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18 Killer Email Marketing Examples In 2022

Killer Email Marketing Examples

Have you ever asked yourself about the best email marketing examples one can draw inspiration from?

We understand that email marketing is one of the most effective ways to communicate with your customers. So how does one create the ideal email that will result in a flood of opens, clicks, and conversions?

In this post, I’ll break down the anatomy of a killer email, covering topics like how to write persuading subject lines and how to personalize an email without being overly intimate. In addition, I’ll show you some examples of excellent email marketing campaigns that you can use as a model for your initiatives or as a source of inspiration.

Step 1: Create Memorable Content

The most important aspect of a successful email is content that is not only interesting but also timely and relevant.

There is no way around it: low-quality content will result in low levels of interaction.

Spend time analyzing the unique value your emails will provide and how well you convey that value and hold the reader’s attention in the process.

Best email marketing examples

Make sure that the tone and tone of each email you send are consistent with your brand and the message you want to convey. Maintaining consistency and authenticity is critical, especially in this day and age when your brand’s identity can make or break your company.

According to studies, companies that consistently portrayed their brand saw a 23% increase in revenue.

Once you’ve established this structure, you’ll be able to concentrate on the most critical aspects of writing an effective email: the subject line, body content, and call-to-action (CTA).

Let’s look at some email marketing design best practices regarding content and appearance.

Email Subject Lines That Convert

Consider how you feel first thing in the morning when you check your email and see that it is full. You quickly scan through the plethora of email subject lines, determining which ones require immediate attention and which can be ignored for the time being.

Because that is how people decide whether or not to open it in the first place, some argue that the subject line of your email is the essential component of your email and, as a result, one of the top recommendations for marketing content.

According to one study, 47 percent of email recipients decide whether or not to open an email based solely on the subject line, and 68 percent decide whether or not to report an email as spam based solely on the subject line. Yikes.

Subject lines are critical in the early stages of the customer’s lifecycle when they have not yet earned trust and loyalty for your brand.

So, how can you ensure that you keep your reader’s attention?

Here are some general guidelines for creating email marketing subject lines.

1. Provide them with sufficient information.

There is a sweet spot where you want to tell them what’s in the email but don’t want to go into too much detail. If you use too many words, your message may become apparent and be truncated in their inbox preview. According to one study, the optimal length for an email is six to ten words, with a 21 percent open rate. This compares to an open rate of 16% for 0 to 5 words and 14% for 11 to 15 words.

Do not emphasize the word count because it is not a hard and fast rule. Instead, the key is to convey the content clearly and genuinely while remaining concise and engaging.

The following are some examples of effective email marketing subject lines:

  • Ready for summer? So are we – Check our new swimwear line
  • Join Our Loyalty Program And Get an Extra 10% Off
  • Get more kitchen space with our 5 quick fixes

2. Make an effort to make them feel special.

To continue with the customization theme, you should strive to give the impression that your readers are valued. Use their name, acknowledge that they are a valuable customer, provide “exclusive” access, “sneak peeks,” and other special perks, and thank them for their business.

The following are some examples of effective email marketing subject lines that will make the recipient feel all fuzzy and warm inside:

  • Xavier, your private invitation expires tomorrow.
  • We’re delighted you’ve joined us. Nicole
  • Members Only: Get Our Cyber Monday Deals 24 Hours Early!

3. Show your brand’s personality

As I previously stated, consistency is the key to success. If your brand has a quirky personality, don’t be afraid to let people show about it! Instead, maintain a healthy sense of humor and a self-aware attitude, and don’t be scared to crack a joke or use a pun.

Examples of practical and entertaining email marketing subject lines:

  • Woohoo, Your Order Has Shipped!
  • Are you breaking up with us? Say it isn’t so…
  • 5 authentic Indian food recipes for naan-believers

4. Instill a sense of urgency and personal investment.

It is not something I would recommend doing all the time, but creating a sense of urgency can be an excellent motivator when it calls for it. For example, time-sensitive offers, events, and reminders may motivate people to get off their backsides and prioritize you.

