Shopify Pricing: Which Plan Should You Choose?

Shopify is the best ecommerce platform for swiftly setting up an online store, but one question keeps popping up as businesses start establishing their online stores.

So how do I know which Shopify pricing tier is right for me?

Shopify Plus is an enterprise plan, while Shopify Starter, Basic Shopify, Shopify (now called “Grow”), and Advanced Shopify are the four primary plans offered by Shopify.

It can be unclear which is best because you want to save money on extras you won’t use.

Read on to explore our suggested Shopify pricing tiers and to understand more about the actual costs you might anticipate while using Shopify.

Quick note before we dive in: Shopify renamed its mid-tier plan from “Shopify” to “Grow” — you may see both names used around the web, including in this article’s older sections. They’re the same plan. Shopify also updates its pricing periodically, so treat the numbers below as accurate as of early 2026 and double-check the current Shopify pricing page before you commit.

Plan	Monthly	Paid Annually	Online Transaction Fee	Staff Accounts	Best For
Starter	$5/mo	—	5% + 30¢	1	Selling via social/existing site, no full store
Basic Shopify	$39/mo	$29/mo	2.9% + 30¢ (3.5%+30¢ Amex/business)	2	New stores launching their first full storefront
Shopify (Grow)	$105/mo	$79/mo	Lower than Basic	5	Scaling stores wanting analytics + gift cards
Advanced Shopify	$399/mo	$299/mo	Lowest of the 4	15	High-volume stores needing custom shipping + reports
Shopify Plus	$2,300+/mo	Custom	~2.15% (negotiated)	Unlimited	Enterprise-scale operations

Table verified early 2026 — Shopify updates pricing periodically, so confirm current numbers on Shopify’s official pricing page before publishing and check back every few months.

Shopify Pricing (Current, Verified)

Here’s a breakdown of the pricing for each Shopify plan, billed monthly vs. paid annually:

• Starter Plan – $5/month
• Basic Shopify – $39/month (or $29/month paid annually)
• Shopify / Grow – $105/month (or $79/month paid annually)
• Advanced Shopify – $399/month (or $299/month paid annually)
• Shopify Plus – starts around $2,300+/month (custom enterprise pricing)

Paying annually knocks the effective monthly cost down noticeably on every tier — roughly 24-25% cheaper than paying month to month — so if you’re confident you’ll stick with Shopify past your first few months, the annual plan is worth the upfront commitment.

If you already have a website or a social media presence, you can start selling with the Starter Plan for just $5 a month.

The base price for Shopify Plus, their enterprise plan, is roughly $2,300 a month, plus a transaction fee around 2.15%. When you upgrade to Shopify Plus, you gain access to everything you’d need to run a business of any size. You’ll need to get in touch with Shopify to negotiate a special price and add any features you want.

Of all, there’s no reason to hide that this is a highly tailored plan. If your store needs such assistance, you need only contact Shopify.

Shopify Pricing: Hosting, Domains, and Cancellations

Shopify offers domains starting around $11-$20 per year depending on the extension, but if you want to compare prices, you can also check out competitors like Namecheap.

Shopify’s free trial length and promo pricing change often — at times it’s offered a 3-day free trial, at other times a $1/month introductory offer for the first few months. Check Shopify’s signup page for whatever the current offer is rather than relying on a fixed number here.

Addendum: merchants can now access all the same information on their Shopify-purchased domains from the Domain section rather than accessing OpenSRS.

From the Admin Panel, merchants can now:

• Quickly set up Zoho and G Suite Email Accounts
• Enable or Disable Auto-Renew
• Manage A Records, CNAME Records, MX Records, TXT Records, and AAAA Records
• Create Subdomains
• Add Subdomains

Although you can choose between Shopify’s annual and monthly plans at no extra setup cost, I recommend going with the monthly plan to get a feel for how the platform works before committing to a more extended subscription.

You will only be locked into a year-long commitment if you need to change your Shopify plan or cancel it. If you currently have a well-established e-commerce business and are looking to switch to Shopify, or if you’ve had a particularly fruitful first year with Shopify, the yearly plan may be the best option.

The monthly plan is the best option for startups if you need to shut down or pivot quickly.

Plan cancellation is accessible at any tier; however, yearly payments are not refunded, so it’s best to start with a monthly subscription if you’re unsure.

Let’s dive into the details of the plans and determine which is best for your business.

