With today's announcement of a new global alliance with Shopify's e-commerce platform, TikTok further invests…
Now that you’ve set up your domain go-to online store, then click on Shopify preferences.
Once you’re up there, you want to fill in all stuff in the home page title.
If you don’t know what to fill for the home page, you can get inspiration from a competitor.
Get to their home page title at the top.
In this case, you can fill Smooth Shave Premium laser hair removal then leave it that.
And then, for a meta home page description, you want to fill in as many keywords as possible.
It’s the description it’s going to pop up on Google when your store shows up on search engines.
Therefore, you want to ensure that it makes sense, at the same time, carries a lot of keywords in there.
For example, the best DIY premium advanced laser hair removal devices available on the market today and then further descriptions, remove hair easily and automatically from the comfort of your home.
You want to employ enough keywords in there.
Google Analytics will allow you to track a lot of stuff in your store. Google Analytics is very powerful as it lets you see how long prospects stay on your store and insights like that, and you can generate reports.
So, let’s get started and set up Google analytics under Shopify Preferences.
Go to Google, and you’ll type in Google analytics search then click on Google analytics.
Once you sign in to your Google account, it will tell you to sign up for your store’s Google Analytics.
So, click the signup and then for the account name. In this case, we’ll put in smooth shave now.
And then leave all the data sharing options checked that is Google products & services, benchmarking, technical support, and accounts specialists.
Give Google all of your data. I mean, you’re using the product for free. So why not?
And then it will ask, what do you want to measure? Pick web then next, for website name, fill in Smooth shave now or your store name.
For website URL, it’s https; you want to ensure it’s always https, put www.smoothshavenow.com.
The industry category you put in, like retail that would be good. If you can’t find yours, pick Beauty & Fitness is fine.
For the industry category, scroll down and click shopping.
For the time zone, put in your time zone.
In this case, I can choose London time, create, and then accept everything, and now you have your Google Analytics account.
You can go into it, and then once you install it into the store, it will provide you a lot of useful information about people that go onto your website and about your customers.
If you go to google analytics account, it gives you the Global site tag, so highlight the Global site tag’s contents, then you right-click to copy that, and then you go back to your store to paste it under Google analytics account.
And so that’s what it, you’ve your Google analytics set up.
And Facebook pixel ID is essential. What it does is that once you’re running your Facebook ads, There is something called a Facebook pixel, which essentially compares to an automatic robot that automatically learns from every single action that a potential visitor or prospect takes on your page.
If someone responds to your ad and then they click on, for example, a menu page on your website, then they leave, your Facebook your pixel learns that, or if someone adds to cart, your pixel learns that.
Therefore, the more data your Facebook pixel has, the better your ads perform because you could simulate look-alike audiences, thus, creating way better ads over time.
For the Facebook pixel, install that later. Put in your ID if you already have the hang of that. If not, I get your back on that in the Facebook ad section.
For the password protection, you want it to disable that and then just hit save for now.
If you go to blog posts, you can write up some blog posts if you wish to, for example.
Also, check out with your competition to see if they have blog posts. You’ll surely find some do not do blog posts at all.
But I mean, theoretically, a blog post could help you out with your SEO like you could get help with your ranking on Google assuming that you have a store running.
As I said, you’d find stores without blog posts and that they only have pages. I’m pretty sure they do not draw much value from the same.
I’d recommend that you side-step the writing blogs. It’s way better and like who cares about a block of a store.
This is not 2001 or 1996. As such, I’d recommend you skip it unless you want to write a blog post.
Shopify preferences play a major role in data collection, tracking, and general analytics.
If you have any question about setting Shopify preferences kindly post them below.