You should also try to appeal to their sense of accountability for themselves and their goals. For example, one of the email marketing strategies for B2B (business-to-business) companies could be asking an intriguing question to stimulate a business owner’s thought process about their customers or company performance.

Examples of effective subject lines for use in email marketing that motivate and inspire:

  • Final Notice: Buy One, Get One on Mother’s Day Bouquets!
  • Armando, your prescription is expiring. Time for new contact lenses?
  • Are you avoiding these common customer service pitfalls?

5. DO NOT GO NUTS USING CAPS, EMOJIS, OR PUNCTUATION!!!

I’m not sure how you feel about it, but when I see all caps, I think of someone shrieking. Do not yell at the people who received your message. You may think you’re standing out and catching their attention, but you’re just annoying them in the impression. The same can be said for excessive punctuation.

Using emojis and other special characters is a personal choice that should be tailored to your audience’s natural communication style. Experian discovered that subject lines with symbols had a 56% higher unique open rate, so you should consider them. However, be cautious not to overdo it.

Here are some examples of annoying email marketing practices to avoid:

  • 🌟We know you’ll love 😍 this deal as we do 🙌🏻🎉💯
  • ONE-DAY-ONLY SALE!!
  • Caitlin, Don’t You Want Your FREE Personalized Tote?!

Email Body Content: Layout, Copy, and Visuals

There are no hard and fast rules for creating an effective email format. While some businesses prefer simple, clean designs, others prefer to use hyperlinks and plain text instead. You have complete control over this aspect, which is critical in developing visual awareness for your brand and telling your company’s story.

On the other hand, there are a few fundamental design rules for email marketing that you should keep in mind. First, Dos and don’ts chart highlights key characteristics shared by high-converting email marketing templates. We created a handy chart highlighting the key features that high-converting email marketing templates share.

Our suggestions cover the three most important aspects of your body content: layout, copy, and visuals.

Keep these suggestions for what to do and what not to do in mind as you read the rest of this post. We’ll return to the points raised in this paragraph throughout our discussion of email marketing examples and best practices.

Layout Dos

  • Use the inverted pyramid approach, which includes a catchy headline, your primary focus, informational supporting details, and a call to action.
  • Create a visual hierarchy by using colors such as headings and subheadings and varying the font color and size.
  • White space is your ally; don’t be afraid to use it liberally to achieve visual harmony and a smooth transition to your call to action.

Layout DON’Ts

  • Avoid writing long text passages; instead, strive to make your content scannable and simple to create.
  • Aim for three colors and font styles, and check that they are consistent with your company’s identity. • Avoid confusing customers by using an excessive number of colors and font styles.
  • Do not make your emails wider than 600 pixels; any wider than that will be difficult to read.

Copy DOs

  • Keep it short and to the point, with each word supporting and relating to your main point.
  • Write understandably and naturally, using instructive, descriptive, and functional language.
  • Use hyperlinks to direct visitors back to your website or landing pages.

Copy DON’Ts

  • Don’t send the same boilerplate message to everyone.
  • Avoid using technical or complex words; write as simply as possible so that no one has difficulty understanding what you are saying.
  • Don’t emphasize the details of your product or service; instead, show the benefits and the impact it will have on the customer.

Visuals DOs

  • Include relevant, captivating visuals, and add value to what you’re saying all at once.
  • Check that your photographs have the correct dimensions and formatting before inserting them into the template. This will keep the images from becoming distorted or fuzzy.
  • Remember that too many photos can distract attention from your call to action.

Visuals DON’Ts

  • Don’t include visuals just because you feel you have to; remember that clarity comes from keeping things simple.
  • Don’t limit yourself to still images; experiment with other forms of media, such as films, GIFs, and illustrations.
  • Avoid using large media files, as this will cause your website to load more slowly and may cause your users to lose attention.

