You may have heard the terms "conversions" and "bounce rate" or email marketing KPIs used.…
There are many ways to Drive Free Traffic to Your Shopify Store and in this post, I am going to share how you can utilize these channels to maximize your store conversions.
How To Drive Free Traffic to Your Shopify Store
Can you remember the last time you made a dropshipping sale via social media?
I bet you can’t recall. I’m not surprised. Social media have a love-hate relationship with dropshipping.
There’s an interesting finding from a survey of the world’s leading droshippingers.
A close look at the results reveals that 67% of dropshippers consider social media as their top traffic source behind organic search.
It demonstrates the significance of social media traffic.
Sadly for most beginners, however, social media equates shares and likes from irrelevant pages, inundating followers with one offer after another alongside buying fake signal from Fiverr.
Nevertheless, you need not waste time, effort, and money on futile expeditions.
One thing that generating traffic from social media isn’t is rocket science.
It’s not difficult, and neither do you need help from outside to drive visitors to your dropshipping store from Facebook, Twitter, Instagram, or Reddit if you have a hang of their role in generating traffic.
Nearly all social networks provide a means to find a target audience.
You can use a paid advertising feature (a commonality on most platforms) to target laser-focused audience segments.
Everything is already on these platforms, and all that’s required is to exhaust the full potential of the available platforms and concentrate on building public trust-target, it’s key to success.
The posits of this piece give a bird’s eye view about the various ways to drive traffic from some of the most famous social media platforms, forums, and Q&As to your dropshipping store.
Work with me if you intend to make social media one of if not the top traffic sources for your dropshipping store. So let’s look into few ways to Drive Free Traffic to Your Shopify Store.
Employing Top Social Networks To Drive Traffic
As I’ve mentioned in the above section, all social networks operate on the same fundamentals. But each platform provides variants of ways to help you promote your products and drive traffic to your store.
And an overview of the various ways to improve your products on top social networks and Q&As are as follows. Enjoy the below list on how to Free Traffic To Your Dropshipping Store.
Driving Traffic From Facebook
Bad press notwithstanding, Facebook by a considerable margin is still the leading social network, and the next system in second spot doe not even come close.
The sheer number of those using Facebook is a testament your target audience is already on Facebook regardless of your niche.
In contrast with the other social networks in this post, Facebook works well with all types of content (long-form text, short-form, videos, images), and so here are the different ways in which you generate traffic from Facebook to your dropshipping site.
Create a Facebook Page for Your Brand
Ok, let us face it, Facebook Pages aren’t as useful as they once were. However, they’re the center of all your promotional and marketing activities on Facebook. Look at it as your site’s social media homepage. As part of driving Free Traffic to Your Shopify Store, you need a page.
It’s here you brand your site, showcase who you’re to the world, the problems you’ll solve for your prospects.
On Facebook, the page is your content hub; it’s here you’ll post fresh posts and engage with the audience. A page is crucial since you can’t run Facebook without one.
Findings of a recent study by We Are Social and HootSuite shows some interesting insights; that Facebook Page isn’t as rewarding in comparison to a few years back.
The findings indicate that an organic reach of a Facebook Page is a mere 6.4%, meaning over 90% of followers never see the posts.
Facebook’s new algorithms increase and decrease the organic reach based on the page’s engagement levels.
And because most Facebook Pages acts aa broadcasting tools for posting links alone, the low engagement on the posts hurts the overall organic reach.
The silver lining here is the existence of some exemplary examples of successful Facebook Pages boasting of higher user engagement and drive a lot of traffic to sites.
All boil down to your capacity creates excellent content (images, text, videos), and your quest to engage your prospects actively.
A quick walk-through the process of creating a Facebook Page.
Next to your profile link, click on the “Create” button on the navigation bar.
Then choose the Page type (Public figure/Community or Business), give the page a title, enter location details, and choose a profile photo.
Done, that’s it, you’ve got an active Facebook Page, proceed to post your content. Facebook is one of the best platforms that you can use to Drive Free Traffic to Your Shopify Store.
1.2. Grow a Facebook Group of Concurring People
Declining organic reach on Facebook Page has pushed dropshippers to close-neat private Facebooks Groups that are highly engaged communities of likeminded folks and generate tons of traffic to sites.
