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10 Dropshipping Tips For First-Time Store Owners

Suppose you were looking for dropshipping tips, this is your article. Because of the startup costs and distribution hurdles, many people are hesitant to open an online store.

So what if a person decided to cover your upfront inventory costs and oversee your fulfillment operations? It would be much easier to get started, and you could work from anywhere on the planet.

Does this seem to be too good to be true? If you know where to begin, it isn’t.

Therefore in this article, I’ll go through the perks associated with dropshipping, share two fundamental operating principles for starting a dropshipping business, and provide in-depth guidance on which are perfect for beginners.

The advantages of a dropshipping business

You should contemplate dropshipping as an online business for a myriad of reasons. Some of the most persuasive are as follows:

  • To get going, you don’t need any money: Dropshipping simplifies the process of starting a business on the internet. You don’t need a lot of inventory to sell thousands of things to your clients, and you don’t have to spend a lot of money on it.
  • Simplicity and efficacy are two words that come to mind when thinking about this product. It takes a lot of effort to start and develop an ecommerce business, particularly if you only have a tight budget. It’s incredibly nice not to think about delivery, which allows you to focus on your marketing strategy, customer support, and operations.
  • It is possible to move about: You’re free to run your company from anywhere with an internet connection now that all of the physical fulfillment problems have been resolved.
  • It’s a tried-and-true concept: Dropshipping is used by many online stores, including major retailers like Macy’s, to provide a broader range of items to their customers without having to deal with increased inventory headaches.

Principles of dropshipping that every entrepreneur must-know

This type of content could save you weeks of wasted time and frustration if you’ve never run a dropshipping business. Many of these dropshipping suggestions are based on two fundamental principles of running a successful dropshipping business:

  • Acknowledge that things can get out of hand: Dropshipping is convenient, but it comes at a cost, and having an unseen third party involved in each sale will make things more difficult. Fulfillment issues will arise, ranging from botched orders to products that are out of stock. You’ll be less likely to give up due to frustration if you embrace it ahead of time.
  • Adopt a “keep it simple, stupid” mindset: The dropshipping model benefits from a KISS (Keep It Simple, Stupid!) attitude. Given the inherent difficulty of dropshipping—multiple sources, shipments from different locations, etc.—it’s easy to believe you need to set up your system to manage your costs and inventory in great detail throughout all times. However, if you do this, you’ll probably go insane, spend thousands of dollars on a custom creation, and never open a shop. Focusing on the simplest-to-implement solutions, even if they’re not “complete,” is typically the safer choice, particularly when you’re just getting started.

Any owner of a dropshipping business will consent. Let’s talk about dropshipping tips with these two ideas in mind to help you structure your business and run it as smoothly as possible.

Dropshipping Tips for New Business Owners

1. Inventory and multiple supplier management

The biggest hurdle you’ll face running a dropshipping business, according to most experienced dropshippers, is managing the status of inventory across multiple suppliers.

If you don’t do an excellent job with this, you’ll be endlessly telling customers that their order falls out of stock, which isn’t an efficient strategy to get repeat customers and brand loyalists.

Inventory management across suppliers and distributors and restricting the amount of out-of-stock products you sell is a difficult task.

Inventory sync can be accomplished using Shopify apps like DuoPlane and Syncee or a web-based service like Ordoro. When suppliers have real-time data feeds, this is a fantastic winner, but they aren’t always available.

The following are several inventory management best practices that can help you sell less out-of-stock items:

Work with multiple suppliers

Having many suppliers at your disposal can prove highly beneficial. What is the reasoning behind this? Having multiple vendors with overlapping inventory is the most effective way to increase the order fulfillment ratio.

If Supplier A is out of stock, Supplier B is likely to have it. Furthermore, relying on a single supplier as your sole source of the product is dangerous. It puts the company’s future in jeopardy if they refuse to work with you, increase their rates, or close down.

You’ll rarely find two dropshipping suppliers that stock precisely the same items. However, if they deal in the same dropshipping niche or market, they’ll almost certainly stock the same best-selling products, which are your key focus.

Make wise product selections.

In keeping with the previous argument, aim to sell mainly products that you know all suppliers carry. You’ll have two viable alternatives for fulfillment this way.

Take advantage of generics.

Two suppliers can carry nearly identical items that are interchangeable, even though they don’t have the same item. Smaller attachments and product add-ons are particularly susceptible to this. If two products are virtually similar, write a standardized product description that helps you to fulfill the order from any supplier. In the model area, provide both suppliers’ model numbers. You’ll be able to submit an order invoice to any supplier without having to make any adjustments this way.