Shopify Pricing Plans Comparison

Basic Shopify — $39/month ($29/month annually)

The most affordable full plan is Basic Shopify. All the essentials for launching a web-based enterprise are included: two staff accounts, round-the-clock support, unlimited products, a web store complete with a blog, and a selection of marketing and distribution channels.

Additional features include discount codes, abandoned cart recovery, manual order creation, and a free SSL certificate.

Basic Shopify’s payment processing rates (Shopify Payments): 2.6% + 10¢ per transaction in person, and 2.9% + 30¢ online for standard cards. Note: Shopify now charges a higher 3.5% + 30¢ rate on business and American Express cards specifically — worth knowing if a chunk of your customers pay with Amex.

This Shopify Pricing Plan Works Best For? This is the perfect middle ground if you want a functional online store but aren’t ready for the more expensive tiers. It’s also the natural upgrade path once the Starter plan’s limitations (no full shopping cart) start holding you back.

Shopify / Grow — $105/month ($79/month annually)

Shopify (Grow) is the most popular tier, and it costs $105 per month billed monthly, or $79/month if you pay annually. In addition to everything in Basic, this package includes gift cards, professional reports, and 5 staff accounts.

Make as many products as you like and use all the features unlimited on this plan. You also get access to Shopify’s point-of-sale system, gift cards, professional reports, and the abandoned-cart recovery tool.

The abandoned cart recovery tool is a major selling point because it allows store owners to collect customer information even if they abandon their cart before completing the purchase. They showed some interest — now you can follow up to encourage a purchase. The tool can be set up to send personalized emails automatically. For example, if a shopper abandons their cart, you can reach out with a reminder or offer within six hours.

Cart abandonment rates vary by source and industry, but they’re consistently high — commonly cited in the 60-70% range — which is exactly why a recovery tool that re-engages even a fraction of those shoppers is worth having.

This Shopify Pricing Plan Works Best For? This plan is ideal for businesses planning to scale quickly. It allows unlimited products and storage, and transaction fees on external payment gateways drop compared to Basic. If your monthly revenue is climbing past a few thousand dollars, the extra staff accounts and reporting tend to pay for themselves.

Advanced Shopify — $399/month ($299/month annually)

Advanced Shopify costs $399 per month billed monthly, or $299/month paid annually — this is the correct, current figure; earlier drafts of this article had it listed inconsistently as both $399 and $299 in different places, which we’ve now fixed throughout. It provides all the tools available in Basic and Shopify/Grow, plus an advanced report builder and third-party calculated shipping rates.

You can still add as many products as you like, and the percentage cost of each transaction is lower when using external payment processors.

Unlimited storage, unlimited product uploads, and as much traffic as you need are among Advanced’s chief selling points. Abandoned cart recovery is also included, with a dashboard to track which emails went out and why customers left.

Finally, you can grant dashboard access to up to fifteen staff members, and this tier gets Shopify’s best available shipping discount.

This Shopify Pricing Plan Works Best For? Businesses that want Shopify handling shipping logistics, and high-revenue stores that need advanced reporting for forecasting. The lower transaction fees and shipping savings make this worthwhile once you’re consistently doing meaningful monthly volume.

Shopify Plus

When you’re ready to scale up and shift focus toward marketing and design rather than day-to-day order admin, Shopify Plus is the enterprise-level system for you. There’s room for even the most extensive stores, with very high storage ceilings.

Contact Shopify for a custom quote — expect monthly fees starting around $2,300, moving higher depending on your needs.

Massive organizations use Plus, but it’s not exclusively for household names — it also suits any team that wants to save time and effort managing high order volume. Check out our Shopify reviews or Shopify Plus review for more detail.

The Shopify Starter Plan — $5/month

For $5 per month, the Starter plan gets you tools for selling on social media, receiving credit card payments, and implementing Buy buttons. It’s not a full online store with a shopping cart, but it does the job for smaller sellers.

Starter’s transaction fees run higher than the full plans since you’re not paying a full subscription: 5% in person, and 5% + 30¢ online — worth factoring in if you expect meaningful sales volume even on this entry tier.

If you already have a website for your blog or podcast and want to add a few Buy buttons, this is a solid, low-commitment option.

Shopify Starter includes the Facebook Messenger app, enabling live chat with customers via Facebook, Instagram, YouTube, and TikTok — a genuinely useful customer service tool.