Some dropshippers can garner over 10% of their total traffic from Facebook private groups, with some of these group’s active membership hitting tens of thousands.
There are techniques you can use Facebook Groups to generate traffic to your dropshipping site; these are:
1.2.1 Create a Group Around Problems of Your Prospects.
Uncover the gist of the audience’s problems then build a Facebook Group around it. Creating a group on Facebook is going to help drive organic Free Traffic to Your Shopify Store.
For instance, say you’re vending weight loss products in your store. You don’t start a group on your brand name.
Instead, you create a generic group for those who look to lose weight.
Searching Facebook Groups of your niche can give ideas, and once you’ve got a couple of ideas, you can start your group by a simple click on the “Create” button on the navigation bar, then select “Group.
” Choose group category type (public or private), and add members to get started.
1.2.2. Promote Content in Other Groups
There’re already established groups in your niche, in which you can become an active member-responding to relevant questions and commenting on posts.
Don’t make a habit of sharing the link only, that’s a free ticket to get kicked out of groups by most moderators.
Offer value to the group and share your experiences, and at some point, folks may start seeing as a credible contributor.
It’s only then you can share a link to your content from time to time. It has to make sense, though.
Take the above point seriously, its one of the best ways to drive Free Traffic to Your Shopify Store.
1.3 Promote Content Using Target Advertising
If you intend to direct Facebook traffic to your dropshipping store, it’s of essence reckon advertising potent traffic generation tool on Facebook.
The feature lets you transcend your immediate following and reach millions of other Facebook users across the globe. Facebook Ads blends naturally with the user’s timeline, just like posts; thus, they work so well. Other than the small “Sponsored” tags and CTA, nothing shows signs of ads.
The specific audience targeting features on Facebook Ads allow you to promote products with pinpoint accuracy and win-over clients based on interests, affiliations, demographics, and locations.
Lookalike Audience option is a fantastic Facebook Ad feature; it allows you to use Facebook to get new users based on interests of the existing fan base.
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The option lets you reach out to millions of Facebook users with interests in what you’re offering and route them to your site.
Getting Traffic From Instagram
I have used Instagram more often to Drive Free Traffic to Your Shopify Store and other online business.
Instagram is a social network boasting of one billion active users every month.
It makes Instagram an ideal stage for a dropshipping business. Although owned by Facebook, it offers an entirely different audience.
Interesting stats you can learn from indicate women make for the majority of Instagram users, and their purchase decisions get heavily influenced by accounts they follow.
Nearly 60% of the Instagram user base are women; also, they’re more likely to make purchases than men, and like other social networks, product marketing methodology on Instagram is the same.
First, start an account for a well-defined niche. Build a following through offering value of high-quality visual content (photos, videos) consistently. Then promote relevant products that solve your following problems.
Dropshipping can leverage this simple formula through, for example, sponsored posts and offers. Routing the network’s users to store sites or product landing pages by sharing links.
ThinkGrowProsper is a popular Instagram account matters entrepreneurship, is a fit example. They generate traffic to their podcasts and site with subtle references in the post description.
Stories and Highlights are Instagram features you can use to promote products and generate traffic to store.
Stories they’re the temporary statuses that appear at the top of your profile, catching your follower’s immediate attention.
Every day, 80% of Instagram users watch stories, according to Adespresso. Stories provide an avenue to showcase the best product and drive traffic to your store.
A highlight is a tool that enables you to group different stories and then place permanently on your profile.
The quality of images and their effectiveness in engaging the audience are critical determinants of success. Publishing high-quality visuals on Instagram consistently can drive thousands of prospects to your store.
Allow me to go to the next way of driving Free Traffic to Your Shopify Store, shall we?
Driving Traffic from Twitter
Twitter is one fast-paced social network; people here follow the latest discussion on trends and post updates about their interests. You can start meaningful conversations with your clients and engage them as well.
A look at Twitter stats paints a picture in which 23% of internet users are on Twitter, as indicated by the stats, this network is among the fastest-growing sites.
As is the case with most other social networks, generating traffic from Twitter firmly spins on engagement level with your prospects. And therefore, it’s vital to engage with your user base as opposed to just posting links.
