff. The red point offers you a terrific way to deter fraudsters.
The other thing and equally important, you do a notice agreement that when people order your digital product, they will receive the notice cautioning that they can’t resell and should they do, there’re dire consequences that would ensue.
The agreement notice should elucidate the terms and conditions of reusing your digital products (content) to customers.
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