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16 Best Email Marketing Tools For Small Businesses

An effective email marketing strategy may appear to have many moving components, which may seem daunting. However, it is especially true for entrepreneurs with new businesses, tiny subscriber lists, or little expertise with email marketing in general.


In these instances, sending emails manually is a superior option since you pick up speed; this is unnecessary!

New businesses can obtain excellent tools for free or at a cheap cost. Even if you’re starting today, you should start building your list immediately and have at least some basic email automation. This will offer you more time to work on other aspects of your expanding business.


And as you learn more and gain confidence, you may upgrade your tools or switch to one of the industry’s major players in email marketing.

This method can help you meet email marketing requirements today when clients want businesses with whom they do business to respond fast and send tailored messages.

Before you determine how to go with your efforts, you need to know what is available and how it can help you.

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That is why we will review the ins and outs of various email marketing tools that can help. Many different forms of marketing automation software can support your overall marketing efforts. However, we’ll keep on the topic by reviewing specific email marketing tools.


In this article, we’ll examine the following subjects:

  • Some email marketing tools, such as schedulers, opt-in forms, and spam reports, are only helpful for one aspect.
  • Reviews of some of the best names in email marketing automation, such as Conversio, Constant Contact, and AWeber

Single-Purpose Email Marketing Tools

You may utilize powerful email marketing tools to ensure that you continue to impress your subscribers as your list expands.

Adding email marketing tools to your company’s internet marketing arsenal is always a good investment. Unfortunately, the formatting, scheduling, and A/B testing functions of these email marketing software applications are far superior to the default options of Outlook and other programs.


The most popular email marketing tools handle critical aspects of your campaigns, saving you significant time.

In no particular order, here is a list of the best email marketing tools to help take your email marketing game to the next level.


It’s no secret that videos make one of the internet’s most popular types of content. Even if a simple email has been found to capture people’s attention, including an entertaining video is often a good touch.

BombBomb is an email marketing tool that provides a visual alternative to the typical email message. For example, you can upload clips upwards of 30 minutes long and send video emails directly from your inbox.

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BombBomb also allows you to create your video email template. For example, you can record footage on the spot or directly upload pre-recorded videos to BombBomb’s platform after editing them with free video editing software.

So, for instance, when you are with a product demo or DIY tutorial you want to send to all of your new subscribers, this is a great way to avoid repeating yourself.

After sending them, you can also delete videos, which keeps your inbox from overflowing.

Videos can sometimes set more than pictures or words, and BombBomb is the ideal tool for creating video emails that leave an impact.


MotionMail allows you to include countdown timers in your inbox. These help rump up sales, conversions, & engagement by creating a sense of urgency in your people.

These timers are an excellent way for businesses to get people to act quickly and get people excited about upcoming promotions and events.

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Some excellent features include the ability to change the colors and time zone.

The timer can be made in one of four ways. First, you can set a time limit for promotions and change their appearance after deciding on a design.

Timers in international emails always show the same countdown regardless of the subscriber’s time zone. So the tool has everything you need to help people take action.

MotionMail is compatible with virtually all email marketing software.


Growing your email list is a critical component of email marketing. MailMunch has beautiful opt-in forms that you can use to catch visitors’ attention as they browse your website.

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The tool provides various forms, such as a Scroll Box, Top Bar, and Popups, all of which work with email marketing software and are mobile-optimized.

MailMunch can also track visitors’ mouse movements. You can also instruct it to show the form when a visitor is about to leave your website, thus, keeping them there.

MailMunch integrates with WordPress, Shopify, and other popular website platforms. The entire package includes analytics, so you won’t have to guess and can choose opt-in forms that engage subscribers.


Many email marketing services can help you schedule, track, and manage emails, but the best thing about Boomerang is its simplicity.

It is currently available as an add-on for Outlook and Gmail browsers (you can try the Gmail version). Boomerang adds a few more buttons to your email dashboard’s “Compose” window once installed.

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For example, under “Send,” you’ll see “Send Later,” which allows you to schedule your messages. You can also check a box to have the message returned to your account after some time has passed. You can also instruct Boomerang only to want the email returned if you have yet to respond.

Overall, Boomerang provides email clients with new features that make scheduling and tracking emails after they are sent easier.

Mad Mimi

Mad Mimi makes a simple email marketing tool that assists users in creating promotional emails. For example, instead of Automations and Newsletters tabs, you’ll see Dashboard and Audience menus. These options provide a solid foundation for incorporating coupons, events, new items, and sales, alongside other promotions, into emails you can send to current and potential customers.

