How Many Shopify Stores Are Successful? (13 Store Examples)

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How many Shopify stores are successful? This is a question that many people have, and it’s not an easy question to answer.

There are a lot of different factors that go into whether or not a store is booming, and what one person might consider being a success might not be the same for someone else.

Nonetheless, I’m going to give you my opinion on the matter. In my opinion, most Shopify stores are unsuccessful. Keep in mind that this is just my opinion – there are some successful stores out there!

According to Shopify, over half a million active stores are on their platform. But with such a crowded marketplace, how do you make your store stand out and be successful?

We reached out to some store owners who have found success on Shopify to get their tips on what it takes to be a prosperous shopkeeper. Read on to learn more!

More often than not, people find it difficult to start an online business, due to the demands of owning an online store, the task of setting up an e-commerce store, and how to get a better optimization of your landing page can become a daunting task, to simplify the whole process, the Shopify platform was designed.

One of the best e-commerce platforms for building an e-store is Shopify. Since its inception in 2004, numerous e-commerce store owners have moved to the Shopify platform to get their business going.

Since its inception, there are more than 500,000 active stores running on the Shopify platform in over 170 countries, collectively, these stores have amassed more than 40 billion sales.

Of all the successful Shopify stores, we will talk about a few of the successful stores. Just as success means different things for different businesses, it means different things for each of these successful Shopify stores, some stores based their success on the number of clients they amassed while some base their success based on the revenue they generated.

Are you thinking about having your Shopify store, or do you already have a store, but you don’t know how to make your store stand out, I have highlighted the best of these stores based on their sales and income, I hope this provides you with an invaluable inspiration and motivates you in achieving the desired success of your online business?

Successful Dropshipping Stores to follow

When you go shopping in your locality, what exactly are the things that motivate you into buying from a particular store from the other? Is it the setup? Is it the advertisement? The location of the store? Its design and aesthetic? It’s price range or any other factor. Find an answer to these questions and note it down.

More often than not, people tend to neglect the popular saying “don’t judge a book by its cover” this is basically what people do subconsciously when choosing a store to buy your items from, just like you do when selecting a physical store, you subconsciously do the same when selecting an online store.

The moment you see a store, you might naturally get attracted to its setup, its display, its content, and its items and this might actually attract your attention in finding more information about the store.

Like the physical store, the moment people land on the home page of your store, they tend to make a subconscious judgment of your product and your services.

For you to have a great Shopify store, you have to stand out in different ways such as providing your visitors with a captivating landing page, offering them a variety of shopping options, offering them a unique shopping experience and services, and, of course always giving them a reason to come back to your store.

Read along as we talk about different Shopify stores based on their categories and the characteristics that set them apart. Hopefully, you can learn from the methods deployed by these successful stores to strategize your plan toward having your unique Shopify store.

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Best clothing and Wears store on Shopify


The unconditional store operates a Shopify online store with a homepage of white background and a simple, yet eye-catching theme. Another store which operates on a white background is the Uppercase magazine. Unconditional starts in London, and it has been in operation on Shopify for about 12 years. The store describes itself as the “winning combination of laid back and the edgy.”

How Many Shopify Stores Are Successful

Negative underwear

Negative underwear is an online store that operates on the Shopify platform, they have excelled in the fashion industry, their goal is to help women feel good, confident, and gets classy in putting their bodies into shape.

They outline their aim is to help women feel confident and sexy without having to rely on the use of push-up pads and bows. This concept is actually working miraculously for them as they have been able to grow the revenue by more than 150% after the launching of the store.

How Many Shopify Stores Are Successful

They have been projected to stardom due to their success in the fashion industry. Their success hasn’t been left unmentioned in successful magazine stories such as Vogue, The Wall Street Journal, and Forbes for taking a place at the top in the fashion industry bridging the gap of indifferences between confident appearance and functionality.


Another Shopify store that makes the cut is the Bluebella store. The store landing page is simple and easy to navigate while offering subtle colors to add glamour to their clothing images. The Bluebella store is a leading store in the collections of lingerie and nightwear products.