 Disclaimer: in this case, you’ll need to use some discretion. Well-known brands (e.g., Nike, Bose) will be present in each market, and you can never substitute one for the other.

Verify the item’s availability.

Simply listing an item on a dropshipper’s website does not mean the item is regularly accessible. It’s a good idea to inquire about the availability of items you’re considering selling with your sales manager. You want to check the items available 90% of the time or more? Or does the dropshipper stock just a few and sometimes have difficulty reordering the product from the manufacturer? You’ll want to stop stocking the latter.

Managing out-of-stock orders

Regardless of how well you prepare, you will eventually encounter customer orders that you can not fulfill. Rather than informing the customer that the item is unavailable, give a complimentary upgrade to a similar—but superior—product. Your client will almost certainly be delighted, and you will be able to maintain the relationship. You do not earn any money from the order, but it is fine. You would also have lost money if the customer canceled the order.

2.Where a supplier fails to fulfill an order

Even the best suppliers make mistakes, and delivery mistakes are unavoidable. So, what happens if your supplier gives you the wrong item or none at all? Three options are available:

  • Take responsibility for your blunder: You should never hold your dropshipper responsible for the error. It would just confuse people and make you seem inexperienced. The consumer is completely unaware of the existence of the dropshipper. Instead, accept responsibility for the problem, apologize, and inform the customer of your plans to resolve it.
  • Make amends with your client: Depending on the error’s severity, you might want to make a constructive offer to the customer. This may include a refund of the shipping price (which is one of our personal favorites) or an upgrade if the customer requires a new item to be delivered.
  • Make the vendor shoulder the amends expense: You may have to accept blame for the mistake, but it does not necessitate a reduction in profit margin. Any trustworthy supplier will cover the costs of fixing its errors, including return delivery. However, any freebies or improvements you provided the customer are unlikely to be reimbursed. You must take into account the costs of public relations and brand growth.

Even the very finest dropshipping suppliers make mistakes now and then, so be particularly careful of a supplier who consistently botches your orders and fails to fulfill them properly. Your business’s credibility will suffer unless you can persuade the supplier to improve (unlikely). If that’s the case, you can begin searching for a new supplier immediately.

3.Dropshipping order fulfillment

Utilizing several suppliers has a host of advantages, as previously discussed: It increases the probability that items will be in stock, provides regional diversification for quicker shipping times, and prevents you from being dependent on a single supplier for your products—a valuable fallback strategy if your primary supplier runs out of stock during the Black Friday Cyber Monday weekend. However, with so many suppliers available to fulfill an order, how do you decide which supplier to choose? There are some distinct approaches to contemplate:

Send all orders to a designated supplier.

If you have a preferred supplier-excellent service, broad range, etc., you can easily send all orders to that supplier by default.

This is extremely simple to incorporate, as you can easily add your supplier’s email address as a recipient for all new order confirmation emails, simplifying the entire process. If you choose this route, your favored supplier should preferably stock most of the products you sell. Or else, you’ll constantly find yourself rerouting orders that it was unable to fill.

Route orders vis-a-vis location.

When you work with several suppliers, each of which stocks the bulk of your products, you may simply route the order to the supplier closest to the customer. That will speed up delivery to your client and thereby help you save money on shipping costs.

Route orders vis-a-vis their availability.

When you manage a broad catalog of products distributed through several suppliers, you’ll almost certainly need to route each order according to which dropshipper has the item in stock. This method takes more effort if done manually but can be automated using a service such as eCommHub if your suppliers have data feeds.

Route orders vis-a-vis price.

The strategy sounds fantastic in principle, but unless one supplier offers considerably lower prices, it can prove challenging to decide which supplier is the cheapest right off the bat. Any automated solution must account for possible drop fees, current delivery rates, and current supplier pricing. Thus, while not impossible, implementing an accurate automated system to achieve it can be challenging.

If you do not route all orders based on price, you can make your suppliers compete for the best prices as your business expands. Simply avoid doing so too early—as a newcomer, you’re likely to offend your suppliers by requesting pricing discounts.

We’ve tried each of the four strategies and discovered no “best” way to do it. It entirely boils down to your store, your suppliers, and your preferences.

