Welcome to the niche markets topic. Selling goods online could be better explained by comparing it to having a physical store. The expression “jack of all trades, master of none,” reflected in a physical store, also applies to e-commerce.A generalist can try to do everything, taking up everything that comes his way, but he can never be compared to a specialist. A specialist does a particular thing exceptionally well.Building your business on niche markets and focusing on such a niche strengthens your reputation and makes you the audience’s go-to brand, giving you an edge over a competing generalist. This results in the audience having faith in your brand due to the unique value proposition in your content marketing.It makes it easier for the audience and your customers to decide that “this is for me; this is where I can get anything about this item.”One of the problems business starters and…