How Many Shopify Stores Are Successful

They offer products that reflect the modern age of lingerie and underpants. With their unusual fabrics and trims, they are able to create a unique product that matches customers’ satisfaction while keeping on creating collections upon collections of stunning silhouettes.

Taylor stitch

Another fashion store that is excelling in the fashion industry is the Taylor stitch. This company from Brooklyn, NY was launched in the year 2010. It specializes in men’s wear and tattoo making.

They have been able to thrive in the area of making sophisticated dressing affordable while also shipping fake tattoos by Real Artists or offering temporary tattoos for their clients.

They have a store that looks sleeve in displaying the varieties of tattoo options, categories as either custom-made, scented, or long-lasting.

How Many Shopify Stores Are Successful

Taylor stitch has been able to create a special bond with their customers by allowing them to share their various experiences and stories, this has made some of their customers share amazing pictures with captivating captions from wedding days, to birthday parties, dating outfits, hurricane cleanups, motorcycle crashes and lots more.

Since the launching of the store, their revenue has been multiple each year, interestingly, three years after the launching of the store, the company has been able to generate a sales of more than $1.5million, this figure has been tripled or doubled each year.

Helm boots

In the fashion industry, producers of footwear cannot be ignored, this is an area where helm boots have been thriving. The helm boots store was launched on the Shopify store in the year 2009.

Having previously founded in the same year in Austin, Texas. Helm boots were founded to provide classic leather boots that combine modern style with little pride and purpose.

How Many Shopify Stores Are Successful

The boot store sells casual shoes, work boots, and casual boots which are products that are sourced and crafted, and produced in the United State.

Their products are produced with care, purpose, and pride. They sell boots that are 100% made in the United States. The company has attracted the attention of celebrities such as Ben Affected and Kevin Bacon.

Best Shopify store for accessories


A store that keeps its head high amidst the influx of numerous online stores that sells accessories is the toy shades. This is a trendy store with a unique style that adds a touch of a colorful background to its collection of shades.

The landing page is as simple as possible, it has very few navigation features with different collections of shades, the products are categorized based on usage and needs such as everyday wear, winter shades, autumn shades, and many more.

How Many Shopify Stores Are Successful

Wolf circus

In the categories of accessories, wolf circus gets itself distinct in offering its customers a wide variety of fine jewelry products, especially handmade products in Vancouver, BC.

Their line of jewelry is handmade or catered using the lost-wax casting method. Sometimes their products are a result of recycled sterling silver or a recycled bronze which is coated in a 14k gold plating.

How Many Shopify Stores Are Successful

This Shopify store gains its recognition and recommendations through the kind of jewelry accessory they produce and their knack for paying attention to great quality and little details. The accessory store brands itself as an “attainable luxury.”

Pura Vida Bracelets

Pura Vidal bracelets store is another store that has established itself in the Shopify platform, it has simplified the usage of its store greatly so that its customers do not get overwhelmed by the lots of options available in the store.

With the variety of bracelets, different sizes, colors, and materials, the store has been able to design a filter tool to ease the customers’ navigation, the filter tool will enable the customer to filter with respect to the materials (eg metal, stone, charm, etc).

How Many Shopify Stores Are Successful

It also provides a sort-out option for the customer to select how they want to view the products, is it based on the popularity, based on price, or new arrivals, the sort-out button will do. 

A tactic that Pura Vidal bracelets have been able to maximize is the “share button” which has enabled the client to share the products with their friends and families.

Also, their store enables you to know the number of people who have the same item in their carts at a particular point in time. That’s a magic plus, isn’t it?


Another company doing pretty well in its categories is Nerd wax. This is all-natural and organic beeswax that helps its customers with a specific proportion of formula that helps clients in keeping their glasses from falling off their faces.