There’re a handful of ways you can drive traffic from Twitter to your dropshipping store or landing page, and they’re as follows:
3.1. Use relevant Hashtags: As alluded to already at the start of this post, it’s essential to use appropriate hashtags.
3.2. Engage in Twitter chats: Often, people use various hashtags on Twitter to run chat sessions with hundreds if not thousands of participants.
By engaging in relevant chats, you stand to increase your follower count and thus drive traffic to your product page.
3.3. Follow trends: To get more traction, you can tweet trending topics.
3.4. Timing is critical: You ought to tweet when your prospects are online. Perfect timing affords you a better chance to generate traffic to your dropshipping store.
3.5. Promoted tweets: Though not as effective as Instagram or Facebook Ads, you can pay Twitter to display your tweets to your prospects. It’s essential to get in front of your target audience.
Using YouTube To Gain Website Traffic
YouTube, as a platform, is the world’s largest video streaming site, and it ranks second as the largest search engine with over 1.3 billion monthly.
Also, it’s an addictive site with users spending combined millions of hours monthly on the platform.
To have the hang of the scale of YouTube as a social network, nearly 300 hours of content get uploaded on YouTube every single day, and users across the globe spending a billion hours watching YouTube videos daily.
Start your channel and consistently create valuable and share-worthy videos about topics that concern your prospects.
It’s the best way to generate traffic to your product page from the YouTube site.
The standard length of a YouTube video is around two minutes, according to HubSpot, meaning your focus ought to be delivering valuable advice and information in a snap.
Break an important topic down into segments and create short videos focusing on each video.
However, a study by Brian Dean found something different. The research revealed longer videos rank higher on the YouTube search results.
Two completely different studies, right?
In my view, I’d opine that it all boils down to the video quality and the information shared. No one wants a10 minutes of useless nonsense.
However, if the content is excellent, delve deeper into the specific topic, folks would incline to observe.
The following are a couple of handy tips to help generate traffic from YouTube to your dropshipping site:
Pin down the core problems, aspirations, questions, and fears of your prospects then create videos on each topic.
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Use screencast tool to create tutorial detailed how-to videos. It works well for the camera shy.
If your niche is B2B, consider whiteboard animation-it deliver on audience engagement.
To optimize your videos for YouTube search, use autocomplete suggestions.
In the title video, include your target keyword. Also, mention the keyword in your video descriptions.
Using all related keywords of your topic, write a detailed video description.
Using Canva or Visme create attractive thumbnails for your video.
Similar to what Brian Dean does, in your blog content, embed your YouTube videos and actively promote your channel to mailing lists.
It works to give your videos additional exposure.
Urge viewers to like your videos, comment on them, and subscribe to your channel since these three factors closely link to high rankings on YouTube.
The majority of experts suggest that growing a YouTube channel takes anywhere between 6-12 months of consistent effort; in other words, you’ve got to be patient, focused so that you’re not discouraged by the early struggles.
Generating Pinterest Traffic to Your Store.
Pinterest is a visual social network, and it boasts of over 250 million monthly active users. As at the time piecing together this piece, in the US alone, Pinterest users have hit the 75 million-mark 60% of whom are women.
A study recently published by SerpWatch indicates that eCommerce store owner regards Pinterest as attractive. About 55% of it’ users visit the site to search for products specifically.
Pinterest users, in contrast to other social network users, spend more than 50% more.
This stats alone is enough for dropshippers to invest resources and time in building a substantial presence on Pinterest.
The following are a few ways to generate traffic:
5.1Apply For Pinterest Business Account
A business account offers more advantages compared to an individual account. For instance, with a business account, you get access to detailed Pinterest analytics and enable pins.
Create a Pinterest business profile for your dropshipping store. So that you know, Rich pins showcase additional info with product pins creating significant CTR of your Pin.
5.2.Pin high-quality images
On this visual platform, your success depends on the quality of your pictures. Spend time and resources to create eye-catching photos; it’s the way to generate traffic from Pinterest to your dropshipping site.
Tools like Design Wizard provides access to thousands of free and premium images.
