Today, I will discuss the importance of increasing your Instagram engagement. Instagram is one of the most sought-after trendy social media platforms in the world.Every month, about 1 billion people use Instagram, which accounts for 13% of the global population.Also, 8 in 10 (8/10) of Instagram users follow one or more businesses, and slightly over 70% of users have purchased an item they first saw on Instagram.All these stats point to one vital insight: Instagram is a goldmine for entrepreneurs, businesses, and marketers. The question is, how can you measure your success on Instagram?Obsessing your follower count would be a top-of-your-head exercise; however, your Instagram engagement is a much healthier metric.This post aims to measure your Instagram success. It outlines how to calculate your engagement rate and offers top tips for improving and boosting your Instagram marketing efforts.Measuring Instagram Engagement Rate.Simply put, an Instagram engagement rate is the total number…