4. Managing Dropshipping Returns

Before developing your return policy, it’s necessary that you can become acquainted with and appreciate how all of your suppliers treat returns. If they have a generous 45-day return policy, you can afford to be a bit more flexible about your terms. A strict return policy from a single supplier can lead you to rethink the terms you can afford.

And so, should a customer wish to return an item, the following steps will ensue:

  • You get a return request from a customer.
  • Your supplier provides you with an RMA (return merchandise authorization) number.
  • The customer returns the product to your supplier by mailing it to the address listed on the RMA form.
  • The retailer credits your account with the merchandise’s wholesale price.
  • You refund the buyer in full for the products.

Note, the above steps in practice are not always the case, however. Returns can prove complicated thanks to the following factors:

Restocking charges

Still, suppliers impose a restocking fee, which is simply a fee for returning an item. Even if your supplier imposes these fees, we strongly warn against including them in your return policy. They seem to be out of date and unwelcoming to your customer base. While you will have to absorb a fee here and there, you will more than likely recoup the expense by increasing the number of customers who want to do business with you.

 Faulty products

The only thing that could be worse than receiving a defective item is paying additional postage to return it. The bulk of dropshipping vendors will not bear the risk of returning faulty products. They claim that since they did not manufacture the object, they are not liable for any flaws. They simply see it as a risk associated with selling subpar products to the retail market.

However, if you want to build a reputable business, you can always reimburse customers for return shipping charges on defective products. Again, this is a fee that you will be unable to pass on to anyone, but it is an essential component of running a high-quality Dropshipping business. Since you have your UPS or FedEx account, printing prepaid shipping labels for customers can be difficult; therefore, you would need to issue a return shipping refund to compensate them for their out-of-pocket expense. Regardless of how you do it, make sure you reward them in some way.

If the faulty item is fairly priced, it is always more cost-effective to simply ship the buyer a substitute rather than asking them to return the defective item. This has several benefits over requesting them to return the previous item, including the following:

It may be economically viable. It makes no sense to pay, say, $24 to return an item that costs your wholesaler just $26. You’ll get a $2 net credit, but the inconvenience to your customer, seller, and employees isn’t worth it.

The client is awestruck. How much does it cost a company to put out a new product without needing the return of an older one? Nearly never! You’ll rack up a lot of points and possibly win a loyal customer. Furthermore, the buyer would obtain the new product much faster than when the previous one would return to the warehouse before the replacement item could be shipped.

The supplier may cover the shipment expenses. While manufacturers will not pay for return shipping on defective products, most will bear the cost of sending a substitute to the customer. Since they would be liable for return shipping, most suppliers can finance a replacement product you purchase separately in any event. Many are even relieved to escape the hassle of return delivery.

If a consumer wishes to return a non-defective product for a refund, most businesses require the buyer to cover the return shipping cost. This is an eminently logical policy. You will undoubtedly stand out if you are willing to take returns on products, and brands such as Zappos have made this part of their unique business model. However, this can prove expensive. The majority of customers will appreciate that you should not be liable to pay return shipping fees simply because they purchased a product they later chose not to hold.

Nota bene: When dropshipping on Amazon or eBay, the marketplace will determine your return policy. If you use these websites, your return policy will be null and void.

5. Chargebacks: An Overview

If a customer contacts their bank or credit card company to dispute a charge you made, you will receive a “chargeback.” Your payment processor will temporarily subtract the balance of the contested fee from your account and require you to demonstrate that you supplied the products or services to the customer.

When you’re unable to offer evidence, you will forfeit the disputed sum and will be charged a $25 chargeback processing fee. If you receive an excessive number of chargebacks vis-a-vis the number of orders you handle, you risk losing your merchant account.

While fraud is typically the primary reason for chargebacks, customers may often challenge a charge because they did not know your company, forgot about the transaction, or simply did not like the product they received. We have seen it all.

When you receive a chargeback, you frequently have only a few days to answer, which means you must act quickly! To be eligible for a refund, you must have proof of the initial order, tracking information indicating delivery, and most certainly a wholesale packing slip detailing the products purchased and delivered. If the disputed charge was for a valid transaction, you have a fair chance of recovering the funds, provided you did not make any false claims or guarantees during the transaction.

Read Also: The Best 15+ PayPal Alternatives You Can Use In 2021

Regrettably, if the chargeback is for an order with mismatched billing and shipping addresses, you will likely lose. The majority of processors will refund you for fraudulent orders delivered to the cardholder’s billing address. We don’t bother reacting to these types of chargebacks in our businesses because we know it’s a waste of time.

