How To Register A Business Name (10 Easy Steps)

In this article on creating a unique business name and URL for your online store, we seek to explore all the aspects that can transform your business into a remarkable money-minting venture hinged on the all-important element of your business name.

Many unassuming entrepreneurs think an ideal name, the correct title, will come in a bundle of inspiration like voila!

Newsflash! 

Choosing the right name for a business is more complex.

Many entrepreneurs need help creating a name that aligns with their enterprises. 

How do you go about it?

First, it’s essential to appreciate that choosing a name for your business can be smooth and timely. Ultimately, your name is critical to your company’s future. 

The name determines how your audience perceives your business. 

Imagine if Google had chosen a different name or if Amazon had been called “The Book Marketplace.”

If you pick the wrong name now, you’ll spend a lot of time trying to find a different one, and you’ll have to redesign your entire brand to align with it.

The steps outlined herein will boost your chances of success; however, before following them, you must appreciate the importance of choosing the right name and URL.

The Importance of Choosing a Business Name

Why should I concern myself so much about choosing an excellent business name?

Whenever people see your website online, they’ll first see your name or URL. 

Your business name creates the first impression that your audience gets to understand about your business.

If you choose the wrong business name or something customers find unattractive, potential prospects could ignore your brand and opt for your competition.

Your business name and URL are likened to a physical address for your store or business. 

Your address of choice for your company speaks volumes about you to your audience in the physical world. 

For instance, customers can see whether you are located in a good part of town, what other businesses are nearby, etc.

Similarly, your name and URL tell your online customers how much you have invested in your brand and how much effort you put into maintaining its visibility. 

The success or failure of the rest of your company’s branding strategy is a spin-off of these name and URL pillars.

In other words, if you get the name wrong, it won’t matter if you have the best website, marketing campaign, or product; people won’t buy into your brand, plain and simple.

Take Coca-Cola, for instance. Although there are other drinks like it on the market, it takes a bit of effort to figure out that Coke is the market leader, a fact attributed to its effective branding.

Coke conveyed its exceptional flavor and personality as part of its branding.

The correct name does the following:

• Dictates the first impression: Long before anything else, your business name will affect your customer. They see and react to your name before your prospects notice your website or logo.
•  The convenience of finding you:  An appropriate business name and URL lend you an edge over your competition because it boosts your chances of your customers seeing you first when they want to buy something
•  Appeal to the right audience: Different names can attract different audiences. The title you pick will help customers appreciate the business you run and manage customer expectations.
•  Memorable: The correct name sticks in your customers’ memory, making it easy to remember, and your audience associates your brand with a specific solution to a particular problem.
•  Consistency: Your name is among the few constants of your brand. Your name will remain in prolonged use longer than virtually all other investments you may make in your business. Although the products and services you offer might change, often, the name remains the same.

Defining a Business Name

Before choosing a URL for your company, you need a name. Again, how do you pick the title that best suits your brand?

Naming your company isn’t a straight-jacket process. 

Sometimes, a new brand will search for the right name with its team and creative colleagues. 

Other businesses would hire a professional to create a unique name or list of terms for them.

A business name is a pseudonym used by companies that don’t operate under their registered name. This is also known as a fictitious business name.

Out here, there is more than one style of a great business name, and that’s some music to the ear of new brands.

Companies like Google have successfully created new, “creative” business names from scratch. 

These one-word business names have proven excellent at gaining the target audience’s attention.

Other companies like Body Shop have done well with descriptive names, helping audience members understand what they do and sell.

