Shopify is the talk of the town when it comes to offering an exceptional e-commerce experience. The platform also has the best-converting checkout available.
This conclusion was reached by the Big Three global management consulting company after conducting an in-depth study for months.
Shopify partnered with this consulting firm and provided them with their data for analysis.
According to the Big Three, Shopify’s conversion rates beat their competitors by up to 36% and up to 15% better on average.
The study’s results can be a powerful tool when prospecting customers. Shopify checkout has been consistently on top of the game for a reason. Let’s examine the four primary reasons to understand why they reached that point.
Identity Network
As the e-commerce industry evolves, brands realize the importance of removing friction and reducing the checkout process.
Being a massive identity and the leading e-commerce platform, over 100 million users have chosen to go the Shopify checkout way and use the one-click payment method, Shop Pay.
Shop Pay has gained popularity as the most trusted digital wallet on Shopify. According to Shopify, Shop Pay allows registered users to complete their purchase four times faster than it takes a guest.
This boosts the conversion rate by 50% because the easier it is for customers to purchase a product, the more likely they are to complete the process.
You’ll also experience the real impact of Shopify’s recognition when you factor in complementary features like Shop Pay installments, Shop Cash, and loyalty features. These tools are user-friendly and easily installed in your online store.
Scale
Scale is also one of the best reasons merchants should use Shopify. It is also the platform’s most considerable flex. Millions of users have flooded Shopify; many other consumers know it globally.
With that said, many merchants will face little to no hurdles when moving their e-commerce stores to Shopify.
To strengthen the point, 10% of US e-commerce is currently powered by Shopify. Additionally, it has supported more than 561 million shoppers and more than half a trillion dollars in gross merchandise value.
Through this data, Shopify can improve checkout at a fantastic pace, including bigger changes such as the one-page checkout and smaller ones like optimizations of field order and button displays.
In 2022, Shopify’s peak sales event netted $7.5 billion, with a checkout processing rate of $3.5 million per minute. These throughputs make Shopify shine while putting down most of the e-commerce platforms.
There are also brands with over 40,000 buyers checking out simultaneously without experiencing any challenges. Shopify checkout has been proven to work for all sellers, small and large.
Consumer trust
It’s right to say there’s no scale without trust. The two complement each other in the e-commerce industry.
Shopify is undoubtedly a big brand, and consumers’ familiarity with the platform tells a lot about how it reassures them about their buying habits. One consumer can be wrong, but a hundred million users definitely can’t.
Besides the power of identity, Shopify has been the most influential e-commerce brand, with its core functionalities and store layout speaking volumes about it.
Read Also: The Best Shopify Marketing Tools For Your Store
The way brands look and feel may appear different because clients customize their stores according to their business needs. However, the processes and internal logic don’t change, contributing to general consumer trust.
Shopify has made its checkout familiar, laid-back, seamless, fast, and delightful. Moreover, the process is complete with customers’ options, such as discounts and gift cards, offers, delivery promises, tax and duty, local pickup, etc.
For Shopify checkout to run smoothly, there’s a complex undertaking of sophisticated features behind the scenes.
Shopify prioritizes the customer experience and the need to optimize checkout processes to maintain trust.
The vice president of digital products, Kyla Robinson, discusses the need for consumers to trust checkouts as much as they trust the products.
She added that consumers should also trust the purchasing process just like they trust the brand.
Innovation
Shopify has more engineers working tirelessly to ensure it is always cutting-edge in checkout matters. They focus on making checkouts perform better and convert more than their competitors.
The most exciting thing about Shopify checkout is the freedom to customize, experiment, and fully personalize your e-commerce store to your liking.
Shop Pay fully integrates with Sopify’s extensive checkout features, making it the only one-click checkout fully customizable globally. The designers’ only job is to create a store for you using plug-ins and out-of-the-box tools.
From there, you are left with a store that is easy to manage and upgrade without any experience required. You can build bespoke apps and easily configurable software solutions, lowering your set-up costs. These apps also help increase the market’s speed and pivot to shifting buyer demands faster.
Shopify checkout optimization tactics
In Shopify checkout, optimization means maintaining the customers’ excitement at checkout and removing anything that might distract them from finishing the action. It’s like eliminating anything that might keep them from finding or purchasing the products they want.
By optimizing Shopify checkout, you mainly focus on the customer’s experience and want them to buy products and return. The checkout allows you to cross-sell last-minute products to increase the AOV (average order value), optimize your store’s conversion rate, and offer customers a more personalized experience.
How does it work?
The checkout process is the ultimate step in your Shopify store. Therefore, providing the customer with all the necessary details is crucial to help them understand the process step-by-step.
It is where the customer chooses items and follows certain stages to purchase.
At checkout, add-ons and shipping information are provided, and payment is confirmed as the last stage of the process. It is essential to optimize the Shopify checkout to increase the conversion rate in your Shopify store by simply looking at the best practices to help optimize Shopify checkout.