Read Also : Why Paypal Bans Dropshipping  Stores

6. Shipping challenges

Dropshipping business owners may find it difficult to calculate shipping rates. With so many different products shipping from different countries, it isn’t easy to calculate shipping rates reliably.

You get to decide from three different types of shipping rates:

  • Per-type rates. You’ll use the per-type approach to calculate flat shipping rates depending on the items ordered. Thus, all small widgets would be shipped at a flat rate of $5, while all large devices would be shipped at a flat rate of $10.
  • Real-time rates. Using this method, your shopping cart will generate an accurate real-time quote based on the total weight of all items bought and the shipping destination. This is highly accurate, but it can be difficult to compute for shipments originating from several warehouses.
  • Flat-rate shipping. As the name implies, you can charge a single flat rate for all shipments, regardless of their nature. You may also start offering free shipping on all orders. It is the easiest method to use, but it is the least effective in describing actual shipping costs accurately.

For shipping, it’s important to remember the overarching dropshipping principles outlined at the beginning of this piece. We’re looking for a solution that prioritizes simplicity over perfection, particularly because we’re just getting started with dropshipping.

Still, business owners will spend days, if not weeks, debating shipping policies for an ecommerce store that has yet to sell anything. Instead, they should focus their optimization efforts on social media, search engine marketing, and customer service and quickly follow a sensible overall shipping strategy. Then, as they grow, they can invest in a more precise process. According to this principle, it’s always easier to predict an average shipping price and use it as the basis for your overall flat rate. You would almost certainly cause losses on some orders while recovering losses on others.

Would you implement a system that passed on additional shipping charges based on supplier status, if you could? Most customers object to excessive shipping charges, particularly when they assume their order is delivered from a single location. Instead, try to reduce numerous shipments by working with suppliers that have overlapping inventory and selective about the items you sell. It is a much more practical and straightforward long-term strategy.

Shipments abroad

While international shipping has become more convenient, it is still not as easy as domestic shipping. When shipping internationally, you must recall or deal with the following:

  • The added cost of resolving defective orders as a result of higher delivery fees
  • Suppliers can charge additional fees for handling international orders.
  • High shipping costs for big or heavy products
  • Weight and length restrictions vary by country.

Is the hassle worth it? It varies depending on the industry and the margins you get. If you sell small products with a high-profit margin, the expanded market reach can make the hassle and expense of international shipping worthwhile. For others, particularly small business owners who sell larger or heavier items, the additional benefit will be negligible compared to the cost and inconvenience.

Selecting a Carrier

It is vital to choose a suitable carrier because it can result in significant savings. In the United States, the most important options are UPS/FedEx and the US Postal Service.

  • The United States Postal Service. If you’re shipping tiny, lightweight products, the USPS’s rates are unbeatable. After dropshipping rates, the cheapest UPS shipping fee you’re likely to see is about $10, while products can often be shipped for $5 or less via the post office. The post office is frequently the preferred method of sending foreign shipments, particularly small ones.
  • UPS/Federal Express These privately owned behemoths are perfect for transporting large, heavy packages throughout the United States. Their rates for large shipments will be marginally lower than those charged by the USPS.

Consider categorizing shipping options by shipping time like “Within 7 Days” or “Within 4 Days,” as this helps you to choose the carrier that is the most economical for each order and delivery time.

7. Fraud and security concerns

Securing credit card information

Keeping the customers’ credit card details on file enables easy reordering and can result in increased sales. However, if you’re hosting your website, the protection and liability risks are usually not worth it. In securing credit card info, you must adhere to numerous PCI (payment card industry) enforcement rules and security audits. This is an expensive and time-consuming operation, especially for non-technical business owners. Additionally, if your server is hacked or compromised, you will be held responsible for stolen card information.

The optimal solution is to refrain from storing your customers’ credit card information. Consider including payment choices such as Shop or PayPal, which will expedite the checkout process and help minimize cart abandonment. By implementing payment gateways, you can direct your energies away from security audits and toward marketing and customer support. Fortunately, if you use a hosted platform like Shopify, none of this is essential. However, if you are using a self-hosted cart, ensure that the “store card detail” function is disabled in your configuration panel.

Managing Fraudulent Orders

While the prospect of fraudulent orders can be frightening when you’re first starting, with a little common sense and caution, you can avoid the vast majority of fraud-related losses.