While there’s no panacea of a strategy in choosing the right business name, there are certain factors that a character should embody, and in the next section, we’ll highlight some, and they are as follows:

• Simple: In a global arena where millions of business names have been claimed and trademarked to stand out, trying to make your name a bit complicated is tempting. However, having a confusing title that is hard to pronounce diminishes the possibility of your audience remembering you. Moreover, a problematic name reduces the benefits of all-important word-of-mouth marketing. To ensure you choose something simple, run your name idea through your team before investing.
•  Memorable: Other things improve the chances of a name remaining notable; chief among them is choosing a simple and visually appealing name. For instance, consider the emotional impact the name could have on your target customers. If the name evokes emotions, it will likely remain memorable.
•  Availability: The name you pick for your brand must be available. As such, you can copyright or trademark the title. You should also check the possibility of acquiring ownership of the name for any social media you use.
•  Originality: Building on the success of another business by merely mirroring its name is never a good idea. The last thing you want is customers associating your brand name with another brand. Imitating characters usually needs to be clarified for your target audience, making it harder to build a memorable brand. Worse still, you risk falling victim to copyright and trademark laws by having a name too similar to a tile in the marketplace. Many firms protect their names against copycats using copyrights and trademarks.
•  Personality: your name needs a character that oozes the image you try to conjure about your brand. Look at Innocent Smoothie, for instance; the word conveys concepts of pureness, making the drink big on natural ingredients. Think about the vibes that blend well with your name & brand.
•  Meaningful: Today, would-be entrepreneurs walk a fine line between a name that’s too descriptive and meaningful. With a too-descriptive name like “Top Shirts USA,” you risk restricting potential future growth. What if you branch out to selling other wares like shoes or expand your horizon to a global brand? But a meaningful name is only helpful if you add meaning through evocative titles, for example, instead of just descriptive ones. 
•  The word Amazon, for instance, connotes a tremendous and exotic place and is thus a perfect fit for the online marketplace.
•  Visual Appeal: In too many companies, visual appeal comes as an afterthought in choosing a name. However, I’ll tell you many things: Customers will find your brand online or via apps in today’s digital landscape. And so, with that background, you want to start thinking about how your name would look written down or in a logo format.

Most Popular Styles of Business Name

Business names come in different styles. Some names openly underscore the function or purpose of the company, whereas other names are creative works designed to pique interest.

Most of your business names will be essential when you start exploring. 

Several companies draw inspiration from the items they intend to sell or the kind of company you run in building a list of names. But most good business name picks are more complex.

Even the most straightforward names can be too familiar to affect your customers. 

Using a generic term for an online business can present hurdles when conducting a trademark search and acquiring ownership of that title.

Consequently, brands wind up deviating from the initial business name idea they had conceptualized. 

Most entrepreneurs explore their brand identity and come up with potential new names.

This segment is devoted to highlighting the most popular options and examples of styles in use to help enthuse your original game:

Descriptive Business Names

Descriptive names, or “obvious” names, help your audience immediately understand what your organization stands for before visiting your website.

PC World, for instance, is a fitting example of a descriptive name that highlights what to expect from your brand. 

These characteristics help your prospects appreciate the business’s purpose or function, but obtaining a name’s ownership can prove challenging.

Even when you get the name, it’s unlikely the prominent name will appeal to your target audience, and when customers do not find the title intriguing, the less memorable it gets.

Founder Names

There are instances when coming up with a new name from scratch proves quite a headache. As such, a company takes up the name of the founder. Sometimes, the founder’s character makes a fitting choice for people looking to combine their business growth and brand.

The founder’s naming style has proved efficient for brands like JP Morgan, Walt Disney, Goldman Sachs, etc.

As with descriptive names, someone with the same name as yours likely has already built a business using their name as their title.

Of course, only if people already know you as a person; it’s possible that the founder’s name will tell customers a little about your business. 

Be it as it may, these names are a little more creative than “descriptive” titles.

Creative Business Names

If you intend to use your brand to achieve something unique, you must go beyond founder names and descriptive titles to develop something new.

Brands like Google have used creative names to stand apart. 

Sometimes, a name builds on an existing one, and Google was a typo of Gogol. On the other hand, you can create a character based on letters or sounds, like the founder of Kodak, who chose the name because he liked the letter K.

The thing with creative names is that they are slightly hard to remember at first, and they do not necessarily tell your target customers about your business. But despite that, they are much more brandable than any other type of name. 

Prefixed and Suffixed Names

Another example of a simple title type is a suffixed or prefixed name, which necessarily entails adding a letter(s) to an existing word like Shopify or Foundr.