Basically, they offer products and services geared at solving the problem of the constant slipping of glasses on its user’s face. This company is growing rapidly, it has made much more than a million-dollar in sales. You know what that means if a company could reject two different offers from Shark Tank.

How Many Shopify Stores Are Successful


This is another accessory store with a greater success rate in jewelry brands on the Shopify platform. The homepage of Biko is a magnificent, yet simple design with very few navigation bars, specifically, only four navigation buttons. Their products are handcrafted using materials such as natural stones, sleek metals, etc. They are famous for their “modern nostalgic jewelry brand” quote.

How Many Shopify Stores Are Successful

What sets them aside is the quality of their product image, wow! With captivating product images, they were able to display the highlights of their product and drive users to always want to have one for themselves.

Best Shopify store for health and beauty

Skinny Teatox

Are you marveled that you could find even health programs right on Shopify? Yes! Skinny tea tox has its shop on the Shopify store, the tea tox tea store is an e-commerce store that promotes good health and weight loss.

How Many Shopify Stores Are Successful

The store has a simple and appealing homepage, this store is one of the stunning e-commerce stores which was designed using Shopify.

Teatox products are 100 percent natural, neither preservatives nor chemicals are included, its ingredients are natural and they include ginseng, tea leaves, ginger, cinnamon bark, senna leaves, rhubarb, and many more.

Kylie Cosmetics

The cosmetics industry is another important industry thriving on the e-commerce market, this is the exact area Kylie has invested in and reaped heavily, besides celebrities, almost everyone wants to look good, ladies especially.

Kylie cosmetics has a fascinating landing page, in fact, they include product videos as this gives the impression of the effectiveness of their products, this is exactly what the customers want to get, and effective cosmetics.

How Many Shopify Stores Are Successful

Having in mind that more than 70% of adults will surely want to make a purchase after watching the short product video and besides, there is more than 50 percent trust in companies that include product videos over those without the video magic.

Another area where Kylie cosmetics has glued its product in the mind of its clients is the various periodic flash sales they host, it’s mind-blowing, one of the largest flash sales on Shopify store, this is a means of endearing themselves to their customers and selling out their products within minutes.

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With the trend of the beard gang as a symbol of a gentleman, many young guys have seen their flare for beard increase rapidly, this market is ever-increasingly growing and Beardbrand has taken the opportunity to build a niche for themselves by introducing various high-quality products such as oils, shampoos, natural oils, balms, etc for rapid beard growth.

How Many Shopify Stores Are Successful

They embrace this opportunity due to a change in the view of the beard by the young generation, they use various eye-catching images and graphics of beard men to attract their customers, and this has definitely enabled them to generate an income of above $120,000 monthly.

Based on the popular saying “seeing is believing” they use various success stories and graphical images to captivate the heart of their customers, as we all know that a “picture is worth more than a thousand words.” one thing that is worth mentioning is the red icon at the top right corner of the page, according to its founders, it has helped them generate about 7000 email subscribers within a month.

The newsletter is sent to their clients with a popup icon of” remember our previous lesson? “

With a short video lesson and a timely newsletter that serves as a reminder and a testimony video, the store is really making waves.


Which of these Shopify stores fascinates you most? Were you able to get inspired by their level of creativity? These stores have various success stories but they can be a source of inspiration for you to begin your own store. The majority of these stores generate thousands of dollars monthly.

Now that you have proofs that you can also join the list of successful people on the Shopify store, why wait? Get Started with your e-commerce store, launch it with great design, fascinating caption, and UX and spice it up with some genius marketing strategy, and you are assured of making it big on Shopify.

So, how many Shopify stores are successful? Unfortunately, there’s no definitive answer. But, if you look at the factors we’ve outlined in this article – planning and preparation, branding and design, marketing and promotion, and customer service – you have a good foundation for building a successful store. Are you ready to get started?

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I was looking for ways of making a living working online from the comfort of my home,few years in am able not only to work from home but also help others achieve their dreams too. I am a full-time eCommerce expert dropshipping business ,Niche research and Facebook ads Expert.

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