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Whether we’re at the beach, having brunch, or conducting business, we’re all trying to ascertain this: would this look good on Instagram? Do you want to learn about Instagram Stats ? Let’s roll.
Instagram has grown rapidly throughout its existence, and this tendency is projected to continue in the near future.
The photo-sharing app has gone a long way since it was first popular among travelers who wanted to share photos from their journeys. The app is now popular among various influencers, advertisers, and brands.
At this point, it is safe to presume that your target audience and your competitors use Instagram. But, on the other hand, keeping up with the current trends on Instagram (and did we mention the algorithm is constantly changing?) might be challenging at times.
On the other hand, the people who are most likely to become your clients may be currently scrolling through their feeds. So the difficulty for marketers is determining how and why they should be present on Instagram.
These marketing statistics will persuade you that your brand should already be reaching out to users & give you an idea of what you should be doing to earn money on Instagram.
In case your brand isn’t already getting in front of users, these figures will convince you that it should be.
So, let’s get started with these top 10 Instagram statistics for 2022 to shed some light on the growing importance of Instagram for your business.
1. How Many People Are Users of Instagram? (Instagram Stats)
Instagram is expected to reach 2.074 billion users worldwide by 2022. (eMarketer, 2020). With this achievement, the photo-sharing network has reached a new significant standard.
This represents a 73.5 million increase over the number of users it had in 2020 when it crossed the one billion user mark for the first time.
Previously, experts predicted that this significant milestone would be reached in 2024. Along these lines, Instagram’s user base increased by 22.9 percent in 2020.
Analysts believe that a significant chunk of this phenomenal surge can be traced to the coronavirus outbreak, which prompted users to sign up for Instagram.
Instagram is a social networking platform that allows users to share and edit types and videos. Instagram, originally used mainly by teenagers and young millennials, is now one of the most popular social networking platforms. Statistics suggest that this will not change anytime soon.
If you’re wondering whether it’s worth it for your brand to invest time and money in becoming an Instagram partner, the sheer number of users should be a clear indicator.
I have written a guide on creating an Instagram business to help you understand the plethora of nuances involved with the platform.
2. Instagram Hashtags Use
Since Twitter introduced using hashtags to tag and identify topics on social media in 2007, their use has surged. They are now widely recognized as an essential component of social media.
Instagram is by no means an exception to this norm. Hashtags on Instagram are viral and widespread, spanning from businesses and Instagram influencers to the average Joe.
This is so true that the most recent Instagram statistics show that the average Instagram post contains up to 10.7 hashtags (HubSpot, 2022).
However, if you intend to use hashtags to their most tremendous potential to reach your audience and engage with new users, you should reevaluate this method.
According to research, the adage “the more, the merrier” does not apply to Instagram hashtags. Indeed, engagement lowers for posts with six or more hashtags, so keep the number of hashtags you use to five or less.
If you want to get strategic, you might be interested to hear that the hashtag “love” has been used over two million times on Instagram, making it the platform’s most popular hashtag.
Even though it can give your audience a lovely and fuzzy sensation, your message may get lost in the noise of the two million other posts that use the same hashtag.
To give you some background, the next four most popular Instagram hashtags are #photoghy, #instagood, #fashion, and #art.
3. Instagram Is Popular Among Teenagers and Young Adults
Instagram boasts 2 billion monthly active users, with 71% of those users being under 35.
Based on Instagram statistics, this statistic depicts the global distribution of Instagram users as of January 2019. Users aged 25 to 34 are the most active, followed by users aged 18 to 24. Is your target audience mostly made up of people in this demographic group?
If you understand the demographics of social media sites, you will be in a better position to choose which networks would be most useful for your brand to use.
For example, you won’t have to waste time generating content on a platform where your target audience isn’t present.
If your ideal customer is young, you should be on Instagram because it is the platform where they spend the most time online.
As soon as you have this information, you will be able to start developing the appropriate type of Instagram content that will cater to your users’ needs and add all of the relevant Instagram captions.
4. How many hours per day do people spend on Instagram on average?
Instagram is quickly becoming a competitor to Facebook, with people spending more time there than on Facebook.
Android users’ time spent on Instagram gradually comes up to Facebook users. As of June 2018, Facebook users spent 58 minutes per day on the platform, while Instagram users spent 53 minutes on the platform (Recode 2018).
The number of time users spends on Instagram is important since the more time people spend using the app, the more advertisements they will see and the more opportunities they will have to become aware of your brand.
Furthermore, Instagram reported that the launch of the Instagram Story feature increased the average amount of time people spent using the app daily.
However, time spent on Instagram is not the only aspect that matters; the time of day when users spend the most time on the platform is also significant. You will be able to establish the best time for your brand to post content on Instagram this way.
5. Instagram for Business
As a result of Instagram’s growing popularity, an estimated 71% of businesses in the United States say they utilize the platform for business purposes.
According to the same analysis, branded content accounts for seven out of every 10 hashtags used on Instagram.
Furthermore, more than 80% of businesses say that Instagram interaction is the most significant monitoring measure.
Despite being regarded as one of the most important KPIs by many marketers, Instagram engagement is a complex number to quantify.
Because the Instagram platform is evolving quickly, it can be difficult to keep up with the latest developments and measure which KPIs to employ.
When it comes to social media marketing, businesses have a tremendous opportunity to use Instagram. There is a large market, but there is also a significant audience interested in what you have to offer, and you can reach out to them without spending a lot of money.
These attention-grabbing Instagram post ideas are here to aid you if you’re looking for hints and suggestions on how to market your business on Instagram, and we’ve got you covered.