Although suffix/prefix names are often accessible to spell or even easy to remember, aside from other creative naming options, these names might be less inspiring for a brand.

Compound Business Names

You may want a creative, unique name, but whether to create a brand new word from scratch is still being determined. You could opt for a hybrid or compound name if that’s the case.

A compound name combines at least two words to form a new term- think Facebook or Microsoft, for example.

Unlike creative names, compound titles offer instant meaning, and you quickly develop compound names. 

The length of the compound title affects your audience’s memory of your name, meaning that older titles might prove harder to remember than snappy and straightforward names like Google.

Abbreviations & Acronyms

Some entrepreneurs use initials and acronyms as their business names instead of inventing a long name. Your audience will remember a few letters more easily than many words, right? 

Although abbreviations come with their downside

First, remember that these names have neither emotional impact nor meaning, and therefore, until your customers get to know your brand better, the words will likely mean little to them.

Again, when customers still familiarize themselves with your name, it’s convenient to forget the order letters when they search online. Take, for instance, AT&T. Should your audience search for AT&T or AT&T?

Evocative Names

An evocative title is an alternate avenue for being creative with your brand names while providing customers insight into your business’s activities.

It involves picking a word with meaning already and then employing it to describe your brand.

For example, the name Amazon has little to do with selling products or services but evokes images of vast spaces and exotic ideas.

Apple is another example of an evocative title. At first, it says little concerning technology, but it draws the mind to something like innovation- think Isaac Newton. 

Since evocative terms are significant for ascribing meaning to your brand without being obvious, they could be tricky to the trademark, and there is the risk of your name escaping your audience’s comprehension.

Several business names deploy an evocative naming strategy; among them is Nike. 

The word for the sports and clothing company is reported to have once been a couple of foreign words used to revere a goddess of victory.

Of course, creating a great name from scratch is more complex than coining an evocative name from existing words.

Exploring for Name Ideas

If you are here, you can better grasp the various business names available, so you can adorn your brainstorming cap and churn out some incredible ideas.

Before you proceed to explore name ideas, you need to factor in the following important stuff:

• The target audience
•  The products & services you sell
•  The value proposition or identity of your brand

Alongside different team members, take some time off and evaluate what you want to convey with our name. 

You may want people to see your name and understand the products and services you offer instantly, or you intend customers to get the vibe of the brand you run.

You also need to keenly assess the target audience you connect with and the kind of emotions you want to evoke with your name. The name “Amazon” gives a different vibe to “Shopify” for instance.

You can even brainstorm multiple times through different combinations of people to build a long list of names from which you’d draw inspiration.

You can also put these names into trademark and domain availability searches, thus determining their suitability for small businesses after following the following steps:

Step#1: Create Brand Naming Guidelines

You want to start brainstorming as soon as possible. However, you must first think through the objectives of your new name. 

Mind you, without guidelines, you can quickly lose focus and go off the rails.

Think about what you intend the company’s name to represent, and to remain on track, ask yourself, for instance, the following:

• What do you want to convey with the name?
•  What are the kinds of words and sounds to avoid?
•  What kind of impact does the title need to have?
•  How secure is the name to pronounce, spell, and remember?

Step#2: Launching the Exploration Session

Armed with your guidelines, you can proceed with exploring your options. 

Carefully think through the brand ethos you intend to project, the products and services you want, and the personality you want to emphasize. All these can crystallize into three lists:

• First, this list has all the keywords that likely resonate with your brand & company’s image. Think of technical words, terms, or phrases that resonate with your team and audience.
•  Second, the list enlists the names of your competitors and the businesses you venerate. Use your answers to questions about your likes & dislikes about these names as a guide in developing something meaningful for your business.
•  The third list makes for selecting all the words you had possibly built in making the previous two lists. Here, you’ll find most of the ideas for your new name. Remember your selling proposition while coming up with this list.

Step#3: Step Back & then Return to the list

As soon as you finish creating your list of names, consider taking a break from the list. Step back from the process and attune yourself to the mind frame of your prospects instead.

