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How Often Should You Post on Instagram? ( Algorithm 101)
Setting up a regular posting schedule on Instagram should be the foundation of any strategy for leveraging the site. Furthermore, it necessitates a delicate balancing act. So how often should you post on Instagram?
You don’t want to post so infrequently that no one sees your content, but you also don’t want to post so frequently that Instagram thinks your account is spam.
Find the happy medium. Furthermore, you must consider how much time and effort you can devote to the platform.
We have some recommendations for how often you should post new content on Instagram as you work on establishing a social media marketing strategy.
You can apply these recommendations whether you work with a social media staff or are a lone business owner with a lot of advice power.
To get the best advice on how frequently to post on Instagram, I looked at what Instagram has publicly disclosed, talked about Shopify’s strategy, and spoke with a merchant at the top of their game.
Instagram’s Official Confirmation
As I previously stated, Instagram isn’t always helpful when providing advice on making your strategy work better with its algorithm, but it does so on occasion.
Instagram’s CEO, Adam Mosseri, participated in a question-and-answer session with Instagram’s @Creators account. During this time, he was asked about the best strategy for growing an Instagram account in 2021.
“Two or three feeds on the couple and a couple of stories per day,” they explained.
He emphasized the need to use videos and hashtags and the importance of maintaining a “healthy feed.”
“A couple of feeds every week and a couple of Stories per day,” he explained.
You may deduce from that comment that, while your feed is essential, posting to your Story more frequently is just as, if not more important.
It’s a terrific place to aim for and offers you plenty of opportunities to experiment.
Adam also talked about ranking, the content by which Instagram determines which of its users’ posts to display.
According to a blog post he authored in June 2021, there isn’t just one algorithm determining how Instagram content is shown.
Instead, these judgments are made by “various algorithms, classifiers, and procedures, each with its function.” This system considers the number of likes a post has received and the number of times a user has interacted with your account in the past.
It is a constantly shifting system, which may be frustrating for enterprises that sell branded products.
We cannot guarantee that the reach will be stable. “It’s not that we don’t want to; we would love to,” Adam responded to a question from the audience.
Even if we stopped making the way rankings are calculated, people’s interests would still shift. People are signing up for Instagram in increasing numbers and posting more content, which means more competition.
This relates to Adam’s advice, which states that you should keep your posting strategy consistent.
Make Sure Your Rhythm Has A Consistent Trend.
The most crucial piece of Instagram advice is that consistency is more important than volume, especially when starting.
According to Hubspot data, Instagram users post to their feeds four times per week. This number is substantially higher for business accounts, which posted content to their main feed an average of 1.56 times daily. In addition, on average, 20% of business accounts modified their Story at least once per 7 days.
Combining the findings of this study with what Adam stated, we’ve concluded that posting one post to your feed and two stories each day is a safe option if you want to enhance your engagement. The amount of time, experience, and help you have available will determine whether or not you can start at that speed.
Instead of plunging deeply into social media marketing, concentrate on creating a regular posting schedule that works for you and your business as it is right now.
After switching to once-a-day posting, the Shopify social media team saw a significant increase in engagement.
This may be an enormous task, especially if you are in charge of your social media accounts and have to do many other things to keep your business going well.
Here are some pointers to getting into a rhythm.
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Start With What You Can Do.
Instead of plunging deeply into social media marketing, concentrate on creating a regular posting schedule that works for you and your business as it is right now. This may look more like three feed posts and three stories per week.
Create A Schedule.
No matter how many posts you make, it would help if you spent time between them. So it is a good idea to plan your days ahead of time. For example, you could post a photo to your feed every Monday, Wednesday, Friday, and a story every Tuesday, Thursday, and Saturday.
Spreading your posts pleases the algorithm and informs your audience when new content is available. This also allows each post to breathe because they aren’t coming for likes and comments.
Employ Apps To Make Things Easier.
This can be made much easier by scheduling posts in advance using Instagram management applications such as Sked, Later, or Hootsuite.
This will have a significant impact on the outcome. So you won’t have to worry about checking in and creating new content every day because you can write most of your posts ahead of time and save them for later.
Also, keep up the excellent job. It’s not the end of the world if you don’t post for a week or two, but Instagram penalizes users based on how recently they post so that you may lose your ranking post.
You’ll be able to raise your post frequency and aim for daily content as you improve scheduling and develop ideas for high-quality posts.
The Bare Essentials
When it comes to how frequently you post on Instagram, consistency is everything, which applies to more than how frequently you post.
Making and keeping to a posting schedule will help you or your team create a habit, inform your audience when to expect new posts, and keep you informed of trends and metrics. Also, the more content you post, the more room you have to experiment with new things.
The most important thing you can do to grow your Instagram audience is post-high-quality content that people want to connect with. Your business and how customers react to it will determine what that content is. It would be best if you also were prepared for it to change from time to time.
“I think one of the essential things is experimenting, trying new things, and figuring out what your audience likes right now,” Adam stated in an Instagram Q&A. “It could be different from six months or a year ago.”
You can help improve your post content by experimenting with multiple formats such as video, adding hashtags, creating engaging subtitles, and geotagging locations.
Keep an eye on the metrics, track what works, what doesn’t, and what your customers respond to the most.
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