How To Use Customer Testimonials To Increase Sales
Without a doubt, customer testimonials help businesses create confidence, attract new customers, and increase revenue. According to a Bright Local survey, 94 percent of consumers stated excellent reviews increase their likelihood of shopping. Customer testimonials influence how customers evaluate brands and decide which ones to give their hard-earned money to, from startup mom-and-pop shops to multibillion-dollar international brands. So, what is the issue with customer testimonials? How are they collected and used? That is what this post will explore. How…