6. The Surging Volume of Instagram Sponsored Content
Instagram influencers creating sponsored content is a growing trend that shows no signs of abating. Between February 2018 and February 2019, the percentage of Instagram influencers who used the #ad hashtag climbed by 133%, spanning a whole year from February 2018 to February 2019. (Socialbakers, 2019)
In fact, throughout the first three months of 2019, there were about 25,000 Instagram accounts that published content with the #ad hashtag.
It is logical to expect that accounts with a larger following will be more sought after for use in influencer marketing efforts than accounts with fewer followers. This is because postings created by influencers with a larger following are more likely to receive more views and reach.
This is evidenced by the number of times these high-profile influencers have used the hashtag #ad. More than a quarter (26%) of influencers with over a million followers use the hashtag #ad in their social media posts.
In comparison, less than one in every five influencers with fewer than one million followers engages in this practice, as do just under two percent of micro-influencers with fewer than ten thousand.
Furthermore, influencers’ prevalence of sponsored content is not the only element contributing to this trend. For example, the hashtag “ad” increased by two hundred and twenty across all Instagram posts.
7. Use of Instagram Stories
Instagram stories were introduced in August 2016, when Instagram was originally launched. With this game-changing feature, users can take photos or videos that disappear after twenty-four hours. Instagram users began posting much more content after the amount of this feature.
Instagram Stories are used by 500 million Instagram accounts every day (2018), and one-third of the most popular Instagram stories are from businesses.
Before the introduction of Instagram stories, people mostly posted their noteworthy moments on Instagram, which was not done regularly.
Thanks to the Instagram stories feature, people now have a better reason to share the mundane happenings in their lives on Instagram, which eliminates the need for users to keep the content on their profiles. Instagram has hit the nail on the head with this function.
Furthermore, this provides a terrific opportunity for businesses to increase their visibility in the community. This post explains how you may start using Instagram stories to grow your following.
8. Brand Instagrammers follow
According to Mention, fifty percent of Instagram users follow at least one business, indicating a considerable opportunity for businesses to increase their reach through Instagram. You may improve your brand by using Instagram, whether you run a local business or do business worldwide.
If a firm has an Instagram Business page rather than a personal profile, it will be able to provide additional contact information. This is not an option for personal profiles.
This includes the physical address of the company and its phone number. If you have an Instagram Business profile, you can also access Instagram analytics, which can provide data on the number of impressions and people reached by each post and further information about the demographic you are targeting.
This information might help you determine the type of content your audience prefers. For example, you should hope that there are users who want to follow you or your brand on Instagram, whether it’s food, fashion, or any other niche you’re interested in. Whether the niche is food, clothing, or anything else, this is true.
9. The Primacy of Instagram Engagement
Brands are noticing a surge in people engaging with their content on Instagram. It surged by 29% between October 2017 and May 2018. (Socialbakers, 2018).
This means that brands may produce more than four times as many interactions on Instagram as they can on Facebook.
Although we are aware of the importance of brands maintaining a high level of engagement on Instagram, there is still much confusion about the nature of this interaction and the metrics used to evaluate it.
For example, the level of involvement that a user’s followers have in connection to the content they post on Instagram is called “engagement.”
This could take the shape of likes, comments, or shares. Instagram has a high engagement rate because it is primarily focused on visual content. It serves as a platform for creating content, including photos, videos, live videos, stories, and the IGTV app.
As a result, your degree of content originality will increase because you will access distinct content categories. For example, suppose you are a business or brand.
In that case, you must use Instagram’s features to improve interactions if you want to build your audience. We’ve prepared some tips to assist you in improving your Instagram engagement.
10. Instagram Has an Impact on Buyers’ Shopping Experience
Even though we’ve already explored the impact of Instagram on brands, let’s take this conversation a step further. Eighty percent of Instagram users say the platform has influenced their purchase decisions for goods and services (Facebook, 2019).
Many Instagram users have stated that they made a purchase directly from anything they saw while using the platform.
Because influencer marketing plays a key role in influencing these purchasing decisions, brands that do not incorporate Instagram in their social media marketing efforts miss a significant opportunity to extend their brand base and increase sales, especially if you want to attract millennials to your business.
On Instagram, you can use various techniques to impact a potential customer’s purchase to buy or not buy. For example, if you want to be more discoverable on Instagram, include relevant hashtags in your photos and use Instagram advertisements.
Engaging users with unique stories is another approach to increasing your visibility on the platform. Visit our blog for more Instagram tips.
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Instagram has proven itself as a powerful marketing tool throughout its existence, making it especially valuable for businesses looking to increase the visibility and reach of their brand.
These ten Instagram statistics for 2022 should have clarified why your brand should be investing in Instagram and give you some ideas for what to do next on the platform. If not, we apologize for the inconvenience.
Statistical Extraction From Instagram
The following is a rundown of the most critical Instagram statistics for the year 2022:
- Instagram was projected to have 1.074 billion users worldwide by 2021.
- The average Instagram post includes 10.7 hashtags for users to search for.
- Seventy-one percent of the one billion monthly Instagram users are under 35.
- Instagram users spend 53 minutes every day on average.
- Every day, 500 million distinct Instagram accounts use the Instagram stories feature.
- Between February 2018 and February 2019, the number of people using the #ad hashtag on Instagram increased 133%.
- Compared to Facebook, Instagram can generate more than four times the number of interactions.
- Instagram is used by 71% of commercial businesses in the United States.
- Instagram influences the purchasing decisions of 80 percent of its users, whether for a product or a service.
- 50% of Instagrammers follow at least one business.
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