Spending too much time obsessing over an ideal name for your company might be an uphill task of picking the correct word.

After the break, come back to the list. 

And the following question is: Was there a name you couldn’t get out of your head during the break? Are there any specific titles that are stuck in your mind?

If yes, we are looking at a possible leading name for your selection.

Unique names tend to stick in the mind of anyone who cares to listen. 

You must peruse your list again to check for suitable domain names. 

Go through the list before heading to a domain registrar like GoDaddy.

Step#4: Conduct a Basic Availability Check

Upon short-listing the names you’d likely use for your brand, you can check the availability of potential titles. 

At first, checking availability is simple: Run the word through a search engine like Google and check the results for brands with similar titles.

Alternatively, you can run the name through the trademark database available online. 

In the US, the Electronic Search System (TESS), the patents and trademarks system, helps you check whether the name has already been used.

Once you’ve ascertained that your name has yet to be procured, ensure you can get a URL and domain name you’d like; preferably, your URL will end in .com.

There are several alternatives to .com for domain names; however, .com has a legacy and offers much more value than its competition. 

Having a .com URL demonstrates to your prospects how fully invested you are in your brand and underscores your professionalism.

Often, you can conduct a domain availability search on any right name with the domain registrar you use. 

Also, check your name availability on other online environments and ensure you can choose your business name on social media channels and forums you plan on using.

Step#5: Test Your Names

Once you have confirmed which top names are available, subject them to a test.

There are different ways to go about it. Consider giving your prospects a list of names you like and ask them to vote for their favorite. 

Conversely, share the same list with team members and, after a few weeks, find out which names they remember the most.

The other option involves creating a sample group of customers and team members and asking them to assess and criticize the words on aspects like meaning and memorability.

Your name is a critical pillar, so spend ample time on testing before paying for your name and URL, thus minimizing your risk of making a monumental mistake.

More importantly, test any foreign word to rid your list of names and titles with unknown meanings. 

Brands often choose unique names for their online businesses only to learn the title they had opted for, which implies obliviousness. 

Step #6: Register your Name

After all the necessary testing and deciding which name you’ll choose from all the options available, move quickly and register the name.

Registering the name guarantees that no other business can come claiming your title. 

There are instances in which you have yet to decide on a name; thus, it’s prudent to register the names you like and purchase them. 

Buying a few domain names won’t cost much, plus it affords you more latitude and time.

When registering your domain name, consider buying variants of your name as a precaution; alongside .com, you can purchase the .org and .net extensions to prevent others from taking them up.

When you definitively pick a name, you’ll keep it, proceed with your registration to the next stage, and trademark it. 

Trademark searches and purchases protect your brand’s identity as it evolves and grows.

Also, trademarking your name will deter other businesses in your industry from using it.

A Template for Picking a Brand Name

The template here will help you start your clothing business on the right track by picking a brand name. 

Undoubtedly, in today’s marketplace, the fashion industry counts for the toughest of places to stand out. 

You can make your search easier at times by naming your new business based on the kind of brand you’d run or your business plan.

In the fashion world, creating a name that customers love is crucial. 

Your clients will not only remember your name as they develop an affinity with your brand, but they will also wear it.

Consider the following to select a name that resonates with your prospective base.

Step#1: Brainstorm

Brainstorming is the first step of any naming process. It’s having a sit-down, freely associating with your team’s creative members, and evaluating what kind of name you need to create an incredible identity for your brand.

When looking for a name in the clothing industry, besides your brand personality, the following are stuff you want to consider:

• Memorability: A short and sweet business name makes it easy for your clients to remember you. A quick, easy-to-say, easy-to-spell name best suits the fashion industry, making your logo more appealing when printed on clothes.
•  What to sell: Some brands make a name for themselves in a specific fashion, such as in the UK. But in soHoweverute has its can have limitations. It will take time to diversify into selling other products in the future.
•  Aesthetics: Remember, your name carries much weight in the fashion industry. The business name needs to be meaningful, especially when said out loud, and you’d need to think about how the title looks written down. It should look attractive printed on shoes, t-shirts, bags, etc.

