Now that you have successfully imported products from Aliexpress to the Shopify store, the next…
If you want to start a dropshipping business or launch an eCommerce store, you might wonder how to sell on a Shopify store.
Selling on Shopify is easy. Thus, anyone can do it.
Setting up a store on the platform requires zero coding experience; however, you still need a guide to make it happen. It’s not a light switch.
You are going to learn the following;
- Choose sales channels: Connect your sales channels to Shopify to keep track of your listings and orders.
- Set up payment processing: Shopify Payments offers flat-rate payment processing.
- Promote your products: Build an advertising strategy to reach your target audience.
- Create an online store: Shopify allows users to build their website without coding.
- Establish your target audience: Discover your target audience through surveys and competitor analysis.
- Name your domain: Choose a domain name similar to your brand name.
- Create collection pages: Collections help you organize products.
And so herein, you’ll find your complete guide to selling on Shopify.
Table of Contents
- Introduction to Shopify
- Dropshipping With Shopify
- Shopify Pricing
- Basic Shopify
- How to Sell on Shopify: The Step-by-Step Guide
- Try out Shopify’s free name generator today!
- Step #2: Picking The Perfect Shopify Theme
- Step #3: Uploading Products On Shopify
- Step #4: Adding & Customizing Shopify Apps to Your Store.
- Step #5: Add Shipping Setting
- Step #6: Setting Up Payments On Shopify
- Step #7: Selling On Shopify Using POS
- Step #8: Managing Sales Tax
- Step #9: Defining Store Policies
- How To Sell On Shopify Legal Pages compliance
- Step #10: Testing the Shopify Store
- Finding Marketing Tools
- Using Shopify’s Academy & Marketing Dashboard
Introduction to Shopify
Shopify is the pinnacle platform for successful dropshippers, and top dropshippers know it.
But newbies don’t realize that tools like Printful and Dsers generate those impressive results.
On Black Friday weekend 2019, Shopify sellers registered a whopping $2.9 billion in sales, up from $1.8 billion in 2018.
With over a million businesses from 175 countries using it, the Shopify platform allows companies to manage their online websites, sales, marketing, and related functions.
Start a free trial today and enjoy 3 months of Shopify for $1/month Instead of $39/month on selected plans. Sign up now
On top of catering to businesses’ eCommerce needs, Shopify offers solutions for Offline brick-and-mortar operations.
Here are snippets of Shopify platforms you need to familiarize yourself with:
Point On Sale (POS): Shopify POS allows businesses to process clients’ payments in person or online. It’s a convenient service for restaurants and other offline operations.
Payments: Shopify Payments makes it convenient for Shopify users to collect payments from clients by credit cards and other pay channels like Google Pay and Apple Pay; it integrates with POS apps from Shopify and other vendors.
Shipping: Shopify Shipping empowers merchants to compute shipping rates. It also covers shipping needs like tracking, labeling, and insurance.
Themes: Sellers can customize their shops with website themes from the Shopify Themes Store. The service offers paid and free themes for any products merchants sell.
Apps: The Shopify App Stores eliminated the need for sellers to hire developers to integrate more features into their stores. Sellers can select various categories from sales, reporting, social media, promotions, marketing, et cetera.
The basis of this guide is to help you learn the ropes of each of these Shopify features to craft profitable eCommerce-dropshipping businesses.
Dropshipping With Shopify
The benefit of selling on Shopify is that starting your dropshipping business experiences little to zero hurdles. The platform is optimized for drop shipping, and you can sell any product on Shopify.
Though Shopify will simplify your dropshipping journey, it doesn’t do away with hard work.
And so, there’re two paths for you.
The first option: You learn the ropes and do everything by yourself.
- Find a product,
- Negotiate with suppliers,
- Coordinate shipping,
- Handle packaging,
- And take of order fulfillment.
This first option seems practical if you have all the resources and a team to assist you with your business.
However, as is predictable for most people starting, the steps might prove monumental and challenging to adhere to.