This Shopify Pricing Plan Works Best For? You can’t just buy this plan and start selling from scratch — you need an existing website (a blog, a content hub) and you’re bolting ecommerce features onto it. You can’t build a store from nothing here; hosting, domain, and content need to already be in place.

Shopify’s Monthly vs. Annual Costs

Paying annually saves real money across every tier — roughly a quarter off the monthly-billed price on Basic, Grow, and Advanced (see the exact $/month figures in the pricing table above). If you’re confident you’re sticking with Shopify, annual billing is the better long-term deal; if you’re still testing the waters, monthly gives you the flexibility to walk away without losing a prepayment.

Shopify Pricing: Transaction Fees & Credit Card Rates Breakdown

Shopify’s in-house payment processor, Shopify Payments, doesn’t charge Shopify’s own extra transaction fee on top of your subscription. If you use a third-party processor like PayPal instead, Shopify charges an additional fee on top of whatever that processor charges — this extra Shopify fee decreases as you move up in plan tier (it’s roughly 2% on Basic, 1% on Shopify/Grow, and 0.5% on Advanced when using an external gateway).

Your actual credit card processing rates through Shopify Payments, by plan:

• Basic Shopify: 2.6% + 10¢ in person; 2.9% + 30¢ online (3.5% + 30¢ for Amex/business cards)
• Shopify/Grow: similar structure, with in-person and online rates a bit lower than Basic
• Advanced Shopify: the lowest rates of the three, particularly on the external-gateway surcharge

The Basic plan includes the Shopify POS app and support for third-party POS software. The Shopify/Grow and Advanced plans add hardware support, register shifts, staff POS pins, and multiple store location options.

Shopify POS Pricing

Consider the Shopify Point of Sale system if you want to take your Shopify store into the physical world. For traditional retailers expanding online — or vice versa — Shopify POS is the go-to solution.

Every Shopify plan includes Shopify POS Lite: it supports all devices, has a mobile app, and includes customer profiles, order management, and inventory tracking.

Shopify POS Pro is the upgrade for serious in-store selling — an additional cost on top of your Shopify subscription, charged per additional physical location. It adds omnichannel selling, smarter inventory management, in-store analytics, and no meaningful cap on staff or registers.

You’ll also need hardware — card readers, stands, receipt printers. Shopify POS Go is the portable, all-in-one option: full POS functionality (tap, chip, swipe, QR code) in a handheld device, useful for markets, pop-ups, and trade shows as well as the main counter.

Shopify’s hardware pricing changes with hardware generations and regional availability, so check Shopify’s hardware store directly for current POS Go and accessory pricing rather than relying on a fixed number here.

Additional Shopify Costs

Beyond your monthly plan, budget for:

• Shopify POS hardware and software — if you’re selling in person at all
• App Store fees — many apps are free; some (loyalty programs, advanced marketing tools) run anywhere from roughly $10 to over $100/month depending on the app and your store’s size
• Domain name — around $11-$20/year through Shopify, or bring your own from a registrar like Namecheap or GoDaddy
• Email hosting — Shopify doesn’t include this; you’ll forward email through a third-party host, typically bundled into a small hosting fee

A quick rule of thumb: skip premium apps early on. Plenty of free apps cover the basics. When a paid app is genuinely worth it, keep your paid-app list lean and prioritize ones that pay for themselves through the sales or time they generate.

Is It Possible to Avoid Shopify’s Transaction Fees?

Every purchase through your store incurs some kind of transaction fee, and which fee structure applies depends on your plan and payment processor. That can feel frustrating, but remember Shopify is providing the infrastructure — hosting, checkout, security — that keeps your store running under real traffic.

Your monthly subscription fee covers the platform, tools, and support; the transaction fee is a separate cost tied to actually processing payments — a pattern most ecommerce platforms share in some form:

• Wix doesn’t charge its own transaction fee, but selling requires a paid Business/VIP plan, and your payment processor still takes its own cut.
• BigCommerce doesn’t take a percentage of sales, but if your revenue crosses a threshold, you get auto-upgraded to a pricier plan.
• Volusion caps monthly bandwidth, which effectively caps your traffic — Shopify doesn’t impose a bandwidth cap.

The most direct way to reduce what you pay: use Shopify Payments instead of an external gateway like PayPal. Doing so waives Shopify’s added per-transaction fee, leaving you with just the standard card processing rate.