5.2Optimizing Pins Using Pinterest Search Suggestion
Just like other social networks, Pinterest is equally a massive search engine. It gets used for fining product ideas, DIY themes, apparel, dresses, and whatnot.
Optimize your Pins for keywords used to search your products; this way, you drive traffic to your product page.
Thankfully, Pinterest lends a lot of pointers to optimize.
For instance, just key-in the keyword in the Pinterest search bar and note the suggested searches shown. The suggestions help you to have a hang of what your prospect looks foe and so you can incorporate them in Pin’s title and descriptions, thus generate more traffic.
Upon clicking on any search term, Pinterest shows you detailed results. Also, Pinterest displays full categories to refine your search.
Say you search for “fat loss recipes,” and Pinterest returns categories to qualify your search further.
For instance, let’s assume you’re specifically looking for recipes that reduce belly fat, you can click on belly categories.
With this info, you can optimize Pins and organize on different boards in line with their end-use and benefit.
5.4.Join Group Boards
If you’re starting on Pinterest, group boards are a fantastic way to drive traffic. Group boards let different users Pin their images visible to all group members.
Group boards quickly get you Re-pins and comments; generate early momentum for your products and content.
However, given a lack of exclusive options to directly search for groups, it can be slightly tricky to find one. The best way is to get hold of the most popular boards in your niche then figure if they’ve multiple contributors.
Search for your niche keywords then select Boards in the search category.
Search for top influencers in your niche to find group boards then join groups they actively make their contributions.
And upon entering a couple of board groups in your niche, before pinning your images, read the rule and guidelines.
More ways to Get Free Traffic to Your Shopify Store
Driving B2B Traffic from LinkedIn
Do you know what doesn’t come to mind when talking about dropshipping and traffic generation? No, right? LinkedIn. Perception can be deceptive.
We’re looking at over 500 million registered users on LinkedIn, and close to 10 billion content impression. LinkedIn base churns out impressive stats.
Also, its audience is different from Twitter, and Facebook’s as the majority of its user has a high-income corporate background.
Specifically, it’s useful for those in the Saas or B2B niche given that the LinkedIn community is interested too in products and contents that relate to them.
Then how can one drive traffic from LinkedIn? Work with me.
6.1. LinkedIn Video
Video does well on all social media; however, on LinkedIn, it’s a game-changer for your dropshipping product strategy.
In 2018, LinkedIn videos generated over 300 million views, and their engagement rates were through the roof.
And the cool part?
LinkedIn videos are visible to all your followers in contrast to Facebook, where most followers don’t get to see your videos.
To generate a lot of traffic, create original videos or repurpose articles into video slides, then publish them in your LinkedIn profile with a link to your dropshipping site.
Offer value by sharing advice, tips, product reviews, and ask your audience questions.
6.2. LinkedIn Publishing Platform
A while back, LinkedIn opened up its platform to its users to publish. If you’re looking to catch new eyeballs with your products and blog content, LinkedIn is an excellent stage to do just that.
The publishing platform resides below the status box is “Write an Article” click on it.
Studies reveal of the 500 million LinkedIn, a paltry 0.2% have published an article on the platform. Besides, articles published on the publishing platform get preference over generic posts.
You get to generate traffic to your dropshipping site, stand apart from the crowd, and strengthen your product brand.
6.3. LinkedIn Groups
The shortcut to building relationships with influencers in a niche is through LinkedIn. It helps you generate an insane amount of traffic to your site. In just a few searches, you’ll find active LinkedIn Groups on possibly every niche.
To get LinkedIn work successfully for you, you’ve to be part of the ongoing or existing conversion and respond with useful answers.
Ask questions; it’s a great way to get other group members’ attention and also kick off conversion.
How To Drive Traffic From Quora
With millions of active discussion threads on any topic under the sun, Quora is amongst the world’s largest Q&As website.
To generate traffic from Quora to your dropshipping product page, find questions that match your niche, then answer in-depth as you possibly can.
But how do you do that?
Don’t search Quora for the most popular threads instead, head to Quora.com on Ahrefs, under the organic search heading click “Top Pages” This way, you’ll have top Quora threads in terms of traffic.
To find top Quora threads in your niche, simply filter the results for Keywords.