Enter option two: leverage established dropshipping platforms like Printful and Dsers.
Depending on Printful and Dsers, this could be the difference between failure and success.
Dsers can help with everything from:
- Finding products to sell,
- Warehousing and managing inventory,
- And Delivery.
Dsers is a perfect fit, particularly for those looking to sell products in one or multiple categories.
But if you run or intend to sell mugs, jackets, hoodies, T-shirts, and throw pillows alongside other printed items, you want to use Printful. Printful customizes these items with your brand and helps ship them to your buyers.
The dropshipping business model allows you to focus on business growth marketing as the product side takes care of itself. Is that fantastic tight?
Fortunately, there are more than enough eCommerce marketing techniques to help generate sales.
Dropshipping on Shopify with platforms like Printful or Dsers allows you to concentrate on executing marketing ideas instead of being distracted by too many tasks simultaneously.
So let’s start this guide on How To Sell On Shopify stores.
If you want to try out Shopibut but haven’t settled on a plan yet, you can start with the $1 per month offer, which lasts for three months.
After the three months, instead of the previous 14-day trial, you will only pay $ 3.
On the Shopify website’s top bar is a “Start free trial” button; clicking on it takes you to a form. All you have to do is fill out the form to create your account.
However, pick from any of the five price plans if you’re ready.
Shopify Lite-It starts at $9/month and allows you to sell on your existing social media or website.
Basic Shopify costs $39/month, 2.9%, and 30 cents/transaction.
Shopify- Starts from $105/month +2.6 % and 30 cents/transaction.
Advanced Shopify-Costs $399/month +2.4 % and 30 cents/transaction.
Shopify Plus-Pricing available through a quote
Unlike the advanced Shopify and Shopify plans, the introductory Shopify pricing doesn’t provide professional reports features or gift cards.
However, only Advanced Shopify offers thirty-party calculated shipping rates alongside advanced reports builder amongst the three accounts.
Although the pricing plans offer varying credit rates, percentage discounts, and additional fees, USPS priority mail cubic pricing is unavailable with Basic Shopify.
Let’s dissect apart these plans, shall we?
At a base price of $9/month, Shopify Lite is the cheapest plan with this feature. However, you can’t have an online store. 4
This means only selling through a Facebook plugin on the website, a “Buy” button, or a Facebook page.
When uploading your catalog on Shopify, you can integrate with a Facebook page or website with a Shopify Lite account.
You can provide shipping dates and tracking numbers if you sell via Facebook Messenger.
The Basic Shopify plan costs $ 39/month and provides all the essential features to start your e-commerce business.
You can add two staff accounts, use Shopify shipping, upload as many products as you like, and apply discount codes.
As for Point-of-Sale, you can access third-party and Shopify POS with this plan.
With this plan, you’ll be charged 2.7% for in-person credit card use and 2.9%+$0.30 for online purchases.
An additional 2% fee applies to payments made outside of Shopify Payment.
This plan costs $105/month and provides everything a growing business requires. It includes all the benefits of the Basic program and more.
You can add up to five staff accounts and receive professional business performance reports and gift cards.
With more POS offers than the Basic plan, you’ll have POS hardware that includes:
- Shipping label printers
- Barcode scanners
- Cash drawers
- Receipt printers
- Third-party POS app integration
- Unlimited POS offers
Under this plan, credit card users will be charged 2.5% for in-person purchases and 2.6%+$0.30 for online purchases.
An additional 1% fee applies to payments made outside of Shopify Payment.
This plan is for you if your business proliferates quickly and you need additional help handling large transactions.
For $299, you get all the benefits of the “Shopify” plan and more.
On top of the Basic & Shopify plans’ benefits, this plan offers the following additional benefits:
- Advanced report builder
- The opportunity to employ 15 staff
- Third-party shipping rates are shown at checkout
You get all these benefits at a reduced fee: 2.4% for in-person credit card use and 2.4%+$0.30 for online purchases.