CTAs And Buttons

A call-to-action, also known as a CTA, is the next step you want the user to take after reading your email. Consider it your ultimate goal or the reason you’re sending the email in the first place. This could include asking them to take advantage of a discount, evaluate a new product, or read the most recent post on your blog. In general, it could be anything that comes to mind.

In most cases, the call to action is presented in the form of a button that, when clicked, takes the reader to a specific web page (also known as a landing page) where they can complete the activity in question.

To maximize the effectiveness of your email marketing call-to-actions, limit each email to a single CTA. There will be fewer distractions and more action if you provide only one clear directive.

Whirlpool learned the hard way. First, they reduced the number of call-to-action buttons on their page from four to one and saw a 42 percent increase in clicks.

If you can’t handle just one CTA, choose both.

Be wary of using more than two calls-to-action (CTAs), as research has shown that doing so dilutes the message, lowering engagement rates and overall campaign performance.

Email Marketing Examples: Call-to-Action

The recipients of this email marketing piece inspired by City Slickers are encouraged to buy loafers. They have made it very simple to understand what needs to be done with their “Shop Loafers” call to action button.

Airtable

Airtable provides customers with a simple “Browse the gallery” call-to-action button that takes them to the template gallery associated with their company.

BuzzSumo

BuzzSumo uses a simple design with few visuals to highlight the Reddit interaction data available on their platform. This draws even more attention to the “Subscribe Now!” call to action button on their website. To further emphasize the connection, they created an exceptional graphic depicting the BuzzSumo character chatting with the Reddit mascot. This is a bonus. That was fantastic.

Now that you understand the various components of making a great email let’s look at some examples of lifecycle email marketing that will help you transform individual emails into complete campaigns.

Types of Marketing Emails

When it comes to email marketing, the only thing holding you back is your creativity, which is one of the most intriguing aspects of this strategy.

Although you should look at and learn from the best examples of email marketing that are currently available, you should also strongly consider getting creative with your ideas, offers, and engagement tactics.

Let’s get things started by going back to the beginning. First, building your strategy around email marketing strategies that work is the best way to increase your chances of success.

As a result, I cannot personalize enough how critical it is that you tailor the experience to the specific needs of each user. This implies that you will need to segment your list based on user details such as demographic information and the activities your users engage in while on your website. Then you should send emails that are tailored to those details.

According to the collected data, open and engagement rates for triggered and autoresponder emails (such as welcome and transactional emails) are significantly higher than those for your typical newsletter.

This is because these emails directly respond to the recipient’s unique behaviors and activities (which you will accomplish through segmentation). This demonstrates to the recipient that you truly “understand” them and care as much about their happiness as they do.

Take a look at some of these simple email marketing examples to help you personalize your communications and cultivate relationships with potential and existing customers:

  • Welcome emails
  • Transactional emails
  • Personalized recommendations
  • Abandoned cart emails
  • Customer loyalty emails
  • Win-back emails
  • Promotional and informational emails

This lesson will cover the fundamentals of each type of email and some advanced strategies. These will include creating a connected email series and other unique techniques to differentiate yourself from other market competitors.

Automation and the Creation of an Email Series

As I’ve said before and will say again, the importance of automation cannot be overstated. So when you invest in an email marketing automation platform that includes everything you could need, you will have the time to send the relevant emails at the appropriate times with just a few clicks.

An email series is also known as a campaign, consisting of several emails sent out in a sequence, either manually or through automation and triggers, over several days, weeks, or even months. They can differ significantly because everything depends on your goals and how your customers connect with your brand.

Email series are frequently classified into welcome, cart abandonment, and win-back (re-engagement series). Keep an eye out for more information on each.

Email Marketing Frequency Optimization

When ranking the most effective email marketing best practices, frequency should be at the top of your list. Whether you’re running a broad campaign or a specific type of email series, you should make sending too many emails to your customers. As a result, your brand’s reputation and customer trust may suffer.

