If you just clicked this link, it means you are wondering, like me, why Shopify stores close with no sales, or you once dreamed of starting your dropshipping store on Shopify but failed terribly, or you are about to start your dropshipping journey.

Starting a Shopify store is challenging. It requires hard work and dedication, which can be difficult for those with online business experience.

Many unknown factors can make or break your success, even when you have the basics in place, such as your store’s design, product selection, and marketing strategy.

An inadequate or non-existent marketing strategy is one of the main reasons why most Shopify stores close without making a sale.

A successful dropshipping store requires more than just displaying products and waiting for orders; it needs a well-thought-out plan for reaching its target customers, promoting itself effectively, and generating leads.

Without a strong marketing strategy, potential customers will never hear about your store and will not be able to generate any sales.

You don’t want to be among the 95% of Shopify stores closed for the reasons I will highlight below.

Millions of stores are online, all trying to enter the eCommerce business to build their brands and make massive sales of their products.

Among the stores, some owners sell the same product as you. They are more advanced in eCommerce and have an advertising budget to back it up.

Many stores are created daily on Shopify, but only 5% make it to the end; the remaining 95% either need help to make it or quit the journey.

One would close their store for several reasons despite the time and money invested in creating, researching, and launching.

The dropshipping business has been surrounded by many myths and malicious information about its wealth and the possibility of getting quick cash.

5 Reasons Shopify Stores Close Without A Sale

Get Rich Quick Mentality

Now, more than ever, after years of failing to secure a 9-5 job or getting laid off, it is human nature to look for ways to survive and keep up with the effects of the recession and life struggles.

At this point, you come across dropshipping. Since you’ve watched millions of YouTube videos and invested hours watching dropshipping courses bought at half price from Instagram re-sellers (Should be banned), you are more than convinced you can nail it and make it happen.

You’ve launched your store, of course. Like any other beginner dropshipping store, you started with a fashion niche, which every newbie does. You just joined the newbie class with everything in your store copied and pasted.

Your small savings are being invested in random ads, and you have yet to determine the results they will yield; all that matters to you is making money and proving the world wrong.

Facebook ads work miraculously when you expect them to show you results when they dig deep down into your wallet, extorting you of the few bucks left with the promise of getting sales.

Now, stranded with Ads that don’t convert, no money, and no plan to move forward, is when you realize dropshipping needs strategic planning and investing your time in learning the nitty-gritty of how not to fail at dropshipping the first time.

So, what failed you? It was the niche that every beginner thought was very lucrative, and it is the poor ad targeting, which, if not all newbies think, is just boosting a Facebook post.

You failed to dropship when you copied and pasted someone’s niche and store design.

Now, if this was one of the reasons you read this today, rewind and come back with layout strategies of fewer products, narrow down interest, and don’t throw cash at Facebook. They are hungry, and yes, they won’t say no to a dessert.

2. Poor Choice of Niche or Product

I just mentioned one in the first point: what makes 95% of Shopify stores close is doing the same thing that made other stores exit the dropshipping business.

When you follow what you think is selling without valid facts to back it up, you are on your way to becoming part of the statistics on failed dropshipping stores.

A niche or product significantly determines your store’s longevity; among 10 Shopify stores, 5 are in fashion, gadget, or survival-related niches.

So, what is the best niche you should venture into? I always tell my readers to sell the problem rather than the products.

Many need help with their stores because the products listed on their platforms don’t solve issues or offer solutions.

In most cases, they are in a flooded niche that everyone else is trying to promote and sell in, and this is the most brutal truth.

Can you imagine how many customers see the same ad with the same products at different prices from different Shopify stores?

Read Also:

When you target new moms with a product, other stores do the same, and the customer ends up with 10 ads. Suppose this were you. Would you place an order?

Choose a high-demand niche with less competition; how you package it plays a role in conversions.

Try as much as possible to make your product choice unique to stand out among the millions of online stores.

3. Following Passion

When I started, I was told to sell products I was passionate about, so I did, and thus my first 6 stores failed terribly. You may be passionate about something, but that doesn’t translate to how badly other people want the product you are crazy about.

In dropshipping, Passion plays a minimal role when choosing your niche and products; you have to go with the demand and the above product or niche that offers solutions.

Passion is admirable, but it is challenging to convert it into sales; a study shows that most successful dropshippers end up selling products they had not yet learned about. Despite having the Passion, they chose to go where the money was.

There are many sectors in Passion matters, but drop shipping is one of them; even though you will meet gurus who will try selling you the passion idea, trade carefully in that line; statistics don’t lie.

4. Poor Marketing Skills

You have a hot niche or a good product, but need sales skills.

In most cases, newbies tend to do the opposite: instead of advertising the ad account, they boost posts for social media engagement, and they are more pleased with the likes, comments, and shares when customers tag their friends in the post.

Facebook marketing entails a lot, and you must conduct audience insight and analyze different interests and pages related to the niche or product you want to launch an ad on.

When you boost a post, you tell Facebook you need just awareness and not conversion.

Most stores close because the owners want to avoid admitting their inefficiency in running ads.

So, when you want to start a dropshipping business, create a Facebook ad account, set up your book, and analyze and study your ad’s behavior; this will help you check performance and your ad spending.

5. Poorly Designed Stores

Like an offline office, your store needs to be kept clean and neat in terms of navigation and design. Customers should find it easy to locate products and place orders without contacting support or leaving your store.

Many store owners don’t want to spend on getting a professional-looking store done for them, and they tend to do it themselves by watching YouTube tutorials on the same.

I am not disputing or rallying against self-learning, but if you know you cannot deliver what is expected, you hire someone to do it for you.

You need to take your online store seriously, just as you would decorate an offline office to ensure it is attractive and professional for returning clients and prospects.

Invest in a strong theme, optimize product pages, keep the store clean and simple, and avoid unnecessary apps that can make your store look spammy.

Conclusion

Many Shopify Stores closed this year alone; count yourself lucky you now know why they ended up closed.

If you want to succeed in your dropshipping business, especially if you are importing products from AliExpress to Shopify, you must strive to be unique in any niche you want to venture into.

Look for the most unique products that are very hard to find, and make sure they are not available locally in stores like Walmart, etc.

Focus on the problem your product solves and tap into customers’ emotions.

Learn how to create an effective advertising plan, then execute it.

You can only start and run a profitable store if you want to play around and have fun throwing cash at Facebook ads and testing niches that have proven to be infertile for conversions and longevity.

Do you want to start a dropshipping business today? Why not! Head to Shopify, create a 3-month free trial store, enter your store’s desired name, and start importing products today.

Sign up for a free trial and enjoy 3 months of Shopify for $1/month on Select Plans.

Do you have any questions about bad habits or why store owners close down their stores? Don’t hesitate to comment below. I will be more than glad to offer insightful info as promised.

Bring your business ideas to life for $1/month On the Shopify Platform. Click the Image Below.

Why 95% of Shopify Stores Close Before First Sale

Table of Contents