Step#2: Communicating the Value of Your Business

First, assess how your name will convey your brand’s value before narrowing down your options for an outstanding business name. 

For instance, the value could range from your content’s tone to your band’s personality and anything in between.

Considering your customers’ persona will help you craft the right image for your brand. 

Of course, a fashion brand’s messaging will be different when trying to woo younger people or teenagers than when discussing maternity fashion.

If you want to create a brand that resonates with your customers, a company that draws fans with interest in your organization, you’d have to align your attitude in achieving that feat.

A unique name needs more than foreign words to look impressive on WordPress. 

It must convey the importance of your online business and brand personality.

Step#3: Ensure it’s Unique

Across industries, an exceptional name helps you stand out. 

But in the fashion industry, you must ensure people understand your brand for something else because your customers will adorn your logo.

There is an impact and suave that comes with having a logo unique only to your brand. 

You can only borrow ideas from your competition and draw inspiration from those ideas that help decide the name to create. 

You want to avoid copying your competition title’s sound and appearance. 

Before choosing your business name, search for a trademark and check domain availability. 

This way, you can avoid the perils of using a word name similar to your competition. The classic case is the 1984 Ralph Lauren vs. US Polo ASSN.

In the lawsuit, US Polo ASSN was sued for using the similar-sounding word ” polo ” in their design.

Step#4: Test Your Name

Because companies often choose to save the URL and select the stage for last, entrepreneurs face one of the biggest problems. 

The prospect of launching an enterprise and making money right away tempts entrepreneurs to rush through the name-determining process, picking the first thing that piques their interest. 

Particularly in the fashion industry, it gets dicey trying and choosing a business name in a dash. 

Race through the process, and you stand to destroy your brand with the wrong word. 

First, the test runs your name through colleagues and potential customers, trying to pick their brainwaves and emotions. 

Further, you can enter your business names into a logo maker to see how they’d look written.

Sales and marketing strategies employ A/B testing methods, which can be helpful, especially when you have a few exciting names but have yet to choose one.

The A/B testing method involves testing the names on “aesthetic appeal” and “memorability” metrics to determine which titles come out on top.

Step#5: Choose your name

When you are ready, you’ll pick a name that will stick with your brand for years. 

Before selecting a word, you’d need time to evaluate all the information you have.

Research the name before committing, take some time to look up the name you intend to take, check the .com URL availability, and check the title’s different social media handles.

Also, ensure that the name you settle on will not be misunderstood to mean something different in potential future markets affirming your name’s availability, head over to a company that sells domain names and hosting, purchase the word, and then build your website ASAP. 

The sooner you get your online business operational with a name that sits pretty on, say, Shopify, the better. 

The idea is to guarantee you a top claim to the title ahead of anyone.

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• Is Walmart Dropshipping Profitable?

How to Get Your Business Name Copyrighted

Take a moment and think about your brand name on the whole. Once you’ve determined what word to use for your business, ensure you know how to register the word and get it copyrighted; fortunately, the process is straightforward.

Before you fill in the online registration form, do not even consider using a name too similar to another company’s name. 

Again, getting your name registered and copyrighted eliminates the possibility of any brand in your industry using your name or a name too similar.

You’ll mostly get protection against malicious people using a name too similar to yours who try to defame your business or, worse, steal your customers.

Registering a legal trademark for your business name is a simple process that only takes a few minutes. 

It involves applying on the US Trademark & Patent Office website, and you usually only need an attorney’s services.

You can use the US Trademark Office’s online database, TESS (Trademark Electronic Search System), to search for and ensure that this is the only company with a similar name to yours.

In the scenario, a similar name exists in the TESS database but is used by a corporation from a different industry; you have the green light to either continue using your name or choose a different one.

 Also, you should check with a lawyer before committing to the expenses of registering the name.

Copyrighting your unique name protects the uniqueness of your business moving forward. 