Throughout this essay, I’ll review a few different approaches to help you send the perfect number of emails. Among these strategies is segmentation, planning email flows for your major segments, and consolidating as many tasks as feasible into a single app or platform.

Welcome Emails

According to recent research, sending a welcome email to customers shows 320% more revenue per email than regular bulk emails. Furthermore, the rate at which welcome emails are opened is noticeably higher than the rate at which regular emails are opened. It’s simple advice for email marketing, but it has a huge impact.

After obtaining someone’s email address, you should usually start communicating with them by sending a message that says “welcome.” They can be sent whenever a user performs a specific action, such as:

  • Signing up for your newsletter
  • Making their first purchase
  • Joining a club, program, or taking full advantage of another incentive
  • Creating an account on the website

It could be a single email or aspect of a welcome series.

You should focus on eliciting a specific response (CTA) during this initial point of contact. This is usually done as a one-time-only or limited-time promotion by the e-commerce store.

Kate Spade

The fashion retailer Kate Spade includes a discount code in this “welcome” email that can be used for 15% off any in-store or online purchase.

You can pursue a different strategy if you do not have an online retail brand or are not yet ready to offer customers a discount. Inform them about a program or offering that helps your brand stand out from the crowd or point them toward some excellent content.

Drift

Drift, a conversational marketing platform, takes a minimalist and self-aware approach. Unfortunately, their homepage is nothing more than a list of their most popular blog articles and a brief advertisement for one of the platform’s capabilities.

InVision

Users of the digital product design platform InVision are directed to a series of instructional videos that can help them get started.

Welcome Series Tips

Consider a new customer who has just completed their first purchase. A welcome series could include the following four emails:

1. 1-3 hours after purchase: between one and three hours after purchase: Introduction. Showcase your company, your employees, and what you stand for. You can even include behind-the-scenes information and photos to make it more personal.

2. 3-5 days: Social exploration: The first three to five days are spent establishing social connections. Expand on the success of your introductory email by showing the customer how to connect with your brand online via other channels, such as social media, your blog, or any other options.

3. 2 weeks: Product discovery: Product research takes up the first two weeks. Make your main offerings the focus of your message rather than your brand’s history. Showcase your brand’s best qualities and explain why your customers adore you. You can also make personalized product recommendations to customers for products related to their purchase (more on this soon).

4. 3-4 weeks: Three to four weeks later, an incentive email. If they haven’t yet purchased from you, send them a discount or another type of incentive to entice them to do so.

Transactional Emails

As the name implies, you should send a transactional email after a transaction. Rather than being part of a series or campaign, these emails are usually sent out on a sporadic basis.

After purchasing on the company’s website, a customer will typically receive an email from the retailer containing both a receipt for the transaction and an order confirmation. This is one of the most common and widely used types of transactional email.

Typical subject lines for these emails include “Purchase Confirmation” or “We’ve Received Your Order.” The following primary order details are included in the email body:

  • • The confirmation number or the order number
  • Date the item was bought
  • Exactly what products were bought
  • The total amount paid as well as the item’s cost
  • Type of accepted payment
  • If there is a delivery, a notification regarding its coming
  • If feasible, a tracking number for the shipment

Additional examples of transactional emails include:

  • Welcome emails were discussed in the previous section because subscribing to a newsletter and making a purchase are both considered transactions.
  • Opinion polls or requests for comments based on a user’s participation in an event, a purchase, or another interaction with the brand.
  • Emails from app or website extensions that reinforce activities performed within the app or website (e.g., getting a LinkedIn email to confirm a request from the platform)
  • Download confirmation, similar to a purchase confirmation
  • After submitting a request to change their account password, the user will receive an email requesting a new password.

These emails are classified as triggered because they are automatically sent in response to a user action.

Technically, any email would be triggered if you automatically set your email marketing platform to send an email in response to an event. This is because triggered emails are sent in response to specific events (like an abandoned cart email, for example).