Using a payment outside of Shopify attracts an additional 0.5% fee.
If you’re a high-volume merchant, all the above plans may not cater to your needs.
With Shopify Plus, you have a customizable eCommerce plan that aligns with your business needs and personalized assistance.
To get a quote, fill out the form correctly.
How to Sell on Shopify: The Step-by-Step Guide
You don’t need to be an expert to sell on Shopify, as the platform is super convenient. Below are simple steps to follow to start selling on Shopify.
Step #1: Naming Your Store
It starts with a simple registration, regardless of your business’ vision. The first decision involves settling on a Shopify plan that best suits your business needs.
Try out Shopify’s free name generator today!
Create a business name and claim the domain in seconds using Shopify’s free name Generator. Grab Your Business Name in less than 10 seconds.
Although Shopify starts with a $1 per month offer for 3 months, you will only have to pay $3 at the end of the 3 months.
Start a free trial today and enjoy 3 months of Shopify for $1/month Instead of $39/month on selected plans. Sign up now
This gives you ample time to learn the system, test products, and see what works for you.
That way, you experience first-hand what you are going to pay for.
If you want to test the depth, a successful sign-up won’t need a credit card.
Your account can be ready in minutes. Go to Shopify and hit “start a free trial.”
You’ll be led to a form that requires your email address, password, and store name.
Fill out the form, then hit “Create your store.”
No two businesses can have the same name on Shopify, so don’t fuss when you receive an error message. Pick another name and save it later for something that appeals to you.
On the next page, you would be asked if you sell on Shopify already, your current revenue, or if you’re doing it for someone else.
Answer the first two questions truthfully since they branch out to other items. Truthful answers help Shopify direct you to the right course. This step is optional; you can skip it for any reason.
Whatever your pick is, you’d be asked in the following form to add your default business address for payments.
Upon completing this process, you’ll get the admin panel Congratulations! You’re now an owner of a Shopify account.
Now, you can add media, services, physical products, or anything that assists you in selling.
We’ll thrash out in detail on how to upload products in step#3. Also, in
step#2, we’ll delve more in-depth into how to use this feature.
If you’re at this juncture, it can only mean you already have a domain on Shopify.
However, you can use the “Add domain” option, thus strengthening your brand’s domain and making it easy for clients to locate your store.
After the 3 months trial on Shopify, you can opt for a paid plan or cancel your subscription.
Step #2: Picking The Perfect Shopify Theme
Do you know the saying “Do not judge a book by its cover”?
Toss that; it’s easier said than done.
Shopify Themes have the power to put off or attract your potential prospects.
So, you want a professional theme that’s hugely engaging and functional.
Head to your admin panel to work with Shopify themes and hit Online Store. On the dropdown, choose themes. Scroll down to find links to access free and paid themes.
Shopify offers you an array of more than 100 themes,64 premium, and eight free themes, so you have more than sufficient alternatives.
As saving money goes a long way for business, Shopify premium (paid) themes lend you more access to functions and features, making your store unique.
All the Shopify theme templates have theme settings that let you customize without CSS and HTML.
The Shopify theme panel has a customization button. With the theme customization options, customize your Shopify theme.
With an interactive theme customizer like Shopify’s, you’ve got the legroom to edit theme sections such as Favicon, color, typography, and more.
Most themes have a few pages, so it’s possible to edit each one and preview how it will look on desktops, tablets, and mobiles.
The themes often have editable sections on the home pages, such as videos, sliders, testimonials, and features.
The platform has you covered if you’re wondering how to sell on Shopify stores in a different language, say Chinese, Thai, Dutch, or any of the 30 additional languages it offers, which you can edit.
On the theme panel, hit Action, and from the dropdown menu, select Edit language. Near the top of the page, you’ll see Change Language; hit it.
Choose a language of choice and click on save.
You can’t find a theme that caters to your needs? Shopify offers the option of uploading a theme. Get back to the theme library and click Upload theme.