Join each of these threads, be a part of the discussion, and share the relevant links to your content to generate consistent traffic to your dropshipping site.
In 2017, a top Quora writer in the person of Josh Fetcher generated 3000 email subscribers,100,000 visitors, and 2000 new Facebook Group members with just one post.
It’s not rocket science, and you can do it.
Strategies To Drive Traffic From Reddit.
If you do not make the fatal mistakes rookies make, Reddit can be your secret traffic generator as it is to many top dropshippers.
You don’t hear much about it, right?
That’s because it’s different from the other top social media network. Hundreds of thousands of topics and subtopics (subreddits) exist in every niche conceivable.
Folks head to Reddit to discuss various issues and seek help from the community with specific problems. For instance, a close look at Reddit paints the picture of a community whose members share their most memorable or traumatic experiences.
The silver bullet to generating traffic from Reddit to your dropshipping site is not thinking about it, not at all, toss that. Just be an ordinary Reddit user, engage people, and radiated an aura of a trusted source of useful advice.
In between conversions, sneak-in (share) your content if it adds to the conversation, don’t spam.
Reddit users are smart to pick out link spammers fixated on driving traffic from the platform. Make it a routine to post 10-15 relevant threads everyday-this can be answers to existing questions or new posts.
Also, you can actively Up Vote posts you find useful and interact with other users. You’ll need to give yourself a bare minimum of a month to repay this exercise’s results.
If you’ve got the hang of the concept, in a short time, you can drive traffic of visitors from Reddit to your store. For instance, Brian Swichkow got over 1.5 million visitors from Reddit.
Driving Website Traffic Using Medium.com.
I reckon that of all the social networks I’ve discussed insofar herein, Medium is like none. Still, it’s sturdy and grossly underutilized traffic source capable of routing millions of prospects every month to your store via your content.
As a publishing platform, people use Medium to publish publicly visible articles concerning different topics.
Items with the majority of viewership get promoted to Medium’s homepage, thus, accord them the additional exposure.
On Medium, users can share content with their followers, comment, follow various topics, and authors.
Founder of GrowthSupply in the person of Ali Mese is a Medium publishing guru. He holds that storytelling is the most significant growth driver on Medium. Over time, he’s generated 11 million-plus visitors from the platform to his site.
The Medium can be a great place to publish, given its millions of visitors, especially if you can write up compelling and engaging content that resonates with your prospects. However, patience and consistency are critical.
The golden rule here is to offer massive value, win people over to trust you and your recommendations. Follow it every step of the way.
There’re common success factors to drive traffic from every social network.
In the following sections, we’ll take a look at them in brief; Tools, platforms, and features all matter, but your strategy matters the more.
It’s foolhardy to think of social media traffic as mere numbers. I mean, we’re looking at real people with emotions, fear, likes/dislikes, needs, problems, and aspirations.
People are actively buying products online and tell you what social media has a massive bearing on their purchase decisions.
For instance, GlobalWebIndex findings revealed that 54% of clients conduct product research on social media.
There’s plenty of money to be made from people. However, that’s if you regard them as real people, not as mere numbers as on your Google Analytics dashboard.
Try aligning social network content strategy with your target audience’s needs and wants and voila! Minus plan, even the best of tools and features, remain just that, tools and features.
Armed with different ways to generate traffic from social networks, we can walk through a couple of success factors common in all these factors. To succeed, keep these points in mind regardless of the platform you use.
Determine Your Brand’s Voice and Selling Proposition
So, what makes you stand apart from your competition? This question defines your whole dropshipping strategy.
Furthermore, it has a more considerable bearing on social network strategy since everything you post on social media is fodder for public scrutiny.
You cannot afford to be another dropshipping site that deals in electric shavers, shoes, or any other product, ignoring you become easy.
To make an indelible mark, your brand has got to possess a unique voice and provide what differentiates you from your competition in your industry.
It could be anything you know, from the quality of your photos, the tone of your voice or the fact that you thoroughly test products before you recommend.
And to demonstrate, I’ll use Wirecutter (a hugely successful review site) through their social media posts often highlight this point by only supporting proven products, and people trust them.
Investing In Visual Content To Standout.