The system of address validation

The AVS, or address verification system, is the most frequently used and widely implemented method of preventing fraud. When the AVS function is activated, customers must enter the address associated with their credit card to complete the transaction. It thus helps deter hackers using only the credit card number in its raw form from successfully making online transactions. Fraud is uncommon for orders that pass the AVS review and are sent to the customers’ billing addresses.

When the billing and shipping addresses are incompatible, the vast majority of fraudulent ecommerce orders occur. In these instances, the thief enters the card owner’s billing address and a different shipping address for the products as the shipping address. Regrettably, if you do not authorize customers to ship to addresses besides their billing address, you could lose out on a significant number of valid orders. Enabling it, however, exposes you to the possibility of fraudulent orders, which you will have to pay for. If you mail order to an address other than the cardholder’s, the credit card company will require you to pay the fraud fee.

Luckily, fraudsters appear to follow routines, making it easier to identify fraudulent orders before shipment. Although none of these indicators alone will alert you to a fraudulent order, if you notice two or three of the following signs, you should scrutinize:

·        Addresses for billing and delivery are different: Thus, over 95% of fraudulent orders would have separate billing and delivery addresses

·        Different names: Different billing & shipping names on the billing and shipping addresses may indicate a fraudulent order. That, or a purchase made as a gift.

·        Email addresses that are out of the ordinary: The majority of people have email addresses that contain a part of their name, which enables you to match a portion of an email address to a customer’s name. However, when you notice an address similar to, there is a fair chance it is a fraudulent address and is one indication of fraud.

·        Accelerated shipping: Because they are charging everything for another card, fraudsters always choose the quickest—and most expensive—delivery process. Additionally, it shortens the time you have to catch them before the item being shipped.

Simply pick up the phone if you notice an order that seems fraudulent. The majority of fraudsters rarely provide their actual phone number in order. If the order is valid, you will almost certainly have a 30-second conversation with someone who will resolve any issues. Otherwise, you’ll get a dead number or someone who is unaware that she ordered a 25-foot boat for overnight delivery. You can cancel the order and refund the customer to prevent chargebacks or other issues.

8. Provide customer service

Here’s the deal: managing all customer emails, questions, and returns in an Excel spreadsheet is inefficient. While Excel is excellent software, it was not built to handle customer service. Similarly, as the business and team grow, managing support via a single email inbox quickly becomes inefficient, resulting in problems and service interruptions.

Executing a help desk and writing a series of FAQ posts is one of the most important ways to ensure that customers receive high-quality service. While there are various forms of help desk applications, they have a centralized location for handling customer service correspondence and issues. The majority of desks simplify assigning cases to team members and monitoring communication with all parties concerned.

Among the most popular you’d have included are:

  • Gorgias: Gorgias, which was created specifically for Shopify stores, centralizes all of your service requests, helping you to reduce response times and increase the efficiency of your customer support. Gorgias comes equipped with automation tools that allow you to personalize responses to your most frequently asked questions. Monthly plans begin at $60.
  • Help Scout is more organized than other desks because it treats each issue as an email and removes all of the typical ticket details that customers experience when submitting help requests. Rather than that, consumers receive support tickets in regular emails, offering a more personalized experience. Monthly plans begin at $15.
  • Zendesk: Zendesk is a highly flexible and adaptable help desk program that comes equipped with a variety of tools and integrations. It is one of the most widely used support desk applications. It needs some customization, but once optimized for your company, it is compelling. Although the app is free to use, it requires a subscription to the Zendesk Support Team Plan, which begins at $19/month.
  • Richpanel. Each ticket includes a barcode that contains the order information. You may upload tracking information, edit orders, and issue refunds without leaving the support desk. In your help center, build self-service scenarios and react quickly to frequently asked questions. There is also a no-cost alternative.
  • Help Center. Consolidate customer requests from email, live chat, and Facebook Messenger into a single platform to save time. It’s easy to build FAQ pages from scratch to assist customers with self-service and issue resolution. There is also a no-cost alternative.

9. Provide support service

Whether to provide phone service or not can be a tough decision. Although this is an excellent method for offering immediate assistance, it is also the most expensive. You will be unable to take calls while bootstrapping a business and maintaining a 9 to 5 job.

However, if you work full-time at your company — or have someone on staff who does — this could be a viable option. If you cannot use a phone during the day, you can still route customer calls to voicemail for a later return. Although this is not an optimal solution, it is a workable compromise.