A three-step summary of theme customization entails the following:
- Choose a theme template from Shopify
- Customize to preference
Preview your design on mobile and desktop to improve user experience. You’ve got a knowledge base to guide you through the process courtesy of Shopify.
Step #3: Uploading Products On Shopify
Up to this point, you can upload products to your beautiful store. The process could take time, but the benefits are worth the wait. You’ve got to select products wisely since the goal here is optimizing for conversion.
To manage inventory, click “products” on the Shopify admin panel. For a large inventory, click “import” to receive bulk products from CSV files. Hit “choose file” to import products from the CSV file.
If you don’t have a prepared file, follow the “sample template” link to download a template. The key is to arrange everything you want to upload for speed.
But uploading products, images, and details is not a big deal if you have between one and five products. Just hit on Add Product to get started.
You’ll be taken to the next image to upload details.
Fill in the required fields, and that’s it.
Step #4: Adding & Customizing Shopify Apps to Your Store.
Through the app’s ease of use flexibility, Shopify lets you improve the functionality of your store.
You can access nearly 4,000 apps on the Shopify app store. Similar to themes, you also get paid and free options.
By categorizing apps, you get what you want faster on Shopify.
On the Shopify admin panel, click Apps.
You quickly see apps you can use to grow your business; however, should you need more, hit the blue button that leads you to the Shopify apps store.
Follow the “Manage private apps” link if you work with private developers.
Step #5: Add Shipping Setting
This step is inevitable since clients buying from you expect to receive what they pay for.
Tons of thinking that goes into deciding how to manage dropshipping or shipping. First off is deciding on profitable shipping methods and rates for your business.
Subject to your subscription plan, using Shopify shipping, a built-in suite, saves you money. The suite grants you the right as a merchant to:
- Calculate the rates with USPS, DHL, Canada Post, and UP.
- Print Shipping labels
The following are steps you can follow.
Steps to Using Shopify Shipping
Consider the following steps for success:
- Use Shopify shipping to pick shipping carriers you need to be enabled at checkout.
- Let customers pick shipping service and preferred speed
- Receive customers’ orders and shipping payments
- Use Shopify, print labels, and package slips to fulfill an order.
Add weight to all your products; you must do that to get started with Shopify.
On the product description page, scroll down to “Shipping” and add the products’ weight. You can add weight for bulk or individual products.
It’s a useful dimension and packaging weight; you intend to use the items to calculate shipping more accurately.
On the admin panel, go to the setting.
Hit shipping, then scroll down to the package section
The distance traveled by package is crucial in determining shipping rates.
Your shipping cost adjustments are directly proportional to customers’ orders.
Step #6: Setting Up Payments On Shopify
Use Shopify payments or third-party payment service providers such as Stripe for credit card payments.
Just be mindful of the additional fees mentioned herein in the pricing section.
The alternative payment options allowed here include the following:
- Amazon Pay
- Apple Pay
- Google Wallet
Go to “Settings” on the admin panel and choose “Payment providers.”
Heed the instructions to pick payment plans available in your locale (country).
Step #7: Selling On Shopify Using POS
Before you embark on using Shopify POS, first establish if the system is compliant with the country’s laws.
In this section, you’ll learn how to use Shopify POS; the process entails setting up a POS app and updating the POS settings on the admin panel.
- How To Organize Products On Shopify Store
- How To Import Products From Aliexpress To Shopify
- Does Shop Pay Check Credit?
- Enhance Product Image With Shopify 3D Scanner On iOS
- How To Delete A Shopify Store Permanently
Consider the following few things in setting up your Shopify POS before use.
Download and Install the Shopify POS App
You can sell on the go once you’ve got the Shopify POS app on your device. So, don’t fuss whether you’re in a market or a fair.
Go to “Apps” on the admin panel and hit the “Visit the Shopify App Store” button to proceed.
Click “Shopify POS” in the search box to find the Point-On-Sale app.
You’ll land on a page; click on Add app.
