Starting a successful dropshipping business is no easy task, and for those in Africa who…
How do I make my Dropshipping a success? So many entrepreneurs grapple with this question.
We’ve covered a lot of ground so far, from the basics of Dropshipping to the intricacies of niche selection and market management.
By this point, you should have established a sufficient framework to begin researching and launching your own Dropshipping business confidently.
With much to address, it’s easy to get distracted and lose sight of what’s most important. That is why we have compiled this checklist of essential success factors.
These are the key “must-do” tasks that will determine if your new idea succeeds or fails. If you can effectively accomplish these key elements, you can make many other errors and still have a good chance of success.
The most critical performance factor is having an excellent strategy to bring value to your customers. Adding value is vital for all companies, but it is especially essential in the world of Dropshipping, where you will compete with hordes of other “me too” stores selling similar items.
When you’re dropshipping, it’s almost natural to believe you’re selling a product. However, successful small businesses recognize that they are selling more than just products—they are selling ideas, knowledge, and solutions. You may consider yourself an online retailer, but you are also in the information market.
Thus, how can you add value and assist your customers in resolving their problems? If you’re having difficulty answering this question for a particular Dropshipping niche, you might want to consider branching out.
If you cannot add value through high-quality information and advice, the only basis for competition becomes price. Although this strategy has proven effective for Walmart, it will not help you develop a successful dropshipping company.
Make Marketing & SEO the primary objectives.
The ability to drive traffic to your new site comes second place to add value as a critical success factor. A lack of website traffic is the most common issue and source of dissatisfaction for new eCommerce merchants.
Too many merchants spend months perfecting their websites to launch them into a world unaware they exist.
Marketing and traffic generation are critical to your business’s success and are notoriously difficult to outsource effectively, even more so if you’re operating on a shoestring budget and bootstrapping your venture. It would be best if you took the initiative to improve your SEO, publicity, outreach, and guest posting abilities on your own.
This is especially critical during the first six to twelve months when you are completely unknown. Following the launch of your website, you must devote at least 75% of your time to marketing, SEO, and traffic creation for at least four to six months—yes, four to six months. After establishing a solid marketing base, you can reduce your marketing efforts and capitalize on the work you’ve already done. However, it isn’t easy to over-emphasize ads in the early stages.
If you are not yet an expert in marketing or SEO, the tools and blogs mentioned below are excellent places to start:
SeachEngineLand. is a place where search engines can be found. With hundreds of new posts daily, this SEO blog is exceptionally prolific.
Moz. is one of the most well-known online communities for search engine optimization. Their beginner’s guide to SEO is an excellent starting point for newcomers.
SEOBook. A well-known SEO blog and the site of a paying private SEO group.
HubSpot Blog–HubSpot Advice on all aspects of inbound marketing, from email marketing to social media best practices
Seth Godin Blog: Provides excellent high-level marketing and audience development guidance.
Mixergy. Entrepreneurs in the technology and online fields are interviewed. Although not solely marketing-focused, this website contains a wealth of helpful information for aspiring entrepreneurs, including marketing and early-stage advice.
QuickSprout. A blog by entrepreneur Neil Patel devoted primarily to marketing, search engine optimization, and traffic generation.
Copyblogger. Content marketing strategies with a focus on practical, persuasive copywriting.
Sparring Mind. How to use behavioral psychology to your advantage when trying to influence consumers or market your company.
Marketing tools for eCommerce
Shopify Blog. A detailed eCommerce blog featuring regular posts on how to market and support your online store effectively.
EcommerceFuel is a fueling station for electronic commerce. How to start, expand, and market an online store with tips from an experienced eCommerce entrepreneur. Written exclusively for small business owners and independent retailers.
Focus on one thing.
Every other efficient shopping store we come across has one thing in common: It focuses on a particular product or niche. The more narrowly focused a store is, the more profitable it is.
You’re not looking to sell backpacks alone. You wish to sell backpacks aimed at world travelers who are fascinated with ultralight gear.
You are not interested in simply selling surveillance camera equipment. It would help if you concentrated on gas station security systems.
Many believe that focusing their efforts narrows their client base and costs them revenue. Contrary to popular belief, this is not the case! Specializing enables you to interact with your clients more efficiently, differentiate yourself from the competition more easily, and compete against a smaller field of competitors.