When deciding how to provide phone service, keep in mind the type of dropshipping things you want to sell. If you own a diamond boutique that sells jewelry priced between $1,500 and $4,000, for example, many customers may feel uneasy placing such a large order without communicating with a live person. However, if your products are priced between $20 and $50, the majority of consumers would feel comfortable ordering without the need for phone assistance, assuming you’ve built a professional, information-rich website.

If you do plan to provide phone service, think creatively about how to do so. Placing an 800 number at the top of each page would result in low-value phone calls that will cost more help than they are worth. Instead, consider using your phone number in more strategic spots-the Contact Us and shopping cart pages, places where the visitor is likely to make a purchase.

Whatever your approach to sales inquiries, you should be able to reach customers following the purchase to resolve any unresolved issues. Although there is nothing wrong with carefully deciding the best ways to offer pre-sale service, you can never hesitate to assist customers over the phone.

To assist you in implementing a toll-free number and sales line, the following services are available:

Aircall. Aircall’s entry-level kit includes a phone, email, and a support center, effectively turning it into a help desk application. It entitles you to a toll-free number, and unlimited domestic and foreign calls throughout the United States and Canada=international rates apply. Additionally, it integrates with a variety of popular help desk applications, including Zendesk.

Grasshopper. Grasshopper offers telecommunications services to entrepreneurs and small businesses. You can get a toll-free number, call forwarding, three extensions, and voicemail for a low monthly fee (around $26).

10. Prioritize Marketing

Sales are dependent on customers discovering your store. To do so, you must generate a constant flow of traffic. In general, as a new dropshipper, the best marketing channels to focus on include Google Ads, Facebook Ads, and search engine optimization (SEO).

Google Ads

Google Ads allow you to reach your target customer directly on Google and YouTube, the world’s two largest search engines. As with most other ad networks, Google Advertising allows you to set a budget and a maximum daily spend, as well as pay-per-click ads that charge you only when someone visits your site. These features, along with the very supposed complex user interface, combine to make it an outstanding entry-level advertising platform.

What differentiates Google Advertising from the competition is its ability to reach customers through three distinct channels: search advertisements, Google Display Network advertisements, and YouTube advertisements.

The true allure of Google Ads is the opportunity to target individuals based on their previous experiences with your website or brand (from visiting a particular page to abandoning their cart), demographics, interests, and other characteristics. As a new dropshipper with a small budget, this will help you attract new or returning customers and win sales.

You could try retargeting people who viewed specific products through Google Display Network by combining several of these features. This means that when they search the web and visit websites that display ads, they can see the product they recently saw in your online store. Alternatively, in the SEO segment, you’ll explore how to find and use long-tail keywords. And so, why not bid on them before the page ranks if the price is right?

Facebook ads

Many eCommerce entrepreneurs use Facebook, especially those who are just getting started and lack advertising experience or a sizable advertising budget. It offers you many opportunities to connect with new customers and direct them to your online store, with over 2.6 billion monthly active users. You can gain direct access to a broad and enthusiastic user base by creating Facebook ads.

One benefit of Facebook advertising is that it allows you to target consumers according to their demographics, tastes, and behaviors. Facebook was established to enable users to share personal updates, vacation photos, newly discovered music, and relationship status. All of the likes and interactions on Facebook help advertisers develop robust user profiles from which they can target users with targeted ads.

You can use Facebook ads to tailor your products to a broad range of market tastes, traits, and behaviors, improving your chances of reaching your target customer. You can then make an offer for a customer to see your product. Experiment with the different ad formats available on Facebook: image, video, carousel, or collection, to decide which one converts the best at the lowest cost.

Search engine optimization

SEO is a technique for optimizing a website to increase its ranking highly in search results for particular keywords.

Your product pages will rank for specific keywords in an ideal world, enabling customers to discover them organically through search engines.

While most keyword searches are for two or three-word phrases, these are more competitive and crowded, making ranking for them difficult.

Rather than that, focus on long-tail keywords with three or more words. Whereas long-tail keywords have a lower search volume, they prove a lot less difficult to rank, thanks to the lack of competition.

These can be found via Google Ads or When you type your product’s name into the tool, you’ll see a list of similar queries that you can add to the copy on your product pages.

Final thought on Dropshipping Tips

Although establishing a dropshipping business is one of the easiest ways to get started, it is not a guaranteed road to passive income. A successful dropshipping business needs proactive growth to retain happy and returning customers.

The advantages of a dropshipping business can be seen in a myriad of ways. Every entrepreneur must know the two fundamental principles of running a successful business. The idea is to structure your business to run smoothly.

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