You can download it on Google Play or Apple Store.
iOS 10 is no longer supported on Shopify POS. However, you can continue using iOS 10 if you had it before 2 February 2020 but no updating.
But if you like, update your device to iOS 11 to access new features and bug fixes. Alternatively, use your Shopify POS on a different machine that operates on iOS 11 or higher.
Follow step #3 above, or use your Shopify app if you’ve not listed products in your store. It’s useful to upload images; thus, browsing your products becomes easy.
Create a collection to organize products. Go to “Products,” and from the dropdown, select Collection.
The rest is pretty straightforward.
Activate Automatic Order Fulfillment
You can manually mark orders as fulfilled on the admin panel. But why waste time changing order status after every purchase when you can automate the process with the Shopify POS app? After every purchase, it marks orders as fulfilled.
On iPad in the Shopify app, hit on “Store,” then “Settings,” and enable “Mark orders as fulfilled.”
The same is the iPhone process, except what you see is different.
Set Staff Permission
Whereas you’ve full access to the admin panel, staff members of the staff account you create in the admin log into the Shopify POS with their credentials, subject to your permission.
Each of your staff must have a personal login account. You want a restriction on sensitive customer info.
To change or view the permission status of staff members, head to “Settings,” then click on “plan & permissions.”
Scroll down to Permissions. Grant permission by hitting the Add staff account.
Set Store Location
Setting the current location on the Shopify device is crucial, especially if it is used at multiple addresses.
Because it ensures the accuracy of in-person taxes, you can track orders customers place from all the physical locations.
Though a tax override supersedes a location’s rates.
On the desktop, to add a store location, go to “Settings” and then “Location” and hit “Add location” (or+ Android or iPhone). Upon competition, save your entry.
You can use Shopify POS with another address by editing the name, phone number, present location, and current location.
To do this on a desktop, tap Settings, then Location. Click on the field to edit and update the info. Again, save the entry.
Add Payment Method
Payment providers must be set up to ensure that customers pay for services and products.
Thankfully, Shopify guarantees payments through Shopify payments alongside third-party fees supported on Shopify POS.
Step #6 above sheds more light on this point.
But only accounts with plans above Basic Shopify can access the third-party option.
A screen pops up after an order is paid for, indicating that payment was successful. The screen provides you with a couple of options.
An account must be on the “Shopify plan” or higher to install a receipt printer. In that way, it automatically prints receipts.
You don’t want to worry over what POS hardware to use before establishing which Shopify plan supports it; hence, you only buy what you need.
On any Shopify monthly plan, you can accept credit card payments provided you’ve got a supported card reader on your iPhone or iPad.
Although to add a cash register, receipt printer, and so on, your Shopify plan must be above Basic Shopify.
If you’re selling on another platform, you’ll want to determine which of your hardware works well on Shopify. If you’re a US resident, Shopify lets you rent POS hardware.
Step #8: Managing Sales Tax
For your sales, you may need to charge taxes. Fortunately, Shopify enables you to handle some of the tax calculations.
You can apply different tax rates, setting them region-specific for different countries. Equally, you can set tax override rules.
To set up the tax functions, log in to the admin panel, scroll down, and click the Setting button.
On display, select the Taxes option.
Here, you’ll set the store’s tax rates by region and country. Merchants have robust knowledge-based tax management courtesy of Shopify.
Step #9: Defining Store Policies
Before launching, you must define your store’s policies. It’s crucial as the policies protect your brand against legal issues and outline how you’ll engage and serve buyers.
Your established policies will touch on the following:
- Terms of service
- Customer Privacy
How To Sell On Shopify Legal Pages compliance
The policies appear automatically in the Shopify store footer. Consider the following when setting your Shopify policies.
At the Home area of the admin dashboard, you find the shipping policy button.
Tap “Add shipping policy” or tap the “Learn more” link to learn how shipping policy works.
You set up all policies in one place by tapping the “Add shipping policy” button.