Clarity and Price
The products you offer play a crucial role in checkout optimization. Clarity and price are the primary considerations when selecting the products to provide at checkout.
When deciding the products to offer at Shopify checkout, let the products with a clear purpose come first.
These are products that require no additional information for your customers to understand. The only information available to the customer mainly includes a product photo, the title, and the price.
Let the product’s purpose be clear enough to motivate the buyer to make the purchase decision immediately without further research.
Also, for clarity, work on your layout. You don’t want your customers to feel confused and distracted and abandon their carts at checkout.
Make the layout as friendly as possible to make your customers understand the procedure faster and save time. Consider removing the header and the footer at checkout to avoid distractions.
Next, consider the product’s price and think of cross-selling at checkout. Imagine you’re buying a new camera at an online store. During checkout, you might see a section titled “recommended.
” This is where the store suggests cross-selling items. As cross-sells, a memory card, a camera case, or a lens cleaning kit are classic examples of relevant and complementary products.
These cross-sell suggestions are convenient for customers because they don’t have to search for these accessories separately—your store benefits by increasing its average order value with each purchase.
Offer mystery gifts at checkout.
Have you ever gotten the delightful surprise of finding a little bonus gift at checkout? As a Shopify store owner, you can recreate that excitement for your customers with “mystery gifts” at checkout.
It’s like a fun little treasure chest—they don’t know precisely what they’ll get, but it intrigues them and can push them to complete their purchases and unlock the gift.
This tactic is a great way to boost order value.
Customers might be more likely to spend a little extra to reach a threshold that unlocks the mystery gift. It can also be a clever strategy to move the SKUs (stock-keeping units) by including them in the mystery gift pool.
Imagine the joy of discovering a hidden gem you might not have considered otherwise! Plus, there’s a social media buzz factor—people love sharing their mystery gift reveals online, which can drive even more traffic to the store. It’s a win-win for the business and the customer, all wrapped up in a delightful surprise package.
Bump a customer up above the free shipping threshold.
Have you ever gotten to the checkout stage and seen a surprise shipping cost pop up, leaving you scrambling to add something extra to qualify for free shipping? That’s why you must become clever at your store and offer product recommendations at checkout.
Here’s the deal: seeing those unexpected shipping fees can make people ditch their carts entirely (studies say up to 60% do).
By suggesting a product that helps them reach the Free shipping threshold with one click, stores remove a big hurdle and encourage customers to hit that “complete order” button.
It gets even better. These checkout recommendations can also be a sneaky way to increase your customers’ order totals.
For example, if a customer buys a new phone case, the store might recommend a screen protector, a perfect add-on that makes sense with your purchase. This increases the average amount they spend at your store.
So, how can your store make this work?
First, the recommended products must be clear and easily visible during checkout.
They should also be relevant to what your customer is buying. Additionally, you can add a little discount or special offer to the recommended. These clever suggestions can help boost sales and make the checkout experience smoother for everyone.
Recommend a subscription-eligible product.
This is also an effective strategy to increase the AOV and LTV (customer lifetime value). It lets you automatically deliver your customers’ favorites right to their door, often at a discount.
It is a perfect fit for companies concerned about sustainability, like tentree.ca. They offer subscriptions for their tree-planting carbon offsets—good for the planet and suitable for convenience!
But subscriptions aren’t just eco-friendly; they’re innovative businesses, too. By suggesting a subscription-friendly item at checkout, your store can motivate customers to add one more thing, increasing their average order value (AOV).
Conclusion:
Shopify checkout is one of the best-performing checkout platforms worldwide and even works and delivers better results when combined with Shopify Bot. The ease of handling Shop Pay, the unmatched scale, almost two decades of consumer trust, and the speed of motivation make it clear why Shopify checkout ranks first.
Shopify checkout is designed to elevate your brand, and embracing this innovation shouldn’t be a debate. Take advantage of the chance to provide your customers with an exceptional Shopify checkout experience.
Frequently Asked Questions (FAQs)
- Can I customize my Shopify checkout experience?
Absolutely! Shopify offers a surprising amount of control over your checkout. You can choose a one-page or multi-page layout, edit the text and branding to match your store’s style, and add custom fields to collect specific customer information.
- How can I add product recommendations during checkout?
There are a couple of ways to do this. Shopify offers some basic recommendation features, but many apps can supercharge your checkout with more brilliant suggestions. These can recommend complementary items, like a phone case to go with a new phone, or nudge customers towards products that help them reach the free shipping threshold.
- What are some ways to make my Shopify checkout faster and smoother?
Streamlining your checkout is critical to reducing cart abandonment. Ensure your checkout page is mobile-friendly, offer guest checkout options for faster purchases, and pre-fill any possible address information based on location. The quicker and easier checkout is, the happier your customers will be!