AirAsia

AirAsia provides a simple survey and feedback request emailed to customers the day after their flight. It offers a one-to-ten rating scale that is clickable:

The customer is then transferred to a landing page where they can leave additional comments after clicking a number. They can make a recommendation, a complaint, a compliment, or something else.

This is an excellent example of a brand using a transactional message in its email marketing to demonstrate attention and care to its customers in a simple and quick order. At the same time, it is gathering data to improve the company’s operations.

In the unfortunate situation of dissatisfied customers, this feedback provides an important opportunity to identify those customers, why they are upset, and how the company can repair the connection to entice those customers back for future business.

Everyone benefits.

Personalized Recommendations

Using personalized recommendations is one of the most effective ways to increase sales through email marketing. It is highly recommended that you include some tailored recommendations in every one of your campaigns and email series because they are highly effective.

To carry these out effectively, you will need to delve into the data you already have about your customers and website visitors to understand the activities they have been engaging in while on your site. You only need information on what a customer has previously viewed or purchased to get started.

As soon as you have this information, you can recommend appropriate products. These recommendations are available almost everywhere, including Amazon, Netflix, Spotify, and many other websites.

According to one Forrester analyst, the company could see a sales conversion rate of up to 60% due to all of Amazon’s integrated recommendations.… Yikes.

According to Salesforce data, personalized product recommendations account for an astounding 24% of orders and 26% of revenue in ecommerce email marketing. However, these recommendations account for only 7% of all clicks.

Repeat customers are the most profitable customers; they adore when you understand what they want to buy. This data (and a lot more) suggests that.

Simply give them what they want.

Let’s look at the three most common types of tailored recommendation emails that can be sent to customers who have recently made a purchase:

  • Selling related items, also known as cross-selling, is persuading customers to buy a complementary product or adding value to the one they have already purchased.
  • Upselling related products encourages customers to “upgrade” to a better version of a product or service that they have already purchased (or will soon purchase) to increase the overall order value.
  • Replenishment, also known as reordering, is the process of incentivizing a customer to make a repeat purchase of an item that needs to be restocked regularly.

Cross-Selling Related Products

Williams Sonoma

Here’s an example of a traditional cross-selling email sent out by Williams Sonoma as part of their email marketing campaign. The email makes additional baking supplies to someone who recently completed a comparable purchase to the one shown. In addition, they added a promotion that offered free shipping on orders over $49 to entice customers to place larger orders.

Capture 13

Upselling Related Products

Upselling is a sales strategy in which the total value of a specific order is increased. Because most emails in e-commerce are responses to previously made purchases, it does not occur as frequently via email.

Upselling is commonly seen on the website during the purchasing process; in this section, a brand can suggest upgrading items the customer is considering purchasing.

Evernote

Products that are accessed regularly, such as digital software and memberships to online services, are an exception to this rule. When customers sign up for one of Evernote’s two premium versions for a whole year, Evernote gives them an extra six months of service for free. Evernote is a note-taking and life-organization app.

Capture 14

Replenishment (Reorder)

Numerous daily necessities require replenishment, including:

  • Vitamins and dietary supplements for general use or specific applications
  • Household products like dish soap and toilet paper
  • Food and beverages (for ourselves, our families, as well as our fur babies)
  • Cosmetics and personal hygiene products such as deodorant and razors

If you sell products of this type, you should track how long each product is expected to last based on typical use and then compare that information to the dates when customers purchase those products.

Abandoned Cart Emails

According to statistics, roughly 70% of online shopping carts are never abandoned, which means that customers clicked the “Add to cart” button but never completed the purchase (s).

Why is this tally so high?

There are numerous possible explanations for this. For example, the shopper was only “window shopping” or making price comparisons and had no intention of purchasing in the first place. Others may give up due to a procedural issue, such as a technical glitch on the website, payment issues, or unexpected fees.

In any case, putting effort into bringing these customers back to make the final clicks on items they are already interested in can be highly profitable if the effort is put in. After all, getting customers to shop at your establishment is already half the battle.