Step #10: Testing the Shopify Store
We’re at the tail-end, and before launching your store to your buyers, it’s time to test it first. Everything ought to work as you’d intended.
Placing a test order for a product gives you a first-hand experience of how your store’s:
- Checkout works
- Order page looks
- Inventory reacts to the order
- Tax reporting
- Shipping offers and shipping appear.
To place a test order for a product on Shopify, head to Settings to access Shopify admin’s payment provider section.
Tap on Manage
Next, scroll to the test mode section, then check the box Enable test mode and tap Save.
Proceed and buy your product. You find an eye icon next to your online store; tap on it to open your home page.
With your account set to test mode, you won’t get charged when you buy products.
Step #11: Pick a Shopify Plan
If you’re still on a 3-month trial at this point, your account is password-protected, and anyone who wants to access it must enter a password.
You can remove the free trial by taking up any Shopify plans. Upon making payment, you open up your Shopify to buyers. It’s time to promote your business.
Step #12: Promoting Your Business
So, you’ve got it all figured out, right?
You have a beautiful store filled with products and upbeat selling to buyers.
Promoting your Shopify store comes at number twelve regarding the How To Sell On Shopify guide.
You’ve made your life simpler with Printful and Dsers, or you’ve got it all figured out regarding shipping arrangements for your products.
You’ve established all your refund shipping alongside other policies
Tax calculation and rules are in place
Tested your store, ensuring all the cylinders were firing in full gear.
With all that setup, it’s time to lead your buyers to your store.
Finding Marketing Tools
Shopify provides loads of opportunities to market or promote your products. You find tools that help you lead traffic to your store on a simple search. In the admin area, tap on Apps.
Hit on Visit the Shopify App Store button.
Enter “Marketing” in the app store search box to search for marketing tools.
Tap on the search icon, which avails options for all related apps. Pick the Marketing radio button, and narrow your alternatives to marketing apps.
Further, narrow your search by picking any of the specific marketing app categories shown.
When starting, you want to concentrate on two things. Lead visitors to your store and build an email list. And so, apps that help you with getting visitors include:
- Content marketing
- Social network marketing
- Ads and retargeting
- Giveaways and contests
Email marketing apps would logically focus on assisting you to build a list and nurture them. You want to delve deep into sales and discounts only after having an audience.
Using Shopify’s Academy & Marketing Dashboard
While you can execute sales and discount offers right from the launch, your initial goal isn’t so much about that. But selling happens only with an audience.
The Shopify platform makes selling in earnest. In the admin panel, you find the Marketing section.
Its dashboard has everything in one place, from automation to campaign monitoring reporting to marketing tools.
On Shopify Academy, there is a marketing course you can take.
Final Word on How To Sell On Shopify
If you’ve been reading How To Sell On Shopify to this point, then I salute you.
Shopify comes loaded with amazing benefits. The online platform comes with the following:
- Convenient to use and customize
- SEO optimized, and the site loads faster
- With fantastic customer support
- Allowing integrations
- Mobile-friendly and visually appealing
- With many helpful marketing tools
Most merchants opine that Shopify’s only downside is the cost associated with owning the store. In addition to stocking your store and the regular monthly fees, sellers are charged for their credit card payments.
Also, sellers might spend on apps, themes, and shipping. Should you need assistance with managing your store, you’ll get charged an expert fee.
But running a dropshipping business with Printful or Dsers can relieve stress. These platforms lower the costs of stocking products since you’ll never have to buy inventory to sell on Shopify.
These dropshipping platforms handle order delivery and packaging, thus saving you more time.
Dsers help with sourcing and adding products to your Shopify store. It works with several suppliers across the globe, so the burden of negotiating shipping and contracts with suppliers is lifted off sellers’ shoulders.
Printful designs, prints, ship jackets, mugs, throw pillows, t-shirts, and more. Inventory is unnecessary, so you can concentrate on building and marketing your business.
That’s it for how selling on Shopify works.
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