Is Shopify Payments Worth Using?

If you’re upgrading from selling on marketplaces like Amazon or eBay, Shopify gives you more control plus its own app ecosystem to customize your store and checkout further.

Shopify Payments specifically is worth defaulting to unless you have a strong reason not to — it’s typically cheaper than routing payments through PayPal or a similar third-party gateway, since you avoid Shopify’s added surcharge on top. Shopify has said the large majority of its merchants use Shopify Payments where it’s available, which tracks given the cost difference.

Deciding the Right Shopify Pricing for Your Business

Shopify’s plans function a lot like clothing sizes — the “right” one depends entirely on where your business is right now, not where you hope it’ll be in two years.

Basic Shopify is the practical starting point for most new stores: unlimited products, no artificial limits on file storage or sales channels, abandoned cart recovery, and phone support. You give up professional analytics and gift cards, but for a first store, you likely won’t miss them yet.

Shopify/Grow is the step up once you want more flexibility — lower processing rates than Basic, real analytics to spot what’s actually driving revenue, and gift cards to help with repeat business.

Advanced Shopify makes sense once shipping costs and reporting complexity start to matter — real-time carrier shipping rates and a reporting system you can actually customize to your business’s specific questions.

Shopify Plus is for teams with the revenue and order volume to justify a dedicated account team, deeper API access, and custom checkout scripting. Most stores reading this article aren’t there yet, and that’s completely fine.

Shopify Starter suits anyone testing the waters with an existing audience — a blog, a podcast, a social following — who wants to start taking payments without committing to a full storefront yet.

Questions worth asking yourself before you pick:

• What am I actually selling (physical or digital)?
• What’s my realistic monthly revenue right now, not in a year?
• How much can I absorb in transaction fees?
• How many products do I need listed?
• How important is real analytics to how I make decisions?
• Do I need multiple staff accounts, or is it just me?

Most smaller businesses do fine starting on Basic or Starter and upgrading only once a specific limitation (analytics, staff accounts, shipping rates) actually starts costing them money or time.

Shopify Pricing FAQ

What Shopify package is best for a new store? Basic Shopify is generally the right starting point for a small business launching its first online presence — full ecommerce functionality without paying for capacity you won’t use yet.

Is Shopify free to use? No ongoing free tier, but Shopify offers a trial period to build and test your store before you pay. Check Shopify’s current signup page for the exact trial length and any introductory pricing, since these promotions change over time.

How much does a Shopify store cost? Between the $5 Starter plan and the $399 Advanced plan (or $2,300+ for Plus), plus transaction fees on top. Paying annually brings the effective monthly cost down on every tier.

What is Shopify Payments? Shopify’s built-in payment gateway. Using it means you only pay the standard card processing rate — no added per-transaction fee from Shopify on top, unlike third-party gateways.

Are there Shopify setup fees? No. Beyond your monthly plan and transaction fees, there’s no separate setup charge — unless you hire a developer or buy a pre-built store.

Do I need a credit card to start a Shopify trial? This depends on Shopify’s current trial structure, which has changed over time — check their signup flow directly rather than assuming either way.

Is Shopify cheaper than WooCommerce? Generally, no — WooCommerce’s core software is free, but you pay for hosting, a domain, and your own time or a developer’s to build and maintain the store. Shopify’s higher price reflects that it handles the technical side for you.

How many products can I sell on Shopify? Unlimited, on every plan.

How many staff accounts do I get? 2 on Basic, 5 on Shopify/Grow, 15 on Advanced, and effectively unlimited on Plus.

Is there a cap on traffic or sales? No — every plan includes unlimited visitors and unlimited orders.

Shopify Pricing: Final Thoughts

Shopify’s pricing structure can feel like a lot to untangle at first — the base subscription, then transaction fees, then the annual-vs-monthly question layered on top. But once you match your actual stage of business to the plan built for it, the decision gets a lot simpler.

Shopify remains one of the most reliable, well-supported ecommerce platforms available, backed by an enormous app ecosystem and theme marketplace. It isn’t the cheapest option on the market, but for most store owners, the time saved and the reliability gained are worth the premium over something like self-hosted WooCommerce.

If you’ve had experience with Shopify’s pricing or plans, share your thoughts in the comments — which plan ended up working best for your business?

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