You don’t want anyone stealing the identity of your fledgling online business.

Does a Name Trademark Cost Money?

In the US, for instance, registering a trademark or “copyrighting” your name with the government will cost between $ 275 and $325. Of course, this is a considerable amount for small, budding businesses. 

Still, it’s a bargain compared to starting a brand from scratch if someone else uses your name.

Also worth mentioning is that you’d need to answer some critical questions when you apply for name registration. 

Often, the questions address areas like whether there’s a design element- a logo to copyright, the use of your trademark, and information about your company. 

At times, the question will touch on the date the name was first used in commerce.

Since you are protecting your name, it’s prudent not to register your .com URL with your name. 

Once you have purchased your domain name, no one can use your URL, so there is no need to fuss over a trademark.

Trademarking of a business name is straightforward; however, it can also be a prolonged process. 

According to the Trademark Office and the US patent website, it can take up to 6 months after filing your claim to receive a response to your application.

Moreover, registering intellectual property can sometimes benefit from the service of a legal professional. 

A contested registration is likely if your preferred mark matches another registered trademark.

When determining the kinds of names you’d prefer, remember it takes a lot of work to successfully register and trademark a far too generic or descriptive word.

For example, “The Shoe Shop” is too generic to trademark successfully. Thankfully, you can always hire an expert in trademark law to help protect your new title.

Choosing a Domain Name

Your domain name (URL) is the pathway that leads customers to your eCommerce store. 

A domain is a name or phrase. It’s one component that introduces you, lets others visit your store, and causes people to reckon with you when the name presents itself.

It’s becoming more difficult to find a great domain name due to the growth and saturation of the eWorld.

Usually, the brand name comes first, followed by a domain name. 

Sadly, businesses tend to give up on finding a domain name that implicitly incorporates their brand name because all domain names have been used, and their original buyers have abandoned several.

As such, there is little you can do except wait and hope you will purchase one eventually.

The Brand, The Keyword & The Extension

Ideally, keywords and the domain extension (.org, .net, .com, etc.) should only count for a little, but since they have some SEO privileges, it is crucial to factor in all three.

Your domain name plainly and boldly reflects your brand name or what you sell, and your domain extension can be any of these three- (.com, .net, .org). 

It’s imperative to do so since most eCommerce customers are familiar with these domain extensions. Anything else comes across as unsafe.

Although it’s perfectly ok to use a country-specific domain name in building an eCommerce store in that specific country

For instance, the brand name of Hemp Products Ltd. 

You don’t even need to check the availability of the domain name HempProducts.com. Naturally, you know it’s only available for some significant domain extensions. 

As the present state of the domain market, it’s what we must deal with and overcome simultaneously.

Steps to a Good Domain Name

Though the availability of proper domain names is limited, we can work around this and utilize the following methods for finding adequate domain names.

• Pre-purchase Domain: Depending on your need, you can invest between $200 to $200 000 on a premium-also referred to as pre-registered domain name. Often, these domain names come with the benefit of having age attached.
•  Re-Buy the Domain: Possibly, you need a domain for your blog, and then you discover the part you want is registered; however, it has an inactive homepage. So, you reach out to the domain owner and negotiate a price to buy it from the owner. Give it a shot. It does work in some instances.
•  Personalized Domain Name: If you are based in a large area, like New York, try to use NYC at the end of your domain name. If the domain name you want is Dropshippingit.com, try buying DropshippingitNYC.com to guarantee a high success rate. Be specific if the need arises.
•  Avoid Symbols: Your domain name should be at least two characters long without symbols like @# or $. For instance, if your business offers tracking services to stock markets, you can’t use $tock.com
•  Short & Memorable: Use a few words in your brand or product description. You want to etch your domain and brand name in customers’ minds, so keeping it short and sweet is essential, regardless of how hard it proves.

The five steps to the correct domain are different from rocket science, though there are a few things to pay attention to. eCommerce platforms like Shopify come through for you regarding setting up your domain and registering the domain name.

Domain Name Generators for eCommerce Stores

Newly founded businesses find domain name generators to be resourceful.