A cart abandonment email should include the following information:

  • A concise summary of the items currently in their shopping cart, preferably accompanied by an item of the respective product (s)
  • A quick link will take customers directly to the page where they can make their purchases.
  • An additional incentive to get them to buy right away (optional but effective)

You must be creative to increase your conversion rates and stand out from the crowd.

You can add product ratings to use the incredible power of social proof while igniting their FOMO, reminding them that they’re missing out on a 5-star product. In other words, it harnesses the great power of social proof while igniting their FOMO.

Frontrow

After just one week of using this strategy, the beauty accessory cart Frontrow saw a 36% increase in the number of carts recovered.

The following example demonstrates an improved strategy for abandoned cart carts. This is what makes it so enjoyable:

  1. It makes blueberries, which are already its most popular product, the main attraction. This makes it easier to avoid overwhelming the customer with an excessive number of focus points. Furthermore, focusing on an item with a proven track record of success is a sound business strategy.
  2. It includes a beautiful and enticing photograph of blueberries. Folks, the quality of the food photographed is paramount.
  3. It employs three succinct unique selling points (USPs) to remind customers why this product is so great and why they require it in their lives.
  4. It includes customer testimonials of related products to bolster the argument that the brand and its products are high quality.

You can add an incentive, such as a discount or free shipping, to encourage people to take the desired action. Alternatively, suppose you run a rewards program. In that case, you could suggest reminding customers of the points they have accumulated in the program and instructing them to use them to pay for one of their purchases.

Abandoned Cart Series Tips

Make you want to ensure that you successfully recover an abandoned cart by sending a few emails to the customer. Here’s an example of a 3-email series:

  1. One hour after the cart is left unattended: You should solicit their feedback to learn why they did not complete the purchase. You can then leverage this feedback to improve their particular situation, as well as possibly improve the overall shopping experience.
  2. On the first day, offer them a discount or some unique incentive to entice them to return. Inform them that the offer will be void in three days.
  3. After three days, send them an email reminding them of the discount you gave them in email number two and informing them that it will expire today.

Customer Loyalty Emails

As I mentioned previously, repeat business from existing customers generates the most revenue. So when developing customer loyalty, a little affection goes a long way.

It’s also interesting to note that customers who value this “little bit of love” are the ones who stay with a company the longest. According to one study, customers who place a high value on personalized service are ten times more likely to be high-volume buyers who conduct up to fifteen separate transactions per year.

The bottom line is that you love them, and they will love you back.

To accomplish this, create and publicize a customer loyalty program (also known as a customer retention program) that provides benefits and shows appreciation to repeat customers via email.

Several of the following are examples of how to accomplish this:

  • Offering them exclusive VIP deals, discounts, and sales promotions
  • Expressing gratitude to them by sending emails on their birthdays and anniversaries as customers, along with special offers
  • If you have a rewards program, offer ways for customers to earn points even if they haven’t made a purchase yet, such as points for offering a survey. Customers will be more likely to participate in your program due to this.
  • Creating incentives for customers to buy, such as giving away a gift after their fifth purchase (send the email shortly after their 4th purchase)
  • offering referral incentives, such as a discount, points, or account credit to customers who refer their friends and family to your company

Win-Back Emails

Customers who haven’t purchased in a while are targeted with “win-back” emails, also known as “reactivation” emails. You get to choose how long a customer is considered inactive. Depending on your brand’s characteristics, this could be one month, three months, six months, or even more than a year.

A successful win-back strategy should include the following elements:

  • Requesting their feedback to gain a better understanding of the factors that may have contributed to their absence over the past few months (and if you do receive feedback, take action to try and solve any problems ASAP)
  • Remind them of your brand’s best offerings, USPs, and features.
  • You should provide them with a discount or incentive to make another purchase.

According to MarketingLand research, offering customers a dollar discount rather than a percentage of the total discount resulted in twice the success.