In a Dropshipping business, specializing is rarely a bad thing.
If you’re opening a new store in a new niche, you’re likely to be unsure of the consumer segment to target, and that’s perfectly normal.
However, when you gain experience with your clients, you can determine the most lucrative category and the one to which you can add the most value.
Then, put the company in such a way that it is solely focused on the needs and problems of those customers. You’ll be surprised by how quickly your conversion rates increase even though you charge a premium price.
Bear in mind that if everyone is your client, you will have none. Specialization enables you to easily distinguish yourself, command a premium price, and focus your marketing efforts.
Have a long-term outlook.
Like any other worthwhile endeavor, developing a dropshipping business requires a high degree of dedication and investment over time.
And yet, for some inexplicable reason, people believe that after a few months of part-time work, they will be able to earn a six-figure passive income Dropshipping on Amazon. This is not true.
As we discussed in “How to Start a Dropshipping Business,” it will take at least a year to create a business that brings in an average full-time income.
Additionally, it is crucial to recognize that the first couple of months make for the most challenging. You’ll face doubts, encounter technical difficulties with your website, and almost certainly launch an underwhelming website that produces no sales.
Appreciate that this is a perfectly normal occurrence! No profitable Dropshipping business was built in a day; it’s a process of twists & turns.
If you psychologically plan for a difficult start and don’t expect to become wealthy overnight, you’ll be much more likely to persevere with your company until it succeeds.
Provide exceptional customer support.
Although the Internet has always been a reasonably open medium, the recent emergence of social media has increased the importance of your business’s reputation for online success. If you handle your customers poorly, they will frequently inform the entire world—including many prospective clients.
The most significant customer service danger for Dropshipping merchants is tunnel thinking around per-order revenues and losses when fulfillment issues go south.
As mentioned in the following section (Avoid the allure of nitty-gritty), it’s critical to recognize that Dropshipping can be sloppy in and of itself, that you’ll be responsible for some messes, and that you shouldn’t always try to pass these costs on to your customers.
If you do not lose money on individual orders every once in a while to keep customers satisfied, you are likely not to offer a satisfactory level of service.
The best way of marketing is having satisfied customers. As is valid in all companies, closing a deal to a happy consumer is much easier than convincing a new buyer to purchase.
If you provide excellent service to your clients, they are more likely to spread the word and refer others to you. With superior service, you can grow a company that relies heavily on repeat customers.
Prioritizing customer service from the onset will guarantee your Dropshipping business’s success, thus making it a priority from the start.
Avoid the allure of the nitty-gritty.
Avoid obsessive detail-oriented thinking. Your business’s name, logo, theme, or email marketing provider will have little impact on your success.
What distinguishes a successful business are the factors discussed previously: value addition, promotion, exceptional customer service, specialization, and a long-term outlook. Nonetheless, new merchants will spend weeks, if not months, deliberating between competing for shopping carts or service providers. That is time that could be better spent improving the business’s heart.
Conduct a study and make an educated choice, but avoid being paralyzed by minor decisions.
The seventh and most vital stage
The most critical step—and the one that lots of folks never take—is to begin developing your business! That’s the most challenging part of the process for most people, and it is often motivated by anxiety and insecurity.
It is a widely held belief that successful entrepreneurs start their businesses with absolute certainty. When you delve a little further, you’ll discover that most have concerns and reservations about the outcome. Regardless of their reservations, they pursued their strategy.
If you are serious about starting your own Dropshipping business, you must follow the same steps. Conduct analysis, weigh your options and then act on the knowledge amid your doubts and fears. Entrepreneurs are self-motivated. Start right away.
Final thought Making Dropshipping a Success
If you handle your customers poorly, they will always spread the word. The major threat to customer service is a singular emphasis on per-order profits and losses as fulfillment issues arise.
Customers who are satisfied with your services will recommend you to others. By delivering exceptional service, you will run a business where repeat customers account for the bulk of your revenue. Still, the most vital phase – and one that lots of folks overlook – is to start developing the business genuinely.
There is a pervasive myth that successful entrepreneurs start their businesses with absolute certainty.
Choosing between two shopping carts or service providers can take several weeks, if not months.
Conduct research, weigh your options, and then act on your findings, notwithstanding your doubts and misgivings. It’s what entrepreneurs.