Shopify Business Name Generator

On the market currently, Shopify Business Name generator counts among the most famous business name-generating tools. 

The beauty of this tool is that once you’ve found and picked a title, you won’t have to concern yourself with checking the domain name availability.

Try out Shopify’s free name generator today!

Create a business name and claim the domain in seconds using Shopify’s free name Generator. Grab Your Business Name in less than 10 seconds.

Shopify lists all the names with available domains so that you can purchase and then build your online store within the Shopify ecosystem.

To simplify stuff for your business, Shopify has a specific name generator designed to support brands from particular industries.

For instance, fashion brands have a furniture name generator and a clothing line name generator.

If you want to run a successful business online, choose your preferred name from Shopify’s selection, sign up for a Shopify account, and start selling as soon as possible.

Domainr

Domainr helps you assemble unique and memorable names using your submitted word. 

This tool comes in handy when hacking together domain combinations that reflect your brand name and identity.

The tool is easy to use and provides instant information. If you find domains that are taken, they have often been repurchased many years ago, and you’ll need to contact the owners directly to purchase them.

NameStation

This tool provides long and short-term domain names that best suit your business needs, but you’d first have to sign up with NameStation to use its service.

Creating a new account with NameStation is worthwhile as the rich platform has extensive features.

The tool provides access to a domain-finding dashboard that lets you filter out specific needs and preferences for your domain name. The dictionary may help you find alternative words for your domain name.

Name Mesh

This generator solution is handy, especially if you want to find titles based on particular keywords. 

Name Mesh is a straightforward online name-generating tool with an extensive selection of words and phrases.

Name Mesh provides a comprehensive list of available domain names with keywords you’d rank for, highlighting some related and relevant keywords.

Search and Name Mesh categorizes the name options into lists based on their uniqueness and fun factor.

How to Buy a Business Domain Name

Brainstorming sessions with creative members of your team and one of the generators highlighted herein can help you find a domain name to purchase. 

Purchasing your domain name online means no one else can use the word.

Although there are plenty of excellent websites from which you can purchase a domain name, we’d root for Namecheap. It’s among the most straightforward sites for businesses to buy a domain name and sell online.

Since its inception in 2000, Namecheap has sold over 4 million names to customers. 

Additionally, as an ICANN-accredited domain registrar, Namecheap offers a sense of authenticity and security.

Namecheap comes with the following privileges:

• Excellent 24/7 customer support and customer service
•  An ICANN group accreditation 
•  High-quality security features 
•  Best suiting price points for the budget-conscious points
•  A knowledge-based help desk
•  Nominal cross-selling or upselling from the sales team
•  Easy exporting and transfer for a domain name

Choosing your Business Name & URL-Summary

Choosing the best-suited business name and URL isn’t easy. You might randomly select your brand’s identity or use a foreign word without a thorough background check. 

Considering the time, focus, and effort required to choose a perfect name and URL, you won’t jump at the first name you see.

The process takes more than launching your new business. You’d have to hack together a team of creative minds to brainstorm good business name ideas. 

Finding a name that appeals to your prospects requires patience and research.

Finding a unique name takes time as you search Flickr, LinkedIn, and small businesses. 

Your initial list of words likely will include something other than the unique name you’d ultimately use.

Different from elements like your website design, user personas, and product portfolio, your name and URL are business aspects unlikely to evolve. 

Instead, when making your initial choice, you’d need to look to the future, thus ensuring you purchase a name that will last years.

You don’t want to select a small business name you find based on your excitement of playing around with logo makers or launching, say, your WordPress website. Research in earnest and create a character that adheres.

Committing to finding a good name that aligns with your business plan and brand identity and a title with domain availability and uniqueness on trademark search ensures that your business name is good.

A good title that represents your business correctly can translate to more sales, improved brand loyalty, and more opportunities for growth over the long term. 

Put another way, we are looking at the next Google, LinkedIn, Flickr, or Nike. 

Are you set to choose the perfect business name & URL? Could you share it with us in the comments section?

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