Crocs accomplish this by offering customers a coupon good for $10 off their next purchase of $50 or more.

Win-Back Series Tips

A typical win-back series consists of three emails, as illustrated in the model and timeline below:

  1. The date on which the customer is no longer active: If you want them to make another purchase, offer them a small discount or some other kind of incentive. Exhibit your emotions and tell them you think about them frequently!
  2. After one week, send them a friendly reminder about the discount you emailed them about a week ago and some personalized recommendations based on the products they purchased. You may use any abandoned carts that they have left.
  3. After two weeks, increase the amount of the discount you’re offering to show that you’re suffering on the inside because you don’t have them in your life. A sense of urgency should also be created by informing the customer that the offer will be withdrawn within 24 or 48 hours.

Promotional and informative emails

On the other hand, promotional and informational emails are not as closely related to a user’s actions as the emails discussed previously. As a result, in many cases, the emails in question are not considered to be automatically triggered.

They almost always fall into the “newsletter” category, which means they can still be incorporated into an automated campaign aimed at people who have signed up to receive your newsletter. (If you haven’t already done so, I strongly advise you to include every email you send in an automated campaign.)

These emails are intended to educate and inform recipients regardless of where they are in their lifecycle or what level of engagement they have recently had with your website. They can cover a wide range of topics, including:

  • One-of-a-kind events in which you are organizing or participating, including sponsorships
  • Notable and intriguing changes that have occurred within your company, such as new programs or initiatives
  • New products or services added to existing offerings, or features added to those products or services
  • Content occurs “behind the scenes” to develop personality and foster a stronger relationship.
  • Brand-new content you’ve created, such as blog posts, ebooks, videos, infographics, etc.
  • A weekly, monthly, or annual round-up or “digest” of your content, depending on your preferences.
  • A discount or sale that you are offering is available to everyone on your list in general.

Starter Campaign for eCommerce Websites: Post-Purchase Series

A post-purchase series is an excellent full campaign to get your feet wet with as you begin to delve deeper into the intricacies of automated email marketing. This is because it is a generic marketing strategy that can be applied to anyone who has made a purchase (though you should still personalize certain details, such as the item(s) you offer as a cross-sell).

This series will give you a well-rounded experience by exposing you to different emails and effective email marketing tips. You will also collect reliable performance data that you can measure, analyze, and apply to future strategic planning.

An example of a four-week post-purchase series comprised of six emails:

a) Immediately following the purchase, a confirmation and a receipt for the purchase. This is an automated transactional email confirming that they have placed their order. Consider how a discount in the email that serves as a receipt can be a highly effective marketing strategy. Place the discount cut-off date anywhere between now and two weeks from now.

b) Request feedback three days after the purchase. If they purchased a physical good, ensure that they received it within this time frame so that you can inquire about their experience with the purchase and delivery of the item. Do you believe they are unhappy? Determine the cause, and then work to restore their joy. Do they have a good time? Put those figures to good use in a testimonial!

c) One to two weeks for product reviews. Send this to them after they’ve had enough time to use their purchased product or service. Send them to a specialized website page where they can provide feedback on the product.

d) A reminder about the discount will be sent one day before it expires in two weeks. If you offered them a discount, remind them that they only have one day to use it in the email you sent them acknowledging their purchase.

e) In 2-3 weeks: Cross-sell, send recommendations for one to three additional personalized products based on the product’s previous purchase.

f) Four weeks later: Loyalty Send them a loyalty email if they have made another purchase from you, such as offering them an additional discount for bringing in a new customer.

Read Also:

Summary

Email is a marketing channel that should not be overlooked because it provides numerous opportunities to reach out to your customers with various types of messages (and does so at a very low cost).

And once you’ve set up your automation campaigns, you’ll be able to sit back, relax, and let the system do its thing. You now know what it takes to create impressive email content, including how to write a killer subject line, and you’ve seen some examples of best-in-class email marketing campaigns; it’s time to put your knowledge to work and create your email marketing campaign.

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