The platform’s email editor assists you in finding stock images, the social feature lets you add social profiles to your emails, and the “Add Things” button lets you add web signup forms to your website.

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You can move a contact, delete it, or change its name using animated icons. For example, you can manually enter new email addresses or import them from.txt Excel or CSV files.

In reporting, Mad Mimi visually represents how many people engage with your marketing campaigns. You can compare how they perform against each other.

Prices begin at $10 per month for 500 subscribers and an unlimited number of emails.


Have you read an email only to stop halfway through? Various things can contribute to this, but the sender’s words and tone can significantly impact how the email is read.

Grammarly employs artificial intelligence to detect common errors. Its algorithms suggest ways to improve spelling, style, punctuation, and grammar depending on the situation. For example, the tool can work with Gmail and edit messages in real time by installing it as a browser plugin.

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The tool is organized and color-coded, making it easier to edit. Grammarly will grade your email based on spelling, grammar, passive voice usage, and other factors. It will also provide suggestions for how to correct errors. This is especially useful when writing long email newsletters.

Grammarly also includes a plagiarism detection tool that tells you whether the content in your emails is unique or if you need to rewrite them.

Mail Tester

Even the most trusted brands can send emails that spam filters reject.

You may have used words, phrases, or design elements that spam filters typically block without realizing it. For example, too many images, broken links, or words that spam filters look for can prevent your email from reaching your subscribers’ inboxes.

Mail Tester is a helpful email marketing tool that provides a spam report. You can send one by sending them a copy of your email message. The report shows you what you need to change to get your email into the recipient’s inbox.

It could say to remove spam words or change the subject line from all capital letters to all lowercase letters. Instead, please email the Mail Tester after making the changes to ensure that spam filters aren’t flagging it.


Do you want an easy way to write emails that look like letters? Sendicate could be the email marketing tool you’re looking for. It has a straightforward interface that focuses entirely on your messages. With Sendicate’s editor, you can select the section you want to include in your emails and insert content without causing too much clutter.

You can also write emails in advance to ensure they look exactly how you want them to. For example, Sendicate’s dashboard includes a ” Draft ” section that displays your email with a subject and a photo at the top.

Sendicate also has smart search filters that divide your target audience into smaller groups. This lets you set emails to the appropriate people at the specified time and date.

Sendicate’s typography-focused templates ensure that your letter-style emails always look professional.

Sending 1,000 messages per month to 500 contacts is free with Sendicate.


Only occasionally does the copy in an email stand out. Prospects and subscribers can also use your email signature to visit your website or contact you.

Htmlsig includes customization options to ensure that your digital business card always looks good and is up to date. Connect your social media accounts, add a banner for your upcoming sale, and upload a headshot.

Htmlsig also offers email signature generators to make it easier for teams to work, as well as analytics that show how many times people click on each section of your email signature. In addition, users can try out Htmlsig’s service for free using a limited editor. These will work for 30 days only when you either download your signature or upgrade to a paid plan.

You can create HTML signatures to promote your brand with Htmlsig.


Do you want to send a newsletter with everything you’ve announced or read this week? First, you’ll need Revue as your email marketing tool. It’s made to allow you to create a newsletter that people will want to share in minutes without heavy calls to action (CTAs), marketing tricks, or other distracting things.

Drag and drop a blog post or article into Revue’s basic editor. Then, decide the layout, title, description, color, and link for each piece of content.

You can also connect your Pocket, Facebook, Twitter, Product Hunt, Instagram, and RSS feeds so that it can receive all of the content you share. Drag and drop this content from the right sidebar into your newsletter using Revue. You can also add more dividers and sections to help organize your message.

You can also save videos and articles with Revue’s browser extension. It’s one of the quickest ways to create a weekly newsletter from old content.

Revue is free, and you can send as many newsletters as possible to up to 50 people.

Email Marketing Software Reviews

You could use one or more of the email marketing tools listed above to make your emails more appealing, but your email marketing software is what will send the emails.

Using the best email marketing software, you can send emails that grab people’s attention. It also allows you to segment your subscribers into groups, run A/B testing, and track the effectiveness of your campaigns.

The most crucial point is that competent email marketing software ensures that your messages reach the intended audience.

Here are reviews of seven top email marketing systems that do not favor one over the other.

Nota bene: Most of the names on this list of email marketing software do an excellent job of getting your emails past spam filters. Best of all, many of them allow you to test them out for free before purchasing them.