Eye-catchy visual content, regardless of the social platform you use, elevates you above the crowd and thus help generate traffic.
On average, tweets with images get 150% more engagement than tweets with text-only; that’s according to a study Buffer.
Findings by BuzzSumo revealed that posts with images on Facebook got 2.3x engagement.
Also, BuzzSumo found that article (every 75-100 words) that had an image received 200% more social shares in contrast to plain text articles.
Any reason why videos, images, or any visual form valid on social media?
The evidence resides in the fact that the human brain responds quicker to visuals than texts, and so top dropshippers incorporate visuals as a crucial component of their strategy is anchored on this fact.
They put tons of time and effort in crafting awesome images for their prospects on Instagram for example, and the engagement levels on these posts go through the roof.
So much content gets published every minute on social using visuals as a way to capture the attention of the audience.
Be A Normal Social Approachable Human
Social media is a departure from legacy media (TV, Print, etc.), where the flow of information is mono-directional. Most dropshippers fail to generate engagement on their social profiles as a result of using it as a broadcasting medium only.
Why would you expect comments and shares when you only post links to your product page and blog articles? Heck, it doesn’t work that way.
Automation is essential, but it has its place. You can’t afford to come across as a bot. I can’t say that loud enough. On social media, be social, talk, ask questions, answer queries, and have a good laugh with people.
As budding dropshippers or pro, you may want to take a cue from Michelle, a wildly successful brand ambassador behind MakingSenseofCents.
She engages her followers as ordinary persons, talks to them, respond s to their queries, and is genuinely helpful.
Most of Michelle’s posts center around her pet subject, aka blogging benefits-which build trust.
As a consequence, her fan base responds positively, even when she posts about her product.
Her concept premise on a simple formula;
Attract following with relevant, engaging, and enjoyable content then pitch your products from time to time when it adds value.
Use Hashtags to Expand Products’ Reach.
Hashtags originated from Twitter and now used nearly on all social media networks.
Hashtags on social media are like search keywords, and you can leverage it to increase your content’s reach, exposing your products to relevant social network users outside the immediate following.
Use relevant trending hashtags to generate additional traffic to your content. However, don’t overdo it-2 to 3 hashtags are enough. Otherwise, you’d come across as a spammer.
Build Partnership Grow.
To experience exponential growth in your social media following, you’ll need to build a partnership with other social media accounts in your industry to have a support system.
There’s a hugely successful Instagram account going by the name Millionaire Mentor. It built a partnership to amass a million-plus following in just a couple of years.
Millionaire Mentor joined hands with other Instagram accounts in its niche and different related niches with a similar number of following, then promoted and shared each other’s content. In the end, both benefited with a quickly ballooning audience.
A partnership is possible on all social networks, but a social account that’s just starting stand a slim chance of partnering with an account having a considerable following.
Target accounts that rank slightly higher in terms of engagement and following; you stand a much better chance of finding partners this way.
Search manually on your target social network or use BuzzSumo to pin down relevant accounts in your niche.
Sort out results of your search by follower count and reach out to accounts near your level. Partnering with more partners can only increase your account’s growth exponentially/
Automate Your Posts
Staying online throughout is what you can’t do, it’s impractical, right? Automation of some of your posts enables you to post at the right time of the day when your prospects are online.
Automating also helps your products get max exposure when you share the same content multiple times on various social media accounts.
Using tools like HootSuite, CoSchedule, and Buffer to automate posts on leading social media accounts can be powerful.
If you have other ways that you think can drive Free Traffic To Your Dropshipping Store don’t be shy to share.
Free Traffic to Your Shopify Store: Conclusion
Millions, if not hundreds of millions of folks across the globe have gotten hooked to different social media networks.
To many, social media is a window to the internet where they build new relationships, spend time with friends, find original content, and purchase products.
If you employ all the traffic generation tools of all the social networks featured herein, you can easily align your dropshipping site with target prospects and tap into an infinite supply of qualified traffic.
Use these strategies to open the social media traffic floodgates for your dropshipping site.
If you were looking for ways to Drive Free Traffic to Your Shopify Store then there you have it.
You can start your own Shopify drpopshipping store today and get 90 Days free trial.
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