ConvertKit Review

ConvertKit is a relatively recent name in the email marketing services sector. It doesn’t have all of the bells and whistles offered by other email marketing software, but it still has everything a business needs to handle email campaigns.

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Using ConvertKit’s email generation features, you can send a series of emails. With email marketing automation, you may set several sequences, save them as drafts, and decide when to send them.

ConvertKit also allows you to categorize your contacts. For example, you can divide people into those who have already purchased something and those who have only inquired about it.

Other prominent features include contact management, responsive signup forms, & analytics tools for measuring campaign performance.

It is also one of the few email marketing tools, including a landing page builder. If you utilize the visual editor, you won’t have to write any code for your landing pages. Instead, you can change the text, add images, and change the colors with a few clicks.

ConvertKit also powers you to automate workflows based on events such as new subscriptions, product purchases, etc.

Aside from that, you can instruct the software to automatically tag subscribers who click on specific links in an email message. This makes something happen, such as signing up for a newsletter.

ConvertKit also allows for many non-standard integrations with third-party services to increase productivity. You can, for example, connect with Gumroad, BookLaunch, and numerous membership site plugins.

ConvertKit only offers a few A/B testing options. However, you can only test subject lines.

Prices range from $29 to $79 per month for subscribers between 0 and 5,000. There is also a 14-day free trial for those who want to see how the software works before buying it. ConvertKit’s plans all include the aforementioned features.

ConvertKit’s features suggest that it might be a good choice for people who are just starting out or for small businesses.

You can test it for 14 days to see if it works for you. However, platforms such as Conversio and AWeber allow you to try them out for 30 days, giving you a better opportunity to create and test campaigns that cover a more comprehensive range of topics.

ActiveCampaign Review

ActiveCampaign is user-easy email marketing software for small and medium-sized businesses. It stands itself from its competitors by combining email marketing with a versatile marketing automation platform.

You can use ActiveCampaign to do the following:

• Send emails to specific groups; 

• Create a series of emails for new contacts; 

• Send emails to different recipients at different times based on the date; and 

• Send emails immediately after someone subscribes to your list.

Regarding marketing automation, the platform offers a plethora of pre-built workflows tailored to a user’s specific requirements. All you have to do to use the automation builder is drag and drop. Workflows are activated when a trigger event occurs (for example, someone opens an email, the customer’s birthday, etc.).

ActiveCampaign allows you to compose emails without switching between the campaign and automation dashboards. It also allows you to divide your email list dynamically within automation workflows.

You can also use the email marketing platform to run A/B tests. Users can test the sender’s information, the content of the body, and the subject line. They can also see how many recipients receive each version of the test. Finally, after some testing, users can send the winning version, 14-day, to most of their recipients.

ActiveCampaign offers a 14-day free trial to test most of its features without risk. After the trial period, the price of ActiveCampaign ranges from $15/per month to $279/per month. ActiveCampaign pricing is based on the size of your email list.

ActiveCampaign summary: ActiveCampaign offers robust marketing automation features. It also has excellent email automation and segmentation capabilities. However, because it lacks a landing page builder and order forms, it does not quite make the list of “all-in-one” email marketing software.

GetResponse Review

GetResponse is a popular email marketing tool. It includes an email editor that lets you design emails from scratch or choose from over 500 pre-made templates. In addition, an “Inbox Preview” feature lets you see how a template looks on different desktop and mobile devices. You can also save buttons and images as snippets to use later.

GetResponse also has autoresponders triggered by email opening, list subscription, or any other goal you set. Choose an autoresponder based on whether someone signed up, clicked, opened, reached a goal, or the passage of time.

For example, if someone subscribes to your newsletter, you can immediately send them a welcome email, followed by a discount email in a week.

GetResponse is another email marketing tool that can automate marketing. With GetResponse’s marketing automation tools, you can make workflows that can be changed based on where a customer is in their journey.

It’s simple to create simple workflows that help your subscribers convert with ready-to-use blocks. For example, marketing automation can respond to abandoned shopping carts, recent purchases, visits to important websites, and more.

GetResponse also lets you conduct a series of tests to run which emails in your campaign are the most effective. This is accomplished through A/B testing, which allows you to experiment with different subject lines, newsletters, delivery times, email content, and other things.

GetResponse provides a 30-day free trial for those who want to try out its email marketing software before purchasing it. Following that, its Enterprise plan ranges from $15 to $1,199 per month.

GetResponse review summary: GetResponse has many features that can meet the needs of both small and large businesses. As a bonus, unlike other email marketing platforms, it does not restrict the number of messages you can send.

Conversio Review

I founded Conversio. I may be biased because it’s a great tool, but I’ll review it as honestly and accurately as the others. After all, this ebook aims to help you find the best tool for your business.

If you have an online store but don’t send a follow-up, receipt, or “cart left behind” emails, you should look into Conversio.

Conversio assists online store owners in keeping their customers and prospects interested. You can use the app’s email marketing tools to design and send customized receipt emails to upsell and entice customers to return. Receipt emails are a potential goldmine, and Conversio makes you treat them as such.

The email marketing software also offers data-backed intelligence that lets you send personalized follow-up emails. These are determined by the events and triggers you choose. Conversio provides 7 tried-and-true email templates.

Aside from that, you can create smart campaigns for visitors, such as repeat buyers, inactive visitors, and first-time buyers. Conversio also divides your customers into different segments based on what it learns about them.

People can design their customer segments if they want more control over who receives each email. Using these segments, you can send the right email to the right people at the right time.

Conversio also offers a variety of marketing modules for your emails, such as a shipping discount, an order discount, the most recent post, a refer-a-friend feature, and more. These are great for increasing customer interest and can be used with newsletters, cart recovery emails, or follow-ups.

However, Conversio does not currently support A/B testing.

Prices start at $20 per month and vary depending on how many clients you have. Conversio grows with you. Every plan with unlimited emails and subscribers includes all of Conversio’s features. In addition, when you sign up, you will receive a 30-day free trial with full access to all of Conversio’s email marketing tools.

Conversio was explicitly designed for ecommerce stores, including several tools and features to assist store owners in increasing sales, conversions, and the number of people who interact with their stores. Simple automation and customization allow for more personalized, targeted customer acquisition and retention.

AWeber Review

AWeber has been email marketing since 1998, with over 100,000 customers; because of how well its autoresponder works, it stands out from many other email marketing platforms.

It offers over 150 customizable templates and lets you control where, how, and when your emails are sent. You can, for example, set up an email series that automatically sends messages to your new subscribers.

Users get a campaign builder that allows them to create automated sequences by simply dragging and dropping items. AWeber also allows you to create automation that occurs when your subscribers open an email or click a link in an email.

The platform lets you grow your email list by providing over 700 signup forms. You can post these to your company’s blog, Facebook page, and home page to reach thousands of potential customers.

AWeber also has a “list segmentation” feature, which makes managing contact lists easier. Customers can be classified based on how frequently they buy from you or how long they have been a customer. For example, AWeber allows you to create segments for VIP customers, new clients, those who frequently refer your product/service, and so on.

Even though AWeber’s software lacks an A/B testing feature, it is easy to divide customers into different groups and send them emails that are more relevant to them.

The price of the software is easy. All packages include the same features, so you can choose the one that best fits the size of your email list. The cheapest option is $19 monthly for 500 subscribers and unlimited emails. You can also use all of AWeber’s features for free for 30 days.

AWeber review summary: AWeber does not offer A/B testing, but it has everything you need to create effective campaigns. The platform has an easy-to-use drag-and-drop interface, beautiful templates, and powerful automation features that make running your email marketing engine easier.

Constant Contact Review

Constant Contact has been in operation for more than 16 years. On the platform, you can customize over 400 templates. You can also directly code your template using CSS and HTML.

Constant Contact also offers 1 GB of storage for your files. It includes a library where users can save frequently used images, such as watermarks or logos, to make them easier to find. Other important features include contact management, event registration automation, and detailed reporting and analytics.

In addition, email marketing software lets you customize and embed email signup forms on web pages or Facebook to gain new subscribers and grow your email list.

Constant Contact only offers one email automation feature: the ability to set up autoresponders. Using autoresponders, you can send welcome emails to new subscribers. It also allows you to create an email series for people with similar interests, such as those who attended the same event or purchased the same item. They’re a great way to meet new people.

However, Constant Contact offers a few A/B testing options, but you can only test different email subject lines.

In terms of pricing, Constant Contact offers a 60-day free trial membership that does not require you to provide your credit card information. After the trial period, the platform costs between $20 and $335 per month, depending on the size of your email list.

Constant Contact summary: This email marketing software’s autoresponder features are great. However, there might be better options than this if you do a lot of A/B testing or want a cheaper option.

Now that you have many email marketing automation platforms and tools to choose from, we’ll look at 20 examples of brands doing newsletters right through email marketing in the following chapter.

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